북미와 유럽에서 EV 애프터 세일즈의 OE 벤치마킹

Omnichannel Programs and Strategic Partnerships between OEMs and Third-party Service Providers are Resulting in Holistic EV Aftersales Services

The electric vehicle (EV) market is undergoing rapid transformation as original equipment manufacturers (OEMs) compete to offer innovative products and services that enhance customer experience and loyalty. The EV aftersales landscape is also evolving and poses many challenges and opportunities for OEMs and their channel partners. This report provides a comprehensive analysis and benchmarking of the EV aftersales strategies of leading OEMs in North America and Europe, covering various areas such as routine service and maintenance, roadside assistance and mobile services, eComponent services and maintenance, warranty programs and subscription services, software as an aftersales service, workshop management, EV accessories and ownership experience, fleet and fleet management services, and channel partnership and service management. The study also includes a brief analysis of the other notable EV OEMs.

The report showcases best practices and case studies of standout partnerships and identifies avenues for OEMs to enhance their EV aftersales offerings. It provides valuable insight and recommendations for OEMs and other stakeholders in the EV aftersales ecosystem to help them leverage the emerging trends and opportunities in this dynamic space. The base year is 2022, and the forecast period is from 2023 to 2030.

Table of Contents

Strategic Imperatives

• Why Is It Increasingly Difficult to Grow?
• The Strategic Imperative 8™
• The Impact of the Top 3 Strategic Imperatives on OEMs' EV Aftersales
• Growth Opportunities Fuel the Growth Pipeline Engine™

Growth Opportunity Analysis

• Scope of Analysis
• Key Competitors: EV OEMs in North America & Europe*
• Other Notable EV OEMs, their EV Strategies, and Aftersales Implication
• Key Aspects of OES EV Aftersales Strategy
• Growth Drivers
• Growth Restraints
• Key Findings: OE Benchmarking Outcome of EV Aftersales in North America and Europe
• Key Trends in the EV Aftersales Value Chain
• Notable EV OEM Aftersales Activities and Potential Downstream Opportunities
• Potential Role of Value Chain Participants in EV OES Aftersales
• Nature of EV OEM Channel Partnerships
• Overview: eComponent Replacement Aftermarket, North America
• Overview: eComponents Replacement Aftermarket, Europe

Key OEMs' EV Aftersales Strategies

• Routine Service and Maintenance: RSA
• eComponent Service and Maintenance: B2B Supplier
• Software as an Aftersales Service
• Warranty Programs and Subscription Services
• EV Accessories and Ownership Experience
• Fleet and FMSs
• Workshop Management: Dealership Tools and Knowledge Management
• Channel and Experience Service Management

Case Studies

• Case Study: Agero
• Case Study: Agero NIO's OTA, Telematics, and Remote Diagnostics
• Case Study: GM's EV Essentials Extended Warranty Program
• Case Study: Tesla's D2C Channel and Experience Service Management
• Case Study: Thule Accessories

Growth Opportunity Universe

• Growth Opportunity 1: Extended Warranty Programs for eComponents
• Growth Opportunity 2: Integrated Software as an Aftersales Service
• Growth Opportunity 3: Fleet Management Solutions

The Last Word

• The Last Word: 3 Big Predictions

Next Steps

• Your Next Steps
• Why Frost, Why Now?
• List of Exhibits
• Legal Disclaimer