배터리 EV(BEV)용 OEM 배터리의 애프터세일즈 서비스 개요

Long-term Sustainable Partnerships in the Value Chain Will Be the Base for Growth Potential in Electric Vehicle OEM Battery Aftersales

Electric vehicle (EV) battery aftersales are a key aspect of the EV customer journey, as they affect the vehicle's performance, reliability, and lifespan. Original equipment manufacturers (OEMs) need to offer innovative and tailored solutions that address customer pain points and preferences, such as battery health monitoring, warranty extension, recycling, and reuse. By doing so, OEMs can differentiate themselves from competitors and build customer loyalty and trust. EV battery aftersales present both challenges and opportunities for OEMs and their channel partners in a fast-changing and competitive market.

This report provides a comprehensive analysis and benchmarking of the leading EV OEM's battery aftersales strategies in North America and Europe, covering various aspects such as battery repair, maintenance and warranty, battery 4R, battery management system, battery remote diagnostics and prognostics, battery reverse logistics, and battery services for fleets.

This study also includes a brief analysis of the other notable EV OEMs and the potential downstream opportunities for value chain participants outside the OES channel. The report showcases best practices and case studies of standout partnerships and identifies avenues for OEMs to enhance their EV battery aftersales offerings. Finally, it also provides valuable insight and recommendations for OEMs and other stakeholders in the EV aftersales ecosystem to help them leverage the emerging trends and opportunities in this dynamic space. The base year is 2022, and the forecast period is from 2023 to 2030.

Table of Contents

Strategic Imperatives

• Why Is It Increasingly Difficult to Grow?
• The Strategic Imperative 8™
• The Impact of the Top 3 Strategic Imperatives on Original Equipment Manufacturer (OEM) Battery Electric Vehicle (BEV) Battery Aftersales Services
• Growth Opportunities Fuel the Growth Pipeline Engine™

Growth Opportunity Analysis

• Scope of Analysis
• Questions This Study Will Answer
• Key Competitor
• Aspects of OEM BEV Battery Aftersales Services Ecosystem
• Growth Drivers
• Growth Restraints
• Findings
• Trends in Battery Aftersales Strategy
• Emerging Business Models in Battery Aftersales
• The Nature of EV OEM Channel Battery Partnerships
• The Role of Value Chain Participants in EV OEM Battery Aftersales and Potential Downstream Opportunities
• Overview: PHEV/BEV Battery Replacement Aftermarket
• Battery Repair and Maintenance
• Battery Supplier Warranty
• Battery Reverse Logistics
• BMS: Prognostics and Remote Diagnostics
• Battery 4R Strategy and Partnerships
• Battery Services for Fleets
• Case Study: Battery Aftersales Ecosystem
• Case Study: BMS
• Case Study: Battery 4R
• Case Study: Battery Services for Fleet

Growth Opportunity Universe

• Growth Opportunity 1: Battery 4R
• Growth Opportunity 2: Reverse Diagnostics and Prognostics
• Growth Opportunity 3: Battery Reverse Logistics

The Last Word

• The Last Word: Three Big Predictions

Next Steps

• Your Next Steps
• Why Frost, Why Now?
• List of Exhibits
• Legal Disclaimer