북미 자동차용 오디오 부문의 성장 기회(2023-2030년)

Software-Defined Upgrades Will Adapt to the Transformative Megatrends of Connected, Autonomous, Shared, and Electric Vehicles

The automotive industry continues to enrich consumer convenience and the in-vehicle experience. A major contributor is advancements in audio technology: speakers, acoustics, and applications.

This analysis provides insights on

•      audio technology and component roadmap,
•      current offerings and forecasts,
•      key tier players showcasing revolutionary audio technologies, and
•      future audio transformation trends in the evolving digital ecosystem.

Growth opportunities for audio technology are significant in the era of connected, autonomous, shared, and electric mobility. Premium automakers have already implemented the most advanced technologies in their vehicles, and many mass-market manufacturers are offering branded audio as an upgrade option.

Frost & Sullivan conducted in-depth discussions with thought leaders from original equipment manufacturers, Tier I suppliers, and technology providers. The analysis considers the industry landscape in terms of increasing speaker counts, audio signal processing, and software transitions in three areas: factory fitted (branded/unbranded) speaker technology; surround sound systems; and 3D spatial audio. The analysis examines also growth opportunities for automakers and suppliers.

Table of Contents

Transformation in Automotive Audio Technology

• Why is it Increasingly Difficult to Grow?
• The Strategic Imperative 8™
• The Impact of the Top 3 Strategic Imperatives on the Automotive Audio Industry

Growth Environment

• Key Findings
• Overview of an In-Vehicle Audio Technology Roadmap
• Audio Penetration by Technology
• Audio Penetration Snapshot by OEM Brand
• Audio Technology Supplier Portfolio Snapshot

Ecosystem

• Scope of Analysis
• Segmentation
• Definitions and Implementation Analysis
• Competitive Environment
• Key Competitors

Technology Roadmap

• Audio Component Roadmap
• Automotive Speaker Technology Roadmap
• Interior Speaker Placement Variations
• Future of Vehicle Interior Speaker Placements
• Overview of Audio Technology Use Cases in a CASE World Across Connected Cars and XaaS

Growth Generator

• Growth Metrics
• Growth Drivers
• Growth Restraints
• Forecast Considerations
• Revenue and Unit Shipment Forecast
• Revenue Forecast by Audio Technology
• Unit Shipment Forecast by Technology
• Pricing Trends and Revenue Forecast Analysis

Growth Generator-Basic Audio Technology

• Growth Metrics
• Revenue and Unit Shipment Forecast
• Forecast Analysis-Basic Audio

Growth Generator-Surround Sound Audio Technology

• Growth Metrics
• Revenue and Unit Shipment Forecast
• Forecast Analysis-Surround Sound Technology

Growth Generator-3-D Audio Technology

• Growth Metrics
• Revenue and Unit Shipment Forecast
• Forecast Analysis-3-D Audio Technology

Audio Offerings- Key OEM Brands

• Audio Offering-BMW
• Audio Offering-Chevrolet
• Audio Offering-Ford
• Audio Offering-Jeep
• Audio Offering-Mercedes-Benz
• Audio Offering-Toyota
• Audio Penetration Snapshot by OEM Brand

Audio Offerings- Key Tier Suppliers

• Audio Offering-Alps Alpine
• Audio Offering-Bose
• Audio Offering-Harman
• Audio Offering-Panasonic
• Audio Offering-Sony
• Audio Technology Supplier Portfolio Snapshot

Future Automotive Audio Trends and Use Cases

• Characteristics of Audio in Evolving Digital Ecosystems
• Automotive Audio Technology Use Cases
• Mapping Audio Technology Use Cases Across Smart Cars and CaaS
• Mapping Audio Technology Use Cases Across MaaS and CLaaS

Growth Opportunity Universe

• Growth Opportunity 1-Partnerships
• Growth Opportunity 2-CASE Audio
• Growth Opportunity 3-Product Differentiation

Best Practices Recognition

• Best Practices Recognition

Frost Radar

• Frost Radar

Next Steps

• Benefits and Impacts of Growth Opportunities
• Next Steps
• Take the Next Step
• List of Exhibits
• Legal Disclaimer