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Growth Opportunities in the Enterprise Telephony Market, 2024

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ksm 24.07.15

Is the Future of Business Call Control On-Premises, Cloud, Hybrid or Mobile?

Frost & Sullivan's 2024 IT decision-maker (ITDM) survey was conducted to gain insights on the following end-user organizations' priorities:

  •      Current communications and collaboration technology adoption rates and future adoption plans
  •      Demand for private branch exchange (PBX) and cloud/mobile PBX functionality
  •      Evolution of enterprise telephony/business call control environments
  •      Demand for public switched telephone network (PSTN) connectivity and calling plans
  •      Demand for mobile voice and data services
  •      Importance of app-based and native mobile calling solutions

One of the key study findings is that hybrid-a mix of premises-based and cloud-telephony environments will be present in most organizations in the foreseeable future. The complexity characteristic of such environments creates opportunities for technology developers and their ecosystem partners to provide a broad spectrum of migration, integration, customization, and managed services to customers.

This analysis will be complemented by additional ITDM survey-based reports, which are planned to be published later this year, detailing IT challenges, work style and workspace evolution, communications and collaboration budgets, trends in communications platform as a service (CPaaS), frontliner solutions, meeting rooms, and various verticals, and opportunities for service providers to provide value in Microsoft Teams Phone deployments.

Table of Contents

Research Objectives and Methodology

  • Research Objectives and Methodology
  • Respondent Demographics

Summary of Key Findings

  • Key Findings

Evolution of Enterprise Telephony/Business Call Control Environments

  • Current and Future Enterprise Telephony/Business Call Control Environments
  • Future Enterprise Telephony Environments by Region
  • Future Enterprise Telephony Environments by Company Size
  • Hybrid Telephony Environments Are the Norm
  • Hybrid Telephony Presents Challenges as Well as Opportunities

UCC Solutions Adoption Status and Future Plans

  • UCC Software and Services Adoption
  • UCC Software and Services Investment Among Current Adopters
  • Communications Device Adoption
  • Communications Device Investments Among Current Adopters
  • UCC Adoption Was Delayed in 2023, but Remains on a Steady Trajectory
  • UCC Technologies Are a Key Pillar of Digital Transformation

Demand for PBX Functionality and PSTN Connectivity

  • Premises-based PBX, Cloud PBX and Mobile PBX Investments
  • Premises-based PBX, Cloud PBX or Mobile PBX Investments by Region
  • Premises-based PBX, Cloud PBX or Mobile PBX Investments by Business Size
  • PSTN Calling Plan Investments
  • PSTN Calling Plan Investments by Region
  • PSTN Calling Plan Investments by Business Size
  • Enterprise Telephony Adoption for Frontline Workers
  • Enterprise Telephony Adoption for Frontline Workers by Region
  • Enterprise Telephony Adoption for Frontline Workers by Business Size
  • Expected Change in Enterprise Telephony Investments for Frontline Workers Among Current Adopters
  • Expected Change in Enterprise Telephony Investments for Frontline Workers Among Current Adopters by Region
  • Expected Change in Enterprise Telephony Investments for Frontline Workers Among Current Adopters by Business Size
  • PBX Functionality and PSTN Calling Remain in High Demand

The Shift to Cloud-based Enterprise Telephony

  • Cloud or Mobile PBX Services Adoption
  • Cloud or Mobile PBX Services Adoption by Region
  • Cloud or Mobile PBX Services Adoption by Business Size
  • Cloud or Mobile PBX Services Investments Among Current Users
  • Cloud or Mobile PBX Services Investments Among Current Users by Region
  • Cloud or Mobile PBX Services Investments Among Current Users by Business Size
  • Current Cloud or Mobile PBX/UCaaS Solutions/Providers
  • Current Cloud or Mobile PBX/UCaaS Solutions/Providers by Region
  • Current Cloud or Mobile PBX/UCaaS Solutions/Providers by Business Size
  • Future Cloud or Mobile PBX/UCaaS Solution Providers
  • Future Cloud or Mobile PBX/UCaaS Solution Providers by Region
  • Future Cloud or Mobile PBX/UCaaS Solution Providers by Business Size
  • Importance of a Fully Integrated UCaaS Solution
  • Importance of a Fully Integrated UCaaS Solution by Region
  • Importance of a Fully Integrated UCaaS Solution by Business Size
  • The Future of Enterprise Telephony is in the Cloud

Mobile Communications Trends

  • Mobile Business Calling App (Mobile Soft Phone) Adoption
  • Mobile Business Calling App (Mobile Soft Phone) Adoption by Region
  • Mobile Business Calling App (Mobile Soft Phone) Investments Among Current Users
  • Mobile Business Calling App (Mobile Soft Phone) Investments Among Current Users by Region
  • Company-Provided Mobile Phones Adoption
  • Company-Provided Mobile Phones Adoption by Region
  • Company-Provided Mobile Phones Investments Among Current Users
  • Company-Provided Mobile Phones Investments Among Current Users by Region
  • Business Mobile Voice and Data Services Adoption
  • Business Mobile Voice and Data Services Adoption by Region
  • Business Mobile Voice and Data Services Investments Among Current Users
  • Business Mobile Voice and Data Services Investments Among Current Users by Region
  • Importance of Soft Phones
  • Importance of Soft Phones by Region
  • Importance of Soft Phones by Business Size
  • Importance of Soft Phones by Age of ITDM
  • Importance of Native Mobile Calling on the Company's Cloud PBX
  • Importance of Native Mobile Calling on the Company's Cloud PBX by Region
  • Importance of Native Mobile Calling on the Company's Cloud PBX by Business Size
  • Importance of Native Mobile Calling on the Company's Cloud PBX by Age of ITDM
  • Use of Personal or Company-provided Mobile/Cellular Phones as Primary Devices to Access Business Communications Services
  • Trends in Using Business Communications Services via Personal or Company-Provided Mobile/Cellular Devices
  • Demand for Business Mobile Communications is Rising
  • Different Mobile Calling Approaches Will Co-exist

Appendix

  • Growth Opportunities Fuel the Growth Pipeline Engine™
  • Why is it Increasingly Difficult to Grow?
  • The Strategic Imperative 8™

Next Steps

  • Benefits and Impacts of Growth Opportunities
  • Next Steps
  • Take the Next Step
  • List of Exhibits
  • Legal Disclaimer
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