자동차 데이터 수익화의 성장 기회(2024-2030년)

OEMs must Service the Needs of Third-party Data Consumers and Unlock New Recurring Revenue Streams to Drive Transformational Growth by 2030

Vehicles generate data that can be collected and used for new services and solutions-either for internal purposes within the workings of an automaker or for third parties that require data to create innovative use cases and value propositions.

The connected car is already a rich source of information, and with new model launches, increased levels of connectivity, and the transition to electric powertrains, available data sets are becoming deeper and more powerful.

This study analyzes current trends and developments in automotive data monetization, evaluates various data monetization strategies and business models, and forecasts growth for data-driven use case categories to shine a light on the growth opportunities in this corner of the industry.

Table of Contents

Ecosystem

• Scope of Analysis
• Definitions: Market Segmentation

Growth Environment: Transformation

• Why is it Increasingly Difficult to Grow?
• The Strategic Imperative 8™
• The Impact of the Top 3 Strategic Imperatives on the Automotive Data Industry
• Overview of the Structure and Content

Introduction

• Background and Context of Data Monetization in the Automotive and Mobility Industry

Growth Opportunity Analysis

• Growth Metrics: Optimistic

Growth Environment

• Key Findings
• Evolving Data Monetization Business Models in the Automotive Industry
• Competitive Environment

Understanding Data Monetization

• Concept of Data Monetization: Automotive and Non-automotive
• Vehicle Data Types: Source, Attributes, and Packages
• Automotive Data-as-a-Service Types
• Existing and New Data Streams
• Why is Vehicle Data Access Important?
• Key Consumers of Vehicle Data

Data Monetization Opportunities

• Market Trends and Opportunities for Data-driven Business Models
• Snapshot of Direct Revenue Opportunities
• Snapshot of Indirect Revenue Opportunities
• Emerging Technologies Shaping the Future of Data Monetization
• Growth Drivers
• Growth Restraints

Data Monetization Strategies

• Automotive Data Industry: Winning Business Models to Commercialize Vehicle Data, Global, 2024-2030
• The Key Pillars and Foundations of Vehicle Data Utilization
• Consumer Willingness to Share Vehicle Data
• Lessons Learnt from the Vehicle Data Hype Boom

Use Cases and Forecast

• In-market Categories of Vehicle Data Use Cases in 2024
• Characteristics of In-market Use Case Categories, Global, 2024
• Example Use Cases: Energy (Hybrid Mode Utilization)
• Example Use Cases: Fleet Management (Enriched Vehicle Data)
• Example Use Cases: Mapping and Navigation (Intelligent Maps)
• Example Use Cases: Infrastructure and Government (Road Safety Hotspots)
• Example Use Cases: Insurance (Connected Claims)
• Forecast Methodology for Vehicle Data Value, 2024-2030
• Vehicle Data Value Methodology and Assumptions
• Forecast Considerations
• Vehicle Data Value Forecast, 2024-2030, Optimistic Outlook
• Vehicle Data Value Forecast, 2024-2030, Moderate Outlook
• Vehicle Data Value Forecast, 2024-2030, Pessimistic Outlook
• Vehicle Data Value Forecast, 2024-2030, Global Outlook
• Emerging Categories of Vehicle Data Use Cases Toward 2030
• Characteristics of Emerging Use Case Categories Toward 2030, Global
• Example Use Cases: Component Suppliers (Parts Forecasting)
• Example Use Cases: Dealers (Vehicle Digital Previews)
• Example Use Cases: Driver/Passenger (Health & Wellbeing)
• Example Use Cases: Retail & Advertising (Identifying Retail Estate)
• Example Use Cases: Vehicle Health (Digital Roadside Assistance)

Growth Opportunity Universe

• Growth Opportunity 1: Vehicle Data for Component Suppliers
• Growth Opportunity 2: Vehicle Data for Dealerships
• Growth Opportunity 3: Vehicle Data for Driver and Passenger Health
• Growth Opportunity 4: Vehicle Data for Retail and Advertising
• Growth Opportunity 5: Vehicle Data for Vehicle Health Applications

Appendix & Next Steps

• Benefits and Impacts of Growth Opportunities
• Next Steps
• List of Exhibits
• Legal Disclaimer