동남아시아의 시설 관리 업계(2025-2030년)

Demand for Outsourcing and Value-added Services Driving Transformational Growth Due to Evolving Customer Needs and Technology-enabled Solutions

The steady growth of the Southeast Asian facility management (FM) market is primarily driven by robust growth in developing markets in the region, offset by a lower growth rate in the mature Singapore market. The growing outsourcing culture, bolstered by asset base expansion, evolving FM needs, greater acceptance of technologies, and the sustainability concept, supports Southeast Asia's FM development.

However, the high preference for maintaining in-house FM teams in certain markets and end-user sectors, amid an unregulated market with little guidance on proper protocols and service delivery qualities, has dampened FM growth. Other FM challenges associated with high reliance on manpower are also key market restraints. Despite these obstacles, the SEA market remains attractive to local and foreign FM players due to its high growth potential. With the growing awareness and acceptance of value-added services, including energy efficiency, sustainability, and tech-enabled solutions, the region is expected to witness vertical FM development over the next 5 years.

This study analyzes the SEA FM market, examining key market drivers, restraints, forecasts, trends, and growth opportunities, while also discussing the competitive landscape. The study analyzes 6 key markets in the region: Malaysia, Indonesia, Singapore, Thailand, Vietnam, and the Philippines. The study's scope encompasses the period from 2022 to 2030, with 2024 serving as the base year.

Revenue Forecast

The revenue estimate for the base year 2022 is $14.05 billion, with a CAGR of 6.7%

Scope of Analysis

• People build, install, or establish a facility, be it a building, factory, warehouse, school, or hospital, to meet specific needs. Facility management (FM) includes services associated with running or maintaining a facility, such as janitorial, engineering, security, environmental, landscaping, and other related services. Frost & Sullivan segments the facility management market into 3 main service categories-hard, soft, and additional FM services. Understanding the facility management outsourcing trends in SEA is crucial for market participants.
• Hard FM Services: Also referred to as hard services or engineering solutions, this segment relates to the physical well-being of a building or facility. It entails services for building or facility components that people cannot remove. Generally required by law, they are put in place to ensure the proper functioning of the building and the safety and welfare of its inhabitants. Hard services include mechanical and electrical (M&E) of lighting, plumbing, electrical systems, heating, ventilation, and air-conditioning (HVAC), as well as general building work, fire safety systems, and painting/graffiti removal. Solutions may range from one-off reactive maintenance jobs to complete asset management and preventive maintenance solutions in the facility management market.
• Soft FM Services: Soft services relate to the well-being of occupants in a building or facility. These services make the environment more secure and pleasant. Soft services include cleaning, catering, pest control, security, and office support, contributing to the overall landscape of the SEA FM market.
• Additional Services: This segment includes emergency, property (space planning and relocation), environmental management (waste and recycling services), and other services (IT and telecommunication), complementing the evolution of tech-enabled facility management solutions market.
• The study focuses on outsourced FM and refers to it as FM. The study excludes small FM, which involves small, single-site contracts for small facilities that only serve facilities care within the facility management market.

Market Sizing

• Frost & Sullivan based market estimates, revenue growth estimates, and segmentation on existing data, secondary research, and information gathered from interviews between 2022 and 2024 reflect the dynamic nature of the facility management market.

Primary Research

• Using a structured discussion guide, we interviewed major enterprises that provide hard and soft FM services in Southeast Asia for insights into the facility management outsourcing trends in SEA.

Secondary Research

• Frost & Sullivan's internal database, industry reports, market databases, trade journals, industry literature, web-based materials, annual reports, and other sources from the basis of secondary research have been utilized to analyze the tech-enabled facility management solutions market.

The Impact of the Top 3 Strategic Imperatives on the Southeast Asian Facility Management Industry

Internal Challenges

• Why:
• Many service providers in SEA, particularly domestic firms, are reluctant to embrace innovation because of end-user resistance to change, largely due to the perception of unnecessary expenses that affect the entire facility management market.
• This conservative approach has led to the commoditization of services, intensifying price competition and hindering the rapid development of the FM industry.
• This trend is prevalent across most country-specific markets in the region, even in specific end-user segments in the mature Singapore market, highlighting the importance of sustainability-driven FM services market.
• Frost Perspective:
• The end-user mindset is changing, primarily through the influence of foreign companies or multinational corporations (MNCs) operating in the region.
• Shifting demands of the modern workplace drive a need for more innovative and adaptive FM solutions.
• Regulatory push will be critical in improving outsourcing awareness and adoption within the facility management market.
• Service providers that fail to adapt to these changes risk losing their competitive edge in the market.

Competitive Intensity

• Why:
• High competitiveness is visible across the region, where market consolidation activities are observed with major providers actively looking to acquire smaller FM players or vendors in the facility management market.
• The inorganic growth path is favored to bolster foothold, strengthen end-user specialization, widen geographical presence, and enhance self-delivering capabilities.
• There is a high urgency for digitalization and the adoption of advanced technology-enabled solutions in the tech-enabled facility management solutions market.
• Frost Perspective:
• While the heavy reliance on human resources is inevitable, the incorporation of digitalization and technology-supported solutions is the way forward for efficiency.
• Service providers must possess the expertise and tools to meet the growing demand, requiring a deep understanding of building systems and a commitment to staying abreast of technologies within the facility management market.

Transformative Megatrends

• Why:
• A shift in mindset among stakeholders, from service providers to end users, is shaping the evolving FM landscape.
• SEA has seen a significant shift toward sustainable building practices, with a particular emphasis on smart and energy-efficient designs, supported by government policies and corporate social responsibility initiatives.
• Various green movements, often backed by national agendas on sustainability-related matters, are imperative to the FM trend shift in the region, thus impacting the sustainability-driven FM services market.
• Frost Perspective:
• The transition from conventional to smart or green building designs demands adopting energy-efficient or intelligent solutions, which drives the need for advanced building management services and solutions in the facility management market.
• Service providers must possess the expertise and tools to implement energy-efficient solutions and help clients in meeting evolving standards and regulatory compliance.

Key Competitors

• PCS Security and Facility Services Ltd
• G4S Security Services (Thailand) Ltd
• Plus Property Co., Ltd
• CBM Facilities & Security Management (Thailand) Co., Ltd
• C.P. Facility Management Company Ltd
• Doing Well Security and Facility Services Co., Ltd
• AGS Vietnam
• ADEN Services (Vietnam) Company Ltd
• Pan Services Co., Ltd
• Property & Management Company (PMC)
• RCR Technical Infrastructure Vietnam Co., Ltd
• FirstEMS
• Colliers International
• P. Dussmann Service Vietnam Co., Ltd
• Hoan My Hygiene
• Service Co., Ltd
• HB-KMIX Trading Service Co., Ltd
• Altara Hospitality Group
• VSIP Facility Management Services Co., Ltd
• S-1 Corporation Vietnam Co., Ltd
• AEON Delight (Vietnam) Co., Ltd
• TSP Vietnam
• Megatech Technology Solutions Co., Ltd
• Ayala Property Management Corporation
• FPD Asia Property Services, Inc
• Century Properties Management Inc
• KMC Savills, Inc
• City Service Corporation
• Colliers International Philippines Inc
• OCS Facilities Services Philippines Inc
• BCC Group of Companies
• BMS Janitorial and Allied Services Inc
• Facilities Managers, Inc (FMI)

Growth Drivers

• FM: Growth Drivers, Southeast Asia, 2025-2030, highlighting the facility management market dynamics.
• The growing outsourcing culture is key to driving FM development in SEA, supported by the continuous expansion of the asset base through new constructions. The expansion of the penetable FM market base in the region presents new possibilities and untapped market potential, particularly in the region's mostly developing economies.
• Constantly evolving customer needs, often driven by economic and market environments, are integral to the fluctuating nature of FM demands. The COVID-19 pandemic has intensified the development of new technologies, innovation, and sustainability. As such, service providers strive to adapt to varying customer demands across the region by leveraging in-house knowledge and skilled teams in the facility management outsourcing trends in SEA.
• Enterprises in the region are more familiar with new technologies, including Big Data and the Internet of Things (IoT), leading to the effective management of facilities through the use of data analytics and real-time monitoring. Service providers, especially regional players or those with multi-country footprints, seek or acquire innovative solutions, whether through mergers and acquisitions (M&As) or partnerships. This allows them to capture mature end users seeking tech-supported value propositions that fit their needs and contributes to the tech-enabled facility management solutions market.
• Upcoming energy efficiency trends are influencing market development, supported by the introduction or improvement of building standards. Measures such as going green, adopting energy efficiency initiatives, or developing intelligent buildings are gaining prevalence in certain SEA countries and major cities. However, demand is largely confined to specific end-user groups and primarily influenced by regulatory changes and support related to the sustainability-driven FM services market.
• Narrowing the expectation gaps between service providers and clients will drive significant market growth and the opportunity to capture new accounts. As a region with price-sensitive end users, FM industry stakeholders increasingly seek new ways to optimize facilities and reduce expenses. Service providers that can position themselves as strategic partners, deliver cost savings, and improve operational efficiency through combined services are likely to have a competitive advantage within the facility management market.

Growth Restraints

• A primary hindrance to FM market development is price-sensitive end users, where outsourcing is often perceived as an additional cost. The reluctance to outsource also stems from a preference to maintain in-house FM teams among conservative end users, where outsourcing is perceived as a threat, in terms of losing control of their facility's operations and possibly exposing their business vulnerability. This results in many local end users, and to a certain extent, larger corporations from conservative end-user segments, keeping their maintenance in-house within the context of the facility management market.
• The lack of universally recognized and adopted FM protocols and standards has been detrimental to market development. While service providers, especially global players, promote FM best practices and offer guidance, the absence of a centralized governing body creates inconsistencies in service delivery quality, leading to misalignment and possible gaps between client expectations and service providers' value propositions. The lack of standardized benchmarks makes it challenging for end users to select the optimal FM partner in the SEA FM market.
• Human resources are crucial in FM engagements and delivery; however, the scarcity of skilled personnel and employee retention issues among blue-collar workers remain challenges across all SEA markets. The increased costs associated with minimum wage hikes in countries such as Singapore, Thailand, and Malaysia exacerbate these issues further, making price setting tricky in this price-sensitive region. The fact that FM is a less established professional field than other service industries exacerbates the talent gap, making it less visible to prospective job seekers.
• The FM development pace in certain SEA markets is comparatively slow. Generally conservative and price-sensitive end users in these regions contribute to the low willingness and reluctance among customers to outsource beyond basic FM needs, often limited to cleaning and security. That said, FM development shows encouraging growth post-pandemic, with greater awareness of workplace management and health and safety needs, further supported by the higher acceptance of digital or innovative solutions impacting the tech-enabled facility management solutions market.

Table of Contents

Research Scope

• Scope of Analysis
• Segmentation
• Definition of FM End Users
• Definition of FM Service Types

Growth Environment: Transformation in the Southeast Asian Facility Management Industry

• Why Is It Increasingly Difficult to Grow?
• The Strategic Imperative 8
• The Impact of the Top 3 Strategic Imperatives on the Southeast Asian Facility Management Industry

Ecosystem in the Facility Management Sector

• Competitive Environment
• Key Competitors

Growth Generator in the Southeast Asian Facility Management Industry

• Growth Metrics
• Growth Drivers
• Growth Restraints
• Forecast Considerations
• Revenue Forecast
• Revenue Forecast Analysis
• Revenue Forecast by Industry Vertical
• Revenue Forecast Analysis by Industry Vertical
• Revenue Forecast by Country
• Revenue Forecast Analysis by Country
• Revenue Forecast and Analysis by Service Type
• Outsourced Facility Management Trend
• Integrated Facilities Management Penetration Trend
• Key 2025 Facility Management Trends
• Achieving Sustainability in the Facility Management Value Chain
• Revenue Share of Top Industry Participants
• Revenue Share Analysis

Growth Generator: Malaysia

• Growth Metrics
• Revenue Forecast and Analysis
• Revenue Forecast and Analysis by Service Type
• Revenue Forecast and Analysis by End User
• Outsourced Facility Management Trend
• Integrated Facilities Management Penetration Trend
• Competitive Environment

Growth Generator: Indonesia

• Growth Metrics
• Revenue Forecast and Analysis
• Revenue Forecast and Analysis by Service Type
• Revenue Forecast and Analysis by End User
• Outsourced Facility Management Trend
• Integrated Facilities Management Penetration Trend
• Competitive Environment

Growth Generator: Singapore

• Growth Metrics
• Revenue Forecast and Analysis
• Revenue Forecast and Analysis by Service Type
• Revenue Forecast and Analysis by End User
• Outsourced Facility Management Trend
• Integrated Facilities Management Penetration Trend
• Competitive Environment

Growth Generator: Thailand

• Growth Metrics
• Revenue Forecast and Analysis
• Revenue Forecast and Analysis by Service Type
• Revenue Forecast and Analysis by End User
• Outsourced Facility Management Trend
• Integrated Facilities Management Penetration Trend
• Competitive Environment

Growth Generator: Vietnam

• Growth Metrics
• Revenue Forecast and Analysis
• Revenue Forecast and Analysis by Service Type
• Revenue Forecast and Analysis by End User
• Outsourced Facility Management Trend
• Integrated Facilities Management Penetration Trend
• Competitive Environment

Growth Generator: Philippines

• Growth Metrics
• Revenue Forecast and Analysis
• Revenue Forecast and Analysis by Service Type
• Revenue Forecast and Analysis by End User
• Outsourced Facility Management Trend
• Integrated Facilities Management Penetration Trend
• Competitive Environment

Growth Opportunity Universe

• Growth Opportunity 1: FM Consolidation
• Growth Opportunity 2: Sustainability Focus and Regulatory Compliance
• Growth Opportunity 3: Tech-enabled FM Solutions

Appendix & Next Steps

• Benefits and Impacts of Growth Opportunities
• Next Steps
• List of Exhibits
• Legal Disclaimer