소비자의 목소리 : 인도의 삼륜차 구매자 프로파일(2025년)

In the Short-to-mid Term, Stakeholders in India's Three-wheeler Ecosystem Should Prioritize their Electric Powertrain Marketing Efforts

India's three-wheeler (3W) market continues to play an important role in the mobility and logistics ecosystem, facilitating both passenger and goods transport. Fuel cost sensitivity and evolving fleet requirements, in conjunction with dealer-driven impetus, remain dominant factors affecting market dynamics. CNG has established a robust position in the urban passenger application, while diesel remains an essential factor in goods transport due to its capacity to carry large loads and its operational characteristics. Simultaneously, electric 3Ws are increasingly entering the market based on competitive operating costs and policy incentives. However, fleet owners remain cautious about initial purchase price, uncertain resale value, and restricted charging infrastructure. The importance of operating efficiency, purchasing price, and freedom to purchase fuel has consistently influenced purchase decisions over time. For driver-owners, mileage, maneuverability, and load capacity are major determinants of a favorable purchase decision, whereas uptime and operational costs are major factors for fleet operators. The market remains highly fragmented; as a result, there is room for differentiated strategies based on product durability, financing, and tailored fleet solutions. Driven by an ongoing trusted dealer experience, broader access to affordable credit, and partnerships to expand fueling, charging, and servicing, the market has many years of growth ahead.

Table of Contents

Research Objectives and Methodology

• Research Objectives and Methodology

Ecosystem in India's Three-Wheeler Industry

• Value Chain

Goods Carrier Buyer Profile Analysis in India's Three-Wheeler Market

• Goods Carrier-Application Usage
• Factors Influencing Purchase Decisions-Goods Carriers
• Purchase Channel Modes and Primary Purchase Motivations-Goods Carriers
• Buyers' Financing Preferences-Goods Carriers
• Vehicle Factors Influencing Purchase Decisions-Goods Carriers
• Powertrain Selection Trends Among 3W Buyers-Goods Carriers
• Electric 3W Purchase Intent Key Factors-Goods Carriers

Passenger Carrier Profile Analysis in India's Three-Wheeler Market

• Factors Influencing Purchase Decisions-Passenger Carriers
• Purchase Channel Modes and Primary Purchase Motivations-Passenger Carriers
• Buyers' Financing Preferences-Passenger Carriers
• Vehicle Factors Influencing Purchase Decisions-Passenger Carriers
• Powertrain Selection Trends Among 3W Buyers-Passenger Carriers
• Electric 3W Purchase Intent Key Factors-Passenger Carriers

Key Takeaways

• Key Takeaways-3W Buyer Profiles in India

Appendix

• Growth Opportunities Fuel the Growth Pipeline Engine
• Why is it Increasingly Difficult to Grow?
• The Strategic Imperative 8

Next Steps

• Benefits and Impacts of Growth Opportunities
• Next Steps
• List of Exhibits
• Legal Disclaimer