북미 및 유럽의 경상용차 서비스화 시장(2024-2030년)

Diverse Business Models and Emerging Trends Are Driving Transformational Growth in Sales, Connectivity, Finance, and Aftermarket

In this analysis, Frost & Sullivan examines how servitization is reshaping the light commercial vehicle (LCV) industry. As the market shifts from product-centric to service-led models, LCV manufacturers are expanding their offerings beyond vehicle sales to include fleet management, predictive maintenance, telematics, flexible ownership models, and real-time data insights, all aimed at improving efficiency and customer loyalty.

Driven by digital connectivity and rising customer expectations, servitization enables OEMs to generate recurring revenue, strengthen long-term relationships, and remain resilient in the face of market volatility. The growing emphasis on electrification, sustainability, and optimized fleet operations is accelerating this evolution. New service models, such as maintenance-as-a-service, usage-based financing, EV charging support, and driver training, are helping customers reduce the total cost of ownership and improve fleet uptime.

For LCV manufacturers, servitization is now a strategic path to future readiness. By aligning with digital and sustainable mobility trends, OEMs are positioning themselves as long-term partners to fleet operators, driving growth and leadership in a rapidly evolving ecosystem.

The study covers 2024 as the base year and 2030 as the forecast year, assessing opportunities across four areas: general sales and allied services, connected services, financial services, and aftermarket services.

Table of Contents

Transformation in the Business for Light Commercial Vehicles

• Why Is It Increasingly Difficult to Grow?
• The Strategic Imperative 8
• The Impact of the Top 3 Strategic Imperatives on the Light Commercial Vehicle Industry

Ecosystem

• Research Scope
• Market Segmentation
• Project Objectives and Benefits of Servitization
• Servitization Opportunities in Commercial Vehicles
• General Sales and Allied Services
• Connected Services
• Financial Services
• Aftermarket Services

Growth Environment

• Profit Pool: Europe
• Profit Pool: North America
• Attractiveness of Services

General Sales and Allied Services

• LCV Sales
• AI Data-Driven Sales Services for Dealers, Software Updates, and Hardware Upgrades
• Company-Owned and Operated Stores, Driver Training, and Closed-Circle Lifecycle Financing
• Profit Pool: Europe
• Profit Pool: North America
• Attractiveness of General Sales and Allied Services

Connected Services

• Fleet Management, Data Subscription, and Fleet Optimization Consulting
• Logistics Load Aggregation Services and LCV Toll, Parking, and Fueling Services/In-Vehicle Payment Services
• Maps/Telematics and Driver Services
• Profit Pool: Europe
• Profit Pool: North America
• Attractiveness of Connected Services

Financial Services

• LCV Insurance Services, Credit Insurance, and Roadside Assistance
• LCV Refinancing Solutions and Smart Financing
• Profit Pool: Europe
• Profit Pool: North America
• Attractiveness of Financial Services

Aftermarket Services

• Tires as a Service and Battery as a Service
• Vehicle Service Contracts and Component Sales of Value/Second-Line Parts
• AI-Driven Maintenance Services for Dealers and Vehicle Scrappage Services
• Parts Supply to the Independent Aftermarket and Training for Mechanics
• Profit Pool: Europe
• Profit Pool: North America
• Attractiveness of Aftermarket Services

Growth Opportunities Universe

• Growth Opportunity 1: Build Sustainable Revenue Models
• Growth Opportunity 2: Create Distinct Market Positioning
• Growth Opportunity 3: Enhance Business Stability and Customer Loyalty

Appendix & Next Steps

• Benefits and Impacts of Growth Opportunities
• Next Steps
• List of Exhibits
• Legal Disclaimer