인도의 전기이륜차 소유에 대한 소비자 인식 전략적 분석(2024-2030년)

Consumer Insights and Dealership Perceptions Driving Transformational Growth in the Adoption of E2Ws in India

Consumer perceptions and dealership experiences influence the shift in sustainable mobility in electric two-wheelers and their adoption in India. This study examines the survey in seven states: Gujarat, Maharashtra, Punjab, Rajasthan, Delhi, Chhattisgarh, and Madhya Pradesh.

This survey covered 232 respondents from four target groups: 105 current owners, 78 potential owners, 37 non-interested target groups, and 14 dealers. Feedback from different target groups focused on performance (range, battery reliability, comfort), ownership factors (cost, brand, after-sales service), and adoption barriers, including charging, the impact of rainy seasons on performance, and willingness to pay.

Insights from dealerships included reasons for entering the market, customer perceptions, usage patterns, and challenges in pricing, financing, and insurance. This study also integrates viewpoints from consumers and dealerships, highlighting key enablers and barriers that influence E2W adoption. The findings in this study provide valuable insights for policymakers, OEMs, and dealers, which will strengthen customer trust, enhance dealership support, and develop plans to increase the growth of E2Ws in India.

Table of Contents

Research Objectives and Methodology

• Research Objectives and Methodology

Growth Opportunity Analysis

• Growth Drivers
• Growth Restraints

Growth Environment

• Coverage and Sample Size: E2Ws
• What are the Key Hindrances to the Use of E2Ws? Spontaneous Verbatim Mentions

Respondent Profile

• Respondent Profile: E2W End Users
• Respondents' Preferences
• Respondents' Hobbies
• Media Habits: Types of Television Programs Watched
• Media Habits: Webpages Surfed Online for Personal Use
• Summary: Communication Routes Through Media Channels to Address E2W Usage Among Target Groups

Current Owners of E2Ws

• Key Factors for Choosing E2Ws
• Choice of E2W Under Certain Probable Conditions: Current Owners
• Who Among the Current E2W Franchise is Most Vulnerable for Switch Out?
• Perceived Differences Between E2Ws and Petrol-Run 2Ws
• E2Ws: Perceived Advantages and Disadvantages
• Overall Satisfaction with Various Aspects of E2Ws
• E2W Current Usage
• Auto Financing for E2W Purchases
• Perception of Auto Financing Availability for E2Ws
• E2W Battery Usage
• Perceptions About E2Ws' Battery Life
• E2W Usage Pattern
• Importance of Certain Aspects When Buying a New 2W in the Future
• Association with Different Aspects of E2Ws
• Feedback on E2W Battery Replacement and Recharging
• Impact of Rainy Season on E2W Performance

Potential Owners of E2Ws

• Key Factors Considered for Using E2Ws: Potential Users
• Choice of E2Ws Under Certain Probable Conditions: Potential Owners
• Potential Users' Willingness to Pay for E2Ws
• Potential Users' Expectations From E2Ws

Non-Interested Group

• Key Barriers Against Choosing E2Ws Among the Non-Interested Group
• Choice of E2Ws Under Certain Probable Conditions: Non-Interested Group

Dealer's Perspective: E2Ws

• Dealership Profile
• Key Reasons for Taking up an E2W Dealership
• Dealers' Opinions on Customers' Perspectives on E2Ws
• What do Customers Perceive as Advantages and Disadvantages? Dealers' Point of View
• Customers' Opinion on Pricing
• Customers' Opinion on E2W Insurance Coverage
• Customers' Opinion on Auto Financing for E2Ws
• Dealers' Perspective on Key Barriers to Choosing E2Ws
• Dealers' Perception: Which Version is Better?
• Additional Feedback on E2W Auto Financing from Dealers: Verbatim Mentions

Conclusions

• Conclusions
• Suggestions for Market Prioritization of E2Ws

Growth Opportunity Universe

• Growth Opportunity 1: Affordable Mass-Market Electric Two-Wheelers
• Growth Opportunity 2: Charging and Battery-Swap Infrastructure Expansion
• Growth Opportunity 3: Flexible Financing and Ownership Models

Strategic Imperatives

• Why is it Increasingly Difficult to Grow?
• The Strategic Imperative
• The Impact of the Top 3 Strategic Imperatives on Consumer Perception of E2W Ownership in India
• Growth Opportunities Fuel the Growth Pipeline Engine

Appendix & Next Steps

• Benefits and Impacts of Growth Opportunities
• Next Steps
• List of Exhibits
• Legal Disclaimer