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The Sustainability Angle is Driving Business Transformation due to Shifts in Core Business Strategy

Leading mobile operators in APAC are setting ambitious net-zero targets, investing heavily in renewable energy, and embedding circular economy principles into their operations. For these companies, sustainability has evolved from a compliance requirement to a core strategic pillar, influencing financing decisions, infrastructure investments, and product design. These leaders typically operate in markets with high ESG transparency and strong capital availability, such as Singapore, China, and South Korea.

If compliance is not the main driver, the two biggest push factors of greater sustainability efforts by mobile operators are strong youth support for environmentally conscious brands and practices, and energy-efficiency approaches that help alleviate their biggest cost burden. These factors are hard to ignore as they coincide with key revenue and cost drivers. Other push factors include investor pressure, regulatory requirements, and the broader corporate strategy to create long-term value and manage climate-related risks.

The future of mobile services will be proactive, data-driven, and user-centric, delivered over energy-efficient networks. While 5G-Advanced and AI-driven power management are key enablers of sustainability, not all operators will adopt 5G immediately. The transition toward sustainable operations-whether on 4G or 4G+5G-is inevitable and offers clear benefits. Acting as a green enabler for other industries and driving Scope 3 decarbonization will be a critical advantage for operators in this journey.

Table of Contents

Research Scope

• Scope of Analysis
• Customer Segmentation and Key Competitors for Mobile Services

Strategic Imperatives

• Why is it Increasingly Difficult to Grow?
• The Strategic Imperative 8(TM)
• The Impact of the Top 3 Strategic Imperatives on the Mobile Services Industry

Growth Opportunity Analysis

• Growth Drivers
• Growth Restraints
• Future of Mobile Services in Asia-Pacific-Key Industry Updates
• Strategic Imperative for Mobile Operators Focus on Sustainability
• Mobile Operators Benefits From Being Sustainable
• Challenges to Achieving Sustainability and Action Needed
• Mobile Operators Transformation as a Result of Sustainability Push
• APAC Approaches to Sustainability Efforts-Singapore
• APAC Approaches to Sustainability Efforts-China
• APAC Approaches to Sustainability Efforts-South Korea
• APAC Approaches to Sustainability Efforts-Malaysia
• 2G/3G Shutdown as Part of Sustainability Efforts
• Focus on 4G as Part of Sustainability Efforts
• Key Vendor Innovation as Part of Sustainability Efforts
• Conclusions and Recommendations for Mobile Operators

Growth Opportunity Universe

• Growth Opportunity 1: Greater Focus on Digital Inclusion to Build a more Equitable, Prosperous, and Connected Society
• Growth Opportunity 2: Redcap for Enterprise B2B Solutions to Drive 5G-advanced Applications
• Growth Opportunity 3: Freeing Up Spectrum to Support Regional Sustainability Push
• Benefits and Impacts of Growth Opportunities
• Next Steps
• List of Exhibits
• Legal Disclaimer