커넥티드 패키징 솔루션으로 창출되는 성장 기회

Transforming Products into Data-rich, Intelligent Assets for Real-time Transparency, Authentication, and Consumer Engagement Across Global Value Chains

Connected packaging is rapidly evolving from a functional communication tool into a strategic enabler of transparency, authentication, and intelligent consumer engagement across global value chains. Advances in RFID/NFC, digital watermarks, printed electronics, sensors, and cloud-based digital identity platforms are transforming physical products into data-rich assets capable of delivering real-time insights. Regulatory momentum-led by Digital Product Passports, anti-counterfeiting mandates, and sustainability reporting-combined with rising consumer demand for trust and product information, is accelerating adoption across industries such as food & beverage, pharmaceuticals, consumer goods, and retail. Despite challenges related to cost, integration, privacy, and fragmented standards, emerging technologies like battery-free sensing, AI-driven analytics, and low-cost printed ICs are opening new opportunities for scalable deployment.

Connected packaging plays a critical role in enabling transparency, authenticity, and consumer interactivity across sectors such as fast-moving consumer goods (FMCG), pharmaceuticals, beverages, and luxury products. It integrates with broader technology ecosystems, including the Internet of Things (IoT), digital twins, blockchain traceability systems, and sustainability analytics platforms, supporting circular economy and data-driven supply chain initiatives.

Over the next five years, connected packaging will unlock value through predictive quality monitoring, circularity enablement, and hyper-personalized engagement, reshaping how products are tracked, verified, and experienced worldwide.

Table of Contents

Transformational Growth Fueled by Connected Packaging Solutions

• Why is it Increasingly Difficult to Grow?
• The Strategic Imperative 8-TM
• Our Megatrend Universe: Overview
• Our Megatrend Universe: Connected Packaging
• Key Findings

Ecosystem: Connected Packaging Solutions

• Overview: Connected Packaging Solutions
• Segmentation

Growth Generator

• Growth Drivers
• Growth Restraints

Ecosystem: Technology Advancements

• Technology Advancements in Connected Packaging Solutions
• Connected Packaging Solutions: Recent Academic Endeavors

Ecosystem: Connected Packaging Solutions

• Connected Packaging Solutions: Emerging Trends
• Connected Packaging Solutions: Industry Overview
• Connected Packaging Solutions: Applications

Ecosystem: Regional Evaluation

• Global Regulatory Landscape Fostering Connected Packaging Solutions

Companies to Action (C2A)

• Core Connected Packaging Enablers
• Consumer Engagement & Digital Experience Platforms
• Smart Sensors, Quality Monitoring, and Traceability Technologies
• Cloud, AI, and Automation Providers
• Emerging Technology Providers

Growth Generator: Trend Attractiveness Analysis

• Trend Attractiveness Analysis

Growth Opportunity Analysis

• Trend Opportunity Impact and Certainty Analysis
• Trend Opportunity Disruption Index
• Trend Disruption Attractiveness Score
• Trend Opportunity Growth Index
• Growth Attractiveness Score
• BEETS Implications for Connected Packaging Solutions

Growth Opportunity Universe in Connected Packaging Solutions

• Growth Opportunity 1: Transient/Biodegradable Smart Labels
• Growth Opportunity 2: Privacy-First On-Package Analytics & Micropayments
• Growth Opportunity 3: Dynamic Reuse Passports and AI Reverse-Logistics Routing

Growth Opportunity Analysis: Critical Success Factors for Growth

• Critical Success Factors for Growth
• Conclusion

Appendix

• Our Megatrend Universe

Next Steps

• Benefits and Impacts of Growth Opportunities
• Next Steps
• List of Exhibits
• Legal Disclaimer