주행거리 연장 EV 시장 전망 : 유럽, 미국, 중국(2024-2040년)

Capital Deployment, Consumer Hesitation Toward BEVs, and a Prolonged Transition to Zero-Emission Mobility Enable Double-Digit Growth Trajectory

This Frost & Sullivan analysis provides a comprehensive outlook on the global extended-range electric vehicle (EREV) market, examining regional dynamics, technology evolution, original equipment manufacturer (OEM) strategies, and future growth scenarios across Europe, the United States, and China. The study highlights EREVs as a transitional technology bridging the gap between internal combustion engine (ICE) vehicles and full battery electric vehicles (BEVs), particularly in markets where charging infrastructure and consumer readiness remain uneven.

In 2024, China led global EREV sales, accounting for over 95% of global volume with more than 1.3 million units sold. This dominance is attributed to substantial domestic OEM investment, a wide model portfolio across sports utility vehicle (SUV) and sedan segments, and consumer preference for long-range, premium vehicles. Chinese OEMs such as Li Auto, Changan, and Leapmotor have pioneered purpose-built EREV platforms, offering flexible battery capacities (10-60+ kWh) and extended ranges exceeding 1,000 km. The market is expected to continue expanding, with EREV sales projected to surpass 4 million units by 2029 under the baseline scenario.

In the United States, EREVs are poised for growth, particularly in large vehicle segments such as pickups and SUVs. OEMs, including Ford, Stellantis, Scout Motors, and Hyundai, have announced EREV launches between 2026 and 2028, targeting consumers in rural and suburban areas where charging infrastructure is less developed. The US regulatory environment, while evolving, offers opportunities for EREV adoption, and by 2040, EREVs could capture up to 8% market share in the region under optimistic projections.

Europe presents a more constrained outlook for EREVs. The European Union (EU) and the United Kingdom's 2035 ICE phase-out targets, combined with the region's mature charging infrastructure, stringent emissions regulations, and consumer preference for more compact vehicles, limit EREV's viability. Sales are expected to peak at under 0.15 million units in the early 2030s, with niche applications in the premium and large-vehicle segments as well as Eastern Europe and rural markets. European OEMs remain focused on battery electric vehicle (BEV) and plug-in hybrid electric vehicle (PHEV) platforms, with limited EREV commitments outside Chinese joint ventures. However, revisions under consideration for the EU's zero-emission transport targets could prompt additional European OEM investment in EREV technologies, with extended deadlines improving the feasibility of technology roadmaps.

Key trends shaping the EREV market include the shift toward larger battery packs to increase all-electric range, modular platform development for BEV-EREV flexibility, and growing interest in low-cost, high-efficiency range-extender engines. While EREVs offer compelling benefits, such as reduced range anxiety, lower upfront costs compared to BEVs, and compatibility with existing EV architectures, their long-term role remains transitional. Frost & Sullivan recommends OEMs target high-value segments, regionalize strategies, and clearly communicate the value proposition of EREVs to maximize market potential.

The study period is 2020-2040, with 2024 as the base year and 2025-2040 as the forecast period.

Table of Contents

EREV Market Overview

• Key Findings and Insights
• Market Size, Trends, and OEM Activities
• Regional Comparison
• Conclusion and Recommendations

Strategic Imperatives

• Why is it Increasingly Difficult to Grow?
• The Strategic Imperative 8-TM
• The Impact of the Top 3 Strategic Imperatives on the EREV Market

Research Scope

• Research Scope
• Market Segmentation
• Project Objectives and Benefits of Servitization
• Definitions

EREV Technology Overview

• EREV Powertrain Architectures
• EREV vs PHEV
• xEV Powertrain Definition
• Key Components
• Performance Characteristics and Benefits
• Comparison With Other Powertrains
• Why EREVs Now?

EREV Market Sizing

• Market Sizing: xEV Outlook
• Market Sizing: BEV, PHEV & EREV, Global, 2020-2023
• Market Sizing: BEV, PHEV & EREV, Global, 2024-2040
• Market Sizing: Regional EREV Outlook, 2020-2040
• xEV Sales Outlook, United States, 2020-2040
• OEM Powertrain Commitments, United States
• xEV Sales Outlook, China, 2020-2040
• OEM Powertrain Commitments, China
• xEV Sales Outlook, Europe, 2020-2040
• OEM Powertrain Commitments, Europe
• EREV Sales Scenarios
• Market Summary

EREV Market Analysis by Region

• Current and Future Models: United States
• Regulatory Impact Analysis: United States
• Current and Future Models: China
• Sales by Segment and OEM: China
• Regulatory Impact Analysis: China
• Current and Future Models: Europe
• Sales by Segment and OEM: Europe
• Regulatory Impact Analysis: Europe

EREV Pricing Analysis

• EREV Short Term Pricing Analysis by Region

EREV Pricing Analysis by Region

Chinese EREV Sales by Price

Pricing Comparison of Competing Powertrains: EREV vs BEV vs ICE

EREV Innovation Case Studies

• EREV Innovation Case Study: Geely
• EREV Innovation Case Study: Li Auto
• EREV Innovation Case Study: Changan

EREV Engine Development Landscape

• EREV Technology Case Study: ZF
• EREV Technology Case Study: DeepDrive

OEM Profiles

• OEM Profile: Stellantis
• OEM Profile: Hyundai Group
• OEM Profile: VW Group
• OEM Profile: Ford
• OEM Profile: Li Auto
• OEM Profile: Changan
• OEM Profile: Leapmotor

Challenges and Limitations

• Technology Maturity and Integration Challenges
• Market Adaption Barriers
• Challenges and Limitations by Region

Conclusion and Recommendations

• Key Takeaways
• Recommendations for OEMs
• Recommendations for Supply Ecosystem

Growth Opportunity Universe

• Growth Opportunity 1: EREVs for Large Vehicle Platforms
• Growth Opportunity 2: Modular EREV Platform Technologies Targeted Towards Small and Legacy ICE OEMs
• Growth Opportunity 3: EREV Models for Emerging Markets

Next Steps

• Benefits and Impacts of Growth Opportunities
• Next Steps
• List of Exhibits
• Legal Disclaimer