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자동차 산업에 변혁을 가져오는 디지털 관련 핵심성과지표(KPI)

Digital KPIs Transforming the Automotive Industry

리서치사 Frost & Sullivan
발행일 2019년 07월 상품 코드 895839
페이지 정보 영문 50 Pages
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자동차 산업에 변혁을 가져오는 디지털 관련 핵심성과지표(KPI) Digital KPIs Transforming the Automotive Industry
발행일 : 2019년 07월 페이지 정보 : 영문 50 Pages

본 상품은 영문 자료로 한글과 영문목차에 불일치하는 내용이 있을 경우 영문을 우선합니다. 정확한 검토를 위해 영문목차를 참고해주시기 바랍니다.

자동차 산업 핵심성과지표(KPI)에 대한 디지털화의 영향을 분석했으며, 디지털화가 실적에 미치는 영향을 적절하게 평가·측정할 수 있도록 에코시스템 각 부문에서의 새로운 디지털 핵심성과지표(KPI) 재설정을 제안했습니다.

1. 주요 요약

  • 디지털 핵심성과지표(KPI)의 필요성
    • 혁신적 변화를 가져오는 요인
    • 자동차 생태계 주요 성장 촉진요인
    • 디지털 사업 선도
  • 사례 연구 : Daimler
  • 디지털 관련 임원을 둔 주요 조직
  • 디지털 핵심성과지표(KPI) 사례와 이점
  • 디지털 핵심성과지표(KPI)를 도입할 때의 과제

2. 조사 범위와 디지털 핵심성과지표(KPI)의 정의

3. 자동차 핵심성과지표(KPI)에 대한 디지털화의 영향

  • 자동차 산업의 6대 디지털화
  • 공급망 생태계에 대한 디지털화의 영향
  • 디지털 공급망 핵심성과지표(KPI)
  • 제조 생태계에 대한 디지털화의 영향
  • 제조 및 공장 관리에 관한 핵심성과지표(KPI)
  • 커넥티드 제품 생태계에 대한 디지털화의 영향
  • 커넥티드 제품 핵심성과지표(KPI)
  • EV 인프라 생태계에 대한 디지털화의 영향
  • EV 충전 생태계 핵심성과지표(KPI)
  • 자동차 소매 생태계에 대한 디지털화의 영향
  • 디지털 소매 핵심성과지표(KPI)
  • 자동차 파이낸싱 생태계에 대한 디지털화의 영향
  • 디지털 자동차 대출 핵심성과지표(KPI)
  • 애프터마켓 차고 서비스에 대한 디지털화의 영향
  • 디지털 자동차 애프터마켓 핵심성과지표(KPI)
  • MaaS(Mobility-as-a-Service) 생태계에 대한 디지털화의 영향
  • MaaS(Mobility-as-a-Service) 핵심성과지표(KPI)

4. CDO 오피스

  • 자동차 CDO(Chief Digital Officer) : 임무
  • 디지털 관련 임원을 둔 주요 조직
  • CDO : 평가 핵심성과지표(KPI)
  • CDO의 중요성 사례 연구 : Volvo Cars

5. 성장 기회와 결론

  • 디지털 핵심성과지표(KPI) 구축에서의 성장 기회
  • 성공 및 성장을 위한 전략적 필수 요건
  • 예측
  • 면책사항

6. 부록

LSH 19.08.13

Customer-centric Metrics at the Forefront of Performance Assessment as Companies Embrace Digitization and Expand into New Monetization Avenues

The automotive industry as we now know it is undergoing a distinct, irreversible shift. Nothing is the same it was five years ago.

Companies continue investing in new technologies that will enhance their customer-facing applications and their internal efficiencies. However, when it comes to measuring their performance as an organization or to assess the functions that have been fed new digital data, they draw a blank.

Digital KPIs are the need of the hour. These new KPIs will help an organization determine if the digital investments will sustain and drive the company's bottom line or if they are nothing more than a digital parlor trick.

Digital KPIs can be classified into two categories: product KPIs and process KPIs. Product KPIs serve to measure customer-facing products, such as a mobile app, a VR application, or a dealership itself. Product KPIs, on the other hand, serve as employee- and process-measuring parameters that help gauge the impact of digital assets. A series of S.M.A.R.T goals-goals that are Specific, Measurable, Attainable, Relevant, and Time Bound-can help determine if such an investment was a success or a failure.

The Mega KPI that no OEM ever tracks-nor could track for lack of access in the past-is the customer. This entity needs to be an automotive participant's number one focus. Measuring the impact of a digital process on the customer is one of the most decisive metrics that will help evaluate the digital efforts of an organization.

Though digital KPIs measure the impact of digitization effort on both the customer and the company, they need to be further structured and quantified to be a part of the leadership team's metrics.

Digital transformation is a key strategy; however, with the competition in the automotive landscape, the stakes are often high. By leveraging the experience of working with many leading organizations, Frost & Sullivan has built the expertise to be a knowledge partner that can help organizations across the automotive value chain in this transformational shift.

This research service seeks to answer the question, “So what KPIs should my organization be regularly monitoring on its dashboard?” It is designed to serve as a handy guide that will bring you up to speed on the new metrics that will help your organization review digitization in supply chain, manufacturing, connected products, retail, finance, electric charging ecosystem, and new mobility solutions. By evaluating the role of the Chief Digital Officer (CDO) in FMCG and industrial solutions industries, and even in governments, Frost & Sullivan has assessed the impact a CDO could have on the automotive industry and proposes next steps to making this a reality.

Measuring customer relationship or digital Initiatives may not be an easy task, but it is possible, and its manifold benefits can be realized within the first 18 months.

Table of Contents

Executive Summary

  • The Need for Digital KPIs
  • The Need for Digital KPIs-Transformative Change Agents
  • The Need for Digital KPIs-Key Drivers for Automotive Ecosystem
  • The Need for Digital KPIs-Digital Businesses Take the Lead
  • The Need for New KPIs in the Evolving Automotive Industry-Case Study: Daimler
  • Select Leading Organizations Which Have Created Senior Digital Roles
  • Selection of Digital KPI Examples and Benefits
  • Challenges in Embracing Digital KPIs

Research Scope and Digital KPI Definition

  • Research Scope
  • Key Questions
  • Digital KPIs

Digital Impact on Automotive KPIs

  • The Six Pillars of Digitalization in the Automotive Industry
  • Impact of Digitalization on Supply Chain Ecosystem
  • Digital Supply Chain KPIs
  • Impact of Digitalization on Manufacturing Ecosystem
  • Manufacturing and Plant Management KPIs
  • Impact of Digitalization on Connected Products Ecosystem
  • Connected Products KPIs
  • Impact of Digitalization on EV Infrastructure Ecosystem
  • EV Charging Ecosystem KPIs
  • Impact of Digitalization on Automotive Retail Ecosystem
  • Digital Retail KPI
  • Impact of Digitalization on Automotive Finance Ecosystem
  • Digital Auto Finance KPI
  • Impact of Digitalization on Aftermarket Garage Services
  • Digital Automotive Aftermarket KPIs
  • Impact of Digitalization on the Mobility-as-a-Service Ecosystem
  • Mobility as a Service KPI

The Office of the CDO

  • Automotive Chief Digital Officer-Responsibilities
  • Select Leading Organizations Creating Senior Digital Roles
  • Select Leading Organizations Creating Senior Digital Roles (continued)
  • Chief Digital Officer-Evaluation KPIs
  • The Role of the CDO-Volvo Cars Case Study

Growth Opportunities and Conclusion

  • Growth Opportunities in Building Digital KPIs
  • Strategic Imperatives for Success and Growth
  • 3 Big Predictions
  • Legal Disclaimer

Appendix

  • Market Engineering Methodology
  • Hot Topics Covered by F&S Retail Research Team
  • Our Retail Consulting Value Proposition
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