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In-Car Marketplace : 이용 사례와 거래 형태

In-Car Marketplace-Use Cases and Transactions

리서치사 Frost & Sullivan
발행일 2019년 12월 상품 코드 920301
페이지 정보 영문 104 Pages
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In-Car Marketplace : 이용 사례와 거래 형태 In-Car Marketplace-Use Cases and Transactions
발행일 : 2019년 12월 페이지 정보 : 영문 104 Pages

본 상품은 영문 자료로 한글과 영문목차에 불일치하는 내용이 있을 경우 영문을 우선합니다. 정확한 검토를 위해 영문목차를 참고해주시기 바랍니다.

세계의 In-Car Marketplace 관련 시장은 2025년까지 173억 달러 규모에 달할 전망입니다. In-Car Marketplace의 구체적인 형태로는 패스트푸드 레스토랑(QSR), 주차요금 지불, 각종 예약·발권 등을 들 수 있습니다. 또한 FoD(feature-on-demand) 방식으로의 차량내 애플리케이션 전송도 유망한 분야입니다. In-Car Marketplace의 에코시스템에는 자동차 제조업체(OEM), 각종 소매업체, 플랫폼 프로바이더, 실시간 게이트웨이 파트너, 결제업체 등 다양한 분야의 기업들이 포함되어 있으며, 향후 발전이 기대되고 있습니다.

In-Car Marketplace(자동차에 탄 채로 상품·서비스 구매 및 배송을 주문할 수 있는 시스템)에 초점을 맞추어, 시장 정의와 기술 요약, 현재/미래의 비지니스 모델과 현재의 이용 사례, 현재의 에코시스템 상태와 미래상, 결제 수단의 동향, In-Car Marketplace 애플리케이션의 이용에 관한 고객 여정(고객의 선택 경로), 관련 업계·기업과의 제휴 관계, 향후 발전 전망 등의 정보를 정리하여 전해드립니다.

개요

분석 범위, 목적, 배경, 방법

In-Car Marketplace 관련 시장과 기술 동향

  • In-Car Marketplace의 에코시스템
  • In-Car Marketplace : 최근의 주요 용도
  • 에코시스템 내에서의 사업 제휴
  • In-Car Marketplace 시장의 자동차 제조업체(OEM) 포지셔닝
  • 기존의 가상 비서를 이용한 In-Car Marketplace 시장 개척
  • 기술적 요건

In-Car Marketplace의 이용 사례

  • 이동중(On-the-Go)의 소매 판매 서비스
  • 새로운 이용 사례에서 소매업체의 서비스
  • 이용 사례(1) : Car as a Marketplace
  • 고객 여정 : GM Marketplace App
  • 이용 사례(2) : Car as a Virtual Assistant
  • 사례 연구 : Amazon Alexa for Cars
  • 고객 여정 : Ford와 Amazon Alexa
  • 이용 사례(3) : Car as an Access Point of Service
  • 기존의 자동차용 딜리버리 서비스
  • 사례 연구 : Amazon Key, In-Car Package Delivery
  • 사례 연구 : 자동차로의 연료 배송 서비스
  • 이용 사례(4) : Car as a Mobile Mini Convenience Store
  • 사례 연구 : DriveCargo와 UBER
  • 요금 모델

In-Car Marketplace를 제공하는 OEM

  • 기존 OEM의 애플리케이션
  • 출시 예정 애플리케이션
  • OEM 제공의 기존/신규 차량내 음성/가상 비서
  • 사례 연구 : General Motors의 Marketplace 애플리케이션
  • 컨셉 사례 연구 : Honda의 Honda Dream Drive 애플리케이션
  • 사례 연구 : Mercedes Benz의 In-Car Marketplace 애플리케이션

플랫폼 프로바이더

  • 플랫폼 프로바이더의 개요
  • 기술 파트너의 분류
  • 기존의 중개 파트너
  • 사례 연구 : 플랫폼 프로바이더로서의 Xevo
  • 사례 연구 : 플랫폼 프로바이더로서의 Connected Travel
  • 컨셉 사례 연구 : 플랫폼 프로바이더로서의 Dashero
  • 사례 연구 : Telenav의 Vivid ICC(In-Car Commerce)
  • 사례 연구 : Sirius XM - Travel Link
  • 사례 연구 : Tantalum
  • 컨셉 분석 : Tencent & WeChat
  • 내비게이션과의 일체형 개발
  • 중개 파트너 순위

결제 수단의 종류와 구조

  • In-Car Transaction의 결제 수단
  • In-Car Payments는 왜 인기가 높은가?
  • 사례 연구 : Visa

In-Car Marketplace의 잠재 시장

  • In-Car Marketplace에 포함되는 범위
  • 잠재 시장 규모 : 분석 방법
  • OEM의 기여도
  • 활성 사용자 비율(보급률)
  • 연간 평균 지출액(추정)
  • 1대당 연료 평균 소비량(추정)
  • 1대당 식품 구매액(추정)
  • 1대당 통행요금 평균 지불액(추정)
  • In-Car Marketplace 시장 : 잠재적인 시장 규모
  • In-Car Marketplace : OEM별 잠재 시장
  • In-Car Marketplace : 거래당 비지니스 모델
  • 거래 집중화의 가치

성장 기회

  • 성장 기회 : B2B2X
  • 성공과 성장을 위한 전략적 과제

주요 결론과 향후 전망

부록

KSM 20.01.23

About $17.30 Billion of Vehicle Related Purchases and Personal Consumer Spending will be Allocated to Cars through Integrated Marketplace Applications by 2025

This study of marketplace operations inside cars is an introduction of a new business model that places merchants and their products such as fuel, quick service restaurants (QSR), parking, toll payment, ticketing and their services such as reserving, ordering, picking-up and paying from the vehicle head unit or aided by virtual assistants into the cars. The study combines connected services, retail offers and services, and feature-on-demand (FoD) that will play a remarkable role in shaping up the industry in the coming years. The ecosystem of the in-car marketplace mainly comprises automakers, merchants, platform providers, real-time gateway partners and payment integrators within the global regional scope. While current applications exist largely in the United States, Europe and China are hinted to play an important role in the future as the market evolves. The study also clearly depicts automakers' in-car marketplace applications, platforms, services, and technology and merchant partnerships that are in place today and that will likely happen in the near future.

Research Scope:

  • Introduce marketplace in cars to the automotive sector with clear definitions and segmentation.
  • Identify existing and upcoming business models offered for in-vehicle commerce of products and services.
  • Classify ecosystem players according to their functions in the market.
  • Analyze the future impact of marketplace operations generated from the vehicles.
  • Describe the payment structure and transactions split for different business models.
  • Map customers' journey on their preferred in-car marketplace applications.
  • Understand partnership models and the integration of vertical markets into the automotive industry

The use cases are categorized under car as a marketplace (screen first), car as a virtual assistant (voice first), car as an access point and car as a mini store in detail.

The addressable market size and projections until 2025 involve the first two use cases while the last two use cases talk in detail about the services and products offered along with the participants and customers. Technology platform providers and their roles are segmented under case studies for current applications and concept studies for future applications.

Secondary and primary research methods are followed in developing the analysis and opportunities within the study. Technology trends, competitive benchmark, payment methods and future predictions are also provided as part of the analysis.

The study addresses new business models, growth opportunities and recommendations for different stakeholders to envision better customer-centric decisions integrating current consumer technology and connectivity in cars.

Key Issues Addressed:

  • What is the total revenue generated from marketplace applications in 2019 and what can be expected in 2025?
  • What are the different in-car marketplace use cases in the automotive industry and which one(s) will garner more value in the current and the future ecosystem?
  • What are the various merchant operations and offers that are expected to create value in the automotive industry?
  • Which countries are pioneering the in-car marketplace and how have the different applications evolved?
  • What are the different pricing models being evaluated? What is the expected transaction per business model?
  • Who are the key stakeholders involved? What are the key partnerships that need to be built to be successful?

Table of Contents

Executive Summary

  • Key Findings
  • In-Car Marketplace as a Concept
  • Segmentation of the Automotive Marketplace
  • Methodology
  • In-Car Marketplace Ecosystem
  • In-Car Marketplace Participants
  • On-the-Go Retailer Services
  • In-Car Marketplace Use Cases
  • Use Case Example 2-Car as a Virtual Assistant (Voice First)
  • In-Car Marketplace Applications Over the Years
  • Why In-Car Payments are Preferred?
  • Current and Future Outlook: 2019 versus 2025

Research Scope, Objectives, Background, and Methodology

  • Research Scope
  • Research Aims and Objectives
  • Key Questions this Study will Answer
  • Research Background
  • Research Methodology

Market and Technology Trends Related to In-Car Marketplace

  • In-Car Marketplace Ecosystem
  • In-Car Marketplace Applications Over the Years
  • Ecosystem Partnerships
  • OEM Positioning in the In-Car Marketplace
  • Unlocking the In-Car Marketplace with Existing Virtual Assistants
  • Technology Requirements

In-car Marketplace-Use Cases

  • On-the-Go Retailer Services
  • Retailer Services According to New Use Cases
  • Use Case 1-Car as a Marketplace
  • Customer Journey-GM Marketplace App
  • Use Case 2-Car as a Virtual Assistant
  • Case Study-Amazon Alexa for Cars
  • Customer Journey-Ford and Amazon Alexa
  • Use Case 3-Car as an Access Point of Service
  • Existing Car Delivery Services
  • Case Study-Amazon Key, In-Car Package Delivery
  • Case Study-Filld, Fuel Delivery to Cars
  • Use Case 4-Car as a Mobile Mini Convenience Store
  • Case Study-DriveCargo and UBER
  • Pricing Models

OEMs Providing In-Car Marketplace

  • Existing OEM Applications
  • Existing OEM Applications (continued)
  • Upcoming Applications
  • Existing and Potential OEM Voice/Virtual In-Car Assistants
  • Case Study-General Motors Marketplace Application
  • Concept Case Study-Honda Dream Drive Application
  • Case Study-Mercedes Benz In-Car Marketplace Applications

Platform Providers

  • Platform Providers Overview
  • Technology Partnership Categories
  • Existing Intermediary Partners
  • Case Study-Xevo as a Platform Provider
  • Case Study-Connected Travel as a Platform Provider
  • Concept Case Study-Dashero as a Platform Provider
  • Case Study-Telenav Vivid In-Car Commerce (ICC)
  • Case Study-Sirius XM - Travel Link
  • Case Study-Tantalum
  • Concept Study-Tencent & WeChat
  • Navigation Integration Development
  • Intermediary Partners Ranking

Payment Types and Structure

  • In-Car Transaction Methods
  • Why In-Car Payments are Preferred?
  • Case Study-Visa

In-Car Marketplace-Addressable Market

  • Coverage of In-vehicle Retail Activity
  • Total Addressable Market Size Methodology
  • OEM Contribution
  • Active Users Penetration
  • Annual Estimated Average Value
  • Estimated Average Fuel Value Per Vehicle
  • Estimated Average Parking Value Per Vehicle
  • Estimated Average Food Value Per Vehicle
  • Estimated Average Toll Payment Value Per Vehicle
  • Total Addressable Revenue Forecast for the In-Vehicle Marketplace
  • Marketplace in Cars Addressable Market by OEMs
  • Marketplace in Cars Business Model Per Transaction
  • The Value of Centralization

Growth Opportunities

  • Growth Opportunity: B2B2X
  • Strategic Imperatives for Success and Growth

Key Conclusions and Future Outlook

  • Customer Journey in a CASE World
  • Key Conclusions and Future Outlook
  • The Last Word-3 Big Predictions
  • Legal Disclaimer

Appendix

  • List of Exhibits
  • List of Exhibits (continued)
  • List of Exhibits (continued)
  • List of Exhibits (continued)
  • List of Exhibits (continued)
  • List of Exhibits (continued)
  • Abbreviations and Acronyms Used
  • Market Engineering Methodology
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