Global Information
회사소개 | 문의 | 비교리스트

세계의 휴대폰 시장 : 예측(-2024년)

Global Mobile Handset Market, Forecast to 2024

리서치사 Frost & Sullivan
발행일 2020년 06월 상품 코드 943724
페이지 정보 영문 60 Pages
가격
US $ 1,500 ₩ 1,768,000 Web Access (Regional License) help
리서치사의 웹사이트에 로그인할 수 있는 패스워드가 발급되며, PDF를 다운로드 받는 형태로 제공됩니다. 동일 국가 내에 있는 사업장의 모든 분들이 이용할 수 있는 라이선스이며, 이용 인원수 제한은 없습니다. 텍스트 등의 PDF 내용 편집은 불가능합니다. 인쇄횟수에 제한은 없으나, 인쇄물의 이용 범위는 PDF 이용 범위에 준합니다.


세계의 휴대폰 시장 : 예측(-2024년) Global Mobile Handset Market, Forecast to 2024
발행일 : 2020년 06월 페이지 정보 : 영문 60 Pages

세계에서 약 20억 8,000만 대의 휴대폰이 2019년에 출시되었습니다. Frost&Sullivan의 분석에서는 교환 주기의 장기화와 전체적인 제품 혁신 감소에 의해 향후 2-3년에 스마트폰 매출이 전년대비 감소할 것으로 예상하고 있습니다. 그러나 5G 관련의 강력한 마케팅 활동, 캐리어간 경쟁 , 신흥 지역에서의 신규 구입자, 카메라 관련 개선, 폴드 구성 등의 혁신적인 폼팩터에 의해 향후 3- 5년간 매출이 증가하고, 시장 성장이 촉진될 전망입니다.

세계의 휴대폰(Mobile Handset) 시장에 대해 조사했으며, 시장 점유율, 예측과 동향, 성장 촉진요인 및 억제요인, 시장 진출 기업 리스트 등의 정보를 제공합니다.

목차

주요 요약

서론

  • 시장 개요
  • 시장 정의
  • 지역적 범위
  • 조사 범위
  • 이 연구에서 응답하는 주요 질문

성장 촉진요인과 억제요인

  • 시장 성장 촉진요인
  • 성장 촉진요인 개요
  • 시장 성장 억제요인
  • 성장 억제요인 개요

예측과 동향

  • 예측 가정
  • 출하대수 예측
  • 출하대수 예측 논의
  • 지역별 출하대수 비율 예측
  • 지역별 출하대수 예측
  • 지역별 출하대수 예측 논의

시장 점유율과 경쟁 분석

  • 시장 점유율
  • 시장 점유율 분석
  • 경쟁 환경
  • 경쟁 요인과 평가

성장 기회 및 추천 행동

  • 성장 기회 1 : 지역적 확대
  • 성장 기회 2 : AI 어시스턴트로서의 휴대폰
  • 성장 기회 3 : 게임
  • 성공과 성장을 위한 전략적 원칙

결론

  • 결론 예측
  • 면책사항

부록

  • 출품물 리스트
  • 시장 엔지니어링 측정
  • 시장 참여 기업 리스트
  • 참고 자료 - 다음 스텝

Frost & Sullivan 소개

KSM 20.07.08

5G Marketing Campaigns and Camera-related Improvements will Help the Smartphone Segment Recover after COVID-19

Colloquially referred to as cell phones, mobile handsets primarily serve as portable telephones that can make and receive calls and transmit and receive data over a cellular radio link while the user is moving within a defined service area. Mobile handsets encompass smartphones, smart feature phones, and feature phones, and their chief distinctions are operating systems, chipsets, and form factors. In 2019, approximately 2.08 billion mobile handsets were shipped globally. Frost & Sullivan expects year-over-year smartphone sales declines over the next 2-3 years due to longer replacement cycles and fewer overall product innovations, although intense 5G-related marketing efforts will facilitate the segment's return to growth. Smart feature phones' growth will be driven by carrier subsidies to get developing regions online after sales spikes in 2017 and 2018. Features phones will register deteriorating sales as smartphone prices drop and as customers expect greater functionality.

The high market share concentration among the top 3 vendors-Samsung, Apple, and Huawei-will make it difficult for new participants to enter and will also erode existing companies' margins. While direct-to-consumer sales works well for some brands, carrier-based sales encourages the adoption of fewer handsets and spurs vendor consolidation. China will remain the single largest market; India and Africa, to a lesser extent, will also contribute to market growth.

The base year for this research service is 2019, and the forecast period runs through to 2024. The study discusses drivers and restraints to growth, unit shipment forecast, and market share analysis and competitive scenario. Growth opportunities and Frost & Sullivan recommendations are also provided.

As the market comprises a large number of vendors (most of them offer the Android OS), product differentiation is a challenge. Marketing will play a key role in terms of vendor recognition, leading to increased budgets and consolidation among smaller vendors that cannot afford as much advertising as the larger, well-established brands. The launch of 5G, competition among carriers, first-time buyers in developing regions, camera-related improvements, and innovative form factors, such as foldable configurations, will drive sales over the next 3-5 years. Handsets will continue to subsume computing functionality from tablets and personal computers and will act as the primary computing and entertainment device for most part of the global population. Industries have also become significantly dependent on handsets for communication of information as consumers use apps, mobile Web sites, and mapping to conduct business. Globally, these devices have become critical to both individual users and businesses.

Table of Contents

Executive Summary

  • Key Findings
  • Market Engineering Measurements
  • CEO's Perspective

Introduction

  • Market Overview
  • Market Overview (continued)
  • Market Overview (continued)
  • Market Definitions
  • Geographic Scope
  • Research Scope
  • Key Questions This Study Will Answer

Drivers and Restraints-Mobile Handset Market

  • Market Drivers
  • Drivers Explained
  • Drivers Explained (continued)
  • Drivers Explained (continued)
  • Market Restraints
  • Restraints Explained
  • Restraints Explained (continued)
  • Restraints Explained (continued)

Forecast and Trends-Mobile Handset Market

  • Forecast Assumptions
  • Unit Shipment Forecast
  • Unit Shipment Forecast Discussion
  • Unit Shipment Forecast Discussion (continued)
  • Unit Shipment Forecast Discussion (continued)
  • Percent Unit Shipment Forecast by Region
  • Unit Shipment Forecast by Region
  • Unit Shipment Forecast by Region Discussion

Market Share and Competitive Analysis-Mobile Handset Market

  • Market Share
  • Market Share Analysis
  • Competitive Environment
  • Competitive Factors and Assessment

Growth Opportunities and Companies to Action

  • Growth Opportunity 1: Geographic Expansion
  • Growth Opportunity 2: Handsets as AI Assistants
  • Growth Opportunity 3: Gaming
  • Strategic Imperatives for Success and Growth

The Last Word

  • The Last Word-Predictions
  • Legal Disclaimer

Appendix

  • List of Exhibits
  • Market Engineering Measurements
  • List of Market Participants
  • Learn More-Next Steps

The Frost & Sullivan Story

  • The Frost & Sullivan Story
  • Value Proposition: Future of Your Company & Career
  • Global Perspective
  • Industry Convergence
  • 360º Research Perspective
  • Implementation Excellence
  • Our Blue Ocean Strategy
Back to Top
전화 문의
F A Q