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국가별 프로파일 : 중국의 메이크업 시장

Country Profile: Make-Up in China

리서치사 GlobalData
발행일 2019년 03월 상품 코드 317663
페이지 정보 영문 84 Pages
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국가별 프로파일 : 중국의 메이크업 시장 Country Profile: Make-Up in China
발행일 : 2019년 03월 페이지 정보 : 영문 84 Pages

중국의 메이크업(Make-Up) 산업을 조사했으며, 시장 개요, 시장 규모의 추이와 예측, 성장률, 시장 점유율, 포장재의 사용 동향, 경쟁 구도 등의 정보를 정리하여 전해드립니다.

목차

리포트 범위

개요

중국 - 세계 및 지역별 관점

  • 중국의 메이크업 산업- 세계 및 지역별 관점
  • 중국과 아시아태평양 주요 국가와의 비교
  • 인구 1인당 소비량과 지출액 - 아시아태평양 및 세계와의 비교

메이크업 산업 분석

  • 중국의 메이크업 산업
  • 시장 규모 분석(금액·수량 기반)
  • 카테고리별 시장 점유율과 성장률(금액 기반)
  • 점유율의 변천(금액 기반)
  • 카테고리별 시장 점유율과 성장률(수량 기반)
  • 점유율의 변천(수량 기반)
  • 인구 1인당 소비량 : 카테고리별
  • 카테고리 분석 : 아이 메이크업
    • 부문 분석 : 제품별(금액 기반)
    • 부문 분석 : 제품별(수량 기반)
  • 카테고리 분석 : 페이스 메이크업
    • 부문 분석 : 제품별(금액 기반)
    • 부문 분석 : 제품별(수량 기반)
  • 카테고리 분석 : 립 메이크업
    • 부문 분석 : 제품별(금액 기반)
    • 부문 분석 : 제품별(수량 기반)
  • 카테고리 분석 : 네일 용품

유통 분석

  • 유통 채널의 점유율
  • 유통 채널의 점유율 : 카테고리별

경쟁 구도

  • 브랜드 점유율 분석
  • 브랜드 점유율 분석 : 카테고리별
  • 자체브랜드(PB) 점유율 : 카테고리별
  • 자체브랜드(PB)의 성장률 - 대 브랜드비
  • 시장 통합·단편화의 정도

포장 분석

  • 포장재
  • 포장 종류
  • 마개 종류
  • 1차 포장

거시경제 분석

  • 경제 개요와 노동 시장 및 인구통계의 동향
  • GlobalData 국가위험지수(GCRI)

조사 방법

정의

부록

KSA 19.05.23

이 페이지에 게재되어 있는 내용은 최신판과 약간 차이가 있을 수 있으므로 영문목차를 함께 참조하여 주시기 바랍니다. 기타 자세한 사항은 문의 바랍니다.

List of Tables

  • Country snapshot - leading value categories and fastest-growing segments
  • Cross category comparison - by value (2013-2023)
  • Cross category comparison - by volume (2013-2023)
  • Per capita consumption (by category), China compared to Asia Pacific and global levels (in kg), 2018
  • Change in distribution share, 2013-2018
  • Performance overview (score: 1-100)
  • Category data, by segment
  • Per capita consumption (in kg), 2013-2023
  • Per capita expenditure, 2013-2023
  • Make-up sales distribution in China - by category, 2018
  • Brand share (in value terms) in the make-up sector, 2018
  • Brand share (in value terms) in the make-up sector by category, 2018
  • Pack material (in million pack units), 2013-2023
  • Pack materials by category (in million pack units), 2018
  • Pack type (in million pack units), 2013-2023
  • Pack types by category (in million pack units), 2018
  • Closure type (in million pack units), 2013-2023
  • Closure types by category (in million pack units), 2018
  • Primary outer type (in million pack units), 2013-2023
  • Primary outer types by category (in million pack units), 2018
  • Real GDP and annual growth (%), 2015-2023
  • Nominal GDP and annual growth (%), 2015-2023
  • Consumer price inflation (%), 2015-2023
  • Employed people and unemployment rate (%), 2015-2023
  • Nominal household final consumption expenditure and annual growth (%), 2015-2023
  • Population and annual growth (%), 2015-2023
  • Population by age group (%)
  • Population by gender (%)
  • Population by rural-urban split (%)
  • Exchange rates, 2013-2023

List of Figures

  • Value and volume share of China in the global and Asia Pacific make-up sector, 2018-2023
  • China compared to the other top countries in terms of market share, growth, and competitive landscape
  • PCC comparison - China, Asia Pacific, and global, 2013-2023
  • PCE comparison - China, Asia Pacific, and global, 2013-2023
  • Market size and growth analysis by value and volume, make-up sector, 2013-2023
  • Cross category comparison - by value growth rate (2013-2023)
  • Change in category share (in value terms), 2018-2023
  • Cross category comparison - by volume growth rate (2013-2023)
  • Change in category share (in volume terms), 2018-2023
  • Market size and growth analysis by value and volume, eye make-up category, 2013-2023
  • Market size and growth analysis by value and volume, face make-up category, 2013-2023
  • Market size and growth analysis by value and volume, lip make-up category, 2013-2023
  • Market size and growth analysis by value and volume, nail make-up category, 2013-2023
  • Share of key distribution channels (in value terms) - make-up, 2018
  • Key distribution channel share by category (in value terms), 2018
  • Leading brands (in value terms) in the make-up sector, 2018
  • Leading brands (in value terms) by category in the make-up sector, 2018
  • Private label penetration by category (in value terms), 2018
  • Growth analysis, private label and brands, 2013-2018
  • Category-wise consolidation/fragmentation (in value terms) - make-up, 2018
  • Key pack materials in the Chinese make-up sector, percentage share of pack units, 2018
  • Annual growth rate by key pack material, 2013-2023
  • Use of pack material by category (in pack units), 2018
  • Key pack types in the Chinese make-up sector, percentage share of pack units, 2018
  • Annual growth rate by key pack type, 2013-2023
  • Use of pack type by category (in pack units), 2018
  • Key closure types in the Chinese make-up sector, percentage share of pack units, 2018
  • Annual growth rate by key closure type, 2013-2023
  • Use of closure type by category (in pack units), 2018
  • Key primary outer types in the Chinese make-up sector, percentage share of pack units, 2018
  • Annual growth rate by key primary outer type, 2013-2023
  • Use of primary outer type by category (in pack units), 2018
  • Real GDP value and annual growth (%)
  • Nominal GDP value and annual growth (%)
  • Consumer price inflation (%)
  • Nominal household final consumption expenditure growth (%)
  • Population (million) and annual growth (%)
  • Population by age group (%)
  • Population by gender (%)
  • Population by rural-urban split (%)
  • Employed people (million) and unemployment rate (%)
  • Five lowest risk nations in GCRI Q4 2018
  • Five highest risk nations in GCRI Q4 2018
  • Country risk analysis - China compared to Asia Pacific and the world

GlobalData's Country Profile report on the Make-up sector in China provides insights on high growth categories to target, trends in the usage of package materials, category level distribution channel data and market share of brands.

The Chinese eye make-up sector is led by the face make-up category in value terms in 2018 and is also forecast to register the fastest growth in value terms during 2018-2023. Department stores accounted for the leading share in the distribution of make-up products in the country. Rigid plastics is the most commonly used pack material, followed by glass and rigid metal. Maybelline, L'Oreal Paris, and Carslan are the leading brands in the Chinese make-up sector.

What else is contained?

  • Sector data: Overall sector value and volume data with growth analysis for 2013-2023.
  • Category coverage: Value and growth analysis for eye make-up, face make-up, lip make-up and nail make-up with inputs on individual segment share within each sector and the change in their market share forecast for 2018-2023.
  • Distribution data: Percentage of sales within each sector through distribution channels such as cash & carries & warehouse clubs, convenience stores, department stores, hypermarkets & supermarkets, vending machines, e-retailers, "dollar stores", variety stores & general merchandise retailers, drug stores & pharmacies, and other general retailers.
  • Leading players: Market share of brands and private labels in both value and volume terms in 2018.
  • Packaging data: consumption breakdown for package materials and pack types in each category, in terms of percentage share of number of units sold. Pack material data for rigid plastics, glass, flexible packaging, rigid metal and others; pack type data for: specialty container, bottle, tube, tub and others.

Scope:

  • The per capita consumption of make-up is lower in China compared to both the global and regional levels
  • The face make-up category is expected to gain market share in value terms during 2018-2023
  • Eye make-up and face make-up categories are expected to gain market share in volume terms during 2018-2023
  • The per capita consumption of lip make-up products is higher compared with other make-up categories in China.

Reasons to buy:

  • Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
  • Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
  • Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
  • Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
  • The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
  • Analysis on key macro-economic indicators such as real GDP, nominal GDP, consumer price index, household consumption expenditure, population (by age group, gender, rurral-urban split, and employed people and unemployment rate. It also includes economic summary of the country along with labor market and demographic trends.

Table of Contents

Report scope

Executive summary

China in the global and regional context

  • China in the global and Asia Pacific make-up sector
  • China compared to other leading countries in the Asia Pacific
  • Per capita consumption and expenditure - China compared to the Asia Pacific and global levels

Sector analysis - make-up

  • Country snapshot - make-up sector in China
  • Value and volume analysis - make-up sector in China
  • Cross category comparison - value and growth rate
  • Change in category share by value
  • Cross category comparison - volume and growth rate
  • Change in category share by volume
  • Per capita consumption analysis by category
  • Category analysis: eye make-up
  • Segment analysis (in value terms): eye make-up
  • Segment analysis (in volume terms): eye make-up
  • Category analysis: face make-up
  • Segment analysis (in value terms): face make-up
  • Segment analysis (in volume terms): face make-up
  • Category analysis: lip make-up
  • Segment analysis (in value terms): lip make-up
  • Segment analysis (in volume terms): lip make-up
  • Category analysis: nail make-up

Distribution analysis

  • Distribution channel share analysis: make-up
  • Distribution channel share analysis by category

Competitive landscape

  • Brand share analysis by sector
  • Brand share analysis by category
  • Private label share analysis by category
  • Growth of private labels compared to branded products
  • Degree of consolidation/fragmentation by category

Packaging analysis

  • Pack material
  • Pack type
  • Closure type
  • Primary outer type

Macroeconomic analysis

  • Economic summary, labor market trends, and demographic trends
  • GlobalData country risk index (GCRI)

Methodology

Definitions

Appendix

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