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여행 및 관광 업계용 공유경제 - 테마별 분석

Sharing Economy in Travel & Tourism - Thematic Research

리서치사 GlobalData
발행일 2019년 12월 상품 코드 920903
페이지 정보 영문 25 Pages
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여행 및 관광 업계용 공유경제 - 테마별 분석 Sharing Economy in Travel & Tourism - Thematic Research
발행일 : 2019년 12월 페이지 정보 : 영문 25 Pages

공유경제는 특히 지난 10년간 여행 및 관광 산업을 뒤흔들 기존 경영 기업에게 있어서 우려가 되는 것입니다. 세계의 택시 운전사와 택시회사 모두가 Uber와 같은 기업을 과소평가하고 관습을 줄였다며 비난하고 있습니다. 공유경제는 최근 여행 및 관광 업계에서 최대의 혼란요인 중 하나입니다.

여행 및 관광 업계용 공유경제(Sharing Economy)에 대해 조사 분석하고, 테마 산업에 미치는 영향, 사례 연구, 주요 기업 등에 대해 체계적인 정보를 제공합니다.

기업

동향

  • 공유경제의 성장 기여 동향
  • 여행 및 관광 업계용 공유경제 동향

사례 연구

  • Airbnb experiences
  • Ritz-Carlton Sharing Room
  • Surf Air

테마별 분석

  • 타임라인
  • 인수합병(M&A)

여행 및 관광 산업에 대한 공유경제의 영향

  • 여행 및 관광 기업에 대한 제안

밸류체인

기업 섹션

  • 상장 기업
  • 민간 기업

용어집

부록 : 조사 방법

LSH 20.01.22

The sharing economy has been one of the biggest disruptors in the travel and tourism industry in recent years.

This thematic research report takes an in-depth look at the theme of the sharing economy and the impact it has on the industry, its players, and also on tourists. The report covers the main themes occurring in the industry, real-life case studies a unique thematic analysis of the impact on the industry including recommendations for travel & tourism companies. Additionally, we highlight the public and private companies involved with the sharing economy.

"The sharing economy has shaken up the travel and tourism industry over the past decade especially and has caused concern for companies operating traditionally. Both taxi drivers and taxi companies around the world have berated companies like Uber for undercutting them and reducing custom. Hotels now have to compete with lodging companies offering local experiences while OTAs such as Booking Holdings have got involved in the theme to minimize the threat of losing custom to Airbnb.

Key Highlights

  • The sharing economy encompasses a range of themes including collaborative consumption, the gig economy, crowdsourcing, and co-working. It is prevalent in the travel and tourism industry as travelers tend to seek out lower prices and more authentic experiences.
  • Millennials and Gen Z have been a key driver of the sharing economy as they increasingly search for something more than a package holiday. Holidays are now focused on learning and being immersed in the local culture.
  • The rise of social media fostered a trust in technology that is most prevalent in younger generations. Being used to sharing ideas and reviews online paved the way for the success of the sharing economy. Tech-savvy travelers are happy to trust what other people are saying online and this has been a backbone to the sharing economy, where star ratings are crucial to each user's success.
  • Cost is a major factor for a huge number of travelers. The way that companies such as Airbnb and Uber were able to disrupt the industry was through offering lower-cost options than traditional companies were doing.
  • The success of the sharing economy can be heavily attributed to the use of technology such as AI and big data. Companies involved in the sharing economy are typically very focused on their app and this has been a big driver of their success.

Scope

  • This report provides an overview of the impact of the sharing economy on tourism and clearly defines the various faces of the theme.
  • It identifies the main trends related to the theme, classified into two categories: trends contributing to the growth of the sharing economy, and sharing economy trends in travel and tourism.
  • This report identifies several case studies to illustrate how the sharing economy impacts the industry, including examples from Airbnb and Surf Air. Additionally, it provides an insight into what companies are doing to increase their understanding of the theme.
  • Our unique thematic methodology provides an in-depth analysis on the impact of the theme on the travel & tourism industry, underlining several ways that companies can get involved with the sharing economy.
  • We highlight public and private companies involved with the sharing economy, including Airbnb and Uber.

Reasons to buy

  • Understand the impacts of the sharing economy on travel & tourism companies, using case studies and examples to help you understand how you can learn about and adapt to the theme.
  • Assess the strategies that companies are adopting to add value to their services through offering more than the basics.
  • GlobalData's thematic research ecosystem is a single, integrated global research platform that provides an easy-to-use framework for tracking all themes across all companies in all sectors. It has a proven track record of identifying the important themes early, enabling companies to make the right investments ahead of the competition, and secure that all-important competitive advantage.

Table of Contents

  • Players
  • Trends
  • Trends contributing to the growth of the sharing economy
  • Sharing economy trends in travel and tourism
  • Case studies
  • Airbnb experiences
  • Ritz-Carlton Sharing Room
  • Surf Air
  • Thematic analysis
  • Timeline
  • Mergers and acquisitions
  • Impact of the sharing economy on the travel and tourism industry
  • Recommendations for travel and tourism companies
  • Value chain
  • Companies section
  • Publicly traded companies
  • Private companies
  • Glossary
  • Appendix: Our "Thematic" research methodology
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