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세계의 관광 산업 사이버 보안 : 주제별 분석(2020년)

Cybersecurity in Tourism, 2020 Update - Thematic Research

리서치사 GlobalData
발행일 2020년 09월 상품 코드 962520
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세계의 관광 산업 사이버 보안 : 주제별 분석(2020년) Cybersecurity in Tourism, 2020 Update - Thematic Research
발행일 : 2020년 09월 페이지 정보 : 영문

본 상품은 영문 자료로 한글과 영문목차에 불일치하는 내용이 있을 경우 영문을 우선합니다. 정확한 검토를 위해 영문목차를 참고해주시기 바랍니다.

사이버 보안은 세계 관광업자에게 소셜 미디어에 이어 두 번째로 중요한 기술적 과제가 되었습니다. 오늘날 관광 산업도 디지털화가 진행되어 클라우드 AI·빅 데이터·IoT 등 새로운 기술을 구현해 여행자가 기존보다 온라인 노출이 증가하고 그만큼 위협에 매우 취약합니다. COVID-19에 의한 엄청난 피해로 관광 산업이 부흥하려면 강력한 브랜드 이미지가 필요하며, 반대로 사이버 공격을 받으면 소비자 신뢰를 잃고 회복이 길어질 우려가 있습니다.

세계의 관광 산업 사이버 보안(Cybersecurity in Tourism) 대응 상황을 분석했으며 근래의 사이버 공격·위협 확대 경향과 특성, 주요 사이버 보안 수단과 대표 사례, 관광 산업에 미치는 영향, 사이버 보안에서 관광 업체가 취해야하는 행동 등의 정보를 정리하여 전해드립니다.

목차

목차

기업

기술 요약

동향

산업 분석

사례 연구

관광 산업의 사이버 보안 영향

가치사슬

기업

분야별 점수 카드

용어집

참고 문헌

  • 부록 : 테마별 분석조사법
NJH 20.10.15

Travelers are more inter-connected than ever before, businesses are streamlining business operations to accommodate to changing traveler needs and the travel and technology sectors are becoming ever more entwined, increasing the exposure and vulnerability to cyberattacks.

This thematic research report takes an in-depth look at the role of Cybersecurity within the travel and tourism sector. The report analyzes cybersecurity trends within tourism alongside an array of case studies that look at the actions companies have taken post-breach, followed by an analysis of the impacts of this theme. Recommendations are then offered for the sector alongside a description of some of the companies mentioned.

"Holding various levels of personal data, the travel and tourism sector is a 'hotbed' for cybersecurity threats. As all related industries begin to invest more heavily in technologies such as AI, IoT and Big Data to offer the ultimate 'personalized' experience' this is increasing the threat. There is a lack of investment from many into this theme - to be winners this needs to be identified with a clear, efficient strategy in place".

Key Highlights

  • Cybersecurity was ranked as the second most important theme in the current travel space, coming second only to social media (GlobalData's emerging technology travel trends survey (2019)). As the global tourism industry is riding a digital wave, implementing new technologies such as cloud, AI, big data and IoT, travelers are more connected online than ever therefore this increases exposure.
  • Governments worldwide continue to update their cybersecurity strategy (see macroeconomic trends) as the threat increases yet they still operate under a 'cloak of secrecy'. Whilst this could be kept secretive, there does seem to be a current lack of investment and even identification in the travel and tourism space.
  • Travelers are both valuable and vulnerable. They are more exposed than ever to cybersecurity threats as they become increasingly connected through social media, increase their online transactions and are generally more active.

COVID-19 has decimated the travel industry across 2020. In order to recover, a strong and positive brand image is critical to tackle negative consumer sentiment. If a cyberattack occurs, this has the potential to prolong recovery causing a further loss of consumer confidence. Companies are becoming more dependent on online and customer care channels which in turn makes them more susceptible to a form of attack thus the need to hold a viable strategy is critical.

  • Across the sector, ransom attacks are the most common with nefarious attackers demanding a ransom be paid to reduce the risk. Out of all industries, hotels are the most prone to cyberattacks due to a high dependence on IT to manage systems, the level of personal data they collect and the variety of 'entry points' across the business including reservations, to front desk, guest services and loyalty programs provided.

Scope

  • This thematic report provides an overview of cybersecurity within the travel sector today and the implications that it can have.
  • The key trends within this theme reflect some of the current issues within this theme through cybersecurity today.
  • Several case studies are included to identify the implications a cyberattack has had on a company and the actions that have been taken to mitigate future threats.
  • The impacts of cybersecurity on the travel and tourism sector are then discussed in detail outlining the key threats the industry faces today.
  • To conclude, an array of recommendations are laid out to suggest various ways in which a company can become better protected in the face of a cyber-threat.

Reasons to Buy

  • Understand the theme of cybersecurity and how this has/will affect the travel and tourism sector in the future.
  • Access how businesses are investing more into digitizing their products, offering the ultimate 'personalized experience' and how this puts a greater threat on cybersecurity.
  • GlobalData's thematic research ecosystem is a single, integrated global research platform that provides an easy-to-use framework for tracking all themes across all companies in all sectors. It has a proven track record of identifying the important themes early, enabling companies to make the right investments ahead of the competition, and secure that all-important competitive advantage.
  • Airlines, lodging providers, travel intermediaries, DMO's and TMC's should utilize this report to understand why cybersecurity is a key theme within the travel and tourism sector and should not be ignored.
  • Find out recommendations that will help make your company or organization more cyber-secure and why this is important.
  • This thematic applies to all industries within the travel sector including airlines, hotels, attractions and tour operators - management roles across different providers are likely to benefit, observing how a cyberattack can affect tourism development.

Table of Contents

Table of Contents

PLAYERS

TECHNOLOGY BRIEFING

TRENDS

INDUSTRY ANALYSIS

CASE STUDIES

IMPACT OF CYBERSECURITY ON TOURISM

VALUE CHAIN

COMPANIES

SECTOR SCORECARDS

GLOSSARY

FURTHER READING

  • APPENDIX: OUR THEMATIC RESEARCH METHODOLOGY
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