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여행 및 관광업의 퍼스널라이제이션(2020년) : 테마별 조사

Personalization in Travel and Tourism (2020) - Thematic Research

리서치사 GlobalData
발행일 2020년 12월 상품 코드 980210
페이지 정보 영문 36 Pages
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여행 및 관광업의 퍼스널라이제이션(2020년) : 테마별 조사 Personalization in Travel and Tourism (2020) - Thematic Research
발행일 : 2020년 12월 페이지 정보 : 영문 36 Pages

본 상품은 영문 자료로 한글과 영문목차에 불일치하는 내용이 있을 경우 영문을 우선합니다. 정확한 검토를 위해 영문목차를 참고해주시기 바랍니다.

여행자 성숙도와 기대 상승이 관광 분야 이외의 기술 진보 경험과 함께 점점 더 맞춤화 서비스 활용에 대한 수요를 촉진하고 있습니다. 퍼스널라이제이션은 학습한 정보에 기반해 개인에 맞추어 경험이나 커뮤니케이션을 맞춤화하는 행위로 설명되고 있으며, 현재 여행 업계 전체에서 중요한 테마로 여겨지고 있습니다. 각 업계가 최종적으로 관광객에게 "완벽한" 경험을 제공하는 것을 목표로 하고 있기 때문에 이것은 여행 및 관광 부문에서 전문적 유행어가 되고 있습니다.

여행 및 관광업의 퍼스널라이제이션에 대해 조사했으며, 주요 동향, 혁신적인 제품과 기술, 시장 부문 및 향후 시장에 영향을 미칠 가능성 있는 기업 등에 대해 분석했습니다.

목차

목차

주요 요약

  • 기업
  • 테마별 브리핑
  • 동향
  • 소비자 동향
  • 기업 동향
  • 업계 분석
  • 사례 연구
  • 인수합병
  • 타임라인
  • 여행·관광에 대한 영향
  • 제안
  • 기업
  • 공개 기업
  • 비공개 기업
  • 용어집
  • 참고문헌
  • 테마별 조사 방법
  • GlobalData 소개
  • 문의
KSM 21.01.14

Developments in traveler maturity and expectations, alongside exposure to technological advancements outside of the tourism space are driving demand for an uptake in increasingly tailored services. Personalization is described as the act of tailoring an experience or communication to an individual based on learned information and is now deemed a critical theme across the travel sector. It has long been a buzzword within the travel and tourism sector as each industry ultimately aims to offer tourists the 'perfect' experience.

This thematic research report takes an in-depth look at the role of personalization within the travel and tourism sector today. The report looks at both customer and company trends related to the theme, then offering an array of case studies analyzing how companies are opting to curate the ultimate 'personalized' experience for the next generation of travelers. This is followed by an extensive industry analysis looking at the development of this theme, the impacts and offers critical recommendations for companies to be successful today.

"Post COVID-19 travel brands are going to have to be more flexible and transparent than ever to help heal consumer confidence. Yet if the combination between personal privacy and leveraging insights is right, there is opportunity for a winning personalization strategy which in turn can offer greater value and memorable experiences to customers alongside increasing brand loyalty, ROI and positive WOM (brand recognition) - a lucrative offering in light of this pandemic".

Key Highlights

  • Surrounded by personalized services in their everyday lives, it is not surprising that individuals are likely to expect nothing less in their travel experiences. In order to make headway in the hyper-competitive market place, personalization is likely to be a powerful differentiator in future company strategies.
  • As the technology and travel sector become ever more entwined it becomes increasingly relevant that themes such as Big Data, AI, IoT and the Cloud will be driving major changes. Tech advancements are only going to heighten the levels of personalization a company can integrate into its offering to service the next generation of tourists.
  • A service based field, the end goal for all involved within the travel and tourism sector is to provide a satisfactory experience. Companies who hold a winning personalization strategy also have the ability to optimize operational efficiency, understand each customer, smartly allocate marketing budgets, and unlock more precise campaign targeting.
  • Instead of assuming what customers want, all companies now need to place greater emphasis on data and strategic analysis to fully understand customers on an individual, trip-by-trip basis.
  • Travel companies must get past looking at simply getting travelers from one destination to another but think about collecting information to build a 360 view of each individual customer. The tourism sector is based upon offering services and in-personalization techniques should inherently, not be forgotten.

Scope

  • This thematic report acknowledges how personalization has developed and why it will continue to play a critical role in the travel and tourism sector today, identifying the leaders and laggards within this theme.
  • Key trends identify customer sentiment towards personalization and how companies are actively working towards building a winning personalization strategy.
  • Several key case studies are included looking at the use of personalization across the travel and tourism supply chain identifying how and why major players are investing into this theme.
  • The impacts of personalization are then discussed to identify how this pivotal theme has changed and will continue to change the travel sector today.
  • A series of recommendations are then laid out to inform companies on areas that should be considered when adopting this critical theme.

Reasons to Buy

  • Understand how personalization has developed over time and how it will continue to be a critical factor within the company strategies.
  • Access what technologies travel companies are utilizing to create winning personalization strategies, deepening their understanding of today's traveler.
  • GlobalData's thematic research ecosystem is a single, integrated global research platform that provides an easy-to-use framework for tracking all themes across all companies in all sectors. It has a proven track record of identifying the important themes early, enabling companies to make the right investments ahead of the competition, and secure that all-important competitive advantage.
  • There are notable examples of how companies across the travel and tourism supply chain are integrating personalization into corporate strategies to effectively service travelers today and therefore all (airlines, intermediaries, lodging providers, cruise operators, airports, etc). should buy this report to fully understand how personalization will continue to be a key theme for future development.
  • Understand the impacts of personalization and identify the leaders and laggards within this theme to curate your own strategy effectively.
  • Discover recommendations that will help your company effectively service the next generation of travelers through investing into the right technologies and aspiring to offer that ultimate 'seamless experience'.

Table of Contents

Table of Contents

Executive summary

  • Players
  • Theme Briefing
  • Trends
  • Consumer trends within personalization
  • Company trends within personalization
  • Industry Analysis
  • Case Studies
  • Mergers and Acquisitions
  • Timeline
  • Impact on Travel and Tourism
  • Recommendations
  • Companies
  • Public companies
  • Private companies
  • Glossary
  • Further reading
  • Our thematic research methodology
  • About GlobalData
  • Contact Us
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