달걀 흰자 큐브 시장 : 시장 분석 및 예측 - 유형별, 제품별, 용도별, 형태별, 최종 사용자별, 기술별, 프로세스별, 포장별, 기능성별(-2035년)

Egg White Cubes Market is anticipated to expand from $0.32 billion in 2024 to $0.65 billion by 2034, growing at a CAGR of approximately 7.2%. The Egg White Cubes Market encompasses the production and distribution of cube-shaped egg white products, designed for convenience and nutritional benefits. These cubes offer a high-protein, low-fat alternative to traditional egg products, appealing to health-conscious consumers and culinary professionals. The market is driven by increasing demand for ready-to-eat, protein-rich foods, with innovations in packaging and flavor enhancements. Growth is further supported by rising trends in fitness and wellness, as well as the expanding plant-based protein segment, which encourages diverse applications and consumption patterns.

The Egg White Cubes Market is intricately influenced by global tariffs, geopolitical risks, and evolving supply chain dynamics. In Japan and South Korea, trade tensions with major agricultural exporters have prompted a strategic pivot towards enhancing local production capabilities and diversifying import sources. China's focus on self-sufficiency is driving investments in domestic egg processing technologies, while Taiwan's geopolitical position necessitates cautious navigation of cross-strait tensions. Globally, the parent market for alternative protein sources is expanding, driven by health trends and sustainability concerns. By 2035, the market is expected to witness significant growth, contingent on resilient supply chains and strategic regional collaborations. Middle East conflicts exacerbate global supply chain vulnerabilities and energy cost fluctuations, influencing operational costs and market stability.

The Egg White Cubes Market is poised for substantial growth, fueled by the increasing demand for high-protein, low-fat food options among health-conscious consumers. The food and beverage segment dominates, with ready-to-eat meals and protein supplements leading due to their convenience and nutritional benefits. Within this segment, the ready-to-eat meals sub-segment is the top performer, driven by busy lifestyles and the need for quick, nutritious food solutions. Protein supplements follow closely, reflecting a surge in fitness trends and dietary awareness. The cosmetics and personal care segment is also gaining momentum, as egg white cubes are increasingly utilized for their skin-tightening and nourishing properties. In this segment, the skincare sub-segment shows promising growth, driven by consumer preference for natural and effective ingredients. Innovations in packaging and preservation techniques further enhance market potential, ensuring product longevity and appeal. The market's expansion is supported by growing investments in research and development, fostering innovative applications and formulations.

The Egg White Cubes Market is witnessing a dynamic shift, with considerable market share being captured by innovative product lines. Pricing strategies are evolving as manufacturers adjust to consumer demand for convenient, protein-rich foods. New product launches are frequent, reflecting a competitive landscape where differentiation through health benefits and sustainability is key. Market leaders are leveraging these trends to enhance their market presence and capitalize on emerging opportunities.

Competition in the Egg White Cubes Market is intensifying, with key players focusing on innovation and strategic partnerships. Regulatory influences, particularly in Europe and North America, are shaping product standards and market entry strategies. These regulations emphasize food safety and nutritional labeling, impacting how companies position their products. The market is driven by rising health consciousness and demand for plant-based alternatives, with Asia-Pacific presenting lucrative expansion opportunities. This comprehensive analysis provides a strategic overview, highlighting the critical factors that will influence market growth and competitive positioning.

Geographical Overview:

The Egg White Cubes market is witnessing notable growth across diverse regions, each exhibiting unique market dynamics. North America leads due to rising consumer demand for high-protein and low-fat food alternatives. Health-conscious consumers drive innovation in this region, enhancing market expansion. Europe follows with robust growth, driven by increasing awareness of plant-based diets and sustainable food practices.

The region's regulatory frameworks supporting innovative food products further bolster market potential. In Asia Pacific, the market is rapidly expanding, fueled by growing urbanization and changing dietary preferences. The region's burgeoning middle class seeks convenient and nutritious food options, creating new growth pockets. Latin America and the Middle East & Africa are emerging markets with significant potential.

Latin America's growing health and wellness trend boosts demand for protein-rich foods, while the Middle East & Africa are recognizing the benefits of egg white cubes in addressing nutritional needs and supporting health initiatives. These regions offer lucrative opportunities for market expansion.

Recent Developments:

The Egg White Cubes market has witnessed notable developments over the past three months, reflecting a dynamic landscape of innovation and strategic partnerships. In August, a leading food technology company, EggTech Innovations, announced a groundbreaking partnership with a major European retail chain to expand the distribution of its egg white cubes across the continent. This collaboration aims to capitalize on the growing demand for convenient, protein-rich food products.

In September, a significant merger was announced between two prominent players in the egg processing industry, aiming to streamline production and enhance supply chain efficiencies, thereby reducing costs for egg white cube production. This merger is expected to bolster their market position and drive growth in the sector.

October saw the launch of a new, organic line of egg white cubes by a US-based health food company, targeting health-conscious consumers seeking sustainable and ethically sourced products. This launch aligns with the increasing consumer preference for organic and natural food items.

Furthermore, regulatory updates in the Asia-Pacific region have eased import restrictions on processed egg products, opening new avenues for market expansion and increasing the accessibility of egg white cubes in these burgeoning markets.

Lastly, a notable investment by a venture capital firm into a startup specializing in innovative egg white cube formulations underscores the growing financial interest in this niche market. This infusion of capital is anticipated to drive further research and development, fostering new product innovations.

Key Trends and Drivers:

The Egg White Cubes Market is experiencing robust growth, driven by rising consumer demand for high-protein, low-fat food alternatives. Health-conscious individuals are increasingly opting for egg white products due to their nutritional benefits. This trend is further bolstered by the growing popularity of fitness and wellness lifestyles, which emphasize protein-rich diets and muscle-building foods.

Technological advancements in food processing are also contributing to market expansion. Innovations in preservation and packaging extend product shelf life, making egg white cubes more convenient for consumers. The increasing availability of these products in retail and online channels is enhancing accessibility and driving sales.

Sustainability concerns are influencing market dynamics. Consumers are gravitating towards products with minimal environmental impact. As a result, manufacturers are adopting sustainable practices in production and packaging. Opportunities abound in emerging markets where rising disposable incomes and urbanization are fueling demand for convenient, nutritious food options. Companies focusing on product innovation and sustainable practices are well-positioned to capture significant market share.

Restraints and Challenges:

The Egg White Cubes Market encounters several significant restraints and challenges. A primary challenge is consumer skepticism regarding the authenticity and nutritional value of processed egg products, which affects market acceptance. Additionally, the high production costs associated with advanced technology and quality control measures limit market expansion and profitability. Regulatory hurdles, including stringent food safety standards and labeling requirements, pose significant barriers to entry, especially for smaller producers. Furthermore, fluctuating raw material prices, particularly the cost of eggs, impact the stability of supply chains and pricing strategies. Lastly, environmental concerns related to the sourcing and processing of egg whites necessitate sustainable practices, which can be costly and complex to implement, thereby restraining market growth. These challenges collectively impede the widespread adoption and scalability of egg white cubes in the market.

Key Companies:

Egg Innovate, Pure Protein Foods, White Cube Enterprises, Ovowhite Solutions, Protein Craft, Cube Egg Co, Eggy Tech, Oval Cube Innovations, Egg Essence, Whitesphere, Protein Cube International, Egg Form Foods, White Protein Dynamics, Cube Protein Solutions, Egg Matrix, White Egg Creations, Egg Cube Technologies, Pro Egg Cubes, Egg White Dynamics, Cube Form Proteins

Research Scope:

• Estimates and forecasts the overall market size across type, application, and region.
• Provides detailed information and key takeaways on qualitative and quantitative trends, dynamics, business framework, competitive landscape, and company profiling.
• Identifies factors influencing market growth and challenges, opportunities, drivers, and restraints.
• Identifies factors that could limit company participation in international markets to help calibrate market share expectations and growth rates.
• Evaluates key development strategies like acquisitions, product launches, mergers, collaborations, business expansions, agreements, partnerships, and R&D activities.
• Analyzes smaller market segments strategically, focusing on their potential, growth patterns, and impact on the overall market.
• Outlines the competitive landscape, assessing business and corporate strategies to monitor and dissect competitive advancements.

Our research scope provides comprehensive market data, insights, and analysis across a variety of critical areas. We cover Local Market Analysis, assessing consumer demographics, purchasing behaviors, and market size within specific regions to identify growth opportunities. Our Local Competition Review offers a detailed evaluation of competitors, including their strengths, weaknesses, and market positioning. We also conduct Local Regulatory Reviews to ensure businesses comply with relevant laws and regulations. Industry Analysis provides an in-depth look at market dynamics, key players, and trends. Additionally, we offer Cross-Segmental Analysis to identify synergies between different market segments, as well as Production-Consumption and Demand-Supply Analysis to optimize supply chain efficiency. Our Import-Export Analysis helps businesses navigate global trade environments by evaluating trade flows and policies. These insights empower clients to make informed strategic decisions, mitigate risks, and capitalize on market opportunities.

TABLE OF CONTENTS

1 Executive Summary

• 1.1 Market Size and Forecast
• 1.2 Market Overview
• 1.3 Market Snapshot
• 1.4 Regional Snapshot
• 1.5 Strategic Recommendations
• 1.6 Analyst Notes

2 Market Highlights

• 2.1 Key Market Highlights by Type
• 2.2 Key Market Highlights by Product
• 2.3 Key Market Highlights by Application
• 2.4 Key Market Highlights by Form
• 2.5 Key Market Highlights by End User
• 2.6 Key Market Highlights by Technology
• 2.7 Key Market Highlights by Process
• 2.8 Key Market Highlights by Packaging
• 2.9 Key Market Highlights by Functionality

3 Market Dynamics

• 3.1 Macroeconomic Analysis
• 3.2 Market Trends
• 3.3 Market Drivers
• 3.4 Market Opportunities
• 3.5 Market Restraints
• 3.6 CAGR Growth Analysis
• 3.7 Impact Analysis
• 3.8 Emerging Markets
• 3.9 Technology Roadmap
• 3.10 Strategic Frameworks
  • 3.10.1 PORTER's 5 Forces Model
  • 3.10.2 ANSOFF Matrix
  • 3.10.3 4P's Model
  • 3.10.4 PESTEL Analysis

4 Segment Analysis

• 4.1 Market Size & Forecast by Type (2020-2035)
  • 4.1.1 Organic
  • 4.1.2 Conventional
• 4.2 Market Size & Forecast by Product (2020-2035)
  • 4.2.1 Ready-to-Eat
  • 4.2.2 Frozen
  • 4.2.3 Powdered
• 4.3 Market Size & Forecast by Application (2020-2035)
  • 4.3.1 Food and Beverages
  • 4.3.2 Nutritional Supplements
  • 4.3.3 Cosmetics
  • 4.3.4 Pharmaceuticals
• 4.4 Market Size & Forecast by Form (2020-2035)
  • 4.4.1 Solid
  • 4.4.2 Liquid
• 4.5 Market Size & Forecast by End User (2020-2035)
  • 4.5.1 Retail
  • 4.5.2 Food Service
  • 4.5.3 Industrial
• 4.6 Market Size & Forecast by Technology (2020-2035)
  • 4.6.1 Pasteurization
  • 4.6.2 Spray Drying
• 4.7 Market Size & Forecast by Process (2020-2035)
  • 4.7.1 Filtration
  • 4.7.2 Homogenization
• 4.8 Market Size & Forecast by Packaging (2020-2035)
  • 4.8.1 Cartons
  • 4.8.2 Pouches
  • 4.8.3 Bottles
• 4.9 Market Size & Forecast by Functionality (2020-2035)
  • 4.9.1 Binding
  • 4.9.2 Emulsifying
  • 4.9.3 Foaming
  • 4.9.4 Gelling

5 Regional Analysis

• 5.1 Global Market Overview
• 5.2 North America Market Size (2020-2035)
  • 5.2.1 United States
    • 5.2.1.1 Type
    • 5.2.1.2 Product
    • 5.2.1.3 Application
    • 5.2.1.4 Form
    • 5.2.1.5 End User
    • 5.2.1.6 Technology
    • 5.2.1.7 Process
    • 5.2.1.8 Packaging
    • 5.2.1.9 Functionality
  • 5.2.2 Canada
    • 5.2.2.1 Type
    • 5.2.2.2 Product
    • 5.2.2.3 Application
    • 5.2.2.4 Form
    • 5.2.2.5 End User
    • 5.2.2.6 Technology
    • 5.2.2.7 Process
    • 5.2.2.8 Packaging
    • 5.2.2.9 Functionality
  • 5.2.3 Mexico
    • 5.2.3.1 Type
    • 5.2.3.2 Product
    • 5.2.3.3 Application
    • 5.2.3.4 Form
    • 5.2.3.5 End User
    • 5.2.3.6 Technology
    • 5.2.3.7 Process
    • 5.2.3.8 Packaging
    • 5.2.3.9 Functionality
• 5.3 Latin America Market Size (2020-2035)
  • 5.3.1 Brazil
    • 5.3.1.1 Type
    • 5.3.1.2 Product
    • 5.3.1.3 Application
    • 5.3.1.4 Form
    • 5.3.1.5 End User
    • 5.3.1.6 Technology
    • 5.3.1.7 Process
    • 5.3.1.8 Packaging
    • 5.3.1.9 Functionality
  • 5.3.2 Argentina
    • 5.3.2.1 Type
    • 5.3.2.2 Product
    • 5.3.2.3 Application
    • 5.3.2.4 Form
    • 5.3.2.5 End User
    • 5.3.2.6 Technology
    • 5.3.2.7 Process
    • 5.3.2.8 Packaging
    • 5.3.2.9 Functionality
  • 5.3.3 Rest of Latin America
    • 5.3.3.1 Type
    • 5.3.3.2 Product
    • 5.3.3.3 Application
    • 5.3.3.4 Form
    • 5.3.3.5 End User
    • 5.3.3.6 Technology
    • 5.3.3.7 Process
    • 5.3.3.8 Packaging
    • 5.3.3.9 Functionality
• 5.4 Asia-Pacific Market Size (2020-2035)
  • 5.4.1 China
    • 5.4.1.1 Type
    • 5.4.1.2 Product
    • 5.4.1.3 Application
    • 5.4.1.4 Form
    • 5.4.1.5 End User
    • 5.4.1.6 Technology
    • 5.4.1.7 Process
    • 5.4.1.8 Packaging
    • 5.4.1.9 Functionality
  • 5.4.2 India
    • 5.4.2.1 Type
    • 5.4.2.2 Product
    • 5.4.2.3 Application
    • 5.4.2.4 Form
    • 5.4.2.5 End User
    • 5.4.2.6 Technology
    • 5.4.2.7 Process
    • 5.4.2.8 Packaging
    • 5.4.2.9 Functionality
  • 5.4.3 South Korea
    • 5.4.3.1 Type
    • 5.4.3.2 Product
    • 5.4.3.3 Application
    • 5.4.3.4 Form
    • 5.4.3.5 End User
    • 5.4.3.6 Technology
    • 5.4.3.7 Process
    • 5.4.3.8 Packaging
    • 5.4.3.9 Functionality
  • 5.4.4 Japan
    • 5.4.4.1 Type
    • 5.4.4.2 Product
    • 5.4.4.3 Application
    • 5.4.4.4 Form
    • 5.4.4.5 End User
    • 5.4.4.6 Technology
    • 5.4.4.7 Process
    • 5.4.4.8 Packaging
    • 5.4.4.9 Functionality
  • 5.4.5 Australia
    • 5.4.5.1 Type
    • 5.4.5.2 Product
    • 5.4.5.3 Application
    • 5.4.5.4 Form
    • 5.4.5.5 End User
    • 5.4.5.6 Technology
    • 5.4.5.7 Process
    • 5.4.5.8 Packaging
    • 5.4.5.9 Functionality
  • 5.4.6 Taiwan
    • 5.4.6.1 Type
    • 5.4.6.2 Product
    • 5.4.6.3 Application
    • 5.4.6.4 Form
    • 5.4.6.5 End User
    • 5.4.6.6 Technology
    • 5.4.6.7 Process
    • 5.4.6.8 Packaging
    • 5.4.6.9 Functionality
  • 5.4.7 Rest of APAC
    • 5.4.7.1 Type
    • 5.4.7.2 Product
    • 5.4.7.3 Application
    • 5.4.7.4 Form
    • 5.4.7.5 End User
    • 5.4.7.6 Technology
    • 5.4.7.7 Process
    • 5.4.7.8 Packaging
    • 5.4.7.9 Functionality
• 5.5 Europe Market Size (2020-2035)
  • 5.5.1 Germany
    • 5.5.1.1 Type
    • 5.5.1.2 Product
    • 5.5.1.3 Application
    • 5.5.1.4 Form
    • 5.5.1.5 End User
    • 5.5.1.6 Technology
    • 5.5.1.7 Process
    • 5.5.1.8 Packaging
    • 5.5.1.9 Functionality
  • 5.5.2 France
    • 5.5.2.1 Type
    • 5.5.2.2 Product
    • 5.5.2.3 Application
    • 5.5.2.4 Form
    • 5.5.2.5 End User
    • 5.5.2.6 Technology
    • 5.5.2.7 Process
    • 5.5.2.8 Packaging
    • 5.5.2.9 Functionality
  • 5.5.3 United Kingdom
    • 5.5.3.1 Type
    • 5.5.3.2 Product
    • 5.5.3.3 Application
    • 5.5.3.4 Form
    • 5.5.3.5 End User
    • 5.5.3.6 Technology
    • 5.5.3.7 Process
    • 5.5.3.8 Packaging
    • 5.5.3.9 Functionality
  • 5.5.4 Spain
    • 5.5.4.1 Type
    • 5.5.4.2 Product
    • 5.5.4.3 Application
    • 5.5.4.4 Form
    • 5.5.4.5 End User
    • 5.5.4.6 Technology
    • 5.5.4.7 Process
    • 5.5.4.8 Packaging
    • 5.5.4.9 Functionality
  • 5.5.5 Italy
    • 5.5.5.1 Type
    • 5.5.5.2 Product
    • 5.5.5.3 Application
    • 5.5.5.4 Form
    • 5.5.5.5 End User
    • 5.5.5.6 Technology
    • 5.5.5.7 Process
    • 5.5.5.8 Packaging
    • 5.5.5.9 Functionality
  • 5.5.6 Rest of Europe
    • 5.5.6.1 Type
    • 5.5.6.2 Product
    • 5.5.6.3 Application
    • 5.5.6.4 Form
    • 5.5.6.5 End User
    • 5.5.6.6 Technology
    • 5.5.6.7 Process
    • 5.5.6.8 Packaging
    • 5.5.6.9 Functionality
• 5.6 Middle East & Africa Market Size (2020-2035)
  • 5.6.1 Saudi Arabia
    • 5.6.1.1 Type
    • 5.6.1.2 Product
    • 5.6.1.3 Application
    • 5.6.1.4 Form
    • 5.6.1.5 End User
    • 5.6.1.6 Technology
    • 5.6.1.7 Process
    • 5.6.1.8 Packaging
    • 5.6.1.9 Functionality
  • 5.6.2 United Arab Emirates
    • 5.6.2.1 Type
    • 5.6.2.2 Product
    • 5.6.2.3 Application
    • 5.6.2.4 Form
    • 5.6.2.5 End User
    • 5.6.2.6 Technology
    • 5.6.2.7 Process
    • 5.6.2.8 Packaging
    • 5.6.2.9 Functionality
  • 5.6.3 South Africa
    • 5.6.3.1 Type
    • 5.6.3.2 Product
    • 5.6.3.3 Application
    • 5.6.3.4 Form
    • 5.6.3.5 End User
    • 5.6.3.6 Technology
    • 5.6.3.7 Process
    • 5.6.3.8 Packaging
    • 5.6.3.9 Functionality
  • 5.6.4 Sub-Saharan Africa
    • 5.6.4.1 Type
    • 5.6.4.2 Product
    • 5.6.4.3 Application
    • 5.6.4.4 Form
    • 5.6.4.5 End User
    • 5.6.4.6 Technology
    • 5.6.4.7 Process
    • 5.6.4.8 Packaging
    • 5.6.4.9 Functionality
  • 5.6.5 Rest of MEA
    • 5.6.5.1 Type
    • 5.6.5.2 Product
    • 5.6.5.3 Application
    • 5.6.5.4 Form
    • 5.6.5.5 End User
    • 5.6.5.6 Technology
    • 5.6.5.7 Process
    • 5.6.5.8 Packaging
    • 5.6.5.9 Functionality

6 Market Strategy

• 6.1 Demand-Supply Gap Analysis
• 6.2 Trade & Logistics Constraints
• 6.3 Price-Cost-Margin Trends
• 6.4 Market Penetration
• 6.5 Consumer Analysis
• 6.6 Regulatory Snapshot

7 Competitive Intelligence

• 7.1 Market Positioning
• 7.2 Market Share
• 7.3 Competition Benchmarking
• 7.4 Top Company Strategies

8 Company Profiles

• 8.1 Egg Innovate
  • 8.1.1 Overview
  • 8.1.2 Product Summary
  • 8.1.3 Financial Performance
  • 8.1.4 SWOT Analysis
• 8.2 Pure Protein Foods
  • 8.2.1 Overview
  • 8.2.2 Product Summary
  • 8.2.3 Financial Performance
  • 8.2.4 SWOT Analysis
• 8.3 White Cube Enterprises
  • 8.3.1 Overview
  • 8.3.2 Product Summary
  • 8.3.3 Financial Performance
  • 8.3.4 SWOT Analysis
• 8.4 Ovowhite Solutions
  • 8.4.1 Overview
  • 8.4.2 Product Summary
  • 8.4.3 Financial Performance
  • 8.4.4 SWOT Analysis
• 8.5 Protein Craft
  • 8.5.1 Overview
  • 8.5.2 Product Summary
  • 8.5.3 Financial Performance
  • 8.5.4 SWOT Analysis
• 8.6 Cube Egg Co
  • 8.6.1 Overview
  • 8.6.2 Product Summary
  • 8.6.3 Financial Performance
  • 8.6.4 SWOT Analysis
• 8.7 Eggy Tech
  • 8.7.1 Overview
  • 8.7.2 Product Summary
  • 8.7.3 Financial Performance
  • 8.7.4 SWOT Analysis
• 8.8 Oval Cube Innovations
  • 8.8.1 Overview
  • 8.8.2 Product Summary
  • 8.8.3 Financial Performance
  • 8.8.4 SWOT Analysis
• 8.9 Egg Essence
  • 8.9.1 Overview
  • 8.9.2 Product Summary
  • 8.9.3 Financial Performance
  • 8.9.4 SWOT Analysis
• 8.10 Whitesphere
  • 8.10.1 Overview
  • 8.10.2 Product Summary
  • 8.10.3 Financial Performance
  • 8.10.4 SWOT Analysis
• 8.11 Protein Cube International
  • 8.11.1 Overview
  • 8.11.2 Product Summary
  • 8.11.3 Financial Performance
  • 8.11.4 SWOT Analysis
• 8.12 Egg Form Foods
  • 8.12.1 Overview
  • 8.12.2 Product Summary
  • 8.12.3 Financial Performance
  • 8.12.4 SWOT Analysis
• 8.13 White Protein Dynamics
  • 8.13.1 Overview
  • 8.13.2 Product Summary
  • 8.13.3 Financial Performance
  • 8.13.4 SWOT Analysis
• 8.14 Cube Protein Solutions
  • 8.14.1 Overview
  • 8.14.2 Product Summary
  • 8.14.3 Financial Performance
  • 8.14.4 SWOT Analysis
• 8.15 Egg Matrix
  • 8.15.1 Overview
  • 8.15.2 Product Summary
  • 8.15.3 Financial Performance
  • 8.15.4 SWOT Analysis
• 8.16 White Egg Creations
  • 8.16.1 Overview
  • 8.16.2 Product Summary
  • 8.16.3 Financial Performance
  • 8.16.4 SWOT Analysis
• 8.17 Egg Cube Technologies
  • 8.17.1 Overview
  • 8.17.2 Product Summary
  • 8.17.3 Financial Performance
  • 8.17.4 SWOT Analysis
• 8.18 Pro Egg Cubes
  • 8.18.1 Overview
  • 8.18.2 Product Summary
  • 8.18.3 Financial Performance
  • 8.18.4 SWOT Analysis
• 8.19 Egg White Dynamics
  • 8.19.1 Overview
  • 8.19.2 Product Summary
  • 8.19.3 Financial Performance
  • 8.19.4 SWOT Analysis
• 8.20 Cube Form Proteins
  • 8.20.1 Overview
  • 8.20.2 Product Summary
  • 8.20.3 Financial Performance
  • 8.20.4 SWOT Analysis

9 About Us

• 9.1 About Us
• 9.2 Research Methodology
• 9.3 Research Workflow
• 9.4 Consulting Services
• 9.5 Our Clients
• 9.6 Client Testimonials
• 9.7 Contact Us