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Plant-based Sausages Market size is expected to witness 23.6% CAGR from 2023 to 2032, attributed to the rising advances in food technology to closely mimic the taste, texture, and appearance of traditional sausages. The ongoing innovations in product formulations and flavor profiles has led to the emergence of diverse range of plant-based sausages to cater to broader customer base. To cite an instance, in April 2023, Richmond, a Pilgrim's Food Masters brand, entered the meat-free snacking market with the introduction of its Meat-Free Minis ready-to-eat sausages. The widespread availability of plant-based sausages in supermarkets, restaurants, and fast-food chains will also drive the product uptake.
The overall plant-based sausages market is categorized based on source, product type, flavor, distribution channel, and region.
In terms of source, the industry value from the mushroom-based segment is poised to gain notable traction from 2023-2032 due to unique ability to replicate the savory taste and meaty texture of traditional sausages. The versatility of mushrooms offers creative flavor profiles and recipe variations, further expanding the product appeal. Moreover, several food technology businesses are making hefty investments on R&D activities for plant-based goods to cater to both vegetarians and meat eaters. For instance, in September 2023, the Raging Pig Company and Munich-based restaurant chain SIGGIS collaborated to launch Raging WeiBwurst, a plant-based version of the traditional Bavarian white sausage made of peas and mushrooms.
With respect to product type, the cooked plant-based sausages industry is estimated to witness significant growth between 2023 and 2032 owing to the rising consumer demand for ready-to-eat alternatives for their convenience and health benefits. Plant-based sausages offer guilt-free and protein-rich options that caters to diverse range of dietary preferences, including vegetarian, vegan, and flexitarian. The convenience of pre-cooked items also aligns with busy lifestyles, contributing to their increasing acceptance as quick and satisfying meals.
Regionally, Europe is projected to account for sizable share of the global plant-based sausages market by the end of 2032. The growth can be attributed to the burgeoning demand for plant-based food products owing to the increasing number of consumers shifting towards veganism or vegetarian diets. The surging awareness of health, environmental sustainability, and animal welfare are also pushing consumers to opt for plant-based alternatives. Moreover, European governments and regulations are increasingly supportive of plant-based products, further facilitating the regional market expansion.