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Earthen Plasters Market size is estimated to expand at 3.3% CAGR from 2023-2032 driven by the growing shift toward using natural, non-toxic, and chemical-free materials in construction. The revival of traditional building practices and techniques, supported by several initiatives to preserve cultural heritage is leading to the resurgence of earthen plasters in contemporary construction projects. Of late, there has been heightened focus on sustainability and eco-friendliness in construction practices.
Furthermore, the ability of earthen plasters to regulate indoor humidity levels, provide thermal insulation, and create aesthetically appealing finishes is reinforcing their popularity, further providing lucrative growth opportunities to the industry participants. For instance, in January 2023, Armourcoat Ltd, a leading decorative surface finishes company, introduced a new natural clay lime plaster to its ever-expanding sustainable product portfolio.
The earthen plasters industry is segmented into composition, building type, application, and region.
Based on composition, the straw-clay earthen plasters market is projected to gain significant traction from 2023 to 2032 propelled by their ability to offer sustainable, lightweight, and thermally efficient plastering solutions in both interior and exterior applications. Furthermore, the compatibility offered by these earthen plasters with natural building techniques and its contribution to healthy indoor environments will fuel the segment growth.
Earthen plasters industry is likely to witness momentum from structural plaster applications through 2032. This is attributed to their higher adoption to provide durable, sustainable, and aesthetically appealing solutions for interior and exterior wall finishes in various construction projects. Moreover, structural earthen plasters are renowned for their thermal mass benefits, moisture regulation properties, and eco-friendliness, which is contributing to their widespread acceptance in the construction industry.
According to regional landscape, the Asia Pacific held considerable revenue share of the earthen plasters industry in 2022 and is set to record robust growth between 2023 and 2032. This is driven by the growing focus on traditional building practices and the rising awareness of the benefits of natural plasters. The rich cultural heritage of the region and the emphasis on preserving traditional architectural techniques are propelling the adoption of earthen plasters in various construction projects. Moreover, the influx of supportive government initiatives for promoting sustainable building practices and the increasing preference for natural and biodegradable materials will contribute to the regional market expansion.