세계 MaaS(Mobility as a Service) 시장 규모 - 서비스 유형별, 비즈니스 모델별, 운송 유형별, 솔루션 유형별, OS별, 요건 유형별 예측(2023-2032년)

Mobility as a Service (MaaS) Market size is poised to expand at over 9% CAGR from 2023 to 2032 attributed to the global surge in smart city initiatives. Governments worldwide are investing in urban development strategies for integrating several technologies to enhance transportation efficiency. MaaS is witnessing high demand as it aligns seamlessly with these initiatives for offering comprehensive and interconnected approach to urban mobility.

Moreover, rapid advancements in technology, including IoT, real-time data analytics, and the development of innovative mobile apps to enable seamless integration of various transportation modes under the MaaS umbrella will also contribute to strong market growth. For instance, in September 2023, STIB-MIVB, a major public transportation operator in Brussels, Belgium, launched a new mobility-as-a-service app to allow users to plan, book, and pay for various types of transportation inside the city.

The MaaS industry is segmented into service type, business model, solution, transportation, application platform, requirement, and region.

Based on service type, the market share from the micro-mobility segment is poised to generate substantial revenue by the end of 2032 owing to the increasing preference for efficient last-mile connectivity. Micro-mobility, characterized by compact, short-distance transportation solutions, such as electric scooters and bikes is gaining increasing prominence as a sustainable and convenient option for urban commuters. To that end, companies offering micro-mobility services are witnessing increased user adoption in recent years, boosting the segment growth.

In terms of transportation type, the mobility as a service market from the public transport segment is anticipated to depict considerable growth from 2023 to 2032. The rising urbanization across cites is surging the demand for efficient and interconnected public transportation solutions. Moreover, the convenience of real-time information, ticketing, and multi-modal trip planning is contributing to increased public transport ridership. The surge in government initiatives and investments for enhancing public transportation infrastructure is also expected to bolster the segment growth.

Regionally, the Asia Pacific MaaS industry exhibited robust CAGR in 2022 and is anticipated to witness steady expansion through 2032 driven by the increasing need for sustainable transportation solutions. The diverse and densely populated cities in the continent are creating a ripe environment for MaaS innovations, providing industry players with lucrative growth opportunities. For instance, in July 2023, Yulu, the renowned shared electric two-wheeler platform, expanded its footprint in Gurugram, India, with the launch of MaaS products in the last-mile delivery area. Moreover, the presence of tech-savvy population and the proliferation of smartphone usage will also add to the regional industry expansion.

Table of Contents

Chapter 1 Methodology & Scope

• 1.1 Market scope & definition
• 1.2 Base estimates & calculations
• 1.3 Forecast calculation
• 1.4 Data sources
  • 1.4.1 Primary
  • 1.4.2 Secondary
    • 1.4.2.1 Paid sources
    • 1.4.2.2 Public sources

Chapter 2 Executive Summary

• 2.1 Mobility as a Service (MaaS) market 360 degree synopsis, 2018 - 2032
• 2.2 Business trends
  • 2.2.1 Total Addressable Market (TAM), 2023-2032
• 2.3 Regional trends
• 2.4 Service type trends
• 2.5 Business model trends
• 2.6 Solution type trends
• 2.7 Transportation type trends
• 2.8 Application platform trends
• 2.9 Requirement type trends
• 2.10 Organization size trends

Chapter 3 Mobility as a Service (MaaS) Industry Insights

• 3.1 Impact of COVID-19
• 3.2 Impact of the Russia-Ukraine war
• 3.3 Industry ecosystem analysis
• 3.4 Vendor matrix
• 3.5 Profit margin analysis
• 3.6 Technology & innovation landscape
• 3.7 Patent analysis
• 3.8 Key news and initiatives
  • 3.8.1 Partnership/Collaboration
  • 3.8.2 Merger/Acquisition
  • 3.8.3 Investment
  • 3.8.4 Level of autonomy launch & innovation
• 3.9 Regulatory landscape
• 3.10 Impact forces
  • 3.10.1 Growth drivers
    • 3.10.1.1 Growing urbanization and traffic congestion
    • 3.10.1.2 Proliferation of smartphones and advanced transportation apps
    • 3.10.1.3 Integration of payment services
    • 3.10.1.4 Increasing adoption of data analytics and AI
  • 3.10.2 Industry pitfalls & challenges
    • 3.10.2.1 Infrastructure and integration concerns
• 3.11 Growth potential analysis
• 3.12 Porter's analysis
• 3.13 PESTEL analysis

Chapter 4 Competitive Landscape, 2022

• 4.1 Introduction
• 4.2 Company market share, 2022
• 4.3 Competitive analysis of major market players, 2022
  • 4.3.1 MOBIKO
  • 4.3.2 Europcar
  • 4.3.3 Curb Mobility
  • 4.3.4 Uber Technologies Inc.
  • 4.3.5 HERTZ SYSTEM, INC.
  • 4.3.6 Beijing Xiaoju Technology Co., Ltd
• 4.4 Competitive positioning matrix, 2022
• 4.5 Strategic outlook matrix, 2022

Chapter 5 Mobility as a Service (MaaS) Market Estimates & Forecast, By Services (Revenue)

• 5.1 Key trends, by service
• 5.2 Ride Hailing
• 5.3 Car Sharing
• 5.4 Micro Mobility
• 5.5 Bus Sharing
• 5.6 Train Services

Chapter 6 Mobility as a Service (MaaS) Market Estimates & Forecast, By Business Model (Revenue)

• 6.1 Key trends, by business model
• 6.2 B2B
• 6.3 B2C
• 6.4 P2P

Chapter 7 Mobility as a Service (MaaS) Market Estimates & Forecast, By Solutions (Revenue)

• 7.1 Key trends, by solution
• 7.2 Technology Platforms
• 7.3 Payment Engines
• 7.4 Navigation Solutions
• 7.5 Telecom Connectivity Providers
• 7.6 Insurance Services

Chapter 8 Mobility as a Service (MaaS) Market Estimates & Forecast, By Transportation (Revenue)

• 8.1 Key trends, by transportation
• 8.2 Private
• 8.3 Public

Chapter 9 Mobility as a Service (MaaS) Market Estimates & Forecast, By OS (Revenue)

• 9.1 Key trends, by OS
• 9.2 IOS
• 9.3 Android
• 9.4 Others

Chapter 10 Mobility as a Service (MaaS) Market Estimates & Forecast, By Requirements (Revenue)

• 10.1 Key trends, by requirements
• 10.2 First & Last Mile Connectivity
• 10.3 Off-Peak & Shift Work Commute
• 10.4 Daily Commuter
• 10.5 Airport or Mass Transit Stations Trips
• 10.6 Inter-City Trips
• 10.7 Others

Chapter 11 Mobility as a Service (MaaS) Market Estimates & Forecast, By Region (Revenue)

• 11.1 Key trends, by region
• 11.2 North America
  • 11.2.1 U.S.
  • 11.2.2 Canada
• 11.3 Europe
  • 11.3.1 Germany
  • 11.3.2 UK
  • 11.3.3 France
  • 11.3.4 Italy
  • 11.3.5 Russia
  • 11.3.6 Netherlands
  • 11.3.7 Spain
• 11.4 Asia Pacific
  • 11.4.1 China
  • 11.4.2 India
  • 11.4.3 Japan
  • 11.4.4 South Korea
  • 11.4.5 ANZ
  • 11.4.6 Southeast Asia
• 11.5 Latin America
  • 11.5.1 Brazil
  • 11.5.2 Mexico
  • 11.5.3 Argentina
• 11.6 MEA
  • 11.6.1 UAE
  • 11.6.2 South Africa
  • 11.6.3 Saudi Arabia

Chapter 12 Company Profiles

• 12.1 ANI Technologies Pvt. Ltd.
• 12.2 Aptiv
• 12.3 Avis budget group
• 12.4 Beijing Xiaoju Technology Co, Ltd.
• 12.5 Bird
• 12.6 BlaBlaCar
• 12.7 Bolt Technology OU
• 12.8 car2go NA, LLC
• 12.9 Careem
• 12.10 Curb Mobility
• 12.11 Enterprise Holdings Inc.
• 12.12 Europcar
• 12.13 Gett
• 12.14 HERTZ SYSTEM, INC.
• 12.15 Lime
• 12.16 Lyft, Inc.
• 12.17 Mobiag,
• 12.18 MOBIKO
• 12.19 Moovel group
• 12.20 movmi Shared Transportation Services Inc.
• 12.21 Uber Technologies Inc.
• 12.22 Whim
• 12.23 Wingz