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Probiotics for oral health market size is projected to expand at over 6.5% CAGR from 2023 to 2032. The increasing awareness of the connection between oral health and overall well-being will fuel the demand for probiotic products.
Probiotics, known for promoting a balanced oral microbiome, helps prevent dental issues like cavities and gum disease. The rising preference for natural and preventive oral care solutions is also prompting the desire for products with minimal side effects. The clinically proven benefits of probiotics in reducing bad breath and supporting oral hygiene are driving innovations to cater to the evolving consumer needs. For instance, in April 2022, oral care solutions provider ProBiora Health introduced ProBioraKids, the first probiotic specifically formulated to enhance children oral health by providing protection against cavities and gum disease. Also, the incorporation of probiotics in various oral care products, including toothpaste and mouthwash will positively benefit the industry growth.
The overall probiotics for oral health market is segregated into form, distribution channel, end-use, and region.
Based on form, the industry share from the gummies and chews segment is projected to rise at 6.5% CAGR through 2032. This is due to the increasing consumer preference for convenient and enjoyable delivery forms. Gummies and chews offer a palatable way to incorporate probiotics into oral care routines, further contributing to the segment growth.
The online stores distribution channel segment is estimated to account for commendable share of the probiotics for oral health market, depicting 7% CAGR from 2023 to 2032. The increasing trend of online shopping for health and wellness products will increase the sales of probiotics. Online stores also offer convenience, a wide product selection, and easy accessibility.
Regionally, the Asia Pacific probiotics for oral health industry will flourish at 6.9% CAGR through 2032. The growth is driven by the increasing awareness of oral health benefits along with the high demand for preventive oral care solutions. The changing lifestyles, the strong focus on natural and wellness-oriented products, and the higher incorporation of probiotics in oral care products will also add to the regional market expansion.