월경 건강 앱 시장 : 앱 플랫폼, 용도, 연령층별 - 세계 예측(2024-2032년)

Menstrual Health Apps Market size will depict 18.3% CAGR from 2024 to 2032, driven by increasing integration with advanced algorithms and machine learning models to provide more accurate cycle predictions and personalized health insights.

Of late, numerous menstrual health apps are offering personalized content and recommendations based on individual user data, making the experience more relevant and useful. Growing partnerships with healthcare providers and organizations for helping enhance the credibility and functionality of these apps will also propel the market growth. For instance, in May 2023, UNICEF introduced the first period tracker app Oky Kenya specifically designed for girls in Kenya.

The menstrual health apps industry is segmented into app platform, application, age group, and region.

In terms of app platform, the industry value from the iOS segment is anticipated to witness strong growth between 2024 and 2032, due to the ability to predict menstrual cycles and ovulation whilst offering a large community for support and advice. iOS platforms deploy AI for more accurate predictions while providing health insights and tips personalized to the user. Comprehensive fertility and ovulation tracking on account of the strong focus on fertility and pregnancy planning will favor the segment expansion.

Based on application, the menstrual health apps market share from the menstrual health management segment will foresee considerable expansion up to 2032. Menstrual health apps provide a range of features to help users track and understand their menstrual cycles, manage symptoms, as well as access educational resources. Users can log symptoms, such as cramps, mood swings, and fatigue while tracking other health metrics like basal body temperature and cervical mucus, adding to the segment growth.

Regionally, the Asia Pacific menstrual health apps industry size will record substantial CAGR between 2024 and 2032. This can be attributed to the growth in educational content within apps for providing information on menstrual health, reproductive wellness, and contraception. The integration of advanced technologies, such as AI and machine learning is rendering more accurate predictions and personalized health insights. Increasing partnerships between app developers, healthcare providers, and menstrual health organizations to enhance app functionalities and reach will further contribute to the regional market growth.

Table of Contents

Chapter 1 Methodology & Scope

• 1.1 Market scope & definitions
• 1.2 Research design
  • 1.2.1 Research approach
  • 1.2.2 Data collection methods
• 1.3 Base estimates & calculations
  • 1.3.1 Base year calculation
  • 1.3.2 Key trends for market estimation
• 1.4 Forecast model
• 1.5 Primary research and validation
  • 1.5.1 Primary sources
  • 1.5.2 Data mining sources

Chapter 2 Executive Summary

• 2.1 Industry 360° synopsis

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
• 3.2 Industry impact forces
  • 3.2.1 Growth drivers
    • 3.2.1.1 Increased awareness of health issues among women
    • 3.2.1.2 Increasing adoption rate of smart wearables coupled with increased internet accessibility
    • 3.2.1.3 Rising prevalence of menstrual disorders
  • 3.2.2 Industry pitfalls & challenges
    • 3.2.2.1 Privacy and data security concerns
    • 3.2.2.2 Accuracy and reliability issues
• 3.3 Growth potential analysis
• 3.4 Regulatory landscape
• 3.5 Technological landscape
  • 3.5.1 Core technologies
  • 3.5.2 Adjacent technologies
• 3.6 Future market trends
• 3.7 Porter's analysis
• 3.8 PESTEL analysis

Chapter 4 Competitive Landscape, 2023

• 4.1 Introduction
• 4.2 Company matrix analysis
• 4.3 Competitive analysis of major market players
• 4.4 Competitive positioning matrix
• 4.5 Strategy dashboard

Chapter 5 Market Estimates and Forecast, By App Platform, 2021 - 2032 ($ Mn)

• 5.1 Key trends
• 5.2 Android
• 5.3 iOS
• 5.4 Other app platforms

Chapter 6 Market Estimates and Forecast, By Application, 2021 - 2032 ($ Mn)

• 6.1 Key trends
• 6.2 Fertility & ovulation management
• 6.3 Menstrual health management
• 6.4 Period cycle tracking

Chapter 7 Market Estimates and Forecast, By Age Group, 2021 - 2032 ($ Mn)

• 7.1 Key trends
• 7.2 Teens (13-19)
• 7.3 Young adults (20-29)
• 7.4 Adults (30-39)
• 7.5 Older adults (40+)

Chapter 8 Market Estimates and Forecast, By Region, 2021 - 2032 ($ Mn)

• 8.1 Key trends
• 8.2 North America
  • 8.2.1 U.S.
  • 8.2.2 Canada
• 8.3 Europe
  • 8.3.1 Germany
  • 8.3.2 UK
  • 8.3.3 France
  • 8.3.4 Spain
  • 8.3.5 Italy
  • 8.3.6 Netherlands
  • 8.3.7 Rest of Europe
• 8.4 Asia Pacific
  • 8.4.1 China
  • 8.4.2 Japan
  • 8.4.3 India
  • 8.4.4 Australia
  • 8.4.5 South Korea
  • 8.4.6 Rest of Asia Pacific
• 8.5 Latin America
  • 8.5.1 Brazil
  • 8.5.2 Mexico
  • 8.5.3 Argentina
  • 8.5.4 Rest of Latin America
• 8.6 Middle East and Africa
  • 8.6.1 South Africa
  • 8.6.2 Saudi Arabia
  • 8.6.3 UAE
  • 8.6.4 Rest of Middle East and Africa

Chapter 9 Company Profiles

• 9.1 Biowink GmbH
• 9.2 Easy@Home Fertility
• 9.3 Fitbit, Inc.
• 9.4 Flo Health Inc.
• 9.5 Glow Inc.
• 9.6 Joii Limited
• 9.7 MagicGirl
• 9.8 Natural Cycles USA Corp
• 9.9 Ovia Health
• 9.10 Perigee
• 9.11 Planned Parenthood
• 9.12 Procter & Gamble
• 9.13 Simple Design.Ltd