온라인 항공권 예약 플랫폼 시장 규모 : 플랫폼별, 여행자별, 용도별, 서비스별과 예측(2024-2032년)

Online airline booking platform market size is anticipated to witness over 7.5% CAGR between 2024 and 2032 driven by the increasing consumer preference for convenience and instant access to travel services. As digital technologies advance, more travelers are turning to online platforms for their flight reservations due to the ease of comparing prices, reading reviews, and booking tickets from the comfort of their homes. The proliferation of smartphones and mobile apps has also facilitated on-the-go bookings as travelers are seeking flexible and immediate solutions for their travel needs.

The growing integration of advanced technologies, such as AI & ML into online booking platforms will also influence the market growth. These technologies are enabling personalized recommendations, dynamic pricing, and automated customer support for enhancing the overall efficiency and appeal of the booking process. For instance, in March 2024, Bag2Bag Hotels and Homes launched its generative AI- Bano to revolutionize the way travelers experience online hotel booking.

The overall industry is segmented into platform, offering, traveler, application, and region.

Based on platform, the online airline booking platform market size from the metasearch engines segment is slated to witness significant growth during 2024-2032. This is driven by the strong need for aggregating and comparing flight options from multiple sources for enhancing transparency and convenience for consumers. Metasearch engines also enable users to search across various airline websites and travel agencies simultaneously for providing a comprehensive view of available flights and pricing in one place.

With respect to traveler, the online airline booking platform industry value from the business traveler segment is anticipated to witness substantial growth through 2032 owing to the increasing need for efficient, flexible, and cost-effective travel solutions for frequent corporate trips. Business travelers require streamlined booking processes, real-time itinerary management, and access to a wide range of flight options to accommodate their dynamic schedules.

Asia Pacific online airline booking platform industry is anticipated to grow at a significant pace over 2024-2032 attributed to the rapidly expanding middle class population and the increasing disposable incomes, which are fueling the surge in travel demand. The rise in domestic and international travel within APAC is further supported by the growing economic development, urbanization, and the proliferation of budget airlines offering affordable flight options.

Table of Contents

Chapter 1 Methodology & Scope

• 1.1 Market scope & definition
• 1.2 Research design
  • 1.2.1 Research approach
  • 1.2.2 Data collection methods
• 1.3 Base estimates & calculations
  • 1.3.1 Base year calculation
  • 1.3.2 Key trends for market estimation
• 1.4 Forecast model
• 1.5 Primary research and validation
  • 1.5.1 Primary sources
  • 1.5.2 Data mining sources

Chapter 2 Executive Summary

• 2.1 Industry 360° synopsis, 2021 - 2032

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
• 3.2 Supplier landscape
  • 3.2.1 Online platforms
  • 3.2.2 Technology providers
  • 3.2.3 Airline
  • 3.2.4 End-user
• 3.3 Profit margin analysis
• 3.4 Technology & innovation landscape
• 3.5 Patent analysis
• 3.6 Number of air travelers, 2023
  • 3.6.1 North America
  • 3.6.2 Europe
  • 3.6.3 Asia Pacific
  • 3.6.4 Latin America
  • 3.6.5 MEA
• 3.7 Key news & initiatives
• 3.8 Regulatory landscape
• 3.9 Impact forces
  • 3.9.1 Growth drivers
    • 3.9.1.1 Increasing consumer disposable income and spending capacity on travel
    • 3.9.1.2 Optimization of mobile platform and increased smartphone usage by the people
    • 3.9.1.3 Digital transformation and technological advancements in booking platform
    • 3.9.1.4 Rise of digital payment methods and e-wallets to get convenience and save time
  • 3.9.2 Industry pitfalls & challenges
    • 3.9.2.1 Data privacy and security concerns
    • 3.9.2.2 Customer service issue
• 3.10 Growth potential analysis
• 3.11 Porter's analysis
• 3.12 PESTEL analysis

Chapter 4 Competitive Landscape, 2023

• 4.1 Introduction
• 4.2 Company market share analysis
• 4.3 Competitive positioning matrix
• 4.4 Strategic outlook matrix

Chapter 5 Market Estimates & Forecast, By Platform, 2021 - 2032 ($Bn)

• 5.1 Key trends
• 5.2 Online travel agencies (OTAs)
• 5.3 Metasearch engines
• 5.4 Airline websites and mobile apps

Chapter 6 Market Estimates & Forecast, By Offering, 2021 - 2032 ($Bn)

• 6.1 Key trends
• 6.2 Mobile-based
• 6.3 Web-based

Chapter 7 Market Estimates & Forecast, By Traveler, 2021 - 2032 ($Bn)

• 7.1 Key trends
• 7.2 Leisure travelers
• 7.3 Business travelers

Chapter 8 Market Estimates & Forecast, By Application, 2021 - 2032 ($Bn)

• 8.1 Key trends
• 8.2 International booking
• 8.3 Domestic booking

Chapter 9 Market Estimates & Forecast, By Region, 2021 - 2032 ($Bn)

• 9.1 Key trends
• 9.2 North America
  • 9.2.1 U.S.
  • 9.2.2 Canada
• 9.3 Europe
  • 9.3.1 UK
  • 9.3.2 Germany
  • 9.3.3 France
  • 9.3.4 Italy
  • 9.3.5 Spain
  • 9.3.6 Russia
  • 9.3.7 Rest of Europe
• 9.4 Asia Pacific
  • 9.4.1 China
  • 9.4.2 India
  • 9.4.3 Japan
  • 9.4.4 South Korea
  • 9.4.5 ANZ
  • 9.4.6 Southeast Asia
  • 9.4.7 Rest of Asia Pacific
• 9.5 Latin America
  • 9.5.1 Brazil
  • 9.5.2 Mexico
  • 9.5.3 Argentina
  • 9.5.4 Rest of Latin America
• 9.6 MEA
  • 9.6.1 UAE
  • 9.6.2 South Africa
  • 9.6.3 Saudi Arabia
  • 9.6.4 Rest of MEA

Chapter 10 Company Profiles

• 10.1 Amadeus IT Group
• 10.2 American Express Travel
• 10.3 Booking Holdings
• 10.4 CheapOair
• 10.5 CheapTickets
• 10.6 EaseMyTrip
• 10.7 eDreams ODIGEO
• 10.8 eTraveli Group
• 10.9 Expedia Group
• 10.10 Flighthub
• 10.11 Hipmunk
• 10.12 Hopper
• 10.13 itilite
• 10.14 JustFly
• 10.15 Kiwi.com
• 10.16 Orbitz
• 10.17 Sabre Corporation
• 10.18 Trip.com Group
• 10.19 Webjet Limited
• 10.20 Wego