파워 뱅크(보조배터리) 시장 : 배터리 유형별, 용량 범위별, 충전 모드별, 최종 용도 산업별, 유통 채널별, 예측(2024-2032년)

The Power Bank Market size will expand at over 9.1% CAGR during 2024-2032, driven by the surge in remote work and travel trends. A Gallup survey revealed that 8 in 10 people are now working in hybrid or remote environments. With the increasing number of people working from home or remotely, the need for reliable and portable power sources has intensified. Remote workers require constant access to their devices, often working from various locations without guaranteed access to power outlets. Similarly, the rise in travel, both for leisure and business, has amplified the demand for power banks that can keep devices charged during long journeys. This shift in work and lifestyle patterns is propelling the market forward, as consumers seek dependable solutions to ensure uninterrupted connectivity and productivity.

The increasing demand for fast charging solutions is a significant trend in the market. As consumers rely more heavily on their mobile devices for work, communication, and entertainment, the need for efficient and rapid charging options has grown exponentially. Power bank manufacturers are responding to this demand by integrating advanced fast charging capabilities, such as Quick Charge and Power Delivery, into their products. The stiff competition and constant innovations will shape the market trajectory in the coming years.

The power bank industry is classified based on battery type, capacity type, charging mode, end-use industry, distribution channel, and region.

The Lithium Polymer (Li-Po) segment will gain considerable traction through 2032, as these batteries are favored for their lightweight, slim profile, and flexible design. Unlike traditional Lithium-ion batteries, Li-Po batteries offer enhanced safety features and can be manufactured in various shapes and sizes, accommodating a diverse range of power bank designs. Their high energy density and ability to maintain performance over a wide range of temperatures further contribute to their growing popularity among consumers and manufacturers alike.

Above 20,000 mAh segment is poised to hold a notable market share by 2032, due to its ability to charge multiple devices multiple times on a single charge. This capacity range caters to high-demand users, including frequent travelers, outdoor enthusiasts, and tech professionals who require extended power availability. The larger capacity power banks offer a practical solution for extended device usage, making them a preferred choice for consumers who prioritize long-lasting performance and reliability.

Europe power bank industry will experience substantial growth over 2024 to 2032, driven by increasing consumer awareness and technological advancements. The European region is characterized by a high adoption rate of mobile devices and a strong emphasis on sustainable & efficient energy solutions. Countries such as Germany, France, and the United Kingdom are leading the charge in adopting advanced power bank technologies. The region's well-established infrastructure and focus on innovation provide a conducive environment for the growth of the power bank market.

Table of Contents

Chapter 1 Scope & Methodology

• 1.1 Market scope & definition
• 1.2 Base estimates & calculations
• 1.3 Forecast parameters
• 1.4 Data sources
  • 1.4.1 Primary
  • 1.4.2 Secondary
    • 1.4.2.1 Paid sources
    • 1.4.2.2 Public sources

Chapter 2 Executive Summary

• 2.1 Industry 360° synopsis, 2021 - 2032

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
• 3.2 Vendor matrix
• 3.3 Technology & innovation landscape
• 3.4 Patent analysis
• 3.5 Key news and initiatives
• 3.6 Regulatory landscape
• 3.7 Impact forces
  • 3.7.1 Growth drivers
    • 3.7.1.1 Increasing smartphone and portable device penetration
    • 3.7.1.2 Innovations in battery technology
    • 3.7.1.3 The shift toward remote work
    • 3.7.1.4 The proliferation of e-commerce platforms
    • 3.7.1.5 Environmental awareness and sustainability
  • 3.7.2 Industry pitfalls & challenges
    • 3.7.2.1 Advancements in built-in battery technology
    • 3.7.2.2 Saturation in mature markets
• 3.8 Growth potential analysis
• 3.9 Porter's analysis
  • 3.9.1 Supplier power
  • 3.9.2 Buyer power
  • 3.9.3 Threat of new entrants
  • 3.9.4 Threat of substitutes
  • 3.9.5 Industry rivalry
• 3.10 PESTEL analysis

Chapter 4 Competitive Landscape, 2023

• 4.1 Company market share analysis
• 4.2 Competitive positioning matrix
• 4.3 Strategic outlook matrix

Chapter 5 Market Estimates & Forecast, By Battery type, 2021 - 2032 (USD Billion)

• 5.1 Key trends
• 5.2 Lithium-Ion
• 5.3 Lithium Polymer

Chapter 6 Market Estimates & Forecast, By Capacity range, 2021 - 2032 (USD Billion)

• 6.1 Key trends
• 6.2 Up to 3,000 mAh
• 6.3 3,001 mAh-8,000 mAh
• 6.4 8,001 mAh-20,000 mAh
• 6.5 Above 20,000 mAh

Chapter 7 Market Estimates & Forecast, By Charging mode, 2021 - 2032 (USD Billion)

• 7.1 Key trends
• 7.2 Wired
• 7.3 Wireless

Chapter 8 Market Estimates & Forecast, By End-use industry, 2021 - 2032 (USD Billion)

• 8.1 Key trends
• 8.2 Consumer electronics
  • 8.2.1 Smartphone
  • 8.2.2 Tablet
  • 8.2.3 Laptop
  • 8.2.4 Wearable devices
  • 8.2.5 Others
• 8.3 Commercial
• 8.4 Industrial
• 8.5 Others

Chapter 9 Market Estimates & Forecast, By Distribution channel, 2021 - 2032 (USD Billion)

• 9.1 Key trends
• 9.2 Online
• 9.3 Offline

Chapter 10 Market Estimates & Forecast, By Region, 2021 - 2032 (USD Billion)

• 10.1 Key trends
• 10.2 North America
  • 10.2.1 U.S.
  • 10.2.2 Canada
• 10.3 Europe
  • 10.3.1 UK
  • 10.3.2 Germany
  • 10.3.3 France
  • 10.3.4 Italy
  • 10.3.5 Spain
  • 10.3.6 Rest of Europe
• 10.4 Asia Pacific
  • 10.4.1 China
  • 10.4.2 India
  • 10.4.3 Japan
  • 10.4.4 South Korea
  • 10.4.5 ANZ
  • 10.4.6 Rest of Asia Pacific
• 10.5 Latin America
  • 10.5.1 Brazil
  • 10.5.2 Mexico
  • 10.5.3 Rest of Latin America
• 10.6 MEA
  • 10.6.1 UAE
  • 10.6.2 Saudi Arabia
  • 10.6.3 South Africa
  • 10.6.4 Rest of MEA

Chapter 11 Company Profiles

• 11.1 ADATA Technology Co., Ltd.
• 11.2 Ambrane India Private Ltd.
• 11.3 Anker Technology Co. Ltd.
• 11.4 ASUSTeK Computer Inc.
• 11.5 Aukey
• 11.6 BASEUS TECHNOLOGY
• 11.7 Beijing Xiaomi Technology Co., Ltd.
• 11.8 CELLULARLINE S.P.A
• 11.9 Energizer
• 11.10 Intex Technologies
• 11.11 Koninklijke Philips NV
• 11.12 Lenovo Group Ltd.
• 11.13 Microsoft Corporation
• 11.14 Omnicharge Inc.
• 11.15 Panasonic Corporation
• 11.16 Ravpower
• 11.17 Samsung SDI Co., Ltd.
• 11.18 Sony Corporation
• 11.19 Syska Led Lights Pvt Ltd
• 11.20 Zendure Power Bank USA Inc.