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Cultured Dairy Product Market is anticipated to exhibit a 5.6% CAGR during 2024-2032, backed by the growing consumer preference for health-conscious food choices. There is wider cognizance of the benefits of probiotics, found in products like yogurt and kefir, which aid digestion and boost immunity. According to a survey conducted by Beneo on consumer preferences for prebiotic products, 75% of respondents consider product efficacy, health claims, and scientifically supported evidence as the most critical factors in selecting a prebiotic product.
Companies are introducing new products to meet varied tastes and dietary needs, including lactose-free and organic options. Further, the rise of plant-based and functional dairy alternatives has broadened the consumer base. Enhanced distribution channels and increased availability in both traditional stores and online platforms make these products more accessible, further driving market growth.
The overall cultured dairy product market is classified based on product, source, fat content, flavor, packaging, distribution channel, and region.
The cheese segment is poised to witness high demand through 2032, driven by its versatility and the growing trend towards premium and gourmet food experiences. Consumers are increasingly drawn to cheese for its wide range of flavors, textures, and uses in culinary applications, from cooking to snacking. Additionally, the expanding interest in artisanal and specialty cheeses, along with the proliferation of global cuisines and fusion dishes, has further fueled this demand. Cheese's nutritional benefits, including its protein and calcium content, also contribute to its appeal as a healthful dietary option.
The plant-based milk segment will hold a significant market share by 2032, due to rising consumer interest in dairy alternatives. Plant-based milks, such as those derived from almonds, soy, oats, and cashews, offer a viable option for individuals with lactose intolerance, dairy allergies, or those adopting vegan lifestyles. The increasing awareness of the environmental impact of dairy farming, coupled with the advancements in plant-based milk production technologies, has led to a broader acceptance and availability of these alternatives. As consumers seek more sustainable and diverse dietary choices, the plant-based milk segment emerges as a more inclusive and eco-friendly food option.
Asia Pacific cultured dairy product market size will expand at a rapid pace through 2032, attributed to increasing consumer awareness of the health benefits of the product and a rising middle class with greater purchasing power. Traditional fermented dairy products, such as yogurt and kefir, are deeply embedded in regional diets, with growing interest due to their probiotic benefits and nutritional value. Additionally, the expansion of modern retail channels and the proliferation of international brands are enhancing product accessibility and variety. The region's diverse culinary traditions and a rising trend towards healthier eating are further fueling the demand for cultured dairy products, bolstering the market value.