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Fish Sauce Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2024 to 2032

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  • Squid Brand
  • Rayong Fish Sauce
  • Hung Thanh
  • TANG SANG HA CO. Ltd
  • Red Boat
  • Pichai Fish Sauce
  • Nestle
  • Halcyon Proteins
  • Thai Preeda Group
  • Teo Tak Seng Fish Sauce Factory Co. Ltd.
  • Masan Consumer Corporation
BJH 24.12.30

The Global Fish Sauce Market reached USD 17.8 billion in 2023 and is projected to grow at a CAGR of 5.8% from 2024 to 2032. This growth is primarily driven by its widespread use in the food service industry, particularly in restaurants and catering, where fish sauce is valued for enhancing the flavor of various dishes. The household segment also plays a crucial role, with consumers increasingly incorporating fish sauce into home cooking. The rising demand for authentic Asian cuisine and greater consumer awareness of diverse culinary ingredients are key factors shaping this market's expansion. The market's growth is also influenced by innovations in product offerings, such as low-sodium and organic fish sauces, which cater to health-conscious consumers.

Additionally, the expansion of online retail channels is making fish sauce more accessible to a broader audience, contributing to the market's wider reach. The popularity of Asian cuisine is a major driver, fueling the demand for traditional flavoring ingredients like fish sauce. Consumers' growing interest in global gastronomy and diverse culinary experiences also plays a significant role, as does the increasing presence of ethnic foods in mainstream restaurants. Health-conscious trends have driven innovations like low-sodium and organic fish sauces, while e-commerce growth has improved accessibility and convenience, further expanding the market.

The plain fish sauce segment is expected to reach USD 19.30 billion by 2032, growing at a CAGR of 5.8%. Plain fish sauce remains a staple in both traditional and modern cuisines, particularly in Asian cooking, due to its strong, authentic flavor profile. Its simplicity and versatility make it popular among home cooks and professional chefs alike, ensuring its continued dominance. The food service sector is projected to grow to USD 16.45 billion with a CAGR of 5.9% by 2032. Fish sauce is essential in restaurants, catering services, and food chains for enhancing the flavor of a wide variety of dishes.

Market Scope
Start Year2023
Forecast Year2024-2032
Start Value$17.8 Billion
Forecast Value$29.43 Billion
CAGR5.8%

The sector's bulk purchasing and continuous demand for authentic flavors contribute significantly to market growth. Supermarkets and hypermarkets are expected to dominate distribution, expanding to USD 10.15 billion at a CAGR of 5.7% by 2032. Their large reach, diverse product offerings, and promotional activities drive sales, making them a key distribution channel. The Asia-Pacific region is set to lead the market, with a CAGR of 5.9% and reaching USD 19.42 billion by 2032. This is due to the region's rich culinary traditions, large-scale production, and strong demand for authentic Asian ingredients.

Table of Contents

Chapter 1 Methodology & Scope

  • 1.1 Market scope & definition
  • 1.2 Base estimates & calculations
  • 1.3 Forecast calculation
  • 1.4 Data sources
    • 1.4.1 Primary
    • 1.4.2 Data mining sources
      • 1.4.2.1 Paid sources
      • 1.4.2.2 Public sources

Chapter 2 Executive Summary

  • 2.1 Industry 360° synopsis

Chapter 3 Industry Insights

  • 3.1 Industry ecosystem analysis
    • 3.1.1 Value chain
    • 3.1.2 Key manufacturers
    • 3.1.3 Go to market routes
    • 3.1.4 Key distributors
      • 3.1.4.1 New distribution channels
    • 3.1.5 Profit margins across the industry
  • 3.2 Industry impact forces
    • 3.2.1 Growth drivers
      • 3.2.1.1 Increasing popularity of Asian cuisine
      • 3.2.1.2 Rising consumer demand for authentic flavors
      • 3.2.1.3 Health trends favoring low-sodium and organic options
    • 3.2.2 Market challenges
      • 3.2.2.1 Increasing popularity of Asian cuisine
      • 3.2.2.2 Rising consumer demand for authentic flavors
    • 3.2.3 Market opportunities
      • 3.2.3.1 New markets/applications
      • 3.2.3.2 Growth potential analysis
  • 3.3 Raw material landscape
    • 3.3.1 Manufacturing trends
      • 3.3.1.1 Technology evolution
      • 3.3.1.2 Sustainable manufacturing
        • 3.3.1.2.1 Green practices
        • 3.3.1.2.2 Decarbonization
    • 3.3.2 New raw materials
    • 3.3.3 Raw material pricing trends (USD/Units)
      • 3.3.3.1 North America
      • 3.3.3.2 Europe
      • 3.3.3.3 Asia Pacific
      • 3.3.3.4 Latin America
      • 3.3.3.5 MEA
  • 3.4 Regulations & market impact
  • 3.5 Porter's analysis
  • 3.6 PESTEL analysis

Chapter 4 Competitive Landscape, 2023

  • 4.1 Company market share analysis
  • 4.2 Competitive positioning matrix
  • 4.3 Strategic outlook matrix

Chapter 5 Market Size and Forecast, By Type, 2021-2032 (USD Billion, Units)

  • 5.1 Key trends
  • 5.2 Plain fish sauce
  • 5.3 Spiced fish sauce
  • 5.4 Others

Chapter 6 Market Size and Forecast, By Application, 2021-2032 (USD Billion, Units)

  • 6.1 Key trends
  • 6.2 Food service
    • 6.2.1 Restaurants
    • 6.2.2 Catering services
    • 6.2.3 Hotels
  • 6.3 Industrial
    • 6.3.1 Processed foods
    • 6.3.2 Sauces and marinades
    • 6.3.3 Ready-to-Eat meals
    • 6.3.4 Packaged snacks
  • 6.4 Household
  • 6.5 Others

Chapter 7 Market Size and Forecast, By Distribution channel, 2021-2032 (USD Billion, Units)

  • 7.1 Key trends
  • 7.2 Supermarkets/Hypermarkets
  • 7.3 Specialty stores
  • 7.4 Online retail
  • 7.5 Convenience stores
  • 7.6 Others

Chapter 8 Market Size and Forecast, By Region, 2021-2032 (USD Billion, Units)

  • 8.1 Key trends
  • 8.2 North America
    • 8.2.1 U.S.
    • 8.2.2 Canada
  • 8.3 Europe
    • 8.3.1 Germany
    • 8.3.2 UK
    • 8.3.3 France
    • 8.3.4 Italy
    • 8.3.5 Spain
    • 8.3.6 Rest of Europe
  • 8.4 Asia Pacific
    • 8.4.1 China
    • 8.4.2 India
    • 8.4.3 Japan
    • 8.4.4 South Korea
    • 8.4.5 Australia
    • 8.4.6 Rest of Asia Pacific
  • 8.5 Latin America
    • 8.5.1 Brazil
    • 8.5.2 Mexico
    • 8.5.3 Argentina
    • 8.5.4 Rest of Latin America
  • 8.6 MEA
    • 8.6.1 Saudi Arabia
    • 8.6.2 UAE
    • 8.6.3 South Africa
    • 8.6.4 Rest of MEA

Chapter 9 Company Profiles

  • 9.1 Squid Brand
  • 9.2 Rayong Fish Sauce
  • 9.3 Hung Thanh
  • 9.4 TANG SANG HA CO. Ltd
  • 9.5 Red Boat
  • 9.6 Pichai Fish Sauce
  • 9.7 Nestle
  • 9.8 Halcyon Proteins
  • 9.9 Thai Preeda Group
  • 9.10 Teo Tak Seng Fish Sauce Factory Co., Ltd.
  • 9.11 Masan Consumer Corporation
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