퓨전 음료 시장 기회와 성장 촉진요인, 산업 동향 분석 및 예측(2024-2032년)

The Global Fusion Beverages Market was valued at USD 7.1 billion in 2023 and is expected to grow at 5.9% CAGR from 2024 to 2032. These beverages, which combine traditional and modern ingredients, are gaining traction across several categories, like sports, functional, and wellness drinks. The increasing demand for health-focused, personalized beverages that offer both unique flavors and functional benefits is driving this market's growth. Consumer preferences are shifting towards drinks that blend taste with health advantages, fueling robust growth in the fusion beverages sector. The market is benefiting from a strong interest in natural and organic ingredients, paired with the desire for innovative flavor experiences.

Additionally, the rise in fitness and wellness trends has further contributed to the demand for beverages that support hydration, energy, and overall well-being. The juice-based fusion beverage segment is poised to be worth USD 3.6 billion by 2032, growing at a 6.1% CAGR. These beverages are popular due to their natural appeal and versatility, appealing to health-conscious consumers seeking refreshing, nutritious options. The ability to combine different fruit juices with functional ingredients such as vitamins, minerals, and botanicals has further enhanced their market presence.

In terms of distribution channels, supermarkets and hypermarkets are expected to generate USD 4.1 billion in revenue by 2032, with a 5.9% CAGR. These retail outlets play a key role in the fusion beverages market, offering wide product ranges and catering to diverse consumer needs. Their large-scale operations and strong supply chains make it easier to distribute new and innovative products to a broad audience. North America's fusion beverages market is projected to reach USD 4.2 billion by 2032, growing at a 6.1% CAGR.

The region's growth is fueled by a strong appetite for premium and diverse beverage options, driven by health-conscious consumers seeking unique flavor profiles and functional benefits. Established distribution networks and advanced retail channels further bolster the market expansion in North America.

Table of Contents

Chapter 1 Methodology & Scope

• 1.1 Market scope & definition
• 1.2 Base estimates & calculations
• 1.3 Forecast calculation
• 1.4 Data sources
  • 1.4.1 Primary
  • 1.4.2 Data Mining Sources
    • 1.4.2.1 Paid sources
    • 1.4.2.2 Public sources

Chapter 2 Executive Summary

• 2.1 Industry 360° synopsis

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
  • 3.1.1 Value chain
  • 3.1.2 Key manufacturers
  • 3.1.3 Go to market routes
  • 3.1.4 Key distributors
    • 3.1.4.1 New distribution channels
  • 3.1.5 Profit margins across the industry
• 3.2 Industry impact forces
  • 3.2.1 Growth drivers
    • 3.2.1.1 Rising health consciousness
    • 3.2.1.2 Innovative flavors and formulations
    • 3.2.1.3 Increasing demand for functional beverages
  • 3.2.2 Market challenges
    • 3.2.2.1 High production costs
    • 3.2.2.2 Fluctuating consumer preferences
  • 3.2.3 Market opportunities
    • 3.2.3.1 New markets/applications
    • 3.2.3.2 Growth potential analysis
• 3.3 Raw material landscape
  • 3.3.1 Manufacturing trends
    • 3.3.1.1 Technology evolution
    • 3.3.1.2 Sustainable manufacturing
      • 3.3.1.2.1 Green practices
      • 3.3.1.2.2 Decarbonization
  • 3.3.2 New raw materials
  • 3.3.3 Raw material pricing trends (USD/Kilo Tons)
    • 3.3.3.1 North America
    • 3.3.3.2 Europe
    • 3.3.3.3 Asia Pacific
    • 3.3.3.4 Latin America
    • 3.3.3.5 MEA
• 3.4 Regulations & market impact
• 3.5 Porter's analysis
• 3.6 PESTEL analysis

Chapter 4 Competitive Landscape, 2023

• 4.1 Company market share analysis
• 4.2 Competitive positioning matrix
• 4.3 Strategic outlook matrix

Chapter 5 Market Size and Forecast, By Type, 2021-2032 (USD Billion, Kilo Tons)

• 5.1 Key trends
• 5.2 Juice-based fusion beverages
• 5.3 Tea-based fusion beverages
• 5.4 Coffee-based fusion beverages
• 5.5 Carbonated fusion drinks
• 5.6 Alcoholic fusion beverages
• 5.7 Plant-based
• 5.8 Others

Chapter 6 Market Size and Forecast, By Distribution channel, 2021-2032 (USD Billion, Kilo Tons)

• 6.1 Key trends
• 6.2 Supermarkets/hypermarkets
• 6.3 Specialty stores
• 6.4 Online retail
• 6.5 Convenience stores
• 6.6 Others

Chapter 7 Market Size and Forecast, By End user, 2021-2032 (USD Billion, Kilo Tons)

• 7.1 Key trends
• 7.2 Children
• 7.3 Adults
• 7.4 Senior citizen

Chapter 8 Market Size and Forecast, By Region, 2021-2032 (USD Billion, Kilo Tons)

• 8.1 Key trends
• 8.2 North America
  • 8.2.1 U.S.
  • 8.2.2 Canada
• 8.3 Europe
  • 8.3.1 Germany
  • 8.3.2 UK
  • 8.3.3 France
  • 8.3.4 Italy
  • 8.3.5 Spain
  • 8.3.6 Rest of Europe
• 8.4 Asia Pacific
  • 8.4.1 China
  • 8.4.2 India
  • 8.4.3 Japan
  • 8.4.4 South Korea
  • 8.4.5 Australia
  • 8.4.6 Rest of Asia Pacific
• 8.5 Latin America
  • 8.5.1 Brazil
  • 8.5.2 Mexico
  • 8.5.3 Argentina
  • 8.5.4 Rest of Latin America
• 8.6 MEA
  • 8.6.1 Saudi Arabia
  • 8.6.2 UAE
  • 8.6.3 South Africa
  • 8.6.4 Rest of MEA

Chapter 9 Company Profiles

• 9.1 Coca-Cola Company
• 9.2 Liquid Fusion
• 9.3 Campbell Soup
• 9.4 PepsiCo
• 9.5 Danone
• 9.6 Monster Beverage
• 9.7 Nestle
• 9.8 Pocari
• 9.9 Gatorade
• 9.10 100 Plus
• 9.11 Power Ade