뽕잎 추출물 시장 기회, 성장 촉진요인, 산업 동향 분석, 예측(2024-2032년)

The Global Mulberry Leaf Extract Market was valued at USD 1.8 billion in 2023 and is expected to grow at a CAGR of 3.5% between 2024 and 2032. This growth is primarily driven by rising consumer awareness of the health benefits of mulberry leaf extract, such as its role in managing blood sugar levels, promoting heart health, and supporting weight loss. The increasing demand for natural, plant-based ingredients in dietary supplements and functional foods is further boosting market expansion. Additionally, the trend towards preventative healthcare and the popularity of traditional remedies, especially in Asia, are key factors propelling the demand for this extract. The beauty and skincare sectors are also incorporating mulberry leaf extract due to its antioxidant properties, contributing to its rising popularity.

The market is witnessing product diversification, including teas, capsules, and topical formulations, aimed at meeting the growing consumer demand for holistic wellness products. Sustainable sourcing practices are becoming increasingly important, as consumers are seeking eco-friendly and ethically produced solutions. The powdered extract segment, valued at USD 700 million in 2023, is anticipated to grow at a CAGR of 3.7% from 2024 to 2032. This form of mulberry leaf extract is gaining traction due to its convenience, longer shelf life, and ease of use in a variety of products. It is particularly popular in dietary supplements, functional foods, and beverages, as it retains beneficial bioactive compounds like antioxidants and flavonoids, which help regulate blood sugar and boost metabolism.

The powdered format's versatility makes it suitable for use in sports nutrition, weight management, and herbal remedies. The dietary supplements segment, valued at USD 600 million in 2023, is expected to grow at a 3.6% CAGR over the forecast period. Mulberry leaf extract's ability to manage blood sugar and improve cardiovascular health has made it increasingly popular in this segment. The rising demand for plant-based and herbal supplements, along with growing interest in preventative healthcare, is driving this market's growth.

The direct sales channel, valued at USD 700 million in 2023, is anticipated to grow at a CAGR of 3.7%. Direct sales are increasingly popular as consumers look for personalized health solutions and natural supplements, supported by the rise of e-commerce and social selling platforms. In the U.S., the mulberry leaf extract market was valued at USD 241.2 million in 2023, with an expected growth rate of 3.1%. Growth is particularly strong in health-conscious regions like California, New York, and Florida.

Table of Contents

Chapter 1 Methodology & Scope

• 1.1 Market scope & definitions
• 1.2 Base estimates & calculations
• 1.3 Forecast calculations
• 1.4 Data sources
  • 1.4.1 Primary
  • 1.4.2 Secondary
    • 1.4.2.1 Paid sources
    • 1.4.2.2 Public sources

Chapter 2 Executive Summary

• 2.1 Industry synopsis, 2021-2032

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
  • 3.1.1 Factor affecting the value chain
  • 3.1.2 Profit margin analysis
  • 3.1.3 Disruptions
  • 3.1.4 Future outlook
  • 3.1.5 Manufacturers
  • 3.1.6 Distributors
• 3.2 Supplier landscape
• 3.3 Profit margin analysis
• 3.4 Key news & initiatives
• 3.5 Regulatory landscape
• 3.6 Impact forces
  • 3.6.1 Growth drivers
    • 3.6.1.1 Rising demand for natural health supplements
    • 3.6.1.2 Increasing consumer awareness of blood sugar management benefits
    • 3.6.1.3 Expanding applications in skincare and beauty products
    • 3.6.1.4 Growing trend toward preventative healthcare and wellness
  • 3.6.2 Industry pitfalls & challenges
    • 3.6.2.1 Limited awareness in some regions
    • 3.6.2.2 Fluctuations in raw material availability due to seasonal factors
• 3.7 Growth potential analysis
• 3.8 Porter's analysis
• 3.9 PESTEL analysis

Chapter 4 Competitive Landscape, 2023

• 4.1 Introduction
• 4.2 Company market share analysis
• 4.3 Competitive positioning matrix
• 4.4 Strategic outlook matrix

Chapter 5 Market Estimates & Forecast, By Product Form, 2021-2032 (USD Billion) (Kilo Tons)

• 5.1 Key trends
• 5.2 Powdered extract
• 5.3 Liquid extract
• 5.4 Capsules/tablets
• 5.5 Tea bags
• 5.6 Oil extract

Chapter 6 Market Estimates & Forecast, By Application, 2021-2032 (USD Billion) (Kilo Tons)

• 6.1 Key trends
• 6.2 Dietary supplements
• 6.3 Functional food & beverages
• 6.4 Pharmaceuticals
• 6.5 Cosmetics & personal care
• 6.6 Animal feed & nutrition
• 6.7 Others

Chapter 7 Market Estimates & Forecast, By Distribution Channel, 2021-2032 (USD Billion) (Kilo Tons)

• 7.1 Key trends
• 7.2 Direct sales
• 7.3 Online retail
• 7.4 Pharmacies
• 7.5 Retail stores
• 7.6 Others

Chapter 8 Market Estimates & Forecast, By Region, 2021-2032 (USD Billion) (Kilo Tons)

• 8.1 Key trends
• 8.2 North America
  • 8.2.1 U.S.
  • 8.2.2 Canada
• 8.3 Europe
  • 8.3.1 UK
  • 8.3.2 Germany
  • 8.3.3 France
  • 8.3.4 Italy
  • 8.3.5 Spain
  • 8.3.6 Russia
• 8.4 Asia Pacific
  • 8.4.1 China
  • 8.4.2 India
  • 8.4.3 Japan
  • 8.4.4 South Korea
  • 8.4.5 Australia
• 8.5 Latin America
  • 8.5.1 Brazil
  • 8.5.2 Mexico
• 8.6 MEA
  • 8.6.1 South Africa
  • 8.6.2 Saudi Arabia
  • 8.6.3 UAE

Chapter 9 Company Profiles

• 9.1 Botanic Healthcare
• 9.2 Foodchem International
• 9.3 Nans Products
• 9.4 Qingdao Beicheng Haiwo Traditional Chinese Medicine Biotechnology
• 9.5 Shaanxi Jintai Biological Engineering
• 9.6 SimSon Pharma
• 9.7 VedaOils
• 9.8 Xi'an Angel Biotechnology
• 9.9 Xi'an Chen Lang Biological Technology
• 9.10 Xi'an LeSen Biotechnology