캔 주류 시장 기회, 성장 촉진요인, 산업 동향 분석, 예측(2025-2034년)

The Global Canned Alcoholic Beverages Market was valued at USD 71.2 billion in 2024 and is anticipated to experience significant growth, expanding at a CAGR of 13.2% from 2025 to 2034. This booming sector is driven by the growing demand for convenience, portability, and versatility, as more consumers seek easy-to-consume options. Canned alcoholic drinks like cocktails, beer, wine, and hard seltzers are becoming go-to choices for various social occasions, including festivals, outdoor events, casual gatherings, and everyday moments. The appeal of these products lies in their ability to cater to diverse tastes and needs. Canned options are especially sought after in environments where glass containers are not allowed, such as parks, beaches, and concert venues. Additionally, the rise of e-commerce and digital marketing has made these beverages more accessible than ever, creating opportunities for growth in new consumer markets and facilitating innovation in product offerings.

Convenience, affordability, and portability have positioned canned alcoholic beverages as the ideal choice for today's fast-paced consumers. Easy to store, transport, and consume, they are also quickly gaining popularity in markets where traditional glass bottles may be inconvenient. The market is benefiting from continuous innovations in flavors, packaging, and branding, which cater to a broader spectrum of consumer preferences. Whether it's flavored cocktails, wine, or new varieties of hard seltzers, brands are increasingly diversifying their offerings to appeal to a younger, more health-conscious demographic. With the increasing preference for ready-to-drink (RTD) alcoholic beverages, coupled with the availability of products in various sizes, the market is poised for ongoing expansion.

The wine segment within the canned alcoholic beverages market generated USD 32.5 billion in 2024 and is projected to grow at a CAGR of 13% through 2034. Canned wine is carving out its own niche by combining the classic appeal of wine with modern consumer demands. It offers the convenience of single-serve portions and easy portability, making it a popular choice for casual social settings, outdoor picnics, and leisure activities. The trend of "on-the-go" drinking is particularly strong in the wine category, where canned wine provides a versatile, affordable, and eco-friendly alternative to traditional bottled options.

In 2024, the canned alcoholic beverages market share from liquor stores was valued at USD 35.4 billion and is forecast to grow at a CAGR of 12.7% through 2034. Liquor stores are the primary distribution channels for canned alcoholic drinks, offering consumers a wide range of choices, from hard seltzers and beer to cocktails. Their role as a trusted retail hub for alcoholic beverages ensures continued growth in this space. These stores benefit from consumer loyalty, offering both mainstream and exclusive products, and are pivotal in introducing innovations in canned alcoholic beverages to the market.

The U.S. canned alcoholic beverages market reached USD 14.8 billion in 2024 and is projected to grow at a CAGR of 9.9%. As a leader in canned alcoholic drink demand, the U.S. is driven by a strong preference for RTD beverages and a flourishing craft beverage culture. The portability and ease of consumption of canned formats resonate with consumers, especially in outdoor settings, making them a popular choice at events and gatherings. The U.S. market is expected to continue leading the way as innovation in flavors and packaging continues to fuel consumer interest in these products.

Table of Contents

Chapter 1 Methodology & Scope

• 1.1 Market scope & definitions
• 1.2 Base estimates & calculations
• 1.3 Forecast calculations
• 1.4 Data sources
  • 1.4.1 Primary
  • 1.4.2 Secondary
    • 1.4.2.1 Paid sources
    • 1.4.2.2 Public sources

Chapter 2 Executive Summary

• 2.1 Industry synopsis, 2021-2034

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
  • 3.1.1 Factor affecting the value chain
  • 3.1.2 Profit margin analysis
  • 3.1.3 Disruptions
  • 3.1.4 Future outlook
  • 3.1.5 Manufacturers
  • 3.1.6 Distributors
• 3.2 Supplier landscape
• 3.3 Profit margin analysis
• 3.4 Key news & initiatives
• 3.5 Regulatory landscape
• 3.6 Impact forces
  • 3.6.1 Growth drivers
    • 3.6.1.1 Growing demand for convenience and portability
    • 3.6.1.2 Changing consumer preferences
    • 3.6.1.3 Consumer inclination towards eco-friendly packaging
  • 3.6.2 Industry pitfalls & challenges
    • 3.6.2.1 Competition from other types of alcoholic beverages
• 3.7 Growth potential analysis
• 3.8 Porter’s analysis
• 3.9 PESTEL analysis

Chapter 4 Competitive Landscape, 2024

• 4.1 Introduction
• 4.2 Company market share analysis
• 4.3 Competitive positioning matrix
• 4.4 Strategic outlook matrix

Chapter 5 Market Estimates & Forecast, By Product, 2021-2034 (USD Billion) (Thousand Liters)

• 5.1 Key trends
• 5.2 Wine
• 5.3 RTD cocktails
• 5.4 Hard seltzers

Chapter 6 Market Estimates & Forecast, By Distribution channel, 2021-2034 (USD Billion) (Thousand Liters)

• 6.1 Key trends
• 6.2 On-Trade
• 6.3 Liquor stores
• 6.4 Online

Chapter 7 Market Estimates & Forecast, By Region, 2021-2034 (USD Billion) (Thousand Liters)

• 7.1 Key trends
• 7.2 North America
  • 7.2.1 U.S.
  • 7.2.2 Canada
• 7.3 Europe
  • 7.3.1 UK
  • 7.3.2 Germany
  • 7.3.3 France
  • 7.3.4 Italy
  • 7.3.5 Spain
  • 7.3.6 Russia
• 7.4 Asia Pacific
  • 7.4.1 China
  • 7.4.2 India
  • 7.4.3 Japan
  • 7.4.4 South Korea
  • 7.4.5 Australia
• 7.5 Latin America
  • 7.5.1 Brazil
  • 7.5.2 Mexico
• 7.6 MEA
  • 7.6.1 South Africa
  • 7.6.2 Saudi Arabia
  • 7.6.3 UAE

Chapter 8 Company Profiles

• 8.1 Anheuser-Busch InBev
• 8.2 Asahi Group Holdings
• 8.3 Bacardi Limited
• 8.4 Barefoot Cellars
• 8.5 Brown-Forman
• 8.6 Constellation Brands
• 8.7 Diageo
• 8.8 E. & J. Gallo Winery
• 8.9 Integrated Beverage Group
• 8.10 Kona Brewing
• 8.11 Pernod Ricard
• 8.12 Sula Vineyards
• 8.13 Suntory Holdings
• 8.14 Treasury Wine Estates
• 8.15 Union Wine Company