세계의 포장 라벨 시장 - 기회, 성장 촉진요인, 산업 동향 분석, 예측(2025-2034년)

The Global Packaging Labels Market was valued at USD 55.6 billion in 2024 and is expected to grow at a CAGR of 4.6% from 2025 to 2034. The rapid expansion of e-commerce is a significant driver, fueling the demand for packaging labels across various industries, including electronics, food, fashion, and pharmaceuticals. As online retail expands, the need for clear, durable, and regulatory-compliant labeling continues to rise. The industry is also shifting towards sustainable labeling solutions as companies aim to reduce their carbon footprint. Reusable and eco-friendly packaging is becoming more prevalent, with businesses integrating recyclable materials and adopting smart labeling technologies to enhance product traceability and consumer engagement.

The market is segmented by label type, including pressure-sensitive labels, shrink labels, stretch labels, and wet glue labels. Pressure-sensitive labels accounted for USD 22.4 billion in 2024 and continue to be widely used due to their adaptability across industries. Shrink labels, projected to reach USD 22.9 billion by 2034, are preferred for their ability to conform to complex packaging shapes, offering full branding coverage. Stretch labels, growing at a CAGR of 4.3%, are commonly used for tamper-evident packaging, while wet glue labels, expected to reach USD 8.9 billion by 2034, are popular in premium food and beverage products. The adoption of smart labels integrated with RFID and digital printing technologies is further enhancing branding, authentication, and traceability.

By material type, the market is classified into paper, plastic, and metal labels. Paper labels held a 35.8% market share in 2024, reflecting a shift toward plastic-free alternatives. Plastic labels, growing at a CAGR of 5.1%, are incorporating biodegradable materials to align with sustainability goals. Metal labels, anticipated to reach USD 9.1 billion by 2034, remain in demand for their durability and resistance to harsh environmental conditions.

Advancements in printing technology are reshaping the industry. Flexographic printing, holding a 31.3% market share in 2024, remains the leading choice for high-speed, large-volume production. Rotogravure printing is expected to reach USD 20.9 billion by 2034 due to its superior image quality and color consistency. Digital printing, growing at a CAGR of 4.8%, supports shorter production runs and customization, while offset printing, projected to reach USD 4.8 billion by 2034, remains a preferred option for medium to large-scale printing. Hybrid printing, combining traditional and digital techniques, is expanding at a CAGR of 2.6%.

End-use industries such as food and beverages, pharmaceuticals, consumer goods, and automotive are driving market expansion. The food and beverage segment was valued at USD 18.5 billion in 2024, with stringent labeling regulations enhancing demand. The pharmaceutical industry, growing at a CAGR of 6.2%, is leveraging smart labels for improved product authentication and traceability. Consumer goods, projected to reach USD 12.8 billion by 2034, are focusing on aesthetic and informative labeling. The automotive and industrial sectors are increasingly integrating RFID solutions for inventory tracking and supply chain management.

Asia Pacific is set to dominate the market, reaching USD 34.6 billion by 2034. The region's booming e-commerce sector and adoption of smart labeling solutions are key growth factors. The demand for sustainable packaging solutions continues to drive innovation, shaping the future of the global packaging labels market.

Table of Contents

Chapter 1 Methodology & Scope

• 1.1 Market scope & definition
• 1.2 Base estimates & calculations
• 1.3 Forecast parameters
• 1.4 Data sources
  • 1.4.1 Primary
  • 1.4.2 Secondary
    • 1.4.2.1 Paid sources
    • 1.4.2.2 Public sources

Chapter 2 Executive Summary

• 2.1 Industry 360⁰ synopsis, 2021 - 2032

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
• 3.2 Vendor matrix
• 3.3 Technology & innovation landscape
• 3.4 Patent analysis
• 3.5 Key news and initiatives
• 3.6 Regulatory landscape
• 3.7 Impact forces
  • 3.7.1 Growth drivers
    • 3.7.1.1 Growing E-Commerce sector
    • 3.7.1.2 Rising consumer preference for sustainable packaging
    • 3.7.1.3 Technological advancements
    • 3.7.1.4 Regulatory requirements
    • 3.7.1.5 Growth in the food and beverage industry
  • 3.7.2 Industry pitfalls & challenges
    • 3.7.2.1 Environmental concerns
    • 3.7.2.2 Regulatory restrictions
• 3.8 Growth potential analysis
• 3.9 Porter's analysis
  • 3.9.1 Supplier power
  • 3.9.2 Buyer power
  • 3.9.3 Threat of new entrants
  • 3.9.4 Threat of substitutes
  • 3.9.5 Industry rivalry
• 3.10 PESTEL analysis

Chapter 4 Competitive Landscape, 2023

• 4.1 Company market share analysis
• 4.2 Competitive positioning matrix
• 4.3 Strategic outlook matrix

Chapter 5 Market Estimates & Forecast, By Label Type, 2021 - 2032 (USD Million)

• 5.1 Key trends
• 5.2 Pressure sensitive labels
• 5.3 Shrink labels
• 5.4 Stretch labels
• 5.5 Wet glue labels
• 5.6 Others

Chapter 6 Market Estimates & Forecast, By Material, 2021 – 2032 (USD Million)

• 6.1 Key trends
• 6.2 Paper
• 6.3 Plastic
• 6.4 Metal
• 6.5 Others

Chapter 7 Market Estimates & Forecast, By Printing Technology, 2021 – 2032 (USD Million)

• 7.1 Key trends
• 7.2 Flexographic
• 7.3 Rotogravure/Gravure
• 7.4 Digital printing
• 7.5 Offset printing
• 7.6 Hybrid printing

Chapter 8 Market Estimates & Forecast, By End-Use, 2021 – 2032 (USD Million)

• 8.1 Key trends
• 8.2 Food & beverages
  • 8.2.1 Bakery & confectionery
  • 8.2.2 Dairy products
  • 8.2.3 Frozen food
  • 8.2.4 Alcoholic
  • 8.2.5 Non-Alcoholic
  • 8.2.6 Others
• 8.3 Pharmaceutical
  • 8.3.1 Tablet/Capsules
  • 8.3.2 Cream & ointment
  • 8.3.3 Liquid syrup
  • 8.3.4 Others
• 8.4 Consumer goods
• 8.5 Chemicals
• 8.6 Automotive
• 8.7 Industrial
• 8.8 Others

Chapter 9 Market Estimates & Forecast, By Region, 2021 - 2032 (USD Million)

• 9.1 Key trends
• 9.2 North America
  • 9.2.1 U.S.
  • 9.2.2 Canada
• 9.3 Europe
  • 9.3.1 UK
  • 9.3.2 Germany
  • 9.3.3 France
  • 9.3.4 Italy
  • 9.3.5 Spain
  • 9.3.6 Rest of Europe
• 9.4 Asia Pacific
  • 9.4.1 China
  • 9.4.2 India
  • 9.4.3 Japan
  • 9.4.4 South Korea
  • 9.4.5 ANZ
  • 9.4.6 Rest of Asia Pacific
• 9.5 Latin America
  • 9.5.1 Brazil
  • 9.5.2 Mexico
  • 9.5.3 Rest of Latin America
• 9.6 MEA
  • 9.6.1 UAE
  • 9.6.2 Saudi Arabia
  • 9.6.3 South Africa
  • 9.6.4 Rest of MEA

Chapter 10 Company Profiles

• 10.1 3M Company
• 10.2 Amcor plc
• 10.3 Anchor Printing
• 10.4 Avery Dennison Corporation
• 10.5 Berry Global
• 10.6 CCL Industries Inc.
• 10.7 Constantia Flexibles Group GmbH
• 10.8 Coveris Holding S.A.
• 10.9 Fort Dearborn Company
• 10.10 Fuji Seal International, Inc.
• 10.11 HERMA GmbH
• 10.12 Honeywell International Inc.
• 10.13 Huhtamaki Group
• 10.14 ID Images
• 10.15 Klöckner Pentaplast Europe GmbH & Co KG
• 10.16 KRIS FLEXIPACKS PVT. LTD.
• 10.17 Lintec Corporation
• 10.18 Mondi Plc
• 10.19 Multi-Color Corporation
• 10.20 Neenah, Inc
• 10.21 Resource Label Group, LLC
• 10.22 Sato Holdings Corporation
• 10.23 Taghleef Industries Inc.
• 10.24 UPM Raflatac
• 10.25 WestRock Company