자동차용 타이어 E-Retailing 시장 기회, 성장 촉진요인, 산업 동향 분석, 예측(2025-2034년)

The Global Automotive Tires E-Retailing Market, valued at USD 16.4 billion in 2024, is poised for significant growth, with projections indicating a 13.6% CAGR from 2025 to 2034. This expansion is fueled by the increasing integration of advanced digital features in online tire shopping, revolutionizing the traditional e-commerce landscape. Visual eCommerce technologies now allow customers to virtually try on tires and wheels for their vehicles, enhancing interactivity and engagement. These innovations instill confidence in buyers, lower return rates, and improve overall conversion metrics, making online shopping more seamless than ever.

As consumer preferences shift toward digital-first experiences, the demand for convenient and cost-effective purchasing options is rising. Subscription-based tire services have emerged as a game-changer, offering maintenance plans, seasonal changes, and tire replacements through hassle-free, all-inclusive packages. These models are particularly attractive to fleet operators, leasing companies, and urban consumers who prioritize flexibility and minimal upkeep. By fostering long-term customer loyalty and satisfaction, subscription-driven purchases are reshaping how consumers approach tire replacement and maintenance.

The market is segmented by vehicle type into passenger cars and commercial vehicles. In 2024, the passenger car segment generated USD 10 billion in revenue, driven by a steady rise in vehicle ownership and the increasing demand for replacement tires. As car sales continue to climb and vehicle lifespans extend, more consumers are opting to purchase tires online due to the ability to compare options, read user reviews, and make cost-effective decisions from the comfort of their homes. The convenience of e-retailing is accelerating its adoption over traditional brick-and-mortar stores, making it the preferred choice for tire shoppers.

By distribution channel, the market is categorized into original equipment manufacturers (OEMs) and third-party suppliers. In 2024, third-party suppliers dominated with a 71% market share, offering an extensive selection of tires from various brands at competitive prices. Their ability to maintain vast inventories ensures customers have access to high-quality, affordable options. Bulk purchasing agreements with manufacturers enable these suppliers to pass on cost savings to consumers, further solidifying their stronghold in the market. With the added benefits of home delivery and installation services, third-party platforms continue to gain traction among online shoppers.

North America Automotive Tires E-Retailing Market accounted for 30% of the global market share in 2024, largely due to the high vehicle ownership rates in the United States. A growing number of American consumers prefer buying tires online because of the extensive product availability, competitive pricing, and convenient home delivery options. As e-commerce continues to evolve, major online tire retailers are enhancing their digital platforms, ensuring seamless user experiences and personalized recommendations. This ongoing digital transformation is positioning online tire shopping as the go-to method for consumers across North America.

Table of Contents

Chapter 1 Methodology & Scope

• 1.1 Research design
  • 1.1.1 Research approach
  • 1.1.2 Data collection methods
• 1.2 Base estimates and calculations
  • 1.2.1 Base year calculation
  • 1.2.2 Key trends for market estimates
• 1.3 Forecast model
• 1.4 Primary research & validation
  • 1.4.1 Primary sources
  • 1.4.2 Data mining sources
• 1.5 Market definitions

Chapter 2 Executive Summary

• 2.1 Industry 360⁰ synopsis, 2021 - 2034

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
• 3.2 Supplier landscape
  • 3.2.1 Manufacturers
  • 3.2.2 Service provider
  • 3.2.3 Technology provider
  • 3.2.4 End use
• 3.3 Profit margin analysis
• 3.4 Cost breakdown analysis
• 3.5 Technology & innovation landscape
• 3.6 Key news & initiatives
• 3.7 Regulatory landscape
• 3.8 Impact forces
  • 3.8.1 Growth drivers
    • 3.8.1.1 Expansion of online tire marketplaces
    • 3.8.1.2 Rising preference for direct-to-consumer sales
    • 3.8.1.3 Growing digitalization in automotive retail
    • 3.8.1.4 Increased consumer preference for convenience
  • 3.8.2 Industry pitfalls & challenges
    • 3.8.2.1 High return rates due to wrong size selection
    • 3.8.2.2 Limited physical inspection before purchase
• 3.9 Growth potential analysis
• 3.10 Porter's analysis
• 3.11 PESTEL analysis

Chapter 4 Competitive Landscape, 2024

• 4.1 Introduction
• 4.2 Company market share analysis
• 4.3 Competitive positioning matrix
• 4.4 Strategic outlook matrix

Chapter 5 Market Estimates & Forecast, By Tire, 2021 - 2034 ($Mn & Units)

• 5.1 Key trends
• 5.2 All-season tires
• 5.3 Summer tires
• 5.4 Winter tires
• 5.5 Others

Chapter 6 Market Estimates & Forecast, By Manufacturing, 2021 - 2034 ($Mn & Units)

• 6.1 Key trends
• 6.2 Radial tire
• 6.3 Bias tire

Chapter 7 Market Estimates & Forecast, By Vehicle, 2021 - 2034 ($Mn & Units)

• 7.1 Key trends
• 7.2 Passenger car
  • 7.2.1 Hatchback
  • 7.2.2 Sedan
  • 7.2.3 SUV
• 7.3 Commercial vehicle
  • 7.3.1 Light-duty
  • 7.3.2 Medium-duty
  • 7.3.3 Heavy-duty

Chapter 8 Market Estimates & Forecast, By Distribution Channel, 2021 - 2034 ($Mn & Units)

• 8.1 Key trends
• 8.2 OEM
• 8.3 Third-party suppliers

Chapter 9 Market Estimates & Forecast, By Region, 2021 - 2034 ($Mn & Units)

• 9.1 Key trends
• 9.2 North America
  • 9.2.1 U.S.
  • 9.2.2 Canada
• 9.3 Europe
  • 9.3.1 UK
  • 9.3.2 Germany
  • 9.3.3 France
  • 9.3.4 Spain
  • 9.3.5 Italy
  • 9.3.6 Russia
  • 9.3.7 Nordics
• 9.4 Asia Pacific
  • 9.4.1 China
  • 9.4.2 India
  • 9.4.3 Japan
  • 9.4.4 South Korea
  • 9.4.5 Australia
  • 9.4.6 Southeast Asia
• 9.5 Latin America
  • 9.5.1 Brazil
  • 9.5.2 Argentina
  • 9.5.3 Mexico
• 9.6 MEA
  • 9.6.1 UAE
  • 9.6.2 South Africa
  • 9.6.3 Saudi Arabia

Chapter 10 Company Profiles

• 10.1 4 Wheel Parts
• 10.2 Amazon
• 10.3 BJ's Tire Center
• 10.4 BJ's Wholesale Club Tires
• 10.5 Costco Tires
• 10.6 Discount Tire Direct
• 10.7 Discounted Wheel Warehouse
• 10.8 Fountain Tire
• 10.9 Goodyear.com
• 10.10 Les Schwab Tires
• 10.11 NTB (National Tire & Battery)
• 10.12 Pep Boys
• 10.13 Priority Tire
• 10.14 Sam's Club Tires
• 10.15 SimpleTire
• 10.16 Tire Kingdom
• 10.17 Tire Rack
• 10.18 TireBuyer
• 10.19 Tires-easy.com
• 10.20 Walmart Tires