세계의 유기농 음료 시장 : 기회, 성장 촉진요인, 산업 동향 분석, 예측(2025-2034년)

The Global Organic Beverages Market was valued at USD 24.3 billion in 2024 and is estimated to grow at a CAGR of 13.1% to reach USD 80.9 billion by 2034, driven by increasing consumer awareness around health, wellness, and sustainability. Consumers today are making conscious decisions to avoid beverages that contain chemicals, artificial additives, or genetically modified ingredients. They are looking for cleaner, safer, and more transparent choices that align with a healthier lifestyle. As the market for organic products matures, organic beverages have emerged as a key category, drawing interest from a wide demographic range. People are prioritizing sustainable living, ethical sourcing, and environmental impact-all of which play a role in influencing their purchasing behaviors. This shift is particularly visible among Millennials and Gen Z consumers, who are reshaping the beverage market with preferences that extend beyond taste to include traceability and social responsibility.

The market's appeal is further supported by a growing body of evidence linking clean-label beverages with long-term health benefits. From reducing exposure to harmful substances to supporting better digestion and immunity, organic beverages are now viewed as more than a trend-they are a lifestyle upgrade. Influencers, health coaches, and wellness communities continue to amplify this movement through social media, reinforcing consumer interest in premium and functional organic drinks. As product availability and consumer education expand, more households are choosing organic over conventional options. Moreover, improved supply chain infrastructure and the liberalization of trade have enabled brands to reach untapped markets more efficiently. Even so, companies must navigate several roadblocks, including elevated supply chain costs, strict certification standards, and the limited shelf life of preservative-free products.

The organic coffee segment has been gaining momentum as consumers lean toward beverages that are healthier and more environmentally responsible. With a market value of USD 6.7 billion in 2024 and a projected CAGR of 9.3% through 2034, organic coffee continues to attract health-conscious buyers seeking clean-label, non-GMO products. These consumers are loyal to brands that uphold principles like fair trade, regenerative farming, and transparent sourcing. To meet rising expectations, manufacturers are rolling out innovations such as single-origin brews, compostable packaging, and low-carbon production models. Demand is growing steadily in both developed and emerging regions, with wellness-driven habits pushing shoppers away from synthetic, additive-heavy options.

Based on distribution channels, the market is segmented into retail stores and online retailing. The retail stores segment was valued at USD 20.7 billion in 2024 and is forecasted to grow at an 11.6% CAGR from 2025 to 2034, accounting for 85% of the market share. Despite the continued expansion of e-commerce, physical retail outlets remain the primary destination for organic beverage purchases. Supermarkets and hypermarkets, in particular, are seeing growth as they offer a one-stop-shop experience for consumers increasingly seeking out organic alternatives alongside their weekly groceries. These formats also provide in-person product sampling and better brand visibility, making them strategic locations for organic beverage marketers.

The U.S. Organic Beverages Market stood at USD 10.7 billion in 2024 and is expected to grow at a robust 13.7% CAGR from 2025 to 2034. A clear shift in consumer preferences is fueling this growth, with many Americans moving from traditional dairy to plant-based drinks made from almonds, oats, or coconuts. Popular beverages such as herbal teas, cold-pressed juices, and kombucha are also gaining ground as they are believed to support digestion, detox, and overall vitality. In response, brands are doubling down on sustainability through eco-friendly packaging and responsibly sourced materials, strengthening their appeal to a growing base of environmentally aware consumers.

Key players shaping the Global Organic Beverages Market include Inko's LLC, Suja Life, LLC, Nature's Best, Inc., Honest Tea, Inc., Runa LLC, Remedy Drinks, Uncle Matt's Organic, Inc., BluePrint, LLC, R.W. Knudsen Family, Inc., Kombucha Wonder Drink LLC, Harmless Harvest, KeVita, Inc., Steaz International, Inc., Oregon Chai, Inc., Hain Celestial Group, Inc., Lifeway Foods, Inc., and New Age Beverages Corporation. These companies are expanding their product portfolios to cover a diverse range of organic beverage options while investing in partnerships with retailers and digital platforms to strengthen distribution. Their strategies also include ramping up marketing efforts to raise brand awareness and connect with conscious consumers. Many are innovating with unique flavors and functional ingredients to tap into the evolving demands of wellness-driven shoppers. Strategic collaborations, acquisitions, and sustainability initiatives remain central to gaining a competitive edge in this rapidly evolving market.

Table of Contents

Chapter 1 Methodology & Scope

• 1.1 Market scope & definitions
• 1.2 Base estimates & calculations
• 1.3 Forecast calculations
• 1.4 Data sources
  • 1.4.1 Primary
  • 1.4.2 Secondary
    • 1.4.2.1 Paid sources
    • 1.4.2.2 Public sources

Chapter 2 Executive Summary

• 2.1 Industry synopsis, 2021-2034

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
  • 3.1.1 Factor affecting the value chain
  • 3.1.2 Profit margin analysis
  • 3.1.3 Disruptions
  • 3.1.4 Future outlook
  • 3.1.5 Manufacturers
  • 3.1.6 Distributors
• 3.2 Trump administration tariffs
  • 3.2.1 Impact on trade
    • 3.2.1.1 Trade volume disruptions
    • 3.2.1.2 Retaliatory measures
  • 3.2.2 Impact on the industry
    • 3.2.2.1 Supply-Side impact (Raw Materials)
      • 3.2.2.1.1 Price volatility in key materials
      • 3.2.2.1.2 Supply chain restructuring
      • 3.2.2.1.3 Production cost implications
  • 3.2.3 Demand-Side Impact (Selling Price)
    • 3.2.3.1 Price transmission to end markets
    • 3.2.3.2 Market share dynamics
    • 3.2.3.3 Consumer response patterns
  • 3.2.4 Key companies impacted
  • 3.2.5 Strategic industry responses
    • 3.2.5.1 Supply chain reconfiguration
    • 3.2.5.2 Pricing and product strategies
    • 3.2.5.3 Policy engagement
  • 3.2.6 Outlook and future considerations
• 3.3 Trade statistics (HS Code)
  • 3.3.1 Major exporting countries, 2021-2024 (Kilo Tons)
  • 3.3.2 Major importing countries, 2021-2024 (Kilo Tons)
• 3.4 Supplier landscape
• 3.5 Profit margin analysis
• 3.6 Key news & initiatives
• 3.7 Regulatory landscape
• 3.8 Impact forces
  • 3.8.1 Growth drivers
    • 3.8.1.1 Increasing health consciousness among consumers
    • 3.8.1.2 Rising demand for natural and chemical-free products
    • 3.8.1.3 Growth in plant-based and vegan diets
    • 3.8.1.4 Expansion of distribution channels in emerging markets
  • 3.8.2 Industry pitfalls & challenges
    • 3.8.2.1 High production costs
    • 3.8.2.2 Limited shelf life of organic ingredients
• 3.9 Growth potential analysis
• 3.10 Porter's analysis
• 3.11 PESTEL analysis

Chapter 4 Competitive Landscape, 2024

• 4.1 Introduction
• 4.2 Company market share analysis
• 4.3 Competitive positioning matrix
• 4.4 Strategic outlook matrix

Chapter 5 Market Estimates & Forecast, By Product Type, 2021-2034 (USD Billion) (Kilo Tons)

• 5.1 Key trends
• 5.2 Organic coffee
• 5.3 Organic tea
• 5.4 Organic juice
• 5.5 Organic soft drinks
• 5.6 Organic dairy beverages
• 5.7 Organic alcoholic beverages
• 5.8 Organic enhanced waters

Chapter 6 Market Estimates & Forecast, By Distribution Channel, 2021-2034 (USD Billion) (Kilo Tons)

• 6.1 Key trends
• 6.2 Retail stores
  • 6.2.1 Supermarkets and hypermarkets
  • 6.2.2 Convenience stores
  • 6.2.3 Specialty organic stores
  • 6.2.4 Health food stores
• 6.3 Online retailing

Chapter 7 Market Estimates & Forecast, By Region, 2021-2034 (USD Billion) (Kilo Tons)

• 7.1 Key trends
• 7.2 North America
  • 7.2.1 U.S.
  • 7.2.2 Canada
• 7.3 Europe
  • 7.3.1 UK
  • 7.3.2 Germany
  • 7.3.3 France
  • 7.3.4 Italy
  • 7.3.5 Spain
  • 7.3.6 Russia
• 7.4 Asia Pacific
  • 7.4.1 China
  • 7.4.2 India
  • 7.4.3 Japan
  • 7.4.4 South Korea
  • 7.4.5 Australia
• 7.5 Latin America
  • 7.5.1 Brazil
  • 7.5.2 Mexico
• 7.6 MEA
  • 7.6.1 South Africa
  • 7.6.2 Saudi Arabia
  • 7.6.3 UAE

Chapter 8 Company Profiles

• 8.1 BluePrint, LLC
• 8.2 Harmless Harvest
• 8.3 Honest Tea, Inc.
• 8.4 Inko's LLC
• 8.5 KeVita, Inc.
• 8.6 Kombucha Wonder Drink LLC
• 8.7 Lifeway Foods, Inc.
• 8.8 Nature's Best, Inc.
• 8.9 New Age Beverages Corporation
• 8.10 Oregon Chai, Inc.
• 8.11 Remedy Drinks
• 8.12 R.W. Knudsen Family, Inc.
• 8.13 Runa LLC
• 8.14 Steaz International, Inc.
• 8.15 Suja Life, LLC
• 8.16 Uncle Matt's Organic, Inc.
• 8.17 Hain Celestial Group, Inc.