세계의 모바일 헬스(mHealth) 서비스 시장 : 기회, 성장 촉진요인, 산업 동향 분석 및 예측(2025-2034년)

The Global mhealth Services Market was valued at USD 110.6 billion in 2024 and is estimated to grow at a CAGR of 22.3% to reach USD 812.3 billion by 2034 driven by the healthcare ecosystem leveraging smart devices, wearables, mobile apps, and wireless technology to facilitate medical care, patient tracking, and chronic disease management. The ability of mHealth solutions to offer real-time access to healthcare data, enable remote consultations, and improve patient engagement is driving widespread adoption. Rising smartphone penetration, rapid advancements in mobile connectivity, and increasing awareness about app-based disease monitoring are further accelerating market growth. With chronic illnesses like heart conditions and diabetes requiring ongoing oversight, the demand for accessible and flexible healthcare tools is stronger than ever.

Supportive government policies and digital health initiatives are further enhancing the adoption of mHealth, especially in technologically advanced economies. In the U.S., these services have gained momentum due to growing funding, reimbursement programs, and healthcare reforms focused on digitization. One prominent driver of the U.S. market is the push to expand medical access in remote or underserved locations. These digital platforms help reduce hospital admissions and emergency visits while ensuring patients stick to preventive care regimens. Realtime alerts, automated reminders, and digital education modules also help streamline treatment adherence.

Healthcare system strengthening services are witnessing substantial growth, expected to rise at a 23.6% CAGR through 2034. These services utilize mobile technology to improve disease tracking and resource allocation. From real-time surveillance of outbreaks to remote health data capture, mobile-enabled systems enhance public health responses and allow personalized tracking of patient metrics, improving outcomes and lowering costs tied to readmissions.

By application, the general healthcare and fitness segment accounted for 43.1% share in 2024. This segment continues to thrive due to its affordability, ease of integration, and compatibility with preventive care strategies. Providers now leverage mobile health platforms not only to track wellness metrics but also to personalize care and manage multiple conditions with flexible tools. The segment's ability to adapt across different use cases ensures its leading role in future mobile health innovation.

United States mHealth Services Market generated USD 34.7 billion in 2023. The country's rapid expansion in this sector highlights its strong infrastructure, rising demand for remote care, and early adoption of digital health technologies. Mobile health solutions are playing a critical role in extending medical support to underserved and remote communities that often face barriers due to geographic isolation or extreme weather conditions. These platforms enhance access to care by delivering virtual consultations, remote monitoring, and continuous health tracking.

Key players in the market include Samsung Electronics, Google, Amwell, AirStrip Technologies, Teladoc Health, Veradigm, Telefonica, Apple, Orange, Vodafone Group, AliveCor, SoftServe, Spruce Health, Force Therapeutics, and Qualcomm Technologies. To strengthen their foothold, companies in the mHealth market focus on developing AI-powered monitoring tools, expanding partnerships with healthcare providers, and enhancing user interfaces for improved patient experiences. Strategic investments in wearable device integration, cloud-based platforms, and regional market expansion also help these firms stay ahead in a highly competitive, innovation-driven sector.

Table of Contents

Chapter 1 Methodology and Scope

• 1.1 Market scope and definitions
• 1.2 Research design
  • 1.2.1 Research approach
  • 1.2.2 Data collection methods
• 1.3 Base estimates and calculations
  • 1.3.1 Base year calculation
  • 1.3.2 Key trends for market estimation
• 1.4 Forecast model
• 1.5 Primary research and validation
  • 1.5.1 Primary sources
  • 1.5.2 Data mining sources

Chapter 2 Executive Summary

• 2.1 Industry 360⁰ synopsis

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
• 3.2 Industry impact forces
  • 3.2.1 Growth drivers
    • 3.2.1.1 Advancement in the telecommunication fronts
    • 3.2.1.2 Growing awareness for using app-based applications for chronic diseases
    • 3.2.1.3 Surging demands for smartphones, tablets, and other mobile platforms
    • 3.2.1.4 Flexible and easy way to monitor multiple diseases
  • 3.2.2 Industry pitfalls and challenges
    • 3.2.2.1 Lack of privacy and data breaching issues
    • 3.2.2.2 Resistance from traditional healthcare providers and limited guidance from physicians
• 3.3 Growth potential analysis
• 3.4 Technological landscape
• 3.5 Gap analysis
• 3.6 Future market trends
• 3.7 Regulatory landscape
  • 3.7.1 U.S.
  • 3.7.2 Europe
• 3.8 Porter's analysis
• 3.9 PESTEL analysis

Chapter 4 Competitive Landscape, 2024

• 4.1 Introduction
• 4.2 Company matrix analysis
• 4.3 Company market share analysis
• 4.4 Competitive analysis of major market players
• 4.5 Competitive positioning matrix
• 4.6 Strategy dashboard

Chapter 5 Market Estimates and Forecast, By Service Type, 2021 – 2034 ($ Mn)

• 5.1 Key trends
• 5.2 Monitoring services
• 5.3 Diagnosis services
• 5.4 Healthcare systems strengthening services
• 5.5 Other service types

Chapter 6 Market Estimates and Forecast, By Application, 2021 – 2034 ($ Mn)

• 6.1 Key trends
• 6.2 General healthcare and fitness
• 6.3 Medication information
• 6.4 Healthcare management
• 6.5 Other applications

Chapter 7 Market Estimates and Forecast, By End Use, 2021 – 2034 ($ Mn)

• 7.1 Key Trends
• 7.2 Healthcare providers
• 7.3 Patients
• 7.4 Other End use

Chapter 8 Market Estimates and Forecast, By Region, 2021 – 2034 ($ Mn)

• 8.1 Key trends
• 8.2 North America
  • 8.2.1 U.S.
  • 8.2.2 Canada
• 8.3 Europe
  • 8.3.1 Germany
  • 8.3.2 UK
  • 8.3.3 France
  • 8.3.4 Italy
  • 8.3.5 Spain
  • 8.3.6 Netherlands
• 8.4 Asia Pacific
  • 8.4.1 China
  • 8.4.2 Japan
  • 8.4.3 India
  • 8.4.4 Australia
  • 8.4.5 South Korea
• 8.5 Latin America
  • 8.5.1 Brazil
  • 8.5.2 Mexico
  • 8.5.3 Argentina
• 8.6 Middle East and Africa
  • 8.6.1 South Africa
  • 8.6.2 Saudi Arabia
  • 8.6.3 UAE

Chapter 9 Company Profiles

• 9.1 AirStrip Technologies
• 9.2 AliveCor
• 9.3 Amwell
• 9.4 Apple
• 9.5 Force Therapeutics
• 9.6 Google
• 9.7 Orange
• 9.8 Qualcomm Technologies
• 9.9 Samsung Electronics
• 9.10 SoftServe
• 9.11 Spruce Health
• 9.12 Teladoc Health
• 9.13 Telefonica
• 9.14 Veradigm
• 9.15 Vodafone Group