세계의 디스플레이 포장 시장 : 기회, 성장 촉진요인, 산업 동향 분석 및 예측(2025-2034년)

The Global Display Packaging Market was valued at USD 23.4 billion in 2024 and is estimated to grow at a CAGR of 5.4% to reach USD 39.3 billion by 2034, driven by the rapid growth in e-commerce continues to demand visually appealing packaging that enhances product visibility and encourages consumer engagement. As more shoppers opt for online purchases, the appeal of creative and branded display packaging becomes a key sales driver. Social media trends, particularly unboxing content, have amplified the importance of aesthetic packaging.

However, global trade tensions and tariffs-especially those initiated during the Trump administration-have disrupted supply chains by increasing the cost of raw materials like paperboard and plastic. These disruptions have resulted in production delays, impacting manufacturers and suppliers alike. Customization remains central to the success of display packaging as it helps brands differentiate and connect emotionally with consumers. The market's evolution is closely tied to sustainability, with rising interest in recyclable materials and eco-friendly design. As companies shift toward greener solutions, innovations in display packaging continue to emerge in response to changing consumer preferences and environmental regulations.

The display packaging industry encompasses formats designed to enhance product presentation and drive consumer engagement. These include endcap displays, pallet displays, transparent packaging, floor stand displays, and counter & pop-up display boxes. Each type serves a distinct purpose within the retail environment, The counter & pop-up display boxes segment is projected to reach USD 11.1 billion by 2034, emerging as one of the most impactful and commercially successful formats. These displays are driven by their ability to combine visual appeal with functional versatility. Brands favor these units for point-of-sale locations, where vibrant graphics, creative shapes, and strategic placement significantly influence purchase decisions.

Based on material usage, the plastic segment remains a leading choice across the industry and is expected to achieve a market value of USD 10.8 billion by 2034. The growing preference for transparent packaging has been instrumental in this growth, as consumers are more inclined to purchase items when the product is visible. This transparency builds trust and enhances shelf appeal. Simultaneously, the industry is undergoing a transition toward more eco-friendly plastic alternatives. Brands adopt recyclable and biodegradable plastics to meet tightening environmental standards and consumer demand for sustainable packaging.

Germany Display Packaging Market is forecasted to grow at a CAGR of 4.9% through 2034. The country's deep-rooted expertise in engineering and manufacturing is fueling innovation in packaging solutions, especially in lightweight yet durable cardboard materials. German companies focus on compact display designs that deliver maximum visibility without occupying excessive floor space. Integrating automation and digital printing technologies allows for rapid customization and scalable production, further solidifying Germany's position as a leader in the European display packaging landscape.

Key players shaping the competitive landscape include Smurfit Kappa, Mondi Group, DS Smith, International Paper, and WestRock Company. To solidify their market presence, leading display packaging companies are implementing strategies focused on innovation, strategic partnerships, and sustainable practices. They invest in R&D to develop eco-friendly packaging solutions that align with global environmental standards. Collaboration with retailers and brand owners allows for tailored designs that meet evolving consumer preferences. Companies are also expanding their global footprint through acquisitions and facility upgrades, enhancing production efficiency and geographic reach. Embracing digital technologies, such as smart packaging and automated production lines, is another core move to boost scalability and responsiveness in the fast-changing retail landscape.

Table of Contents

Chapter 1 Methodology and Scope

• 1.1 Market scope and definitions
• 1.2 Research design
  • 1.2.1 Research approach
  • 1.2.2 Data collection methods
• 1.3 Base estimates and calculations
  • 1.3.1 Base year calculation
  • 1.3.2 Key trends for market estimation
• 1.4 Forecast model
• 1.5 Primary research and validation
  • 1.5.1 Primary sources
  • 1.5.2 Data mining sources

Chapter 2 Executive Summary

• 2.1 Industry 360° synopsis

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
• 3.2 Trump administration tariffs analysis
  • 3.2.1 Impact on trade
    • 3.2.1.1 Trade volume disruptions
    • 3.2.1.2 Retaliatory measures
  • 3.2.2 Impact on the industry
    • 3.2.2.1 Supply-side impact (raw material)
      • 3.2.2.1.1 Price volatility
      • 3.2.2.1.2 Supply chain restructuring
      • 3.2.2.1.3 Production cost implications
    • 3.2.2.2 Demand-side impact
      • 3.2.2.2.1 Price transmission to end markets
      • 3.2.2.2.2 Market share dynamics
      • 3.2.2.2.3 Consumer response patterns
  • 3.2.3 Key companies impacted
  • 3.2.4 Strategic industry responses
    • 3.2.4.1 Supply chain reconfiguration
    • 3.2.4.2 Pricing and product strategies
    • 3.2.4.3 Policy engagement
  • 3.2.5 Outlook and future considerations
• 3.3 Industry impact forces
  • 3.3.1 Growth drivers
    • 3.3.1.1 Growth of e-commerce retailing
    • 3.3.1.2 Rising consumer demand for enhanced product visibility
    • 3.3.1.3 Shift towards sustainable packaging materials
    • 3.3.1.4 Consumer preference for convenience and easy-to-use packaging
    • 3.3.1.5 Technological advancements in packaging solutions
  • 3.3.2 Industry pitfalls and challenges
    • 3.3.2.1 High cost of customization and innovation
    • 3.3.2.2 Design complexity and consumer expectations
• 3.4 Growth potential analysis
• 3.5 Regulatory landscape
• 3.6 Technology landscape
• 3.7 Future market trends
• 3.8 Gap analysis
• 3.9 Porter's analysis
• 3.10 PESTEL analysis

Chapter 4 Competitive Landscape, 2024

• 4.1 Introduction
• 4.2 Company market share analysis
• 4.3 Competitive analysis of major market players
• 4.4 Competitive positioning matrix
• 4.5 Strategy dashboard

Chapter 5 Market Estimates & Forecast, By Packaging Type, 2021-2034 (USD Billion & Kilo Tons)

• 5.1 Key trends
• 5.2 Counter & pop-up display boxes
• 5.3 Floor stand displays
• 5.4 Pallet displays
• 5.5 Endcap displays
• 5.6 Transparent packaging

Chapter 6 Market Estimates & Forecast, By Material Type, 2021-2034 (USD Billion & Kilo Tons)

• 6.1 Key trends
• 6.2 Plastic
• 6.3 Paper & paperboard
• 6.4 Glass
• 6.5 Metal
• 6.6 Others
• 6.7 Flexible

Chapter 7 Market Estimates & Forecast, By End Use Industry, 2021-2034 (USD Billion & Kilo Tons)

• 7.1 Key trends
• 7.2 Food & beverage
• 7.3 Cosmetics & personal care
• 7.4 Pharmaceuticals
• 7.5 Electronics & appliances
• 7.6 Others

Chapter 8 Market Estimates and Forecast, By Region, 2021 – 2034 (USD Bn & Kilo Tons)

• 8.1 Key trends
• 8.2 North America
  • 8.2.1 U.S.
  • 8.2.2 Canada
• 8.3 Europe
  • 8.3.1 Germany
  • 8.3.2 UK
  • 8.3.3 France
  • 8.3.4 Spain
  • 8.3.5 Italy
  • 8.3.6 Netherlands
• 8.4 Asia Pacific
  • 8.4.1 China
  • 8.4.2 India
  • 8.4.3 Japan
  • 8.4.4 Australia
  • 8.4.5 South Korea
• 8.5 Latin America
  • 8.5.1 Brazil
  • 8.5.2 Mexico
  • 8.5.3 Argentina
• 8.6 Middle East and Africa
  • 8.6.1 Saudi Arabia
  • 8.6.2 South Africa
  • 8.6.3 UAE

Chapter 9 Company Profiles

• 9.1 alphaglobalpackaging
• 9.2 Amcor plc
• 9.3 CustomBoxline
• 9.4 DS Smith
• 9.5 Graphic Packaging International, LLC
• 9.6 Ibex Packaging
• 9.7 International Paper
• 9.8 Mondi Group
• 9.9 Orora Visual
• 9.10 Packaging Corporation of America
• 9.11 PakFactory
• 9.12 Rengo Co.
• 9.13 Salazar Packaging
• 9.14 Smurfit Kappa
• 9.15 Stora Enso
• 9.16 WestRock Company