소프트웨어 로컬라이제이션 시장 기회, 성장 촉진요인, 산업 동향 분석 및 예측(2025-2034년)

The Global Software Localization Market was valued at USD 4.9 billion in 2024 and is estimated to grow at a CAGR of 12.4% to reach USD 15 billion by 2034. This growth is largely driven by the increasing adoption of microservices architecture, particularly in software development. Modern applications, especially SaaS-based services, rely on loosely coupled services that are optimized for global deployment. This modular approach allows for localized updates without the need to redesign the entire system, making software localization more agile and scalable. As companies conduct A/B tests of localized micro-features for different regions, they create an ongoing feedback loop that enhances the localization process, supporting more effective product launches worldwide.

Governments across Europe, Asia, and Latin America are introducing stricter regulations on digital accessibility and multilingual compliance, which is further boosting the demand for software localization. Laws in various regions require websites and apps to be accessible in the native languages of their users, and these regulations extend to sectors like government and banking. These legal requirements force companies to localize their software not only for inclusivity but also to avoid potential legal consequences and to build trust with local populations.

In 2024, the cloud-based software localization segment accounted for USD 3 billion. Cloud-based Translation Management Systems (TMS) are increasingly being adopted due to their ability to offer scalability, collaboration, and centralized control for enterprises. These systems enable real-time access to global teams and seamlessly integrate with other systems like content management systems (CMS), code repositories, and CI/CD pipelines. Cloud TMS solutions are cost-effective and improve business agility, particularly for companies operating across multiple regions. As businesses seek more flexibility and speed, the demand for cloud-based localization tools continues to accelerate, allowing companies to access the necessary tools regardless of where their teams are located.

The solutions segment held a 68% share in 2024. Companies are increasingly shifting from using single-purpose localization tools to adopting multifunctional, unified platforms that combine translation memory, project management, machine translation, quality assurance, and analytics into a single solution. This transition helps eliminate fragmentation, improving consistency and reducing time-to-market. All-in-one solutions are particularly attractive to large companies that manage complex, multilingual projects across various departments, including marketing, software development, and customer support.

North America Software Localization Market held a 35% share in 2024. The diverse population of the United States is a major factor driving the demand for multilingual content, particularly in industries such as healthcare, education, and government. To enhance accessibility and better serve non-English-speaking communities, organizations are localizing software to make it more inclusive and accessible. Leading U.S. tech companies are leveraging AI-powered localization platforms within agile DevOps environments, enabling them to deliver real-time updates, manage versions effectively, and provide consistent experiences across fast-evolving digital products.

Top companies operating in the Global Software Localization Market include Smartling, Phrase, Transifex, Lokalise, Crowdin, Blend, and TransPerfect. These players are key to shaping the landscape by offering a range of innovative solutions that cater to the evolving needs of businesses seeking to localize their software across multiple languages and regions. To strengthen their position in the software localization market, companies are focusing on several strategies. They are investing heavily in the development of AI-driven localization platforms to enhance automation, accuracy, and real-time updates. Additionally, companies are shifting towards integrated, all-in-one solutions that allow for seamless management of localization workflows, providing greater efficiency. They are also expanding their service offerings by including specialized tools that address specific needs, such as machine translation or quality assurance. Collaborations with global enterprises and partnerships with other software developers are also becoming increasingly common to ensure broader reach and scalability.

Table of Contents

Chapter 1 Methodology & Scope

• 1.1 Market scope and definition
• 1.2 Research design
  • 1.2.1 Research approach
  • 1.2.2 Data collection methods
• 1.3 Data mining sources
  • 1.3.1 Global
  • 1.3.2 Regional/Country
• 1.4 Base estimates and calculations
  • 1.4.1 Base year calculation
  • 1.4.2 Key trends for market estimation
• 1.5 Primary research and validation
  • 1.5.1 Primary sources
• 1.6 Forecast model
• 1.7 Research assumptions and limitations

Chapter 2 Executive Summary

• 2.1 Industry 360⁰ synopsis
• 2.2 Key market trends
  • 2.2.1 Regional
  • 2.2.2 Component
  • 2.2.3 Deployment Mode
  • 2.2.4 End Use
  • 2.2.5 Organization size
  • 2.2.6 Application
• 2.3 TAM Analysis, 2025-2034
• 2.4 CXO perspectives: Strategic imperatives
  • 2.4.1 Key decision points for industry executives
  • 2.4.2 Critical success factors for market players
• 2.5 Future Outlook and Strategic Recommendations

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
  • 3.1.1 Supplier Landscape
  • 3.1.2 Profit Margin
  • 3.1.3 Cost structure
  • 3.1.4 Value addition at each stage
  • 3.1.5 Factor affecting the value chain
  • 3.1.6 Disruptions
• 3.2 Industry impact forces
  • 3.2.1 Growth drivers
    • 3.2.1.1 Increasing digital globalization across enterprise applications
    • 3.2.1.2 Demand for native-language user experience enhancement
    • 3.2.1.3 Rise in mobile and SaaS platform localization
    • 3.2.1.4 Regulatory push for multilingual software accessibility
  • 3.2.2 Industry pitfalls and challenges
    • 3.2.2.1 Inconsistent translation quality across language pairs
    • 3.2.2.2 Cultural misalignment leading to user disengagement
  • 3.2.3 Market opportunities
    • 3.2.3.1 Growth in emerging markets with diverse languages
    • 3.2.3.2 Integration of AI-powered contextual translation tools
    • 3.2.3.3 Partnerships with regional localization service providers
    • 3.2.3.4 Cloud-based platforms enabling real-time localization
• 3.3 Growth potential analysis
• 3.4 Regulatory landscape
  • 3.4.1 North America
  • 3.4.2 Europe
  • 3.4.3 Asia Pacific
  • 3.4.4 Latin America
  • 3.4.5 Middle East & Africa
• 3.5 Porter's analysis
• 3.6 PESTEL analysis
• 3.7 Technology and Innovation landscape
  • 3.7.1 Current technological trends
  • 3.7.2 Emerging technologies
• 3.8 Cost breakdown analysis
• 3.9 Patent analysis
• 3.10 Sustainability and Environmental Aspects
  • 3.10.1 Sustainable Practices
  • 3.10.2 Waste Reduction Strategies
  • 3.10.3 Energy Efficiency in Production
  • 3.10.4 Eco-friendly Initiatives
  • 3.10.5 Carbon Footprint Considerations
• 3.11 Use cases
  • 3.11.1 Best-case scenario

Chapter 4 Competitive Landscape, 2024

• 4.1 Introduction
• 4.2 Company market share analysis
  • 4.2.1 North America
  • 4.2.2 Europe
  • 4.2.3 Asia Pacific
  • 4.2.4 LATAM
  • 4.2.5 MEA
• 4.3 Competitive analysis of major market players
• 4.4 Competitive positioning matrix
• 4.5 Strategic outlook matrix
• 4.6 Key developments
  • 4.6.1 Mergers & acquisitions
  • 4.6.2 Partnerships & collaborations
  • 4.6.3 New Product Launches
  • 4.6.4 Expansion Plans and funding

Chapter 5 Market Estimates & Forecast, By Component, 2021 - 2034 ($Mn)

• 5.1 Key trends
• 5.2 Solution
  • 5.2.1 Computer-assisted Translation Software
  • 5.2.2 Machine Translation Software
  • 5.2.3 Translation Management Software
• 5.3 Services
  • 5.3.1 Professional
  • 5.3.2 Managed

Chapter 6 Market Estimates & Forecast, By Deployment Mode, 2021 - 2034 ($Mn)

• 6.1 Key trends
• 6.2 Cloud
• 6.3 On-premises

Chapter 7 Market Estimates & Forecast, By End Use, 2021 - 2034 ($Mn)

• 7.1 Key trends
• 7.2 IT & telecom
• 7.3 Media & entertainment
• 7.4 E-commerce & retail
• 7.5 BFSI
• 7.6 Education & e-learning
• 7.7 Healthcare & life sciences
• 7.8 Travel & hospitality

Chapter 8 Market Estimates & Forecast, By Organization Size, 2021 - 2034 ($Mn)

• 8.1 Key trends
• 8.2 Large enterprises
• 8.3 SME

Chapter 9 Market Estimates & Forecast, By Application, 2021 - 2034 ($Mn)

• 9.1 Key trends
• 9.2 Web applications
• 9.3 Mobile applications
• 9.4 Desktop software
• 9.5 Gaming software
• 9.6 Enterprise software
• 9.7 E-learning & training

Chapter 10 Market Estimates & Forecast, By Region, 2021 - 2034 ($Mn)

• 10.1 Key trends
• 10.2 North America
  • 10.2.1 U.S.
  • 10.2.2 Canada
• 10.3 Europe
  • 10.3.1 UK
  • 10.3.2 Germany
  • 10.3.3 France
  • 10.3.4 Spain
  • 10.3.5 Italy
  • 10.3.6 Russia
  • 10.3.7 Nordics
• 10.4 Asia Pacific
  • 10.4.1 China
  • 10.4.2 India
  • 10.4.3 Japan
  • 10.4.4 South Korea
  • 10.4.5 Australia
  • 10.4.6 Southeast Asia
• 10.5 Latin America
  • 10.5.1 Brazil
  • 10.5.2 Argentina
  • 10.5.3 Mexico
• 10.6 MEA
  • 10.6.1 UAE
  • 10.6.2 South Africa
  • 10.6.3 Saudi Arabia

Chapter 11 Company Profiles

• 11.1 Acclaro
• 11.2 Alconost
• 11.3 Appen
• 11.4 Blend
• 11.5 Crowdin
• 11.6 Gengo
• 11.7 Keywords Studios
• 11.8 Lionbridge
• 11.9 Lokalise
• 11.10 Mars Translation
• 11.11 Moravia
• 11.12 Pactera EDGE
• 11.13 Phras
• 11.14 Semantix
• 11.15 Smartling
• 11.16 Tomedes
• 11.17 Transifex
• 11.18 TransPerfect
• 11.19 Welocalize