OTC 보청기 시장 : 기회, 성장 촉진요인, 산업 동향 분석, 예측(2025-2034년)

The Global OTC Hearing Aids Market was valued at USD 410.6 million in 2024 and is estimated to grow at a CAGR of 8.1% to reach USD 884.1 million by 2034. The rise in hearing loss cases, along with a rapidly aging population and the affordability of over-the-counter options compared to traditional prescription hearing aids, is fueling market growth. Supportive regulatory moves, particularly from health agencies, and the lack of sufficient insurance coverage for prescription models have driven more consumers to seek self-managed, accessible alternatives. In addition, growing awareness and the increasing availability of tech-enabled features like Bluetooth connectivity, smartphone integration, and app-controlled sound adjustment are making OTC hearing aids more appealing, especially to digital-native users. These innovations are narrowing the performance gap between budget-friendly and high-end hearing solutions, expanding the consumer base and pushing market penetration.

The earbuds segment is projected to grow at a CAGR of 8.4% through 2034, as demand surges for compact, wireless audio devices that support active lifestyles and are compatible with smartphones. Lightweight construction and comfort are core drivers, while the inclusion of open-fit designs ensures better ambient sound perception. RIC models with separate speaker and mic components minimize feedback and offer improved clarity, catering to varied degrees of hearing loss.

In 2024, the preset OTC hearing aids segment held share at 60.6%, owing to their simplicity, immediate usability, and cost advantages. With no need for programming, preset models appeal to consumers seeking straightforward functionality, particularly first-time users and older adults. Retail growth across pharmacies and e-commerce platforms has also supported widespread availability. Advances in amplification technology have further improved quality, making these devices a reliable option for those with mild to moderate hearing needs.

North America OTC Hearing Aids Market held 42.6% share in 2024. The region benefits from a large aging population, especially in the U.S. and Canada, and a healthcare environment where consumers are increasingly adopting self-directed care tools. High digital fluency and easy access to technology accelerate adoption. A strong retail ecosystem, including major pharmacy chains and online marketplaces, enhances product accessibility. This has helped OTC hearing aids reach broader audiences, particularly among health-conscious and tech-savvy users.

Prominent companies in the OTC Hearing Aids Market include NuvoMed, SOUNDWAVE HEARING, Lucid Hearing, AUDICUS, Starkey, AcoSound, NUHEARA, EARGO, AUSTAR, HearX Group, Audien Hearing, WS Audiology, B. Braun, GN Store Nord, MD Hearing, and Sonova. Key strategies among leading OTC hearing aid manufacturers include aggressive investment in R&D to enhance sound clarity, battery life, and connectivity. Companies are optimizing app-based controls for ease of customization and rolling out products that mirror the comfort and style of consumer earbuds. Strategic alliances with retail chains and online stores have expanded visibility, while targeted marketing is improving brand recall among younger and first-time buyers. In addition, players are engaging in regulatory collaborations to expedite product approvals and gain early market advantage. Offering subscription plans and remote support also helps in building long-term customer loyalty.

Table of Contents

Chapter 1 Methodology and Scope

• 1.1 Market scope and definitions
• 1.2 Research design
  • 1.2.1 Research approach
  • 1.2.2 Data collection methods
• 1.3 Data mining sources
  • 1.3.1 Global
  • 1.3.2 Regional/country
• 1.4 Base estimates and calculations
  • 1.4.1 Base year calculation
  • 1.4.2 Key trends for market estimation
• 1.5 Primary research and validation
  • 1.5.1 Primary sources
• 1.6 Forecast model
• 1.7 Research assumptions and limitations

Chapter 2 Executive Summary

• 2.1 Industry 360° synopsis
• 2.2 Key market trends
  • 2.2.1 Regional trends
  • 2.2.2 Product trends
  • 2.2.3 Type trends
  • 2.2.4 Distribution channel trends
• 2.3 CXO perspectives: Strategic imperatives
  • 2.3.1 Key decision points for industry executives
  • 2.3.2 Critical success factors for market players

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
• 3.2 Industry impact forces
  • 3.2.1 Growth drivers
    • 3.2.1.1 Increasing prevalence of hearing loss
    • 3.2.1.2 Rising geriatric population base
    • 3.2.1.3 Technological advancements
    • 3.2.1.4 Steadily surging awareness and penetration of hearing devices
  • 3.2.2 Industry pitfalls and challenges
    • 3.2.2.1 Poor awareness and social stigma associated with wearing hearing aids
    • 3.2.2.2 Concerns over device quality and efficacy
  • 3.2.3 Market opportunities
    • 3.2.3.1 Penetration in emerging markets
    • 3.2.3.2 Surging need for customized and user-friendly product innovations
• 3.3 Growth potential analysis
• 3.4 Regulatory landscape
  • 3.4.1 U.S.
  • 3.4.2 Europe
• 3.5 Technology landscape
• 3.6 Reimbursement scenario
• 3.7 Pricing analysis, by region
  • 3.7.1 North America
  • 3.7.2 Europe
  • 3.7.3 Asia Pacific
  • 3.7.4 Latin America
  • 3.7.5 MEA
• 3.8 OTC hearing aids legislation
• 3.9 Market scenario
  • 3.9.1 Competitive landscape
  • 3.9.2 Funding trends
• 3.10 Brand analysis
• 3.11 Consumer pathway
• 3.12 Epidemiology scenario
• 3.13 Consumer insights
• 3.14 Gap analysis
• 3.15 Porter's analysis
• 3.16 PESTEL analysis
• 3.17 Future market trends including:
  • 3.17.1 Eyeglass-style hearing aids
• 3.18 Value chain analysis

Chapter 4 Competitive Landscape, 2024

• 4.1 Introduction
• 4.2 Company matrix analysis
• 4.3 Company market share analysis
  • 4.3.1 Global
  • 4.3.2 North America
  • 4.3.3 Europe
  • 4.3.4 Asia Pacific
  • 4.3.5 Latin America
  • 4.3.6 MEA
• 4.4 Competitive positioning matrix
• 4.5 Key developments
  • 4.5.1 Mergers and acquisitions
  • 4.5.2 Partnerships and collaborations
  • 4.5.3 New product launches
  • 4.5.4 Expansion plans

Chapter 5 Market Estimates and Forecast, By Product, 2021 - 2034 ($ Mn, Units)

• 5.1 Key trends
• 5.2 Receiver in canal (RIC)
• 5.3 Completely-in-the-canal (CIC)
• 5.4 Earbuds
  • 5.4.1 True wireless stereo (TWS)
  • 5.4.2 Ear-hook
  • 5.4.3 Neckband
• 5.5 Other products

Chapter 6 Market Estimates and Forecast, By Type, 2021 - 2034 ($ Mn, Units)

• 6.1 Key trends
• 6.2 Preset
• 6.3 Self-fitting

Chapter 7 Market Estimates and Forecast, By Distribution Channel, 2021 - 2034 ($ Mn, Units)

• 7.1 Key trends
• 7.2 Brick and mortar
• 7.3 E-commerce

Chapter 8 Market Estimates and Forecast, By Region, 2021 - 2034 ($ Mn, Units)

• 8.1 Key trends
• 8.2 North America
  • 8.2.1 U.S.
  • 8.2.2 Canada
• 8.3 Europe
  • 8.3.1 Germany
  • 8.3.2 UK
  • 8.3.3 France
  • 8.3.4 Spain
  • 8.3.5 Italy
  • 8.3.6 Netherlands
• 8.4 Asia Pacific
  • 8.4.1 China
  • 8.4.2 Japan
  • 8.4.3 India
  • 8.4.4 Australia
  • 8.4.5 South Korea
• 8.5 Latin America
  • 8.5.1 Brazil
  • 8.5.2 Mexico
  • 8.5.3 Argentina
• 8.6 Middle East and Africa
  • 8.6.1 South Africa
  • 8.6.2 Saudi Arabia
  • 8.6.3 UAE

Chapter 9 Company Profiles

• 9.1 AUDICUS
• 9.2 AcoSound
• 9.3 Audien Hearing
• 9.4 AUSTAR
• 9.5 EARGO
• 9.6 GN Store Nord
• 9.7 HearX Group
• 9.8 Lucid HEARING
• 9.9 MD Hearing
• 9.10 NUHEARA
• 9.11 NuvoMed
• 9.12 sonova
• 9.13 SOUNDWAVE HEARING
• 9.14 Starkey
• 9.15 WS Audiology