전기 오토바이 및 스쿠터 시장 기회, 성장 촉진요인, 산업 동향 분석 및 예측(2025-2034년)

The Global Electric Motorcycle & Scooters Market was valued at USD 36.4 billion in 2024 and is estimated to grow at a CAGR of 12.1% to reach USD 110.6 billion by 2034. This market is witnessing rapid expansion driven by government policies, substantial infrastructure investments, and the growing demand for eco-friendly transportation options. Electric two-wheelers (E2Ws) have emerged as a sustainable and cost-effective alternative to traditional gasoline-powered vehicles, especially in urban areas with increasing traffic congestion. In countries like China and India, the adoption of electric motorcycles and scooters is rising quickly, aided by government subsidies, incentives, and programs aimed at promoting green mobility.

Government policies have played a key role in this transition by offering various subsidies, tax benefits, and low-emission zones to encourage the use of electric vehicles. Countries such as China, India, and several European nations have led this shift. China has long been the market leader in terms of production and sales, while India has witnessed explosive growth due to aggressive electrification targets and favorable policies. Programs like India's Go Electric initiative and various supply-side incentives have significantly boosted the adoption of electric two-wheelers, leading to greater market penetration.

In 2024, the electric motorcycle segment accounted for 30% share and is expected to see a growth rate of 13% between 2025 and 2034. Collaborative efforts are becoming more common in this segment, especially between traditional motorcycle manufacturers, as they seek to share resources and reduce costs associated with research, development, and supply chain challenges. These collaborations aim to accelerate the market entry of electric motorcycles while managing risks amid an evolving regulatory environment.

The Lithium-ion batteries segment held 85% share in 2024 and will grow at a CAGR of 10% from 2025 to 2034. Lithium-ion batteries are preferred for electric scooters due to their energy efficiency and relatively low weight. Suppliers are focusing on enhancing the performance of these batteries, especially in terms of safety, thermal management, and battery life, as overheating and degradation have been key concerns for users.

China Electric Motorcycle & Scooters Market held 55% share and USD 14.5 billion in 2024. The country's dominance is fueled by its ability to produce vehicles at large scale and its advanced battery technology. China also benefits from a well-integrated supply chain, which enables competitive pricing, making it easier for local brands to penetrate both domestic and international markets. Brands like Yadea, AIMA, and NIU continue to lead in both local and global markets, leveraging their manufacturing capabilities and cost-efficient production.

The key players in the Electric Motorcycle & Scooters Market include Yamaha Motor, Hero Motor, Kawasaki Motors, Harley-Davidson, Zero Motorcycles, Honda Motor, Energica Motor, Triumph Motorcycles, Yadea, and Ola Electric. To strengthen their presence in the electric motorcycle and scooter market, companies are focusing on technological innovation, partnerships, and market diversification. Many firms are investing heavily in R&D to enhance battery performance, safety, and energy efficiency. Collaboration with other OEMs (Original Equipment Manufacturers) is a common strategy to share production platforms, reduce R&D costs, and address supply chain issues. Companies are also expanding their product portfolios to include a wider range of electric two-wheelers, catering to various customer segments, from budget-conscious buyers to high-end consumers.

Table of Contents

Chapter 1 Methodology & Scope

• 1.1 Research design
  • 1.1.1 Research approach
  • 1.1.2 Data collection methods
• 1.2 Data mining sources
  • 1.2.1 Global
  • 1.2.2 Regional/Country
• 1.3 Base estimates & calculations
  • 1.3.1 Base year calculation
  • 1.3.2 Key trends for market estimation
• 1.4 Forecast model
• 1.5 Primary research and validation
  • 1.5.1 Primary sources
• 1.6 Research assumptions and limitations

Chapter 2 Executive Summary

• 2.1 Industry 360⁰ synopsis
• 2.2 Key market trends
  • 2.2.1 Regional
  • 2.2.2 Vehicle
  • 2.2.3 Battery
  • 2.2.4 Voltage
  • 2.2.5 Technology
  • 2.2.6 End use
  • 2.2.7 Sales Channel
• 2.3 TAM Analysis, 2025-2034
• 2.4 CXO perspectives: Strategic imperatives
  • 2.4.1 Key decision points for industry executives
  • 2.4.2 Critical success factors for market players
• 2.5 Future outlook and strategic recommendations

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
  • 3.1.1 Supplier landscape
  • 3.1.2 Profit margin analysis
  • 3.1.3 Cost structure
  • 3.1.4 Value addition at each stage
  • 3.1.5 Factor affecting the value chain
  • 3.1.6 Disruptions
• 3.1 Industry impact forces
  • 3.1.1 Growth drivers
    • 3.1.1.1 Advancements in battery technology
    • 3.1.1.2 Lower operating costs
    • 3.1.1.3 Growing urban mobility trends
    • 3.1.1.4 Increased technology and connectivity
  • 3.1.2 Industry pitfalls & challenges
    • 3.1.2.1 Limited range and charging infrastructure
    • 3.1.2.2 High initial cost
  • 3.1.3 Market opportunities
    • 3.1.3.1 Expansion of battery-swapping networks
    • 3.1.3.2 Integration with renewable energy & smart grid
• 3.2 Growth potential analysis
• 3.3 Regulatory landscape
  • 3.3.1 Global regulatory framework evolution and strategic implications
  • 3.3.2 Regional policy convergence and divergence analysis
  • 3.3.3 Government incentive programs and market stimulation strategies
  • 3.3.4 Environmental regulations and compliance strategic requirements
• 3.4 Porter’s analysis
• 3.5 PESTEL analysis
• 3.6 Strategic technology roadmap and innovation pipeline
• 3.7 Battery technology revolution and competitive implications
  • 3.7.1 Next-generation lithium-ion optimization strategies
  • 3.7.2 Solid-state battery commercialization timeline and market impact
  • 3.7.3 Alternative battery technologies and strategic positioning
  • 3.7.4 Battery-as-a-service business model evolution
• 3.8 Charging infrastructure strategic development
  • 3.8.1 Dc fast charging network expansion strategies
  • 3.8.2 Battery swapping ecosystem and platform competition
  • 3.8.3 Wireless charging technology and market readiness
  • 3.8.4 Infrastructure investment requirements and ROI analysis
• 3.9 Motor technology and powertrain innovation analysis
  • 3.9.1 Permanent magnet synchronous motor technology leadership
  • 3.9.2 Brushless dc (BLDC) motor cost optimization strategies
  • 3.9.3 Hub motor vs. Chain drive strategic positioning
  • 3.9.4 Motor efficiency and performance benchmarking
• 3.10 Charging technology standards and infrastructure ecosystem
  • 3.10.1 Dc fast charging standards regional adoption analysis
  • 3.10.2 Proprietary charging solutions and market fragmentation
  • 3.10.3 Wireless charging technology commercialization timeline
  • 3.10.4 Vehicle-to-grid integration and smart charging
• 3.11 Market Strategy & Distribution
  • 3.11.1 Go-to-market strategy comparison and best practices
  • 3.11.2 Distribution channel and service ecosystem analysis
    • 3.11.2.1 Traditional dealer network transformation strategies
    • 3.11.2.2 Direct-to-consumer sales model evolution
    • 3.11.2.3 Service network expansion and capability requirements
    • 3.11.2.4 Parts and component supply chain for after-sales
• 3.12 Risk & Strategic Assessment
  • 3.12.1 Technology risk assessment and strategic mitigation
    • 3.12.1.1 Battery technology obsolescence risk analysis
    • 3.12.1.2 Motor technology evolution and investment implications
    • 3.12.1.3 Software and connectivity platform risks
    • 3.12.1.4 Manufacturing technology disruption assessment
  • 3.12.2 Patent landscape and intellectual property strategy
    • 3.12.2.1 Global patent filing trends and technology focus areas
    • 3.12.2.2 Key patent holders and IP concentration analysis
    • 3.12.2.3 Patent litigation risk assessment by technology area
    • 3.12.2.4 Cross-licensing opportunities and partnership implications
  • 3.12.3 Component supplier ecosystem and supply security
    • 3.12.3.1 Motor and controller supplier analysis
    • 3.12.3.2 Chassis and frame manufacturing ecosystem
    • 3.12.3.3 Electronics and connectivity component supply
    • 3.12.3.4 Supply chain risk assessment and mitigation
• 3.13 Consumer behavior and market preferences
  • 3.13.1 Demographic profile and target customer analysis
  • 3.13.2 Purchase decision factors and buying journey
  • 3.13.3 Usage patterns and mobility behavior
  • 3.13.4 Brand loyalty and switching patterns
  • 3.13.5 Price sensitivity and value perception analysis
• 3.14 Patent landscape
• 3.15 Price trend
  • 3.15.1 By country
  • 3.15.2 By product
• 3.16 Cost breakdown analysis
• 3.17 Production statistics
  • 3.17.1 Import and export
  • 3.17.2 Major import countries
  • 3.17.3 Major export countries
• 3.18 Digital & Sustainability Integration
  • 3.18.1 Digital transformation and smart mobility integration
  • 3.18.2 Sustainability imperatives and circular economy opportunities
    • 3.18.2.1 Lifecycle carbon footprint assessment by vehicle type
    • 3.18.2.2 Battery recycling and second-life applications
    • 3.18.2.3 Manufacturing sustainability and green production
    • 3.18.2.4 Supply chain ESG risk assessment
  • 3.18.3 Sustainability analysis
    • 3.18.3.1 Sustainable practices
    • 3.18.3.2 Waste reduction strategies
    • 3.18.3.3 Energy efficiency in production
    • 3.18.3.4 Eco-friendly initiatives
    • 3.18.3.5 Carbon footprint considerations

Chapter 4 Competitive Landscape, 2024

• 4.1 Introduction
• 4.2 Company market share analysis
  • 4.2.1 North America
  • 4.2.2 Europe
  • 4.2.3 Asia Pacific
  • 4.2.4 Latin America
  • 4.2.5 Middle East & Africa
• 4.3 Competitive threats assessment and market entry barriers
• 4.4 Competitive positioning matrix
• 4.5 Strategic outlook matrix
• 4.6 Key developments
  • 4.6.1 Mergers & acquisitions
  • 4.6.2 Partnerships & collaborations
  • 4.6.3 New Product Launches
  • 4.6.4 Expansion Plans and funding

Chapter 5 Market Estimates & Forecast, By Vehicle, 2021 - 2034 ($Bn, Units)

• 5.1 Key trends
• 5.2 Motorcycle
  • 5.2.1 Cruiser
  • 5.2.2 Sport
  • 5.2.3 Touring
  • 5.2.4 Standard/Naked
  • 5.2.5 Adventure/Dual-Sport
  • 5.2.6 Off-Road/Dirt
• 5.3 Scooters
  • 5.3.1 Maxi
  • 5.3.2 Moped-Style

Chapter 6 Market Estimates & Forecast, By Battery, 2021 - 2034 ($Bn, Units)

• 6.1 Key trends
• 6.2 SLA
• 6.3 Li-ion
• 6.4 Others

Chapter 7 Market Estimates & Forecast, By Voltage, 2021 - 2034 ($Bn, Units)

• 7.1 Key trends
• 7.2 24V
• 7.3 36V
• 7.4 48V
• 7.5 Others

Chapter 8 Market Estimates & Forecast, By Technology, 2021 - 2034 ($Bn, Units)

• 8.1 Key trends
• 8.2 Plug-In
• 8.3 Battery

Chapter 9 Market Estimates & Forecast, By End Use, 2021 - 2034 ($Bn, Units)

• 9.1 Key trends
• 9.2 Individual consumers
• 9.3 Commercial users

Chapter 10 Market Estimates & Forecast, By Sales Channel, 2021 - 2034 ($Bn, Units)

• 10.1 Key trends
• 10.2 Online
• 10.3 Offline

Chapter 11 Market Estimates & Forecast, By Region, 2021 - 2034 ($Bn, Units)

• 11.1 North America
  • 11.1.1 US
  • 11.1.2 Canada
• 11.2 Europe
  • 11.2.1 UK
  • 11.2.2 Germany
  • 11.2.3 France
  • 11.2.4 Italy
  • 11.2.5 Spain
  • 11.2.6 Belgium
  • 11.2.7 Netherlands
  • 11.2.8 Sweden
  • 11.2.9 Turkiye
• 11.3 Asia Pacific
  • 11.3.1 China
  • 11.3.2 India
  • 11.3.3 Japan
  • 11.3.4 Australia
  • 11.3.5 Singapore
  • 11.3.6 South Korea
  • 11.3.7 Vietnam
  • 11.3.8 Indonesia
• 11.4 Latin America
  • 11.4.1 Brazil
  • 11.4.2 Mexico
  • 11.4.3 Argentina
• 11.5 MEA
  • 11.5.1 South Africa
  • 11.5.2 Saudi Arabia
  • 11.5.3 UAE

Chapter 12 Company Profiles

• 12.1 Global Players
  • 12.1.1 BMW Motorrad
  • 12.1.2 Energica Motor
  • 12.1.3 Gogoro
  • 12.1.4 Harley-Davidson (LiveWire)
  • 12.1.5 NIU Technologies
  • 12.1.6 Yadea
  • 12.1.7 Zero Motorcycles
• 12.2 Regional Players
  • 12.2.1 AIMA Technology
  • 12.2.2 Ather Energy
  • 12.2.3 Bajaj Auto
  • 12.2.4 Hero Motor
  • 12.2.5 Honda Motor
  • 12.2.6 Jiangsu Xinri E-Vehicle
  • 12.2.7 Kawasaki
  • 12.2.8 KTM
  • 12.2.9 KYMCO
  • 12.2.10 Luyuan Electric
  • 12.2.11 Ola Electric
  • 12.2.12 Peugeot Motorcycles
  • 12.2.13 Piaggio
  • 12.2.14 TVS
  • 12.2.15 Yamaha Motor
• 12.3 Emerging Players
  • 12.3.1 Arc Motorcycles
  • 12.3.2 Cake
  • 12.3.3 Damon Motors
  • 12.3.4 Dust Moto
  • 12.3.5 Juiced Bikes
  • 12.3.6 Lightning Motorcycles
  • 12.3.7 Matter Motor
  • 12.3.8 Onyx Motorbikes
  • 12.3.9 Revolt Motors
  • 12.3.10 Simple Energy
  • 12.3.11 Super73
  • 12.3.12 Tork Motors
  • 12.3.13 Ultraviolette Automotive
  • 12.3.14 Verge Motorcycles
  • 12.3.15 Zapp Electric