볶지 않은 시리얼 플레이크 시장 기회, 성장 촉진요인, 산업 동향 분석 및 예측(2025-2034년)

The Global Unroasted Cereal Flakes Market was valued at USD 5.5 billion in 2024 and is estimated to grow at a CAGR of 6.9% to reach USD 10.7 billion by 2034.

This market's strong growth outlook is supported by a surge in consumer demand for minimally processed, whole-grain breakfast products that align with evolving clean-label and nutrition transparency standards. New FDA regulations have updated the definition of "healthy" to include specific whole-grain minimums while capping added sugars, saturated fats, and sodium, which strongly supports the positioning of unroasted cereal flakes. With global cereal grain output consistently exceeding 3 billion metric tons annually, the industry benefits from stable input supply chains and scalability, allowing producers to prioritize whole grain sourcing and transparency. Consumers are favoring cereals with recognizable, limited ingredients and reduced processing, driven by shifting dietary awareness and updated government nutrition recommendations that emphasize fiber and whole grains. This has led to increased product innovation that includes functional enhancements and nutrient fortification, appealing to health-conscious shoppers seeking both convenience and nutrition. As dietary standards evolve, manufacturers are aligning more closely with health agencies to ensure their offerings meet expectations for cleaner, simpler, and more wholesome food choices.

The organic unroasted cereal flakes segment will grow at a CAGR of 8.9% through 2034, propelled by streamlined certification processes and strong links to large-scale cereal production. Regenerative agriculture is also emerging with an 11% CAGR, as brands work with advocacy groups to establish farm-level transition pathways and reliable verification systems. These regenerative claims are gaining traction in specialty retail settings, helping suppliers secure longer-term agreements due to improved input traceability and sustainability documentation.

The ready-to-eat unroasted flakes segment held 60% share and is expected to grow at a CAGR of 6.9% through 2034. These cereals are popular due to their convenience, well-established consumer habits, and continuous product innovations that address evolving preferences. They cater to a busy consumer base looking for nutritious and easy-to-prepare options, often targeting premium segments with clean-label and functional claims aimed at wellness-driven individuals.

North America Unroasted Cereal Flakes Market held a 33% share and generated USD 3.9 billion in 2024. Growth in this region is fueled by broad consumer awareness of whole grain benefits and a mature retail infrastructure. Updated U.S. labeling rules and reduced sugar mandates within institutional meal programs have created favorable conditions for cereals with cleaner profiles. In Canada, while competition from processed cereals and snack bars remains high, organic brands are seeing greater acceptance due to expanded premium shelf space and more accessible certification processes. Brands are placing greater focus on sustainable packaging and verifiable label claims to gain consumer trust and stand out in a competitive market.

Key companies in the Unroasted Cereal Flakes Market are Nature's Path Foods, Post Consumer Brands, Food For Life Baking, Maselis N.V., Nestle (Cereal Partners Worldwide), Small Valley Milling, Bob's Red Mill, PepsiCo/Quaker Oats, Hearthside Food Solutions, Organic Milling, King Arthur Baking, General Mills, Ritika's Global Grains, Kellogg Company, and bio-familia (Swiss). Leading players are focusing on expanding their product portfolios to include clean-label, organic, and whole-grain cereals to align with modern health standards and dietary regulations. Companies are adopting USDA organic certification and leveraging federal reimbursements to offset costs, accelerating entry into premium segments. Many are increasing transparency across their supply chains to support regenerative agriculture claims and traceability, which helps build long-term retail partnerships. Brands are innovative with functional ingredients like fiber, protein, and probiotics while using fewer additives.

Table of Contents

Chapter 1 Methodology & Scope

• 1.1 Market scope and definition
• 1.2 Research design
  • 1.2.1 Research approach
  • 1.2.2 Data collection methods
• 1.3 Data mining sources
  • 1.3.1 Global
  • 1.3.2 Regional/Country
• 1.4 Base estimates and calculations
  • 1.4.1 Base year calculation
  • 1.4.2 Key trends for market estimation
• 1.5 Primary research and validation
  • 1.5.1 Primary sources
• 1.6 Forecast model
• 1.7 Research assumptions and limitations

Chapter 2 Executive Summary

• 2.1 Industry 360° synopsis
• 2.2 Key market trends
  • 2.2.1 Product type trends
  • 2.2.2 Agricultural practice trends
  • 2.2.3 Application trends
  • 2.2.4 Packaging format trends
  • 2.2.5 Distribution channel trends
  • 2.2.6 Regional trends
• 2.3 TAM Analysis, 2025-2034
• 2.4 CXO perspectives: Strategic imperatives
  • 2.4.1 Executive decision points
  • 2.4.2 Critical success factors
• 2.5 Future Outlook and Strategic Recommendations

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
  • 3.1.1 Supplier landscape
  • 3.1.2 Profit margin
  • 3.1.3 Value addition at each stage
  • 3.1.4 Factor affecting the value chain
  • 3.1.5 Disruptions
• 3.2 Industry impact forces
  • 3.2.1 Drivers
    • 3.2.1.1 Health awareness and whole-grain guidance elevate demand
    • 3.2.1.2 Updated "healthy" criteria favor minimally processed cereals
    • 3.2.1.3 E-commerce and modern trade broaden access
    • 3.2.1.4 Expansion of organic and regenerative agriculture
  • 3.2.2 Pitfalls & Challenges
    • 3.2.2.1 Shelf-life constraints push packaging and logistics innovation
    • 3.2.2.2 Competitive pressure from processed and alt breakfast options
    • 3.2.2.3 Higher production costs vs conventional cereals
  • 3.2.3 Opportunities:
    • 3.2.3.1 Organic certification and sustainability premiumization
    • 3.2.3.2 Fortification and functional claims within clear frameworks
    • 3.2.3.3 Functional food fortification
• 3.3 Growth potential analysis
• 3.4 Regulatory landscape
  • 3.4.1 North America
  • 3.4.2 Europe
  • 3.4.3 Asia Pacific
  • 3.4.4 Latin America
  • 3.4.5 Middle East & Africa
• 3.5 Porter's analysis
• 3.6 PESTEL analysis
• 3.7 Price trends
  • 3.7.1 By region
  • 3.7.2 By product format
• 3.8 Future market trends
• 3.9 Technology and Innovation landscape
  • 3.9.1 Current technological trends
  • 3.9.2 Emerging technologies
• 3.10 Patent Landscape
• 3.11 Trade statistics (HS code) (Note: the trade statistics will be provided for key countries only)
  • 3.11.1 Major importing countries
  • 3.11.2 Major exporting countries
• 3.12 Sustainability and environmental aspects
  • 3.12.1 Sustainable practices
  • 3.12.2 Waste reduction strategies
  • 3.12.3 Energy efficiency in production
  • 3.12.4 Eco-friendly initiatives
• 3.13 Carbon footprint consideration

Chapter 4 Competitive Landscape, 2024

• 4.1 Introduction
• 4.2 Company market share analysis
  • 4.2.1 By region
    • 4.2.1.1 North America
    • 4.2.1.2 Europe
    • 4.2.1.3 Asia Pacific
    • 4.2.1.4 LATAM
    • 4.2.1.5 MEA
• 4.3 Company matrix analysis
• 4.4 Competitive analysis of major market players
• 4.5 Competitive positioning matrix
• 4.6 Key developments
  • 4.6.1 Mergers & acquisitions
  • 4.6.2 Partnerships & collaborations
  • 4.6.3 New Product Launches
  • 4.6.4 Expansion Plans

Chapter 5 Market Estimates and Forecast, By Product Type, 2021-2034 (USD Million & Kilo Tons)

• 5.1 Key trends
• 5.2 Corn-based flakes
• 5.3 Wheat-based flakes
• 5.4 Oat-based flakes
• 5.5 Rice-based flakes
• 5.6 Barley-based flakes
• 5.7 Ancient grain flakes
• 5.8 Multigrain blends

Chapter 6 Market Estimates and Forecast, By Agricultural Practices, 2021-2034 (USD Million & Kilo Tons)

• 6.1 Key trends
• 6.2 Conventional production
• 6.3 Organic production
• 6.4 Regenerative agriculture
• 6.5 Specialty certifications

Chapter 7 Market Estimates and Forecast, By Packaging Format, 2021-2034 (USD Million & Kilo Tons)

• 7.1 Key trends
• 7.2 Consumer retail packaging
• 7.3 Bulk/foodservice packaging
• 7.4 Industrial packaging
• 7.5 Sustainable packaging

Chapter 8 Market Estimates and Forecast, By Application, 2021-2034 (USD Million & Kilo Tons)

• 8.1 Key trends
• 8.2 Ready-to-eat breakfast cereals
• 8.3 Hot cereal/porridge base
• 8.4 Foodservice/bulk applications
• 8.5 Industrial/ingredient use
• 8.6 Granola/muesli components
• 8.7 Specialized dietary applications

Chapter 9 Market Estimates and Forecast, By Distribution Channel, 2021-2034 (USD Million & Kilo Tons)

• 9.1 Key trends
• 9.2 Modern trade
  • 9.2.1 Supermarkets
  • 9.2.2 Hypermarkets
  • 9.2.3 Others
• 9.3 Traditional trade
  • 9.3.1 Independent grocery stores
  • 9.3.2 Others
• 9.4 E-commerce
  • 9.4.1 Online marketplaces (e.g., amazon, flipkart)
  • 9.4.2 Grocery delivery apps (e.g., bigbasket)
  • 9.4.3 Others

Chapter 10 Market Estimates and Forecast, By Region, 2021-2034 (USD Million & Kilo Tons)

• 10.1 Key trends
• 10.2 North America
  • 10.2.1 U.S.
  • 10.2.2 Canada
• 10.3 Europe
  • 10.3.1 Germany
  • 10.3.2 UK
  • 10.3.3 France
  • 10.3.4 Spain
  • 10.3.5 Italy
  • 10.3.6 Rest of Europe
• 10.4 Asia Pacific
  • 10.4.1 China
  • 10.4.2 India
  • 10.4.3 Japan
  • 10.4.4 Australia
  • 10.4.5 South Korea
  • 10.4.6 Rest of Asia Pacific
• 10.5 Latin America
  • 10.5.1 Brazil
  • 10.5.2 Mexico
  • 10.5.3 Argentina
  • 10.5.4 Rest of Latin America
• 10.6 Middle East and Africa
  • 10.6.1 Saudi Arabia
  • 10.6.2 South Africa
  • 10.6.3 UAE
  • 10.6.4 Rest of Middle East and Africa

Chapter 11 Company Profiles

• 11.1 Kellogg Company
• 11.2 Nestle (Cereal Partners Worldwide)
• 11.3 General Mills
• 11.4 PepsiCo/Quaker Oats
• 11.5 Post Consumer Brands
• 11.6 Nature's Path Foods
• 11.7 Maselis N.V.
• 11.8 Bob's Red Mill
• 11.9 bio-familia (Swiss)
• 11.10 King Arthur Baking
• 11.11 Hearthside Food Solutions
• 11.12 Organic Milling
• 11.13 Small Valley Milling
• 11.14 Ritika's Global Grains
• 11.15 Food For Life Baking