종이 카탈로그 시장 : 시장 기회, 성장 촉진요인, 산업 동향 분석, 예측(2025-2034년)

The Global Paper Catalogue Market was valued at USD 2.5 billion in 2024 and is estimated to grow at a CAGR of 5.3% to reach USD 4.3 billion by 2034.

Continued consumer interest in tangible media plays a critical role in driving market demand. Despite the proliferation of digital alternatives, a significant segment of consumers still prefers physical catalogues for the tactile experience and the immersive engagement they offer. These printed formats create a lasting impression, often remaining in homes longer and encouraging repeated product exposure. This is particularly noticeable in areas with limited internet access, where traditional catalogues remain a dependable tool for product discovery. Additionally, printed materials often carry a sense of credibility and intentionality that enhances perceived brand authenticity. Brands that utilize paper catalogues benefit from being viewed as more curated and trustworthy, further reinforcing their market appeal.

In 2024, the coated paper segment held a 44% share. This type of paper is favored for its high print quality and smoother finish, ideal for showcasing visuals with clarity and color depth. Corrugated formats with multiple layers are also gaining ground for applications requiring extra durability and protection, especially in sectors where product integrity during transportation is a top priority.

The medium segment generated USD 1.2 billion in 2024. Catalogues in this category strike a balance between cost-efficiency and visual presentation. They typically use semi-coated or coated stock with optimal GSM, offering sufficient print quality and durability without the higher price tag of premium options. This pricing level enables brands to retain a strong visual identity while managing expenses related to large-scale printing and distribution.

U.S. Paper Catalogue Market accounted for USD 600 million in 2024, representing 88.8% share. It remains the largest producer of paper catalogues in the region. The country's established industrial base, coupled with rising demand from industries such as food and beverage, electronics, and e-commerce, continues to fuel market activity. Innovation in automation and increased adoption of high-speed, energy-efficient production technologies support scalable operations, while U.S. manufacturers are also pushing investments into sustainable and digitally integrated production lines.

Key players in the Global Paper Catalogue Market include Oji Holdings, UPM-Kymmene, Nine Dragons Paper, DS Smith, Asia Pulp & Paper (APP), Kimberly-Clark, Domtar, Stora Enso, Sappi, Nippon Paper Industries, Smurfit Kappa Group, Mondi, International Paper, WestRock, and Lee & Man Paper Manufacturing. To secure stronger positioning, leading companies in the paper catalogue industry are investing in sustainable sourcing, recycled paper technologies, and eco-certifications that appeal to environmentally conscious consumers. Many are upgrading machinery for faster, more energy-efficient printing while integrating digital workflows to enable shorter turnaround times and variable print runs. Partnerships with retailers and e-commerce platforms allow for personalized catalogue campaigns aimed at specific consumer demographics. Companies are also expanding their product lines to include hybrid formats that blend print with QR codes and AR-enabled features, bridging the physical and digital experience.

Table of Contents

Chapter 1 Methodology and Scope

• 1.1 Market scope and definition
• 1.2 Research design
  • 1.2.1 Research approach
  • 1.2.2 Data collection methods
• 1.3 Data mining sources
  • 1.3.1 Global
  • 1.3.2 Regional/Country
• 1.4 Base estimates and calculations
  • 1.4.1 Base year calculation
  • 1.4.2 Key trends for market estimation
• 1.5 Primary research and validation
  • 1.5.1 Primary sources
• 1.6 Forecast model
• 1.7 Research assumptions and limitations

Chapter 2 Executive Summary

• 2.1 Industry 360° synopsis
• 2.2 Key market trends
  • 2.2.1 Regional
  • 2.2.2 Raw material
  • 2.2.3 Coating
  • 2.2.4 Process
  • 2.2.5 Catalogue applications
  • 2.2.6 Price range
  • 2.2.7 Distribution channel
• 2.3 CXO perspectives: strategic imperatives
  • 2.3.1 Key decision points for industry executives
  • 2.3.2 Critical success factors for market players
• 2.4 Future outlook and strategic recommendations

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
  • 3.1.1 Supplier landscape
  • 3.1.2 Profit margin
  • 3.1.3 Value addition at each stage
  • 3.1.4 Factor affecting the value chain
• 3.2 Industry impact forces
  • 3.2.1 Growth drivers
    • 3.2.1.1 Consumer preference for tangible media
    • 3.2.1.2 Consumer trust and emotional engagement
    • 3.2.1.3 Digital fatigue and ad avoidance
  • 3.2.2 Industry pitfalls & challenges
    • 3.2.2.1 High production and distribution costs
    • 3.2.2.2 Environmental and regulatory pressures
  • 3.2.3 Opportunities
    • 3.2.3.1 Integration with digital channels
    • 3.2.3.2 Sustainability and eco-friendly practices
• 3.3 Growth potential analysis
• 3.4 Future market trends
• 3.5 Technology and innovation landscape
  • 3.5.1 Current technological trends
  • 3.5.2 Emerging technologies
• 3.6 Price trends
  • 3.6.1 By region
  • 3.6.2 By raw material
• 3.7 Regulatory landscape
  • 3.7.1 Standards and compliance requirements
  • 3.7.2 Regional regulatory frameworks
  • 3.7.3 Certification standards
• 3.8 Porter's analysis
• 3.9 PESTEL analysis

Chapter 4 Competitive Landscape, 2024

• 4.1 Introduction
• 4.2 Company market share analysis
  • 4.2.1 By region
    • 4.2.1.1 North America
    • 4.2.1.2 Europe
    • 4.2.1.3 Asia Pacific
    • 4.2.1.4 Latin America
    • 4.2.1.5 Middle East and Africa
• 4.3 Company matrix analysis
• 4.4 Competitive analysis of major market players
• 4.5 Competitive positioning matrix
• 4.6 Key developments
  • 4.6.1 Mergers & acquisitions
  • 4.6.2 Partnerships & collaborations
  • 4.6.3 New product launches
  • 4.6.4 Expansion plans

Chapter 5 Market Estimates and Forecast, By Raw Material, 2021 - 2034 (USD Billion) (Thousand Units)

• 5.1 Key trends
• 5.2 Wooden-based raw materials
• 5.3 Recycled materials
• 5.4 Non-wood fibers

Chapter 6 Market Estimates and Forecast, By Coating, 2021 - 2034 (USD Billion) (Thousand Units)

• 6.1 Key trends
• 6.2 Uncoated paper
• 6.3 Coated paper
• 6.4 Specialty coatings

Chapter 7 Market Estimates and Forecast, By Process, 2021 - 2034 (USD Billion) (Thousand Units)

• 7.1 Key trends
• 7.2 Mechanical
• 7.3 Chemical
• 7.4 Semi-chemical
• 7.5 Deinked

Chapter 8 Market Estimates and Forecast, By Catalogue Applications, 2021 - 2034 (USD Billion) (Thousand Units)

• 8.1 Key trends
• 8.2 Retail
• 8.3 Industrial & equipment catalogues
• 8.4 Travel & hospitality catalogues
• 8.5 Educational catalogues
• 8.6 Healthcare & pharma catalogues
• 8.7 Fashion & lifestyle catalogues
• 8.8 Furniture & home decor catalogues
• 8.9 Automotive catalogues
• 8.10 Real estate catalogues
• 8.11 Food & beverage catalogues
• 8.12 Govt & Administration
• 8.13 BFSI
• 8.14 Others

Chapter 9 Market Estimates and Forecast, By Price Range, 2021 - 2034 (USD Billion) (Thousand Units)

• 9.1 Key trends
• 9.2 Low
• 9.3 Medium
• 9.4 High

Chapter 10 Market Estimates and Forecast, By Distribution Channel, 2021 - 2034 (USD Billion) (Thousand Units)

• 10.1 Key trends
• 10.2 Online
  • 10.2.1 E-commerce
  • 10.2.2 Company website
• 10.3 Offline
  • 10.3.1 Specialty stores
  • 10.3.2 Mega retail stores
  • 10.3.3 Others

Chapter 11 Market Estimates and Forecast, By Region, 2021 - 2034 (USD Billion) (Thousand Units)

• 11.1 Key trends
• 11.2 North America
  • 11.2.1 U.S.
  • 11.2.2 Canada
• 11.3 Europe
  • 11.3.1 Germany
  • 11.3.2 UK
  • 11.3.3 France
  • 11.3.4 Italy
  • 11.3.5 Spain
• 11.4 Asia Pacific
  • 11.4.1 China
  • 11.4.2 Japan
  • 11.4.3 India
  • 11.4.4 Australia
  • 11.4.5 South Korea
• 11.5 Latin America
  • 11.5.1 Brazil
  • 11.5.2 Mexico
  • 11.5.3 Argentina
• 11.6 Middle East and Africa
  • 11.6.1 South Africa
  • 11.6.2 Saudi Arabia
  • 11.6.3 UAE

Chapter 12 Company Profiles

• 12.1 Asia Pulp & Paper (APP)
• 12.2 Domtar
• 12.3 DS Smith
• 12.4 International Paper
• 12.5 Kimberly-Clark
• 12.6 Lee & Man Paper Manufacturing
• 12.7 Mondi
• 12.8 Nine Dragons Paper
• 12.9 Nippon Paper Industries
• 12.10 Oji Holdings
• 12.11 Sappi
• 12.12 Smurfit Kappa Group
• 12.13 Stora Enso
• 12.14 UPM-Kymmene
• 12.15 WestRock