사이클링 파워 미터 시장 기회, 성장 촉진요인, 업계 동향 분석 및 예측(2026-2035년)

The Global Cycling Power Meter Market was valued at USD 418.2 million in 2025 and is estimated to grow at a CAGR of 6.1% to reach USD 740.1 million by 2035.

Rising interest in fitness, endurance training, and performance optimization continues to drive widespread adoption of cycling power meters among both recreational and competitive riders. Cyclists are prioritizing accurate workload monitoring to enhance efficiency, reduce injury risks, and maintain structured training programs. As fitness culture expands and more individuals participate in organized events and long-distance competitions, the demand for reliable power measurement tools grows steadily. Rapid innovation is further accelerating market appeal, enabling the technology to reach a broader user base beyond elite athletes. Enhanced materials, improved calibration systems, and longer-lasting batteries have strengthened product reliability and usability. These advancements mirror shifting consumer expectations for precise, real-time data that supports measurable performance improvement. With technology becoming more accessible and user-friendly, power meters are steadily transitioning from a specialized training tool to a mainstream performance accessory for dedicated cyclists.

The pedal-based power meter segment held 48.9% share in 2025 and is expected to grow at a CAGR of 4.4% through 2035. Its dominance is attributed to straightforward installation, portability, and compatibility across multiple bikes. Dual-sided pedal options provide detailed biomechanical insights, and current innovation focuses on enhanced accuracy, longer battery performance, and reduced stack height. Although adoption levels in established markets are stabilizing, continued interest among multi-bike riders sustains demand.

The road cycling category accounted for a 60% share in 2025 and is projected to reach USD 360.5 million by 2035. Road riders rely heavily on consistent power data for training, benefiting from predictable riding environments and established performance frameworks. Professional-level visibility helps maintain brand awareness, and future growth is expected to come from recreational cyclists seeking accessible, simplified power solutions.

US Cycling Power Meter Market was valued at USD 107.5 million in 2025. The country's diverse terrain, extensive cycling communities, and widespread participation in competitive and endurance events continue to support sustained demand. With year-round riding opportunities and a mature cycling culture, the US remains a central hub for power meter adoption across North America.

Key players in the Global Cycling Power Meter Market include 4iiii Innovations, Favero, Garmin, Pioneer Cycle Sports, Power2max, Shimano, SRAM, Stages Cycling, and Wahoo. Companies within the Cycling Power Meter Market are using several strategies to strengthen their competitive position. Many brands are prioritizing continual sensor refinement to improve accuracy and responsiveness, ensuring consistent performance across varied riding environments. Manufacturers are expanding compatibility with major cycling ecosystems, including head units, training apps, and smart indoor platforms, to enhance user integration. Partnerships with professional athletes, teams, and coaches serve as influential marketing tools that boost product credibility among consumers. Firms are also improving durability, reducing device weight, and extending battery life to meet the expectations of high-performance users.

Table of Contents

Chapter 1 Methodology

• 1.1 Market scope and definition
• 1.2 Research design
  • 1.2.1 Research approach
  • 1.2.2 Data collection methods
• 1.3 Data mining sources
  • 1.3.1 Global
  • 1.3.2 Regional/Country
• 1.4 Base estimates and calculations
  • 1.4.1 Base year calculation
  • 1.4.2 Key trends for market estimation
• 1.5 Primary research and validation
  • 1.5.1 Primary sources
• 1.6 Forecast model
• 1.7 Research assumptions and limitations

Chapter 2 Executive Summary

• 2.1 Industry 360° synopsis, 2022 - 2035
• 2.2 Key market trends
  • 2.2.1 Regional
  • 2.2.2 Power meter type
  • 2.2.3 Application
  • 2.2.4 Distribution channel
  • 2.2.5 Technology
• 2.3 TAM Analysis, 2026-2035
• 2.4 CXO perspectives: Strategic imperatives
  • 2.4.1 Executive decision points
  • 2.4.2 Critical success factors
• 2.5 Future outlook and strategic recommendations

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
  • 3.1.1 Supplier landscape
  • 3.1.2 Profit margin analysis
  • 3.1.3 Cost structure
  • 3.1.4 Value addition at each stage
  • 3.1.5 Factor affecting the value chain
  • 3.1.6 Disruptions
• 3.2 Industry impact forces
  • 3.2.1.1 Growth drivers
  • 3.2.1.2 Growing adoption of performance-based training
  • 3.2.1.3 Advancements in sensor accuracy and connectivity
  • 3.2.1.4 Expansion of competitive cycling events
  • 3.2.1.5 Rising disposable income and premium fitness spending
  • 3.2.1.6 Integration with smart training and AI analytics
  • 3.2.2 Industry pitfalls and challenges
    • 3.2.2.1 High initial cost and maintenance burden
    • 3.2.2.2 Technical complexity and low user awareness
  • 3.2.3 Market opportunities
    • 3.2.3.1 Rising demand for smart indoor training equipment
    • 3.2.3.2 Expansion into emerging cycling markets
    • 3.2.3.3 Development of lightweight and modular designs
    • 3.2.3.4 Growth in sustainability-focused manufacturing approaches
• 3.3 Growth potential analysis
• 3.4 Regulatory landscape
  • 3.4.1 Global regulatory overview
    • 3.4.1.1 North America regulatory framework
    • 3.4.1.2 Europe regulatory framework
    • 3.4.1.3 Asia Pacific regulatory framework
    • 3.4.1.4 Latin America regulatory framework
    • 3.4.1.5 Middle East & Africa regulatory framework
  • 3.4.2 Safety standards & certifications
  • 3.4.3 Cybersecurity & data privacy regulations
  • 3.4.4 Environmental & emissions regulations
  • 3.4.5 Regulatory compliance cost analysis
• 3.5 Porter's analysis
• 3.6 PESTEL analysis
• 3.7 Technology and innovation landscape
  • 3.7.1 Current technological trends
    • 3.7.1.1 Pedal-based power meters
    • 3.7.1.2 Crank-based power meters
    • 3.7.1.3 Hub-based power meters
    • 3.7.1.4 Chainring/Spider-based power meters
  • 3.7.2 Emerging technologies
    • 3.7.2.1 AI-powered predictive training systems
    • 3.7.2.2 Optical/laser drivetrain sensors
    • 3.7.2.3 Smart cycling shoes with integrated power measurement
    • 3.7.2.4 E-bike integrated power meters
• 3.8 Price trends
  • 3.8.1 By region
  • 3.8.2 By product
• 3.9 Production statistics
  • 3.9.1 Production hubs
  • 3.9.2 Consumption hubs
  • 3.9.3 Export and import
• 3.10 Pricing analysis & market economics
  • 3.10.1 Pricing trends overview
  • 3.10.2 Pricing by vehicle type
  • 3.10.3 Regional pricing variations
  • 3.10.4 Total cost of ownership (TCO) analysis
  • 3.10.5 Government incentives & subsidies impact
  • 3.10.6 Future pricing outlook
• 3.11 Cost breakdown analysis
  • 3.11.1 Manufacturing cost structure
  • 3.11.2 R&D cost analysis
  • 3.11.3 Regulatory compliance costs
  • 3.11.4 Distribution & logistics costs
  • 3.11.5 Marketing & sales costs
  • 3.11.6 Warranty & aftersales costs
  • 3.11.7 Cost reduction roadmap
• 3.12 Patent analysis
• 3.13 Sustainability and environmental aspects
  • 3.13.1 Sustainable practices
  • 3.13.2 Waste reduction strategies
  • 3.13.3 Energy efficiency in production
  • 3.13.4 Eco-friendly Initiatives
  • 3.13.5 Carbon footprint considerations
• 3.14 End use behavior analysis
  • 3.14.1 Consumer adoption patterns
  • 3.14.2 Brand loyalty & switching behavior
  • 3.14.3 Future behavior trends
• 3.15 Risk assessment & mitigation framework
  • 3.15.1 Technology risks
  • 3.15.2 Regulatory & compliance risks
  • 3.15.3 Supply chain risks
  • 3.15.4 Market & competitive risks
  • 3.15.5 Financial risks
  • 3.15.6 Risk prioritization matrix
• 3.16 Future outlook & opportunities

Chapter 4 Competitive Landscape, 2025

• 4.1 Introduction
• 4.2 Company market share analysis
  • 4.2.1 North America
  • 4.2.2 Europe
  • 4.2.3 Asia Pacific
  • 4.2.4 LATAM
  • 4.2.5 MEA
• 4.3 Competitive analysis of major market players
• 4.4 Competitive positioning matrix
• 4.5 Strategic outlook matrix
• 4.6 Key developments
  • 4.6.1 Mergers & acquisitions
  • 4.6.2 Partnerships & collaborations
  • 4.6.3 New Product Launches
  • 4.6.4 Expansion Plans and funding

Chapter 5 Market Estimates & Forecast, By Power Meter, 2022-2035 (USD Mn, Units)

• 5.1 Key trends
  • 5.1.1 Pedal-based
  • 5.1.2 Crank-based
  • 5.1.3 Hub-based
  • 5.1.4 Bottom bracket
  • 5.1.5 Others

Chapter 6 Market Estimates & Forecast, By Application, 2022 - 2035 (USD Mn, Units)

• 6.1 Key trends
• 6.2 Road cycling
• 6.3 Mountain biking
• 6.4 Indoor training
• 6.5 Others

Chapter 7 Market Estimates & Forecast, By Distribution Channel, 2022 - 2035 (USD Mn, Units)

• 7.1 Key trends
• 7.2 Online
• 7.3 Offline

Chapter 8 Market Estimates & Forecast, By Technology, 2022 - 2035 (USD Mn, Units)

• 8.1 Key trends
• 8.2 Sensor
• 8.3 Power Measurement
• 8.4 Power Source
• 8.5 Data Connectivity
  • 8.5.1 ANT+
  • 8.5.2 Bluetooth Smart / BLE

Chapter 9 Market Estimates & Forecast, By Region, 2022 - 2035 (USD Mn, Units)

• 9.1 Key trends
• 9.2 North America
  • 9.2.1 US
  • 9.2.2 Canada
• 9.3 Europe
  • 9.3.1 Germany
  • 9.3.2 UK
  • 9.3.3 France
  • 9.3.4 Italy
  • 9.3.5 Spain
  • 9.3.6 Russia
  • 9.3.7 Nordics
  • 9.3.8 Portugal
  • 9.3.9 Croatia
• 9.4 Asia Pacific
  • 9.4.1 China
  • 9.4.2 India
  • 9.4.3 Japan
  • 9.4.4 Australia
  • 9.4.5 South Korea
  • 9.4.6 Singapore
  • 9.4.7 Thailand
  • 9.4.8 Indonesia
  • 9.4.9 Vietnam
• 9.5 Latin America
  • 9.5.1 Brazil
  • 9.5.2 Mexico
  • 9.5.3 Argentina
• 9.6 MEA
  • 9.6.1 South Africa
  • 9.6.2 Saudi Arabia
  • 9.6.3 UAE
  • 9.6.4 Turkey

Chapter 10 Company Profiles

• 10.1 Global Players
  • 10.1.1 Garmin
  • 10.1.2 SRAM / Quarq
  • 10.1.3 Stages Cycling
  • 10.1.4 Favero
  • 10.1.5 SRM
  • 10.1.6. Power2 Max
  • 10.1.7 Innovations
  • 10.1.8 Wahoo Fitness
  • 10.1.9 Shimano
  • 10.1.10 Campagnolo
  • 10.1.11 Pioneer Electronics
• 10.2 Regional Players
  • 10.2.1 Magene
  • 10.2.2 Sigeyi
  • 10.2.3 XCADEY
  • 10.2.4 INPEAK
  • 10.2.5 Elite
  • 10.2.6 Bryton
  • 10.2.7 Polar Electro
  • 10.2.8 Easton Cycling
  • 10.2.9 Specialized
  • 10.2.10 Praxis Works
  • 10.2.11 Giant
  • 10.2.12 TBS Group
  • 10.2.13 PowerTap
• 10.3 Emerging Technology Innovators
  • 10.3.1 BMC Switzerland
  • 10.3.2 bePRO (Healthcare Tech)
  • 10.3.3 CycleOps (Saris)
  • 10.3.4 Arofly
  • 10.3.5 Xplova
  • 10.3.6 IQSquare
  • 10.3.7 WatTeam