오토바이용 에어백 재킷 시장 기회, 성장 촉진요인, 업계 동향 분석 및 예측(2026-2035년)

The Global Motorcycle Airbag Jacket Market was valued at USD 765.3 million in 2025 and is estimated to grow at a CAGR of 6.8% to reach USD 1.5 billion by 2035.

Growth is driven by rising motorcycle adoption and stricter safety regulations, particularly in Europe and the Asia Pacific, which are leading regions due to their extensive motorcycle usage and stringent protective gear laws. Airbag jackets are increasingly integrated into mandatory protective gear programs, while the Asia Pacific's significant share of the global motorcycle market further boosts demand. Technological innovations in connected safety systems, such as real-time monitoring and alerts, are enhancing rider safety and product credibility. Standardized testing methods for impact absorption and deployment reliability are also strengthening consumer confidence. The market is witnessing adoption across both premium and commuter segments, supported by growing awareness of crash protection and safety-conscious riding communities worldwide.

The electronic and wireless airbag systems segment held a 64% share in 2025, expected to grow at a CAGR of 7.8% through 2035. Electronic systems offer rapid activation within milliseconds and improved accuracy using multiple sensors, making them highly preferred among riders seeking enhanced protection.

The airbag vests segment held a 53% share in 2025 and is growing at a CAGR of 7.4% from 2026 to 2035. Vests are popular as they allow riders to wear standard jackets while adding an extra layer of protection. In 2024, over 2.3 million units were sold globally, supported by commuters and training programs adopting affordable safety solutions.

U.S. Motorcycle Airbag Jacket Market held 86.2% share, generating USD 174.8 million in 2025. Rising awareness of crash protection, increased long-distance riding, and adoption among adventure and touring motorcyclists are driving market growth. Professional racers and stunt riders are also increasingly using electronic airbag systems, encouraged by safety standards enforced by racing organizations. National motorsport events further support premium product penetration.

Key players operating in the Motorcycle Airbag Jacket Market include Alpinestars, Dainese, Furygan, Held, Helite, Ixon, Klim, Mugen Denko, RST, and Spidi. To strengthen their presence, companies are focusing on continuous innovation in electronic airbag systems to enhance activation speed, reliability, and sensor accuracy. Expanding distribution through online and offline channels improves accessibility, while collaborations with OEMs and motorcycle clubs increase adoption rates. Investment in R&D ensures compliance with evolving safety regulations and standards, while marketing campaigns target both commuter and premium segments. Brands are also emphasizing sustainable materials, customization options, and affordable product lines to attract a wider consumer base and build long-term loyalty.

Table of Contents

Chapter 1 Methodology

• 1.1 Market scope and definition
• 1.2 Research design
  • 1.2.1 Research approach
  • 1.2.2 Data collection methods
• 1.3 Data mining sources
  • 1.3.1 Global
  • 1.3.2 Regional/Country
• 1.4 Base estimates and calculations
  • 1.4.1 Base year calculation
  • 1.4.2 Key trends for market estimation
• 1.5 Primary research and validation
  • 1.5.1 Primary sources
• 1.6 Forecast model
• 1.7 Research assumptions and limitations

Chapter 2 Executive Summary

• 2.1 Industry 360° synopsis, 2022 - 2035
• 2.2 Key market trends
  • 2.2.1 Regional
  • 2.2.2 Technology
  • 2.2.3 Product
  • 2.2.4 Application
  • 2.2.5 End Use
  • 2.2.6 Distribution Channel
• 2.3 TAM Analysis, 2026-2035
• 2.4 CXO perspectives: Strategic imperatives
  • 2.4.1 Executive decision points
  • 2.4.2 Critical success factors
• 2.5 Future outlook and strategic recommendations

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
  • 3.1.1 Supplier landscape
  • 3.1.2 Profit margin analysis
  • 3.1.3 Cost structure
  • 3.1.4 Value addition at each stage
  • 3.1.5 Factor affecting the value chain
  • 3.1.6 Disruptions
• 3.2 Industry impact forces
  • 3.2.1.1 Growth drivers
  • 3.2.1.2 Rising motorcycle accident rates
  • 3.2.1.3 Growing demand for premium safety gear
  • 3.2.1.4 Expansion of urban commuting on two wheelers
  • 3.2.1.5 Technology upgrades in sensing and inflation systems
  • 3.2.2 Industry pitfalls and challenges
    • 3.2.2.1 High product cost and limited affordability
    • 3.2.2.2 Low consumer awareness in developing regions
  • 3.2.3 Market opportunities
    • 3.2.3.1 Rising integration of electronic airbag systems with connected platforms
    • 3.2.3.2 Growth of motorcycle tourism and adventure sports
    • 3.2.3.3 Expansion of rider training programs
• 3.3 Growth potential analysis
• 3.4 Regulatory landscape
  • 3.4.1 North America
  • 3.4.2 Europe
  • 3.4.3 Asia Pacific
  • 3.4.4 Latin America
  • 3.4.5 Middle East & Africa
• 3.5 Porter's analysis
• 3.6 PESTEL analysis
• 3.7 Technology and innovation landscape
  • 3.7.1 Current technological trends
  • 3.7.2 Emerging technologies
• 3.8 Price trends
  • 3.8.1 By Country
  • 3.8.2 By Product
• 3.9 Production statistics
  • 3.9.1 Production hubs
  • 3.9.2 Consumption hubs
  • 3.9.3 Export and import
• 3.10 Cost breakdown analysis
  • 3.10.1 Raw material costs
  • 3.10.2 Direct labor costs by region
  • 3.10.3 Factory overhead & utilities
  • 3.10.4 Equipment & machinery depreciation
  • 3.10.5 Quality control & testing costs
• 3.11 Patent & IP landscape
  • 3.11.1 Key patent holders
  • 3.11.2 Technology licensing models
  • 3.11.3 Patent filing trends (2022-2025)
  • 3.11.4 Geographic patent distribution
  • 3.11.5 Emerging IP opportunities
• 3.12 Sustainability and environmental aspects
  • 3.12.1 Sustainable practices
  • 3.12.2 Waste reduction strategies
  • 3.12.3 Energy efficiency in production
  • 3.12.4 Eco-friendly Initiatives
  • 3.12.5 Carbon footprint considerations
• 3.13 R&D Investment Analysis
  • 3.13.1 Industry R&D Spending Trends
  • 3.13.2 Company-Specific R&D Focus Areas
  • 3.13.3 University & Research Institution Partnerships
  • 3.13.4 Government-Funded Research Programs
• 3.14 End use behavior analysis
  • 3.14.1 Purchase decision factors
  • 3.14.2 Professional motorcyclist behavior
  • 3.14.3 Recreational/adventure rider behavior
  • 3.14.4 Daily commuter behavior

Chapter 4 Competitive Landscape, 2025

• 4.1 Introduction
• 4.2 Company market share analysis
  • 4.2.1 North America
  • 4.2.2 Europe
  • 4.2.3 Asia Pacific
  • 4.2.4 LATAM
  • 4.2.5 MEA
• 4.3 Competitive analysis of major market players
• 4.4 Competitive positioning matrix
• 4.5 Strategic outlook matrix
• 4.6 Key developments
  • 4.6.1 Mergers & acquisitions
  • 4.6.2 Partnerships & collaborations
  • 4.6.3 New Product Launches
  • 4.6.4 Expansion Plans and funding

Chapter 5 Market Estimates & Forecast, By Technology, 2022 2035 (USD Mn, Units)

• 5.1 Key trends
• 5.2 Electronic/Wireless Airbag Systems
• 5.3 Mechanical/Tethered Airbag Systems

Chapter 6 Market Estimates & Forecast, By Product, 2022 - 2035 (USD Mn, Units)

• 6.1 Key trends
• 6.2 Airbag Jackets
• 6.3 Airbag Vests
• 6.4 Airbag Suits

Chapter 7 Market Estimates & Forecast, By Application, 2022 - 2035 (USD Mn, Units)

• 7.1 Key trends
• 7.2 On-Road/Street Riding
• 7.3 Off-Road/Adventure Riding
• 7.4 Racing/Track Use
• 7.5 Touring/Long-Distance

Chapter 8 Market Estimates & Forecast, By End Use, 2022 - 2035 (USD Mn, Units)

• 8.1 Key trends
• 8.2 Professional Motorcyclists
• 8.3 Recreational/Adventure Riders
• 8.4 Daily Commuters

Chapter 9 Market Estimates & Forecast, By Distribution Channel, 2022 - 2035 (USD Mn, Units)

• 9.1 Key trends
• 9.2 Offline
• 9.3 Online

Chapter 10 Market Estimates & Forecast, By Region, 2022 - 2035 (USD Mn, Units)

• 10.1 Key trends
• 10.2 North America
  • 10.2.1 US
  • 10.2.2 Canada
• 10.3 Europe
  • 10.3.1 Germany
  • 10.3.2 UK
  • 10.3.3 France
  • 10.3.4 Italy
  • 10.3.5 Spain
  • 10.3.6 Russia
  • 10.3.7 Nordics
  • 10.3.8 Netherlands
  • 10.3.9 Sweden
• 10.4 Asia Pacific
  • 10.4.1 China
  • 10.4.2 India
  • 10.4.3 Japan
  • 10.4.4 Australia
  • 10.4.5 South Korea
  • 10.4.6 Singapore
  • 10.4.7 Thailand
  • 10.4.8 Indonesia
  • 10.4.9 Vietnam
• 10.5 Latin America
  • 10.5.1 Brazil
  • 10.5.2 Mexico
  • 10.5.3 Argentina
• 10.6 MEA
  • 10.6.1 South Africa
  • 10.6.2 Saudi Arabia
  • 10.6.3 UAE
  • 10.6.4 Turkey

Chapter 11 Company Profiles

• 11.1 Global Players
  • 11.1.1 Alpinestars
  • 11.1.2 Autoliv
  • 11.1.3 Dainese
  • 11.1.4 Helite
  • 11.1.5 Honda Motor
  • 11.1.6 Klim
  • 11.1.7 Mugen Denko
  • 11.1.8 Rev'It!
• 11.2 Regional Players
  • 11.2.1 Bering Moto
  • 11.2.2 BMW Motorrad
  • 11.2.3 Clover IT
  • 11.2.4 Furygan
  • 11.2.5 Held
  • 11.2.6 Ixon
  • 11.2.7 RST
  • 11.2.8 Spidi
  • 11.2.9 Tucano Urbano
  • 11.2.10 Motoairbag
• 11.3 Emerging Players/Disruptors
  • 11.3.1 Forcefield
  • 11.3.2 GIMOTO SRL
  • 11.3.3 Icon
  • 11.3.4 In&motion
  • 11.3.5 Macna
  • 11.3.6 Point Two Air Vests