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시장보고서
상품코드
2027543
요거트 음료 : 시장 기회, 성장 촉진요인, 업계 동향 분석 및 예측(2026-2035년)Yogurt Drinks Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2026 - 2035 |
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세계의 요거트 음료 시장은 2025년에 629억 달러로 평가되었고, 2035년까지 연평균 복합 성장률(CAGR) 4.3%를 나타내 973억 달러에 이를 것으로 추정되고 있습니다.
건강 및 웰빙에 대한 소비자의 인식이 높아지면서 특히 소화, 면역력 및 전반적인 건강을 지원하는 기능성 음료에 대한 수요가 증가함에 따라 시장 성장이 촉진되고 있습니다. 비건 라이프 스타일과 유당불내증 식습관에 맞는 유제품을 찾는 소비자가 증가함에 따라 식물성 대체품에 대한 관심이 높아지면서 시장이 확대되고 있습니다. 동시에 제조업체들은 기능성을 높이기 위해 영양소, 비타민, 프로바이오틱스를 요거트 음료에 첨가하는 등 혁신에 집중하고 있습니다. 맛의 다양화는 계속해서 다양한 소비자층을 끌어들이고 있으며, 포장의 혁신은 편의성과 지속가능성을 향상시키고 있습니다. 휴대성과 브랜딩의 장점으로 인해 병에 담긴 제품이 여전히 주류를 이루고 있지만, 환경 친화적 인 선택을 원하는 소비자들 사이에서 대체 포장 옵션은 점점 더 많은 지지를 얻고 있습니다. 이러한 추세와 함께 시장 확대를 주도하고 있는 프리미엄, 건강 지향적이고 편리한 음료 솔루션으로의 전환이 두드러지고 있습니다.
| 시장 범위 | |
|---|---|
| 시작 연도 | 2025년 |
| 예측 기간 | 2026-2035년 |
| 개시 금액 | 629억 달러 |
| 예측 금액 | 973억 달러 |
| CAGR | 4.3% |
플레인 또는 무향 요거트 음료 부문은 2025년 30.6%의 점유율을 차지했으며, 2035년까지 연평균 2.6% 성장할 것으로 예측됩니다. 이 부문은 저당, 고단백, 프로바이오틱스의 효능을 중시하는 건강 지향적 소비자층에서 여전히 높은 관심을 받고 있습니다. 요거트 음료 시장 전체는 다양한 소비자의 취향과 식습관 요건을 충족시키기 위해 다양한 맛으로 진화하고 있으며, 다양한 부문에 걸쳐 안정적인 수요를 보장하고 있습니다.
병 부문은 2025년 44.3%의 점유율을 차지했으며, 2026년부터 2035년까지 연평균 복합 성장률(CAGR) 3.8%를 나타낼 것으로 예측됩니다. 이러한 보급은 사용 편의성, 휴대성, 다양한 소매 채널에서 쉽게 구할 수 있다는 점 등이 뒷받침하고 있습니다. 또한, 병은 강력한 브랜딩 기회를 제공하여 제조업체가 제품의 장점과 영양가를 효과적으로 전달할 가능성이 있습니다. 또한, 편의성과 환경 친화적인 솔루션을 원하는 소비자의 요구에 부응하기 위해 대체 포장 형태가 등장하고 있으며, 이는 제품 프레젠테이션의 지속적인 혁신에 기여하고 있습니다.
북미의 요거트 음료 시장은 2026년부터 2035년까지 연평균 복합 성장률(CAGR) 4.8%를 나타낼 것으로 예측됩니다. 이 지역은 성숙하면서도 지속적으로 성장하고 있는 시장으로, 기능성 음료와 프리미엄 음료에 대한 소비자의 강력한 수요를 바탕으로 성장하고 있습니다. 건강 효과에 대한 인식 증가와 혁신적이고 부가가치가 높은 제품에 대한 선호도가 결합되어 시장 확대를 주도하고 있습니다. 미국과 캐나다는 특히 식물 유래 배합 및 프로바이오틱스 음료 분야에서 시장 트렌드를 주도하는 선도적인 역할을 하고 있습니다. 유통 측면에서는 슈퍼마켓, 편의점, 그리고 지속적으로 성장하고 있는 전자상거래 플랫폼을 포함한 잘 정비된 소매 네트워크가 뒷받침하고 있으며, 이를 통해 제품의 접근성과 인지도를 높이고 있습니다.
자주 묻는 질문
목차
제1장 조사 방법과 범위
제2장 주요 요약
제3장 업계 인사이트
제4장 경쟁 구도
제5장 시장 추산 및 예측 : 향료 유형별(2022-2035년)
제6장 시장 추산 및 예측 : 포장 유형별(2022-2035년)
제7장 시장 추산 및 예측 : 유통 채널별(2022-2035년)
제8장 시장 추산 및 예측 : 지역별(2022-2035년)
제9장 기업 개요
KTH 26.05.20The Global Yogurt Drinks Market was valued at USD 62.9 billion in 2025 and is estimated to grow at a CAGR of 4.3% to reach USD 97.3 billion by 2035.
Market growth is driven by rising consumer awareness of health and wellness, particularly the demand for functional beverages that support digestion, immunity, and overall well-being. Increasing interest in plant-based alternatives is expanding the market, as consumers seek dairy-free options aligned with vegan lifestyles and lactose-free dietary preferences. At the same time, manufacturers are focusing on innovation by enriching yogurt drinks with added nutrients, vitamins, and probiotics to enhance their functional appeal. Flavor diversification continues to attract a broad consumer base, while packaging innovations are improving convenience and sustainability. Bottled formats remain dominant due to portability and branding advantages, while alternative packaging options are gaining traction among consumers seeking environmentally responsible choices. These combined trends highlight a shift toward premium, health-focused, and convenient beverage solutions that continue to shape market expansion.
| Market Scope | |
|---|---|
| Start Year | 2025 |
| Forecast Year | 2026-2035 |
| Start Value | $62.9 Billion |
| Forecast Value | $97.3 Billion |
| CAGR | 4.3% |
The plain or unflavored yogurt drinks segment accounted for 30.6% share in 2025 and is expected to grow at a CAGR of 2.6% through 2035. This segment remains highly relevant among health-conscious consumers who prioritize low sugar content, high protein levels, and probiotic benefits. The broader yogurt drinks market continues to evolve with a wide variety of flavor profiles designed to meet diverse consumer preferences and dietary requirements, ensuring consistent demand across multiple segments.
The bottles segment held a 44.3% share in 2025 and is projected to grow at a CAGR of 3.8% from 2026 to 2035. Their widespread adoption is supported by ease of use, portability, and availability across multiple retail channels. Bottles also provide strong branding opportunities, allowing manufacturers to effectively communicate product benefits and nutritional value. In addition, alternative packaging formats are emerging to meet the needs of consumers seeking convenience and environmentally friendly solutions, contributing to ongoing innovation in product presentation.
North America Yogurt Drinks Market is expected to grow at a CAGR of 4.8% during 2026 to 2035. The region represents a mature yet expanding market, supported by strong consumer demand for functional and premium beverages. Increasing awareness of health benefits, combined with a preference for innovative and value-added products, is driving adoption. The United States and Canada play a leading role in shaping market trends, particularly in the areas of plant-based formulations and probiotic beverages. Distribution is supported by a well-developed retail network, including supermarkets, convenience stores, and growing e-commerce platforms, which enhance product accessibility and visibility.
Key players operating in the Global Yogurt Drinks Market include Danone S.A., Nestle S.A., Yakult Honsha Co., Ltd., Chobani LLC, Arla Foods, Fonterra Co-operative Group, Lifeway Foods Inc., Meiji Holdings Co., Ltd., Morinaga Milk Industry, Muller Group (UK), Nippon Luna Co., Ltd., and Yotsuba Milk Products. Companies in the Yogurt Drinks Market are implementing strategies such as expanding product portfolios with functional and plant-based offerings to meet evolving consumer preferences. Investments in research and development are enabling the creation of innovative formulations with enhanced nutritional benefits and improved taste profiles. Strategic partnerships and distribution agreements are helping companies strengthen their global reach and improve market penetration. Brands are also focusing on sustainable packaging solutions and eco-friendly production methods to align with environmental goals. Additionally, marketing initiatives that emphasize health benefits, convenience, and premium quality are being used to attract and retain consumers, while digital platforms are leveraged to boost brand visibility and engagement.
Table of Contents
Chapter 1 Methodology & Scope
- 1.1 Research approach
- 1.2 Quality Commitments
- 1.2.1 GMI AI policy & data integrity commitment
- 1.2.1.1 Source consistency protocol
- 1.2.1 GMI AI policy & data integrity commitment
- 1.3 Research Trail & Confidence Scoring
- 1.3.1 Research Trail Components
- 1.3.2 Scoring Components
- 1.4 Data Collection
- 1.4.1 Partial list of primary sources
- 1.5 Data mining sources
- 1.5.1 Paid sources
- 1.5.1.1 Sources, by region
- 1.5.1 Paid sources
- 1.6 Base estimates and calculations
- 1.6.1 Base year calculation for any one approach
- 1.7 Forecast model
- 1.7.1 Quantified market impact analysis
- 1.7.1.1 Mathematical impact of growth parameters on forecast
- 1.7.1 Quantified market impact analysis
- 1.8 Research transparency addendum
- 1.8.1 Source attribution framework
- 1.8.2 Quality assurance metrics
- 1.8.3 Our commitment to trust
Chapter 2 Executive Summary
- 2.1 Industry 360° synopsis
- 2.2 Key market trends
- 2.2.1 Regional
- 2.2.2 Flavor Type
- 2.2.3 Packaging Type
- 2.2.4 Distribution Channel
- 2.3 TAM Analysis, 2025-2034
- 2.4 CXO perspectives: Strategic imperatives
Chapter 3 Industry Insights
- 3.1 Industry ecosystem analysis
- 3.1.1 Supplier landscape
- 3.1.2 Profit margin
- 3.1.3 Value addition at each stage
- 3.1.4 Factor affecting the value chain
- 3.1.5 Disruptions
- 3.2 Industry impact forces
- 3.2.1 Growth drivers
- 3.2.1.1 Rising consumer preference for probiotic beverages supporting digestive health and immunity worldwide
- 3.2.1.2 Expanding flavored yogurt drink varieties attracting younger consumers and diverse taste preferences globally
- 3.2.1.3 Rapid growth of organized retail and e-commerce distribution channels globally
- 3.2.2 Industry pitfalls and challenges
- 3.2.2.1 High refrigeration and cold chain logistics requirements increasing distribution costs globally
- 3.2.2.2 Rising lactose intolerance concerns among consumers limiting traditional dairy yogurt drink consumption
- 3.2.2.3 Intense competition from plant-based probiotic beverages and alternative functional drinks
- 3.2.3 Market opportunities
- 3.2.3.1 Increasing demand for functional beverages with probiotics vitamins and added nutrients
- 3.2.3.2 Rapid market expansion across Asia Pacific driven by urbanization and lifestyle changes
- 3.2.3.3 Innovation in sustainable packaging and portable formats improving consumer convenience and appeal
- 3.2.1 Growth drivers
- 3.3 Growth potential analysis
- 3.4 Regulatory landscape
- 3.4.1 North America
- 3.4.2 Europe
- 3.4.3 Asia Pacific
- 3.4.4 Latin America
- 3.4.5 Middle East & Africa
- 3.5 Porter’s analysis
- 3.6 PESTEL analysis
- 3.7 Price trends
- 3.7.1 By region
- 3.7.2 By flavor
- 3.8 Future market trends
- 3.9 Technology and Innovation landscape
- 3.9.1 Current technological trends
- 3.9.2 Emerging technologies
- 3.10 Patent Landscape
- 3.11 Trade statistics (HS code)
- 3.11.1 Major importing countries
- 3.11.2 Major exporting countries
- 3.12 Sustainability and environmental aspects
- 3.12.1 Sustainable practices
- 3.12.2 Waste reduction strategies
- 3.12.3 Energy efficiency in production
- 3.12.4 Eco-friendly initiatives
Chapter 4 Competitive Landscape, 2025
- 4.1 Introduction
- 4.2 Company market share analysis
- 4.2.1 By region
- 4.2.1.1 North America
- 4.2.1.2 Europe
- 4.2.1.3 Asia Pacific
- 4.2.1.4 LATAM
- 4.2.1.5 MEA
- 4.2.1 By region
- 4.3 Company matrix analysis
- 4.4 Competitive analysis of major market players
- 4.5 Competitive positioning matrix
- 4.6 Key developments
- 4.6.1 Mergers & acquisitions
- 4.6.2 Partnerships & collaborations
- 4.6.3 New Product Launches
- 4.6.4 Expansion Plans
Chapter 5 Market Estimates and Forecast, By Flavor Type, 2022-2035 (USD Million) (Kilo Tons)
- 5.1 Key trends
- 5.2 Plain/Unflavored
- 5.3 Strawberry
- 5.4 Blueberry
- 5.5 Mango
- 5.6 Peach
- 5.7 Vanilla
- 5.8 Mixed Berries
- 5.9 Others
Chapter 6 Market Estimates and Forecast, By Packaging Type, 2022-2035 (USD Million) (Kilo Tons)
- 6.1 Key trends
- 6.2 Bottles
- 6.3 Tetra Packs/Cartons
- 6.4 Cups & Containers
- 6.5 Pouches & Flexible
- 6.6 Premium & Specialty
Chapter 7 Market Estimates and Forecast, By Distribution Channel, 2022-2035 (USD Million) (Kilo Tons)
- 7.1 Key trends
- 7.2 Supermarkets/Hypermarkets
- 7.3 Convenience Stores
- 7.4 Specialty Health/Organic Stores
- 7.5 Online Retailers/E-commerce
- 7.6 Foodservice Channels
- 7.7 Pharmacy & Healthcare
- 7.8 Others
Chapter 8 Market Estimates and Forecast, By Region, 2022-2035 (USD Million) (Kilo Tons)
- 8.1 Key trends
- 8.2 North America
- 8.2.1 U.S.
- 8.2.2 Canada
- 8.3 Europe
- 8.3.1 Germany
- 8.3.2 UK
- 8.3.3 France
- 8.3.4 Spain
- 8.3.5 Italy
- 8.3.6 Rest of Europe
- 8.4 Asia Pacific
- 8.4.1 China
- 8.4.2 India
- 8.4.3 Japan
- 8.4.4 Australia
- 8.4.5 South Korea
- 8.4.6 Rest of Asia Pacific
- 8.5 Latin America
- 8.5.1 Brazil
- 8.5.2 Mexico
- 8.5.3 Argentina
- 8.5.4 Rest of Latin America
- 8.6 Middle East and Africa
- 8.6.1 Saudi Arabia
- 8.6.2 South Africa
- 8.6.3 UAE
- 8.6.4 Rest of Middle East and Africa
Chapter 9 Company Profiles
- 9.1 Arla Foods
- 9.2 Chobani LLC
- 9.3 Danone S.A.
- 9.4 Fonterra Co-operative Group
- 9.5 Lifeway Foods Inc.
- 9.6 Meiji Holdings Co., Ltd.
- 9.7 Morinaga Milk Industry
- 9.8 Muller Group (UK)
- 9.9 Nestle S.A.
- 9.10 Nippon Luna Co., Ltd.
- 9.11 Yakult Honsha Co., Ltd.
- 9.12 Yotsuba Milk Products
