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시장보고서
상품코드
2141502
차량 긴급출동 서비스 시장 기회, 성장 촉진요인, 업계 동향 분석 및 예측(2026-2035년)Vehicle Roadside Assistance Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2026 - 2035 |
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세계의 차량 긴급출동 서비스 시장은 2025년에 409억 달러 규모에 달하고, CAGR 5.4%로 성장하여 2035년까지 687억 달러에 달할 것으로 추정됩니다.
| 시장 범위 | |
|---|---|
| 시작 연도 | 2025년 |
| 예측 기간 | 2026-2035년 |
| 초기 시장 규모 | 409억 달러 |
| 예측액 | 687억 달러 |
| CAGR | 5.4% |
세계 자동차 보유 대수의 증가, 교통 체증의 심화, 현대 자동차의 기술 발전에 따라 차량 긴급출동 서비스(VRA) 업계는 큰 변화를 겪고 있습니다. 로드사이드 어시스턴스는 더 이상 단순한 고장 시 견인 서비스에 그치지 않고, 운전자의 안전을 확보하고 차량의 가동 중단 시간을 최소화하며 서비스의 연속성을 유지하는 것을 목적으로 하는 종합적인 모빌리티 지원 네트워크로 기능하고 있습니다. 신뢰성과 편의성에 대한 기대가 높아짐에 따라, 로드사이드 어시스턴스는 보험 패키지, OEM 보증 프로그램, 차량 관리 솔루션 및 구독형 모빌리티 서비스에서 필수적인 요소로서의 입지를 확립해 가고 있습니다. 커넥티드카 기술 및 디지털 플랫폼과의 통합이 진행됨에 따라, 지원 제공 방식도 변화하고 있습니다. 차량 시스템의 복잡화가 심화됨에 따라 전문적인 로드사이드 지원 서비스는 개인 운전자와 상업용 차량 운영자 모두에게 필수적인 요소가 되어, 선진국 및 신흥국 시장에서 장기적인 시장 확대를 뒷받침하고 있습니다.
현대 차량 긴급출동 서비스 플랫폼은 기술 주도형이며 다기능적입니다. 견인 서비스, 배터리 지원, 타이어 교체, 연료 배달, 차량 잠금 해제, 경미한 기계적 수리 등의 서비스는 현재 GPS 기반 배차 도구, 텔레매틱스 연결, 예측 진단, 모바일 애플리케이션을 통해 지원되고 있습니다. 각 서비스 제공업체는 대응 시간 단축, 디지털 청구 처리 효율화, 실시간 차량 추적 기능 도입을 통해 업무 효율과 고객 만족도 향상을 도모하고 있습니다. 보험사, 자동차 제조사, 텔레매틱스 기업, 독립 서비스 제공업체, 디지털 모빌리티 플랫폼 간의 협력이 활발해지고 있습니다. 구독형 보상 모델, 보험 추가 옵션, 이용량에 따른 서비스, 앱을 활용한 온디맨드 솔루션 등이 차량 긴급출동 서비스 시장의 수익 모델과 서비스 이용 편의성을 재정의하고 있습니다.
견인 서비스 부문은 2025년에 33%의 점유율을 차지했으며, 2035년까지 연평균 성장률(CAGR) 6%로 성장할 것으로 전망됩니다. 견인 서비스는 여전히 차량 소유자나 차량 관리자로부터 가장 빈번하게 요청받는 로드사이드 어시스턴스 서비스로 자리 잡고 있습니다. 수요는 승용차 및 상용차 전반에 걸쳐 있으며, 도시 지역이나 고속도로망에서 고장 시 견인, 사고 대응, 장거리 운송 수요를 충족시키고 있습니다. 견인 서비스의 필수적인 특성이 업계 내에서의 지배적인 지위를 공고히 하고 있습니다.
승용차 부문은 2025년에 65.9%의 점유율을 차지했으며, 2026년부터 2035년까지 연평균 성장률(CAGR) 4.2%로 성장할 것으로 전망됩니다. 개인 소유 자동차 대수의 증가, 도시 지역 인구 증가, 신속하고 신뢰할 수 있는 긴급 지원 서비스에 대한 의존도 상승이 이 부문의 성장을 견인하고 있습니다. 승용차는 광범위한 로드사이드 어시스턴스 서비스에 대한 막대한 수요를 창출하고 있습니다. 디지털 플랫폼과 커넥티드카 시스템의 도입으로 신속한 출동, 원활한 의사소통, 개별 운전자의 사용자 경험 향상이 가능해졌습니다.
북미 차량 긴급출동 서비스 시장은 2025년에 33.5%의 점유율을 차지했으며, 2035년까지 연평균 성장률(CAGR) 5.7%로 성장할 것으로 전망됩니다. 높은 자동차 보유율, 보험 보급률, 그리고 커넥티드카와 전기자동차의 급속한 확산이 이 지역의 성장을 이끄는 주요 요인으로 작용하고 있습니다. 유서 깊은 자동차 클럽, OEM이 지원하는 프로그램, 그리고 디지털 온디맨드 지원 플랫폼의 존재로 인해 광범위한 서비스 범위가 확보되고 있습니다. 또한, 물류 사업자와 상용차 차량단은 가동 중단 시간을 줄이고 업무 효율을 유지하기 위해 통합형 로드사이드 어시스턴스 솔루션에 대한 의존도를 높이고 있으며, 이는 해당 지역의 시장 성과를 더욱 강화하고 있습니다.
자주 묻는 질문
목차
제1장 조사 방법
제2장 주요 요약
제3장 업계 인사이트
제4장 경쟁 구도
제5장 시장 추정·예측 : 서비스별, 2022-2035년
제6장 시장 추정·예측 : 차량별, 2022-2035년
제7장 시장 추정·예측 : 서비스 채널별, 2022-2035년
제8장 시장 추정·예측 : 최종 용도별, 2022-2035년
제9장 시장 추정·예측 : 지역별, 2022-2035년
제10장 기업 개요
KSM 26.10.12The Global Vehicle Roadside Assistance Market was valued at USD 40.9 billion in 2025 and is estimated to grow at a CAGR of 5.4% to reach USD 68.7 billion by 2035.
| Market Scope | |
|---|---|
| Start Year | 2025 |
| Forecast Year | 2026-2035 |
| Start Value | $40.9 Billion |
| Forecast Value | $68.7 Billion |
| CAGR | 5.4% |
The vehicle roadside assistance (VRA) industry is undergoing significant evolution as global vehicle ownership rises, traffic congestion intensifies, and modern vehicles become more technologically advanced. Roadside assistance is no longer limited to basic breakdown towing; it now operates as a comprehensive mobility support network designed to ensure driver safety, minimize vehicle downtime, and maintain service continuity. Growing expectations for reliability and convenience are positioning roadside assistance as an essential component of insurance packages, OEM warranty programs, fleet management solutions, and subscription-based mobility services. Increasing integration of connected vehicle technologies and digital platforms is reshaping how assistance is delivered. As vehicle systems become more complex, professional roadside support services are becoming indispensable to both individual drivers and commercial fleet operators, supporting long-term market expansion across developed and emerging economies.
Modern vehicle roadside assistance platforms are technology-driven and multi-functional. Services such as towing, battery support, tire replacement, fuel delivery, lockout assistance, and minor mechanical repairs are now supported by GPS-enabled dispatch tools, telematics connectivity, predictive diagnostics, and mobile applications. Providers are improving response times, streamlining digital claims processing, and enabling real-time vehicle tracking to enhance operational efficiency and customer satisfaction. Collaboration among insurers, automotive manufacturers, telematics firms, independent service providers, and digital mobility platforms is intensifying. Subscription-based coverage models, insurance add-ons, usage-based services, and app-enabled on-demand solutions are redefining revenue models and service accessibility within the vehicle roadside assistance market.
The towing services segment accounted for 33% share in 2025 and is projected to grow at a CAGR of 6% through 2035. Towing remains the most frequently requested roadside service among vehicle owners and fleet managers. Demand spans across personal and commercial vehicles, addressing breakdown recovery, accident response, and long-distance transport needs across urban and highway networks. The essential nature of towing services continues to anchor its dominant position within the industry.
The passenger vehicle segment held 65.9% share in 2025 and is anticipated to grow at a CAGR of 4.2% between 2026 and 2035. High levels of private vehicle ownership, expanding urban populations, and increased dependence on fast and reliable emergency assistance services are driving this segment's growth. Passenger vehicles generate substantial demand for a wide range of roadside support services. The adoption of digital platforms and connected vehicle systems enables quicker dispatch, improved communication, and enhanced user experience for individual motorists.
North America Vehicle Roadside Assistance Market accounted for 33.5% share in 2025 and is expected to grow at a CAGR of 5.7% through 2035. Strong vehicle ownership rates, widespread insurance penetration, and rapid adoption of connected and electric vehicles are key contributors to regional growth. The presence of established automotive clubs, OEM-supported programs, and digital on-demand assistance platforms ensures extensive service coverage. Additionally, logistics providers and commercial fleets increasingly rely on integrated roadside assistance solutions to reduce downtime and maintain operational efficiency, further strengthening regional market performance.
Major companies operating in the Global Vehicle Roadside Assistance Market include American Automobile Association, Allianz, Allstate, GEICO, Progressive, ADAC, Automobile Association, Japan Automobile Federation (JAF), Better World Club, and RACE. Companies in the Vehicle Roadside Assistance Market are reinforcing their competitive position through digital transformation and strategic partnerships. Leading providers are investing in telematics integration, AI-powered dispatch systems, and mobile application platforms to enhance response speed and service transparency. Collaboration with insurance companies, automotive OEMs, and fleet operators is expanding bundled service offerings and subscription-based coverage models. Firms are also focusing on data analytics to predict service demand and optimize resource allocation. Expansion into electric vehicle support services and specialized fleet solutions is creating new revenue streams.
Table of Contents
Chapter 1 Methodology
- 1.1 Research approach
- 1.2 Quality commitments
- 1.2.1 GMI AI policy & data integrity commitment
- 1.3 Research trail & confidence scoring
- 1.3.1 Research trail components
- 1.3.2 Scoring components
- 1.4 Data collection
- 1.4.1 Partial list of primary sources
- 1.5 Data mining sources
- 1.5.1 Paid sources
- 1.6 Base estimates and calculations
- 1.6.1 Base year calculation
- 1.7 Forecast model
- 1.8 Research transparency addendum
Chapter 2 Executive Summary
- 2.1 Industry 360° synopsis, 2022 - 2035
- 2.2 Key market trends
- 2.2.1 Regional
- 2.2.2 Vehicle
- 2.2.3 Service
- 2.2.4 Service Channel
- 2.2.5 End Use
- 2.3 TAM Analysis, 2026-2035
- 2.4 CXO perspectives: Strategic imperatives
Chapter 3 Industry Insights
- 3.1 Industry ecosystem analysis
- 3.1.1 Supplier landscape
- 3.1.2 Profit margin analysis
- 3.1.3 Cost structure
- 3.1.4 Value addition at each stage
- 3.1.5 Factor affecting the value chain
- 3.1.6 Disruptions
- 3.2 Industry impact forces
- 3.2.1 Growth drivers
- 3.2.1.1 Rise in global vehicle ownership
- 3.2.1.2 Increase in insurance-bundled roadside assistance
- 3.2.1.3 Surge in connected cars and OEM programs
- 3.2.1.4 Growth in urbanization and road safety awareness
- 3.2.2 Industry pitfalls and challenges
- 3.2.2.1 Low penetration in emerging markets
- 3.2.2.2 Overlap in coverage reducing incremental revenue
- 3.2.3 Market opportunities
- 3.2.3.1 Rise in electric vehicle (EV) specific services
- 3.2.3.2 Growth in commercial fleets and shared mobility
- 3.2.3.3 Expansion of digital and aggregator platforms
- 3.2.3.4 Increase in vehicle ownership in emerging markets
- 3.2.1 Growth drivers
- 3.3 Growth potential analysis
- 3.4 Regulatory landscape
- 3.4.1 North America
- 3.4.1.1 Federal Motor Carrier Safety Administration (FMCSA) Roadside Assistance & Emergency Service Guidelines
- 3.4.1.2 National Highway Traffic Safety Administration (NHTSA) Vehicle Safety Recall & Assistance Programs.
- 3.4.2 Europe
- 3.4.2.1 EU Roadside Assistance Directive (2006/126/EC)
- 3.4.2.2 Germany: StraBenverkehrs-Zulassungs-Ordnung (StVZO) Emergency Assistance Compliance
- 3.4.2.3 UK: Roadside Recovery & Vehicle Assistance Regulations
- 3.4.2.4 France: Code de la Route - Vehicle Breakdown Assistance
- 3.4.3 Asia Pacific
- 3.4.3.1 China: Road Traffic Safety Law - Roadside Assistance Guidelines
- 3.4.3.2 Japan: Road Transport Vehicle Act - Roadside Service Regulations
- 3.4.3.3 South Korea: Motor Vehicle Management Act - Emergency Assistance Provisions
- 3.4.3.4 Singapore: Road Traffic Act - Vehicle Breakdown & Roadside Support
- 3.4.4 Latin America
- 3.4.4.1 Brazil: ANTT Roadside Assistance Regulations
- 3.4.4.2 Mexico: Federal Road Safety & Vehicle Assistance Norms
- 3.4.4.3 Chile: Road Transport Safety & Assistance Guidelines
- 3.4.5 MEA
- 3.4.5.1 UAE: Federal Transport Authority Roadside Assistance & Emergency Services Policy
- 3.4.5.2 Saudi Arabia: Vision 2030 - Vehicle Roadside Support Framework
- 3.4.5.3 South Africa: National Road Traffic Act - Roadside Assistance Regulations
- 3.4.1 North America
- 3.5 Porter's analysis
- 3.6 PESTEL analysis
- 3.7 Technology and Innovation landscape
- 3.7.1 Current technological trends
- 3.7.2 Emerging technologies
- 3.8 Patent analysis
- 3.9 Pricing analysis & cost structure
- 3.9.1 Average service pricing by type
- 3.9.2 Subscription vs. pay-per-use models
- 3.9.3 Cost structure breakdown: labor, fuel, insurance
- 3.9.4 Regional price variations
- 3.9.5 Cost inflation trends & impact
- 3.10 Sustainability and environmental impact analysis
- 3.10.1 Sustainable practices
- 3.10.2 Waste reduction strategies
- 3.10.3 Energy efficiency in production
- 3.10.4 Eco-friendly initiatives
- 3.10.5 Carbon footprint considerations
- 3.11 Future outlook & opportunities
- 3.12 Sustainability and environmental impact analysis
- 3.12.1 Sustainable practices
- 3.12.2 Waste reduction strategies
- 3.12.3 Energy efficiency in production
- 3.12.4 Eco-friendly initiatives
- 3.12.5 Carbon footprint considerations
- 3.13 Future outlook & opportunities
- 3.14 Service level agreement (SLA) & performance metrics
- 3.14.1 Industry-standard SLA benchmarks
- 3.14.2 Average response time by service type
- 3.14.3 First-call resolution rates
- 3.14.4 Customer Satisfaction Score (CSAT) metrics
- 3.14.5 Net Promoter Score (NPS) benchmarking
- 3.15 Unit Economics & Profitability Benchmarking
- 3.15.1 Average revenue per service call
- 3.15.2 Cost per service event
- 3.15.3 Contribution margin by service type
- 3.15.4 Customer acquisition cost (CAC)
- 3.15.5 Customer lifetime value (LTV)
Chapter 4 Competitive Landscape, 2025
- 4.1 Introduction
- 4.2 Company market share analysis
- 4.2.1 North America
- 4.2.2 Europe
- 4.2.3 Asia Pacific
- 4.2.4 Latin America
- 4.2.5 MEA
- 4.3 Competitive analysis of major market players
- 4.4 Competitive positioning matrix
- 4.5 Key developments
- 4.5.1 Mergers & acquisitions
- 4.5.2 Partnerships & collaborations
- 4.5.3 New Product Launches
- 4.5.4 Expansion Plans and funding
Chapter 5 Market Estimates & Forecast, By Service, 2022 - 2035 ($Bn)
- 5.1 Key trends
- 5.2 Towing Services
- 5.3 Tire Replacement Services
- 5.4 Battery Assistance Services
- 5.5 Fuel Delivery Services
- 5.6 Lockout & Replacement Key Services
- 5.7 Winching & Extraction Services
- 5.8 Others
Chapter 6 Market Estimates & Forecast, By Vehicle, 2022 - 2035 ($Bn)
- 6.1 Key trends
- 6.2 Passenger Cars
- 6.2.1 Sedans
- 6.2.2 SUVs & Crossovers
- 6.2.3 Hatchbacks
- 6.3 Commercial Vehicles
- 6.3.1 Light Commercial Vehicles (LCVs)
- 6.3.2 Medium Commercial Vehicles (MCVs)
- 6.3.3 Heavy Commercial Vehicles (HCVs)
Chapter 7 Market Estimates & Forecast, By Service Channel, 2022 - 2035 ($Bn)
- 7.1 Key trends
- 7.2 OEM Networks
- 7.3 Insurance Company Networks
- 7.4 Independent Service Providers
- 7.5 Third-Party Aggregators & Digital Platforms
Chapter 8 Market Estimates & Forecast, By End Use, 2022 - 2035 ($Bn)
- 8.1 Key trends
- 8.2 Individual/Retail Customers
- 8.3 Commercial Fleet Operators
- 8.4 Automotive Dealerships
- 8.5 Rental & Leasing Companies
- 8.6 Others
Chapter 9 Market Estimates & Forecast, By Region, 2022 - 2035 ($Bn)
- 9.1 Key trends
- 9.2 North America
- 9.2.1 US
- 9.2.2 Canada
- 9.3 Europe
- 9.3.1 Germany
- 9.3.2 UK
- 9.3.3 France
- 9.3.4 Italy
- 9.3.5 Spain
- 9.3.6 Russia
- 9.3.7 Belgium
- 9.3.8 Netherlands
- 9.3.9 Sweden
- 9.4 Asia Pacific
- 9.4.1 China
- 9.4.2 India
- 9.4.3 Japan
- 9.4.4 Australia
- 9.4.5 South Korea
- 9.4.6 Philippines
- 9.4.7 Indonesia
- 9.4.8 Singapore
- 9.5 Latin America
- 9.5.1 Brazil
- 9.5.2 Mexico
- 9.5.3 Argentina
- 9.6 MEA
- 9.6.1 South Africa
- 9.6.2 Saudi Arabia
- 9.6.3 UAE
Chapter 10 Company Profiles
- 10.1 Global Players
- 10.1.1 Automobile Association (AA)
- 10.1.2 Agero
- 10.1.3 Allianz Global Assistance
- 10.1.4 Allstate Insurance
- 10.1.5 American Automobile Association (AAA)
- 10.1.6 AXA Assistance USA
- 10.1.7 Europ Assistance
- 10.1.8 GEICO
- 10.1.9 Liberty Mutual Insurance
- 10.1.10 Nationwide
- 10.1.11 Progressive Insurance
- 10.1.12 RAC Limited
- 10.1.13 Travelers Insurance
- 10.2 Regional Players
- 10.2.1 ADAC
- 10.2.2 Better World Club
- 10.2.3 Japan Automobile Federation (JAF)
- 10.2.4 RACE
- 10.3 Emerging Players
- 10.3.1 ARC
- 10.3.2 Five Star Roadside
- 10.3.3 HONK Technologies
