세계의 LoT(Location of Things) 시장

Global Location of Things Market to Reach US$628.3 Billion by 2030

The global market for Location of Things estimated at US$102.3 Billion in the year 2024, is expected to reach US$628.3 Billion by 2030, growing at a CAGR of 35.3% over the analysis period 2024-2030. Mapping & Navigation Application, one of the segments analyzed in the report, is expected to record a 34.2% CAGR and reach US$244.2 Billion by the end of the analysis period. Growth in the Location-based Customer Engagement & Advertising Platform Application segment is estimated at 34.6% CAGR over the analysis period.

The U.S. Market is Estimated at US$30.9 Billion While China is Forecast to Grow at 33.9% CAGR

The Location of Things market in the U.S. is estimated at US$30.9 Billion in the year 2024. China, the world's second largest economy, is forecast to reach a projected market size of US$92.0 Billion by the year 2030 trailing a CAGR of 33.9% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 31.2% and 29.9% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 24.6% CAGR.

Global Location of Things Market - Key Trends & Drivers Summarized

How Is the Location of Things Enhancing Connectivity Across Industries?

The Location of Things (LoT) refers to the integration of location-based data into Internet of Things (IoT) applications, enhancing the ability of devices to communicate with each other in context to their position. This technology enables businesses and consumers to locate physical objects, track movement, and gather contextual data which is pivotal in various sectors such as logistics, retail, and smart cities. For example, in logistics, LoT facilitates real-time tracking of goods throughout the supply chain, enhancing operational efficiency and reducing costs. In smart cities, LoT technologies help manage everything from traffic congestion to public safety, significantly improving urban living conditions.

What Are the Technological Drivers for LoT Adoption?

The rapid advancements in GPS and RFID technology are critical drivers behind the adoption of LoT. These technologies provide the backbone for accurate and reliable location data, which is essential for the effective implementation of LoT applications. Additionally, the widespread adoption of smartphones and wearable technology, equipped with various sensors and high connectivity, has dramatically expanded the potential for LoT applications in everyday consumer products and services. As wireless technology continues to advance, particularly with the rollout of 5G networks, the accuracy and speed of data transmission in LoT systems are expected to improve, thereby enhancing their effectiveness and expanding their use cases.

Why Is Interoperability Key in the Location of Things?

Interoperability is a major focus in the LoT space as it ensures that devices from different manufacturers or systems can communicate and work together seamlessly. Effective LoT applications require the integration of multiple technologies and platforms, from mobile devices and sensors to cloud computing services. Standardizing communication protocols and data formats across these platforms is crucial for the scalable deployment of LoT solutions. This interoperability not only promotes innovation by allowing developers to create versatile, cross-platform applications but also enhances the user experience by providing more cohesive and comprehensive services.

What Drives the Growth of the Location of Things Market?

The growth in the Location of Things market is driven by several factors, primarily the increasing commercial need to gain deeper insights into asset utilization, operational efficiency, and consumer behavior. As businesses continue to recognize the value of geo-spatial data in enhancing decision-making, the demand for LoT technologies grows. The proliferation of connected devices, coupled with improvements in data processing and cloud computing, also fuels this expansion. Additionally, government initiatives aimed at enhancing public safety and urban planning increasingly rely on LoT solutions to provide accurate and actionable information. As technology advances, the potential applications of LoT in industrial, retail, and personal contexts are rapidly expanding, making it a critical component of future technological landscapes.

SCOPE OF STUDY:

The report analyzes the Location of Things market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:

Application (Mapping & Navigation, Location-Based Customer Engagement & Advertising Platform, Location-Based Social Media Monitoring, IoT Asset Management, Location Intelligence)

Geographic Regions/Countries:

World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; and Rest of Europe); Asia-Pacific; Rest of World.

Select Competitors (Total 42 Featured) -

• Aerial Data Service, Inc.
• Bumble
• Deeyook
• Enav S.P.A.
• Genius WIFI Holdings International Pty Limited
• Hellotracks
• Koninklijke Volker Wessels Stevin nv (VolkerWessels)
• NV5 Holdings, Inc.
• Passive Eye Ltd.
• Phoenix LiDAR Systems

TABLE OF CONTENTS

I. METHODOLOGY

II. EXECUTIVE SUMMARY

• 1. MARKET OVERVIEW
  • Influencer Market Insights
  • World Market Trajectories
  • Location of Things - Global Key Competitors Percentage Market Share in 2025 (E)
  • Global Economic Update
  • Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2025 (E)
• 2. FOCUS ON SELECT PLAYERS
• 3. MARKET TRENDS & DRIVERS
  • Expansion of IoT Networks Spurs Growth in Location of Things Solutions
  • Advances in GPS and Other Location Technologies Propel Accuracy Improvements
  • Consumer Demand for Personalization Drives Adoption in Consumer Electronics
  • Industrial IoT Integration Expands Market Opportunities in Manufacturing
  • Smart Transportation Initiatives Accelerate Demand for Location-based Applications
  • Healthcare Sector Innovations Strengthen Business Case for Patient Monitoring
  • Urban Planning and Development Throw the Spotlight On Geospatial Analytics
  • Cross-Platform Integration Enhances System Interoperability
  • Wearable Technology Adoption Expands Addressable Markets
  • Real-time Asset Tracking Propels Demand in Logistics and Supply Chain
• 4. GLOBAL MARKET PERSPECTIVE
  • TABLE 1: World Recent Past, Current & Future Analysis for Location of Things by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
  • TABLE 2: World 6-Year Perspective for Location of Things by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets for Years 2025 & 2030
  • TABLE 3: World Recent Past, Current & Future Analysis for Mapping & Navigation by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
  • TABLE 4: World 6-Year Perspective for Mapping & Navigation by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
  • TABLE 5: World Recent Past, Current & Future Analysis for Location-based Customer Engagement & Advertising Platform by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
  • TABLE 6: World 6-Year Perspective for Location-based Customer Engagement & Advertising Platform by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
  • TABLE 7: World Recent Past, Current & Future Analysis for Location-based Social Media Monitoring by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
  • TABLE 8: World 6-Year Perspective for Location-based Social Media Monitoring by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
  • TABLE 9: World Recent Past, Current & Future Analysis for IoT Asset Management by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
  • TABLE 10: World 6-Year Perspective for IoT Asset Management by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
  • TABLE 11: World Recent Past, Current & Future Analysis for Location Intelligence by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
  • TABLE 12: World 6-Year Perspective for Location Intelligence by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
  • TABLE 13: World Location of Things Market Analysis of Annual Sales in US$ Million for Years 2015 through 2030

III. MARKET ANALYSIS

• UNITED STATES
  • Location of Things Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United States for 2025 (E)
  • TABLE 14: USA Recent Past, Current & Future Analysis for Location of Things by Application - Mapping & Navigation, Location-based Customer Engagement & Advertising Platform, Location-based Social Media Monitoring, IoT Asset Management and Location Intelligence - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
  • TABLE 15: USA 6-Year Perspective for Location of Things by Application - Percentage Breakdown of Value Sales for Mapping & Navigation, Location-based Customer Engagement & Advertising Platform, Location-based Social Media Monitoring, IoT Asset Management and Location Intelligence for the Years 2025 & 2030
• CANADA
  • TABLE 16: Canada Recent Past, Current & Future Analysis for Location of Things by Application - Mapping & Navigation, Location-based Customer Engagement & Advertising Platform, Location-based Social Media Monitoring, IoT Asset Management and Location Intelligence - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
  • TABLE 17: Canada 6-Year Perspective for Location of Things by Application - Percentage Breakdown of Value Sales for Mapping & Navigation, Location-based Customer Engagement & Advertising Platform, Location-based Social Media Monitoring, IoT Asset Management and Location Intelligence for the Years 2025 & 2030
• JAPAN
  • Location of Things Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Japan for 2025 (E)
  • TABLE 18: Japan Recent Past, Current & Future Analysis for Location of Things by Application - Mapping & Navigation, Location-based Customer Engagement & Advertising Platform, Location-based Social Media Monitoring, IoT Asset Management and Location Intelligence - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
  • TABLE 19: Japan 6-Year Perspective for Location of Things by Application - Percentage Breakdown of Value Sales for Mapping & Navigation, Location-based Customer Engagement & Advertising Platform, Location-based Social Media Monitoring, IoT Asset Management and Location Intelligence for the Years 2025 & 2030
• CHINA
  • Location of Things Market Presence - Strong/Active/Niche/Trivial - Key Competitors in China for 2025 (E)
  • TABLE 20: China Recent Past, Current & Future Analysis for Location of Things by Application - Mapping & Navigation, Location-based Customer Engagement & Advertising Platform, Location-based Social Media Monitoring, IoT Asset Management and Location Intelligence - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
  • TABLE 21: China 6-Year Perspective for Location of Things by Application - Percentage Breakdown of Value Sales for Mapping & Navigation, Location-based Customer Engagement & Advertising Platform, Location-based Social Media Monitoring, IoT Asset Management and Location Intelligence for the Years 2025 & 2030
• EUROPE
  • Location of Things Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Europe for 2025 (E)
  • TABLE 22: Europe Recent Past, Current & Future Analysis for Location of Things by Geographic Region - France, Germany, Italy, UK and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
  • TABLE 23: Europe 6-Year Perspective for Location of Things by Geographic Region - Percentage Breakdown of Value Sales for France, Germany, Italy, UK and Rest of Europe Markets for Years 2025 & 2030
  • TABLE 24: Europe Recent Past, Current & Future Analysis for Location of Things by Application - Mapping & Navigation, Location-based Customer Engagement & Advertising Platform, Location-based Social Media Monitoring, IoT Asset Management and Location Intelligence - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
  • TABLE 25: Europe 6-Year Perspective for Location of Things by Application - Percentage Breakdown of Value Sales for Mapping & Navigation, Location-based Customer Engagement & Advertising Platform, Location-based Social Media Monitoring, IoT Asset Management and Location Intelligence for the Years 2025 & 2030
• FRANCE
  • Location of Things Market Presence - Strong/Active/Niche/Trivial - Key Competitors in France for 2025 (E)
  • TABLE 26: France Recent Past, Current & Future Analysis for Location of Things by Application - Mapping & Navigation, Location-based Customer Engagement & Advertising Platform, Location-based Social Media Monitoring, IoT Asset Management and Location Intelligence - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
  • TABLE 27: France 6-Year Perspective for Location of Things by Application - Percentage Breakdown of Value Sales for Mapping & Navigation, Location-based Customer Engagement & Advertising Platform, Location-based Social Media Monitoring, IoT Asset Management and Location Intelligence for the Years 2025 & 2030
• GERMANY
  • Location of Things Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Germany for 2025 (E)
  • TABLE 28: Germany Recent Past, Current & Future Analysis for Location of Things by Application - Mapping & Navigation, Location-based Customer Engagement & Advertising Platform, Location-based Social Media Monitoring, IoT Asset Management and Location Intelligence - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
  • TABLE 29: Germany 6-Year Perspective for Location of Things by Application - Percentage Breakdown of Value Sales for Mapping & Navigation, Location-based Customer Engagement & Advertising Platform, Location-based Social Media Monitoring, IoT Asset Management and Location Intelligence for the Years 2025 & 2030
• ITALY
  • TABLE 30: Italy Recent Past, Current & Future Analysis for Location of Things by Application - Mapping & Navigation, Location-based Customer Engagement & Advertising Platform, Location-based Social Media Monitoring, IoT Asset Management and Location Intelligence - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
  • TABLE 31: Italy 6-Year Perspective for Location of Things by Application - Percentage Breakdown of Value Sales for Mapping & Navigation, Location-based Customer Engagement & Advertising Platform, Location-based Social Media Monitoring, IoT Asset Management and Location Intelligence for the Years 2025 & 2030
• UNITED KINGDOM
  • Location of Things Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United Kingdom for 2025 (E)
  • TABLE 32: UK Recent Past, Current & Future Analysis for Location of Things by Application - Mapping & Navigation, Location-based Customer Engagement & Advertising Platform, Location-based Social Media Monitoring, IoT Asset Management and Location Intelligence - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
  • TABLE 33: UK 6-Year Perspective for Location of Things by Application - Percentage Breakdown of Value Sales for Mapping & Navigation, Location-based Customer Engagement & Advertising Platform, Location-based Social Media Monitoring, IoT Asset Management and Location Intelligence for the Years 2025 & 2030
• REST OF EUROPE
  • TABLE 34: Rest of Europe Recent Past, Current & Future Analysis for Location of Things by Application - Mapping & Navigation, Location-based Customer Engagement & Advertising Platform, Location-based Social Media Monitoring, IoT Asset Management and Location Intelligence - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
  • TABLE 35: Rest of Europe 6-Year Perspective for Location of Things by Application - Percentage Breakdown of Value Sales for Mapping & Navigation, Location-based Customer Engagement & Advertising Platform, Location-based Social Media Monitoring, IoT Asset Management and Location Intelligence for the Years 2025 & 2030
• ASIA-PACIFIC
  • Location of Things Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Asia-Pacific for 2025 (E)
  • TABLE 36: Asia-Pacific Recent Past, Current & Future Analysis for Location of Things by Application - Mapping & Navigation, Location-based Customer Engagement & Advertising Platform, Location-based Social Media Monitoring, IoT Asset Management and Location Intelligence - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
  • TABLE 37: Asia-Pacific 6-Year Perspective for Location of Things by Application - Percentage Breakdown of Value Sales for Mapping & Navigation, Location-based Customer Engagement & Advertising Platform, Location-based Social Media Monitoring, IoT Asset Management and Location Intelligence for the Years 2025 & 2030
• REST OF WORLD
  • TABLE 38: Rest of World Recent Past, Current & Future Analysis for Location of Things by Application - Mapping & Navigation, Location-based Customer Engagement & Advertising Platform, Location-based Social Media Monitoring, IoT Asset Management and Location Intelligence - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
  • TABLE 39: Rest of World 6-Year Perspective for Location of Things by Application - Percentage Breakdown of Value Sales for Mapping & Navigation, Location-based Customer Engagement & Advertising Platform, Location-based Social Media Monitoring, IoT Asset Management and Location Intelligence for the Years 2025 & 2030

IV. COMPETITION