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세계의 동영상 광고 시스템 시장

Video Advertising Systems

발행일: | 리서치사: Market Glass, Inc. (Formerly Global Industry Analysts, Inc.) | 페이지 정보: 영문 158 Pages | 배송안내 : 1-2일 (영업일 기준)

    
    
    



※ 본 상품은 영문 자료로 한글과 영문 목차에 불일치하는 내용이 있을 경우 영문을 우선합니다. 정확한 검토를 위해 영문 목차를 참고해주시기 바랍니다.

동영상 광고 시스템 세계 시장은 2030년까지 392억 달러에 달할 것으로 예상됩니다

2023년에 278억 달러로 추정되는 동영상 광고 시스템 세계 시장은 2023년부터 2030년까지 연평균 5.0% 성장하여 2030년에는 392억 달러에 달할 것으로 예상됩니다. 본 보고서에서 분석한 부문 중 하나인 데스크톱 최종사용자 부문은 CAGR 2.2%를 기록하며 분석 기간 종료 시점에 186억 달러에 달할 것으로 예상됩니다. 모바일 최종사용자 부문은 분석 기간 동안 CAGR 8.2%의 성장률을 나타낼 것으로 추정됩니다.

미국 시장은 75억 달러로 추정, 중국은 CAGR 7.9%로 성장 전망

미국의 동영상 광고 시스템 시장은 2023년 75억 달러로 추정됩니다. 세계 2위의 경제 대국인 중국은 2030년까지 83억 달러 규모에 도달할 것으로 예상되며, 2023-2030년간 7.9%의 연평균 복합 성장률(CAGR)을 나타낼 것으로 예상됩니다. 다른 주목할 만한 지역 시장으로는 일본과 캐나다가 있으며, 분석 기간 동안 각각 2.9%와 3.9%의 연평균 복합 성장률(CAGR)을 나타낼 것으로 예상됩니다. 유럽에서는 독일이 연평균 3.2%의 성장률을 보일 것으로 예상됩니다.

세계 동영상 광고 시스템 시장 - 주요 동향 및 시장 성장 촉진요인 살펴보기

현대 마케팅 전략에 동영상 광고 시스템이 필수적인 이유는 무엇일까?

동영상 광고 시스템은 디지털 환경에서 소비자를 효과적으로 끌어들이고자 하는 브랜드에게 매우 중요한 요소로 자리 잡았습니다. 그렇다면 이러한 시스템이 현대 마케팅 전략에 필수적인 이유는 무엇일까요? 동영상 광고 시스템은 소셜 미디어, 웹사이트, 스트리밍 서비스 등 다양한 채널에서 동영상 광고를 제작, 관리, 배포하기 위한 기술과 플랫폼을 말합니다. 이러한 시스템을 통해 브랜드는 시각적 스토리텔링의 힘을 활용하여 관심을 끌고, 메시지를 전달하고, 소비자의 행동을 유도할 수 있습니다. 몰입감 있고 매력적인 컨텐츠를 제공할 수 있는 동영상 광고는 브랜드 인지도를 높이고 시청자와 더 깊은 관계를 형성하고자 하는 마케터들에게 선호되는 형식이 되었습니다.

소비자들이 동영상 플랫폼을 통해 컨텐츠를 소비함에 따라 동영상 광고 시스템에 대한 수요가 급증하고 있습니다. 조사에 따르면, 동영상 컨텐츠는 정적 광고에 비해 참여율이 높아 타겟 고객에게 도달할 수 있는 효과적인 매체로 자리매김하고 있습니다. 또한, 모바일 기기와 소셜 미디어 플랫폼의 확산은 소비자가 시간을 보내는 곳에서 브랜드가 소비자에게 다가갈 수 있는 새로운 기회를 창출하고 있습니다. 동영상 광고 시스템은 마케팅 담당자가 매력적인 동영상 광고를 제작하고, 다양한 플랫폼에 최적화하고, 실시간으로 성과를 추적하는 데 필요한 도구를 제공합니다. 경쟁이 치열한 시장에서 브랜드는 동영상 광고 시스템에 투자함으로써 성공적인 마케팅 캠페인을 진행할 수 있습니다.

기술의 발전은 동영상 광고 시스템의 기능을 어떻게 향상시키고 있는가?

동영상 광고 시스템 시장은 솔루션의 효과와 사용성을 향상시키는 큰 기술적 진보를 목격했습니다. 그렇다면 이러한 발전의 원동력이 되고 있는 주요 혁신은 무엇일까? 가장 영향력 있는 발전 중 하나는 인공지능(AI)과 머신러닝(ML)을 동영상 광고 시스템에 통합한 것입니다. 이러한 기술을 통해 마케터들은 방대한 양의 데이터를 분석하여 광고의 타겟팅, 게재 및 성과를 최적화할 수 있으며, AI를 사용하여 시청자의 행동을 예측함으로써 브랜드는 동영상 컨텐츠와 광고 배치를 조정하여 참여도를 극대화할 수 있습니다. 조정할 수 있습니다. 이러한 데이터 기반 접근 방식을 통해 광고주는 적시에 적절한 메시지를 적절한 시청자에게 전달할 가능성이 있습니다.

또 다른 중요한 혁신은 동영상 마케팅에서 프로그래매틱 광고의 등장입니다. 프로그래매틱 광고는 알고리즘과 데이터 분석을 통해 광고 인벤토리의 구매와 판매를 자동화하고, 타겟팅된 시청자에게 동영상 광고를 전달하는 과정을 간소화합니다. 프로그래매틱 기능을 갖춘 동영상 광고 시스템을 통해 브랜드는 가장 효과적인 게재 위치를 파악하고 성과 지표에 따라 실시간으로 전략을 조정하여 광고비를 최적화할 수 있습니다. 이러한 효율성은 낭비되는 노출을 줄이고 전체 캠페인의 효과를 높일 수 있기 때문에 프로그래매틱 동영상 광고는 마케터들 사이에서 점점 더 인기 있는 선택이 되고 있습니다.

인터랙티브 동영상 광고와 쇼퍼블 동영상 광고의 중요성이 부각되면서 동영상 광고 시스템도 변화하고 있습니다. 인터랙티브 동영상 광고는 시청자가 컨텐츠에 직접 참여할 수 있는 클릭 가능한 링크, 투표, 퀴즈 등의 기능을 제공합니다. 이러한 수준의 참여는 시청자 유지율과 인터랙션율을 크게 향상시킬 수 있습니다. 또한, 쇼핑 가능한 동영상 광고는 소비자가 동영상 컨텐츠에서 직접 구매할 수 있기 때문에 전자상거래와 동영상 마케팅이 원활하게 통합됩니다. 브랜드가 보다 매력적이고 전환에 초점을 맞춘 경험을 창출하기 위해 인터랙티브하고 쇼핑 가능한 컨텐츠를 지원하는 동영상 광고 시스템에 대한 수요가 증가할 것으로 예상됩니다.

다양한 분야에서 동영상 광고 시스템 도입을 촉진하는 시장 동향은 무엇일까?

브랜드와 소비자 니즈의 진화를 반영하여 다양한 분야에서 동영상 광고 시스템의 채택을 형성하는 몇 가지 주요 시장 트렌드가 있습니다. 가장 두드러진 트렌드 중 하나는 디지털 플랫폼에서 동영상 컨텐츠 소비가 증가하고 있다는 점입니다. 소셜 미디어, 스트리밍 서비스, 웹 사이트에서 동영상을 이용하는 소비자가 증가함에 따라, 브랜드는 관심을 끌고 효과적인 커뮤니케이션을 위해 동영상 광고를 우선순위로 삼고 있습니다. 이러한 추세는 시각적 스토리텔링이 브랜드 인게이지먼트에 필수적인 소매, 엔터테인먼트, 여행 등의 산업에서 특히 두드러지게 나타나고 있습니다. 동영상 광고 시스템을 효과적으로 활용하여 고품질의 매력적인 컨텐츠를 제작하는 조직은 타겟 고객의 공감을 얻기가 더 쉬워집니다.

동영상 광고 시스템 도입을 촉진하는 또 다른 중요한 트렌드는 마케팅 전략에서 데이터 분석과 성과 측정의 중요성이 커지고 있다는 점입니다. 기업들은 동영상 광고 활동을 최적화하기 위해 데이터를 활용하는 것의 가치를 점점 더 많이 인식하고 있습니다. 종합적인 분석 기능을 제공하는 동영상 광고 시스템을 통해 마케팅 담당자는 조회수, 참여율, 전환율 등 주요 성과 지표(KPI)를 추적할 수 있습니다. 이러한 데이터 분석을 통해 브랜드는 동영상 컨텐츠, 타겟팅 전략, 광고 배치에 대한 정보에 입각한 의사결정을 내릴 수 있으며, 궁극적으로 투자수익률(ROI)을 높일 수 있습니다. 이러한 추세는 강력한 보고 및 분석 기능을 제공하는 동영상 광고 솔루션에 대한 수요를 촉진하고 있습니다.

동영상 광고 시스템의 도입은 개인화 및 고객 중심 마케팅에 대한 관심이 높아진 것도 영향을 미치고 있습니다. 소비자들이 자신에게 맞는 경험을 추구함에 따라 브랜드는 동영상 컨텐츠를 활용하여 개인의 취향과 행동에 공감하는 개인화된 광고를 제작하고 있으며, AI 기반 타겟팅 기능을 갖춘 동영상 광고 시스템을 통해 마케팅 담당자는 사용자의 인구 통계, 관심사, 과거 상호작용을 기반으로 맞춤형 동영상 광고를 제공할 수 있으며, 과거 상호작용을 기반으로 맞춤형 동영상 광고를 제공할 수 있습니다. 이러한 추세는 개인적 연결과 브랜드 충성도가 소비자의 의사결정에 중요한 역할을 하는 패션, 기술, 뷰티 등의 분야에서 특히 유용하게 활용될 수 있습니다. 개인화에 초점을 맞추면 브랜드는 동영상 광고 캠페인을 통해 참여도를 높이고 전환을 촉진할 수 있습니다.

세계 동영상 광고 시스템 시장의 성장을 가속하는 요인은 무엇인가?

세계 동영상 광고 시스템 시장의 성장은 동영상 컨텐츠에 대한 수요 증가, 기술 발전, 디지털 마케팅의 중요성 증가 등 여러 가지 요인에 기인합니다. 주요 성장 요인 중 하나는 온라인 동영상 소비의 급속한 증가로, 유튜브, 틱톡, 다양한 소셜 미디어 채널과 같은 플랫폼이 엔터테인먼트와 정보의 주요 원천이 되었고, 브랜드는 소비자에게 효과적으로 다가갈 수 있도록 동영상 광고에 많은 투자를 하고 있습니다. 이러한 추세는 소비재, 여행, 엔터테인먼트 등 영상 컨텐츠가 시청자를 끌어들이고 판매를 촉진하는 데 중요한 역할을 하는 산업에서 특히 두드러지게 나타나고 있습니다.

또 다른 중요한 성장 요인은 동영상 광고 시스템의 기능을 향상시키는 기술의 지속적인 발전으로, AI, 머신러닝, 프로그래매틱 광고의 혁신은 마케터들이 캠페인을 최적화하고 더 나은 성과를 달성할 수 있도록 돕고 있습니다. 기업들이 이러한 발전을 활용하여 동영상 광고 전략을 개선하기 위해 노력함에 따라 정교한 솔루션에 대한 수요는 계속 증가할 것입니다. 또한, 클라우드 기반 동영상 광고 플랫폼의 등장으로 기업들은 이러한 툴을 빠르고 효율적으로 도입할 수 있게 되어 시장의 성장을 더욱 촉진하고 있습니다.

세계 동영상 광고 시스템 시장은 소비자 참여와 브랜드 충성도에 대한 관심이 높아짐에 따라 성장세를 보이고 있습니다. 브랜드들은 고객에게 기억에 남고 영향력 있는 경험을 제공하는 것이 중요하다는 것을 인식하고 있으며, 이를 위해 동영상 광고에 투자하는 것을 우선순위로 삼고 있습니다. 매력적인 인터랙티브하고 개인화된 컨텐츠를 제작할 수 있는 툴을 제공하는 동영상 광고 시스템은 경쟁이 치열한 시장에서 눈에 띄고자 하는 브랜드에게 필수적인 요소로 자리 잡고 있습니다. 이러한 참여에 대한 관심은 혁신적인 스토리텔링과 인터랙티브한 포맷을 지원하는 동영상 광고 솔루션의 채택으로 이어지고 있습니다.

기술의 지속적인 발전, 동영상 컨텐츠에 대한 수요 증가, 디지털 마케팅의 중요성 증가로 인해 세계 동영상 광고 시스템 시장은 지속적인 성장세를 보이고 있습니다. 기술 혁신, 시장 수요, 소비자 취향의 진화는 역동적으로 얽혀 시장의 미래를 형성하고, 기업은 광고 전략을 강화하고, 성과를 최적화하고, 수익을 확대할 수 있는 새로운 기회를 얻게 될 것입니다. 기업이 전반적인 마케팅 활동의 일환으로 효과적인 상황을 계속 우선시하는 가운데, 이러한 솔루션은 경쟁이 치열한 디지털 시장에서 성공하기 위한 필수적인 도구로 자리매김할 것입니다.

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  • BINK Inspireert

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제4장 경쟁

LSH 24.11.01

Global Video Advertising Systems Market to Reach US$39.2 Billion by 2030

The global market for Video Advertising Systems estimated at US$27.8 Billion in the year 2023, is expected to reach US$39.2 Billion by 2030, growing at a CAGR of 5.0% over the analysis period 2023-2030. Desktop End-Use, one of the segments analyzed in the report, is expected to record a 2.2% CAGR and reach US$18.6 Billion by the end of the analysis period. Growth in the Mobile End-Use segment is estimated at 8.2% CAGR over the analysis period.

The U.S. Market is Estimated at US$7.5 Billion While China is Forecast to Grow at 7.9% CAGR

The Video Advertising Systems market in the U.S. is estimated at US$7.5 Billion in the year 2023. China, the world's second largest economy, is forecast to reach a projected market size of US$8.3 Billion by the year 2030 trailing a CAGR of 7.9% over the analysis period 2023-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 2.9% and 3.9% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 3.2% CAGR.

Global Video Advertising Systems Market - Key Trends & Growth Drivers Explored

Why Are Video Advertising Systems Essential for Modern Marketing Strategies?

Video advertising systems have emerged as a crucial component for brands aiming to engage consumers effectively in the digital landscape. But what exactly makes these systems so vital for contemporary marketing strategies? Video advertising systems refer to the technology and platforms used to create, manage, and distribute video advertisements across various channels, including social media, websites, and streaming services. These systems enable brands to leverage the power of visual storytelling to capture attention, convey messages, and drive consumer actions. With the ability to deliver immersive and engaging content, video advertising has become a preferred format for marketers looking to enhance brand awareness and foster deeper connections with their audiences.

The demand for video advertising systems has surged as consumers increasingly consume content through video platforms. Research shows that video content garners higher engagement rates compared to static ads, making it an effective medium for reaching target audiences. Additionally, the proliferation of mobile devices and social media platforms has created new opportunities for brands to reach consumers where they spend their time. Video advertising systems provide the tools necessary for marketers to create compelling video ads, optimize them for various platforms, and track their performance in real time. As brands strive to stand out in a competitive marketplace, investing in video advertising systems has become integral to successful marketing campaigns.

How Are Technological Advancements Elevating the Capabilities of Video Advertising Systems?

The video advertising systems market has witnessed significant technological advancements that have enhanced the effectiveness and usability of these solutions. But what are the key innovations driving these developments? One of the most impactful advancements is the integration of artificial intelligence (AI) and machine learning (ML) into video advertising systems. These technologies allow marketers to analyze vast amounts of data to optimize ad targeting, delivery, and performance. AI can be used to predict viewer behavior, enabling brands to tailor their video content and ad placements to maximize engagement. This data-driven approach ensures that advertisers reach the right audiences with the right messages at the right times.

Another critical innovation is the rise of programmatic advertising in video marketing. Programmatic advertising automates the buying and selling of ad inventory through algorithms and data analysis, streamlining the process of delivering video ads to targeted audiences. Video advertising systems equipped with programmatic capabilities enable brands to optimize their ad spend by identifying the most effective placements and adjusting strategies in real-time based on performance metrics. This efficiency reduces wasted impressions and enhances overall campaign effectiveness, making programmatic video advertising an increasingly popular choice among marketers.

The growing emphasis on interactive and shoppable video ads is also transforming the landscape of video advertising systems. Interactive video ads allow viewers to engage with content directly, enabling features such as clickable links, polls, and quizzes. This level of engagement can significantly increase viewer retention and interaction rates. Additionally, shoppable video ads enable consumers to make purchases directly from the video content, seamlessly integrating e-commerce with video marketing. As brands seek to create more engaging and conversion-focused experiences, the demand for video advertising systems that support interactive and shoppable content is expected to grow.

What Market Trends Are Driving the Adoption of Video Advertising Systems Across Various Sectors?

Several key market trends are shaping the adoption of video advertising systems across various sectors, reflecting the evolving needs of brands and consumers. One of the most prominent trends is the increasing consumption of video content across digital platforms. As more consumers engage with video on social media, streaming services, and websites, brands are prioritizing video advertising to capture attention and communicate effectively. This trend is particularly strong in industries such as retail, entertainment, and travel, where visual storytelling is essential for brand engagement. Organizations that effectively leverage video advertising systems to create high-quality, compelling content are more likely to resonate with their target audiences.

Another key trend driving the adoption of video advertising systems is the growing importance of data analytics and performance measurement in marketing strategies. Organizations are increasingly recognizing the value of using data to optimize their video advertising efforts. Video advertising systems that offer comprehensive analytics capabilities enable marketers to track key performance indicators (KPIs), such as view counts, engagement rates, and conversion metrics. By analyzing this data, brands can make informed decisions about their video content, targeting strategies, and ad placements, ultimately enhancing their return on investment (ROI). This trend is driving demand for video advertising solutions that provide robust reporting and analytics features.

The adoption of video advertising systems is also influenced by the rising emphasis on personalization and customer-centric marketing. As consumers expect tailored experiences, brands are leveraging video content to create personalized ads that resonate with individual preferences and behaviors. Video advertising systems equipped with AI-driven targeting capabilities allow marketers to deliver customized video ads based on user demographics, interests, and past interactions. This trend is particularly relevant in sectors such as fashion, technology, and beauty, where personal connections and brand loyalty play a significant role in consumer decision-making. By focusing on personalization, brands can improve engagement and drive conversions through their video advertising efforts.

What Factors Are Driving the Growth of the Global Video Advertising Systems Market?

The growth in the global video advertising systems market is driven by several factors, including the increasing demand for video content, advancements in technology, and the rising importance of digital marketing. One of the primary growth drivers is the rapid expansion of online video consumption. With platforms like YouTube, TikTok, and various social media channels becoming primary sources of entertainment and information, brands are investing heavily in video advertising to reach consumers effectively. This trend is particularly pronounced in industries such as consumer goods, travel, and entertainment, where visual content plays a crucial role in engaging audiences and driving sales.

Another key growth driver is the ongoing advancement of technology that enhances the capabilities of video advertising systems. Innovations in AI, machine learning, and programmatic advertising are enabling marketers to optimize their campaigns and achieve better results. As organizations seek to leverage these advancements to improve their video advertising strategies, the demand for sophisticated solutions will continue to rise. Additionally, the increasing availability of cloud-based video advertising platforms allows businesses to implement these tools quickly and efficiently, driving further market growth.

The global video advertising systems market is also benefiting from the rising focus on consumer engagement and brand loyalty. As brands recognize the importance of creating memorable and impactful experiences for their customers, they are prioritizing investments in video advertising that fosters connections. Video advertising systems that offer tools for creating engaging, interactive, and personalized content are becoming essential for brands looking to stand out in a competitive marketplace. This focus on engagement is driving the adoption of video advertising solutions that support innovative storytelling and interactive formats.

With ongoing advancements in technology, the increasing demand for video content, and the rising importance of digital marketing, the global video advertising systems market is poised for sustained growth. The dynamic interplay of technological innovation, market demand, and evolving consumer preferences is set to shape the future of the market, offering businesses new opportunities to enhance their advertising strategies, optimize performance, and drive revenue growth. As companies continue to prioritize effective video advertising systems as part of their overall marketing efforts, these solutions will remain essential tools for achieving success in the competitive digital landscape.

Select Competitors (Total 12 Featured) -

  • 411 BPO
  • Acorn
  • Acumen Advertising
  • Adsyndicate Services Private Limted.
  • Alexander
  • Appell
  • ASA DIGITAL
  • Azure End to End Solutions Pvt. Ltd.
  • Babelee S.r.l.
  • BINK Inspireert

TABLE OF CONTENTS

I. METHODOLOGY

II. EXECUTIVE SUMMARY

  • 1. MARKET OVERVIEW
    • Influencer Market Insights
    • World Market Trajectories
    • Video Advertising Systems - Global Key Competitors Percentage Market Share in 2024 (E)
    • Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2024 (E)
  • 2. FOCUS ON SELECT PLAYERS
  • 3. MARKET TRENDS & DRIVERS
    • Rising Demand for Digital Advertising and Video Marketing Drives Growth of Video Advertising Systems Market
    • Increased Adoption of Video Advertising Systems in Social Media and Streaming Platforms Expands Addressable Market
    • Surge in Demand for Video Advertising Systems in E-Commerce and Retail for Product Advertising Fuels Market Growth
    • Growing Focus on Implementing Video Advertising Systems for Enhancing Brand Engagement and Recall Strengthens Business Case
    • Technological Innovations in Video Advertising Systems for CTV (Connected TV) and OTT Advertising Propel Market Growth
    • Surge in Adoption of Video Advertising Systems in Travel and Hospitality for Destination Marketing Expands Market Opportunities
    • Technological Advancements in Video Advertising Systems for Interactive and Shoppable Video Ads Propel Market Growth
    • Rising Adoption of Video Advertising Systems in Healthcare for Health and Wellness Campaigns Sets the Stage for Market Growth
    • Surge in Adoption of Video Advertising Systems for Live and In-Stream Video Advertising Expands Market Opportunities
  • 4. GLOBAL MARKET PERSPECTIVE
    • TABLE 1: World Video Advertising Systems Market Analysis of Annual Sales in US$ Million for Years 2014 through 2030
    • TABLE 2: World Recent Past, Current & Future Analysis for Video Advertising Systems by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
    • TABLE 3: World Historic Review for Video Advertising Systems by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 4: World 16-Year Perspective for Video Advertising Systems by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets for Years 2014, 2024 & 2030
    • TABLE 5: World Recent Past, Current & Future Analysis for Desktop by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
    • TABLE 6: World Historic Review for Desktop by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 7: World 16-Year Perspective for Desktop by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2014, 2024 & 2030
    • TABLE 8: World Recent Past, Current & Future Analysis for Mobile by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
    • TABLE 9: World Historic Review for Mobile by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 10: World 16-Year Perspective for Mobile by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2014, 2024 & 2030

III. MARKET ANALYSIS

  • UNITED STATES
    • Video Advertising Systems Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United States for 2024 (E)
    • TABLE 11: USA Recent Past, Current & Future Analysis for Video Advertising Systems by End-Use - Desktop and Mobile - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 12: USA Historic Review for Video Advertising Systems by End-Use - Desktop and Mobile Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 13: USA 16-Year Perspective for Video Advertising Systems by End-Use - Percentage Breakdown of Value Sales for Desktop and Mobile for the Years 2014, 2024 & 2030
  • CANADA
    • TABLE 14: Canada Recent Past, Current & Future Analysis for Video Advertising Systems by End-Use - Desktop and Mobile - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 15: Canada Historic Review for Video Advertising Systems by End-Use - Desktop and Mobile Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 16: Canada 16-Year Perspective for Video Advertising Systems by End-Use - Percentage Breakdown of Value Sales for Desktop and Mobile for the Years 2014, 2024 & 2030
  • JAPAN
    • Video Advertising Systems Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Japan for 2024 (E)
    • TABLE 17: Japan Recent Past, Current & Future Analysis for Video Advertising Systems by End-Use - Desktop and Mobile - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 18: Japan Historic Review for Video Advertising Systems by End-Use - Desktop and Mobile Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 19: Japan 16-Year Perspective for Video Advertising Systems by End-Use - Percentage Breakdown of Value Sales for Desktop and Mobile for the Years 2014, 2024 & 2030
  • CHINA
    • Video Advertising Systems Market Presence - Strong/Active/Niche/Trivial - Key Competitors in China for 2024 (E)
    • TABLE 20: China Recent Past, Current & Future Analysis for Video Advertising Systems by End-Use - Desktop and Mobile - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 21: China Historic Review for Video Advertising Systems by End-Use - Desktop and Mobile Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 22: China 16-Year Perspective for Video Advertising Systems by End-Use - Percentage Breakdown of Value Sales for Desktop and Mobile for the Years 2014, 2024 & 2030
  • EUROPE
    • Video Advertising Systems Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Europe for 2024 (E)
    • TABLE 23: Europe Recent Past, Current & Future Analysis for Video Advertising Systems by Geographic Region - France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
    • TABLE 24: Europe Historic Review for Video Advertising Systems by Geographic Region - France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 25: Europe 16-Year Perspective for Video Advertising Systems by Geographic Region - Percentage Breakdown of Value Sales for France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets for Years 2014, 2024 & 2030
    • TABLE 26: Europe Recent Past, Current & Future Analysis for Video Advertising Systems by End-Use - Desktop and Mobile - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 27: Europe Historic Review for Video Advertising Systems by End-Use - Desktop and Mobile Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 28: Europe 16-Year Perspective for Video Advertising Systems by End-Use - Percentage Breakdown of Value Sales for Desktop and Mobile for the Years 2014, 2024 & 2030
  • FRANCE
    • Video Advertising Systems Market Presence - Strong/Active/Niche/Trivial - Key Competitors in France for 2024 (E)
    • TABLE 29: France Recent Past, Current & Future Analysis for Video Advertising Systems by End-Use - Desktop and Mobile - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 30: France Historic Review for Video Advertising Systems by End-Use - Desktop and Mobile Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 31: France 16-Year Perspective for Video Advertising Systems by End-Use - Percentage Breakdown of Value Sales for Desktop and Mobile for the Years 2014, 2024 & 2030
  • GERMANY
    • Video Advertising Systems Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Germany for 2024 (E)
    • TABLE 32: Germany Recent Past, Current & Future Analysis for Video Advertising Systems by End-Use - Desktop and Mobile - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 33: Germany Historic Review for Video Advertising Systems by End-Use - Desktop and Mobile Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 34: Germany 16-Year Perspective for Video Advertising Systems by End-Use - Percentage Breakdown of Value Sales for Desktop and Mobile for the Years 2014, 2024 & 2030
  • ITALY
    • TABLE 35: Italy Recent Past, Current & Future Analysis for Video Advertising Systems by End-Use - Desktop and Mobile - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 36: Italy Historic Review for Video Advertising Systems by End-Use - Desktop and Mobile Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 37: Italy 16-Year Perspective for Video Advertising Systems by End-Use - Percentage Breakdown of Value Sales for Desktop and Mobile for the Years 2014, 2024 & 2030
  • UNITED KINGDOM
    • Video Advertising Systems Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United Kingdom for 2024 (E)
    • TABLE 38: UK Recent Past, Current & Future Analysis for Video Advertising Systems by End-Use - Desktop and Mobile - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 39: UK Historic Review for Video Advertising Systems by End-Use - Desktop and Mobile Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 40: UK 16-Year Perspective for Video Advertising Systems by End-Use - Percentage Breakdown of Value Sales for Desktop and Mobile for the Years 2014, 2024 & 2030
  • SPAIN
    • TABLE 41: Spain Recent Past, Current & Future Analysis for Video Advertising Systems by End-Use - Desktop and Mobile - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 42: Spain Historic Review for Video Advertising Systems by End-Use - Desktop and Mobile Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 43: Spain 16-Year Perspective for Video Advertising Systems by End-Use - Percentage Breakdown of Value Sales for Desktop and Mobile for the Years 2014, 2024 & 2030
  • RUSSIA
    • TABLE 44: Russia Recent Past, Current & Future Analysis for Video Advertising Systems by End-Use - Desktop and Mobile - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 45: Russia Historic Review for Video Advertising Systems by End-Use - Desktop and Mobile Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 46: Russia 16-Year Perspective for Video Advertising Systems by End-Use - Percentage Breakdown of Value Sales for Desktop and Mobile for the Years 2014, 2024 & 2030
  • REST OF EUROPE
    • TABLE 47: Rest of Europe Recent Past, Current & Future Analysis for Video Advertising Systems by End-Use - Desktop and Mobile - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 48: Rest of Europe Historic Review for Video Advertising Systems by End-Use - Desktop and Mobile Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 49: Rest of Europe 16-Year Perspective for Video Advertising Systems by End-Use - Percentage Breakdown of Value Sales for Desktop and Mobile for the Years 2014, 2024 & 2030
  • ASIA-PACIFIC
    • Video Advertising Systems Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Asia-Pacific for 2024 (E)
    • TABLE 50: Asia-Pacific Recent Past, Current & Future Analysis for Video Advertising Systems by Geographic Region - Australia, India, South Korea and Rest of Asia-Pacific Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
    • TABLE 51: Asia-Pacific Historic Review for Video Advertising Systems by Geographic Region - Australia, India, South Korea and Rest of Asia-Pacific Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 52: Asia-Pacific 16-Year Perspective for Video Advertising Systems by Geographic Region - Percentage Breakdown of Value Sales for Australia, India, South Korea and Rest of Asia-Pacific Markets for Years 2014, 2024 & 2030
    • TABLE 53: Asia-Pacific Recent Past, Current & Future Analysis for Video Advertising Systems by End-Use - Desktop and Mobile - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 54: Asia-Pacific Historic Review for Video Advertising Systems by End-Use - Desktop and Mobile Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 55: Asia-Pacific 16-Year Perspective for Video Advertising Systems by End-Use - Percentage Breakdown of Value Sales for Desktop and Mobile for the Years 2014, 2024 & 2030
  • AUSTRALIA
    • Video Advertising Systems Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Australia for 2024 (E)
    • TABLE 56: Australia Recent Past, Current & Future Analysis for Video Advertising Systems by End-Use - Desktop and Mobile - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 57: Australia Historic Review for Video Advertising Systems by End-Use - Desktop and Mobile Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 58: Australia 16-Year Perspective for Video Advertising Systems by End-Use - Percentage Breakdown of Value Sales for Desktop and Mobile for the Years 2014, 2024 & 2030
  • INDIA
    • Video Advertising Systems Market Presence - Strong/Active/Niche/Trivial - Key Competitors in India for 2024 (E)
    • TABLE 59: India Recent Past, Current & Future Analysis for Video Advertising Systems by End-Use - Desktop and Mobile - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 60: India Historic Review for Video Advertising Systems by End-Use - Desktop and Mobile Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 61: India 16-Year Perspective for Video Advertising Systems by End-Use - Percentage Breakdown of Value Sales for Desktop and Mobile for the Years 2014, 2024 & 2030
  • SOUTH KOREA
    • TABLE 62: South Korea Recent Past, Current & Future Analysis for Video Advertising Systems by End-Use - Desktop and Mobile - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 63: South Korea Historic Review for Video Advertising Systems by End-Use - Desktop and Mobile Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 64: South Korea 16-Year Perspective for Video Advertising Systems by End-Use - Percentage Breakdown of Value Sales for Desktop and Mobile for the Years 2014, 2024 & 2030
  • REST OF ASIA-PACIFIC
    • TABLE 65: Rest of Asia-Pacific Recent Past, Current & Future Analysis for Video Advertising Systems by End-Use - Desktop and Mobile - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 66: Rest of Asia-Pacific Historic Review for Video Advertising Systems by End-Use - Desktop and Mobile Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 67: Rest of Asia-Pacific 16-Year Perspective for Video Advertising Systems by End-Use - Percentage Breakdown of Value Sales for Desktop and Mobile for the Years 2014, 2024 & 2030
  • LATIN AMERICA
    • Video Advertising Systems Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Latin America for 2024 (E)
    • TABLE 68: Latin America Recent Past, Current & Future Analysis for Video Advertising Systems by Geographic Region - Argentina, Brazil, Mexico and Rest of Latin America Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
    • TABLE 69: Latin America Historic Review for Video Advertising Systems by Geographic Region - Argentina, Brazil, Mexico and Rest of Latin America Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 70: Latin America 16-Year Perspective for Video Advertising Systems by Geographic Region - Percentage Breakdown of Value Sales for Argentina, Brazil, Mexico and Rest of Latin America Markets for Years 2014, 2024 & 2030
    • TABLE 71: Latin America Recent Past, Current & Future Analysis for Video Advertising Systems by End-Use - Desktop and Mobile - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 72: Latin America Historic Review for Video Advertising Systems by End-Use - Desktop and Mobile Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 73: Latin America 16-Year Perspective for Video Advertising Systems by End-Use - Percentage Breakdown of Value Sales for Desktop and Mobile for the Years 2014, 2024 & 2030
  • ARGENTINA
    • TABLE 74: Argentina Recent Past, Current & Future Analysis for Video Advertising Systems by End-Use - Desktop and Mobile - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 75: Argentina Historic Review for Video Advertising Systems by End-Use - Desktop and Mobile Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 76: Argentina 16-Year Perspective for Video Advertising Systems by End-Use - Percentage Breakdown of Value Sales for Desktop and Mobile for the Years 2014, 2024 & 2030
  • BRAZIL
    • TABLE 77: Brazil Recent Past, Current & Future Analysis for Video Advertising Systems by End-Use - Desktop and Mobile - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 78: Brazil Historic Review for Video Advertising Systems by End-Use - Desktop and Mobile Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 79: Brazil 16-Year Perspective for Video Advertising Systems by End-Use - Percentage Breakdown of Value Sales for Desktop and Mobile for the Years 2014, 2024 & 2030
  • MEXICO
    • TABLE 80: Mexico Recent Past, Current & Future Analysis for Video Advertising Systems by End-Use - Desktop and Mobile - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 81: Mexico Historic Review for Video Advertising Systems by End-Use - Desktop and Mobile Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 82: Mexico 16-Year Perspective for Video Advertising Systems by End-Use - Percentage Breakdown of Value Sales for Desktop and Mobile for the Years 2014, 2024 & 2030
  • REST OF LATIN AMERICA
    • TABLE 83: Rest of Latin America Recent Past, Current & Future Analysis for Video Advertising Systems by End-Use - Desktop and Mobile - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 84: Rest of Latin America Historic Review for Video Advertising Systems by End-Use - Desktop and Mobile Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 85: Rest of Latin America 16-Year Perspective for Video Advertising Systems by End-Use - Percentage Breakdown of Value Sales for Desktop and Mobile for the Years 2014, 2024 & 2030
  • MIDDLE EAST
    • Video Advertising Systems Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Middle East for 2024 (E)
    • TABLE 86: Middle East Recent Past, Current & Future Analysis for Video Advertising Systems by Geographic Region - Iran, Israel, Saudi Arabia, UAE and Rest of Middle East Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
    • TABLE 87: Middle East Historic Review for Video Advertising Systems by Geographic Region - Iran, Israel, Saudi Arabia, UAE and Rest of Middle East Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 88: Middle East 16-Year Perspective for Video Advertising Systems by Geographic Region - Percentage Breakdown of Value Sales for Iran, Israel, Saudi Arabia, UAE and Rest of Middle East Markets for Years 2014, 2024 & 2030
    • TABLE 89: Middle East Recent Past, Current & Future Analysis for Video Advertising Systems by End-Use - Desktop and Mobile - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 90: Middle East Historic Review for Video Advertising Systems by End-Use - Desktop and Mobile Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 91: Middle East 16-Year Perspective for Video Advertising Systems by End-Use - Percentage Breakdown of Value Sales for Desktop and Mobile for the Years 2014, 2024 & 2030
  • IRAN
    • TABLE 92: Iran Recent Past, Current & Future Analysis for Video Advertising Systems by End-Use - Desktop and Mobile - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 93: Iran Historic Review for Video Advertising Systems by End-Use - Desktop and Mobile Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 94: Iran 16-Year Perspective for Video Advertising Systems by End-Use - Percentage Breakdown of Value Sales for Desktop and Mobile for the Years 2014, 2024 & 2030
  • ISRAEL
    • TABLE 95: Israel Recent Past, Current & Future Analysis for Video Advertising Systems by End-Use - Desktop and Mobile - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 96: Israel Historic Review for Video Advertising Systems by End-Use - Desktop and Mobile Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 97: Israel 16-Year Perspective for Video Advertising Systems by End-Use - Percentage Breakdown of Value Sales for Desktop and Mobile for the Years 2014, 2024 & 2030
  • SAUDI ARABIA
    • TABLE 98: Saudi Arabia Recent Past, Current & Future Analysis for Video Advertising Systems by End-Use - Desktop and Mobile - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 99: Saudi Arabia Historic Review for Video Advertising Systems by End-Use - Desktop and Mobile Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 100: Saudi Arabia 16-Year Perspective for Video Advertising Systems by End-Use - Percentage Breakdown of Value Sales for Desktop and Mobile for the Years 2014, 2024 & 2030
  • UNITED ARAB EMIRATES
    • TABLE 101: UAE Recent Past, Current & Future Analysis for Video Advertising Systems by End-Use - Desktop and Mobile - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 102: UAE Historic Review for Video Advertising Systems by End-Use - Desktop and Mobile Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 103: UAE 16-Year Perspective for Video Advertising Systems by End-Use - Percentage Breakdown of Value Sales for Desktop and Mobile for the Years 2014, 2024 & 2030
  • REST OF MIDDLE EAST
    • TABLE 104: Rest of Middle East Recent Past, Current & Future Analysis for Video Advertising Systems by End-Use - Desktop and Mobile - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 105: Rest of Middle East Historic Review for Video Advertising Systems by End-Use - Desktop and Mobile Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 106: Rest of Middle East 16-Year Perspective for Video Advertising Systems by End-Use - Percentage Breakdown of Value Sales for Desktop and Mobile for the Years 2014, 2024 & 2030
  • AFRICA
    • Video Advertising Systems Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Africa for 2024 (E)
    • TABLE 107: Africa Recent Past, Current & Future Analysis for Video Advertising Systems by End-Use - Desktop and Mobile - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 108: Africa Historic Review for Video Advertising Systems by End-Use - Desktop and Mobile Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 109: Africa 16-Year Perspective for Video Advertising Systems by End-Use - Percentage Breakdown of Value Sales for Desktop and Mobile for the Years 2014, 2024 & 2030

IV. COMPETITION

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