시장보고서
상품코드
1467361

세계의 클릭스트림 분석 시장

Clickstream Analytics

발행일: | 리서치사: Global Industry Analysts, Inc. | 페이지 정보: 영문 184 Pages | 배송안내 : 1-2일 (영업일 기준)

    
    
    


※ 본 상품은 영문 자료로 한글과 영문 목차에 불일치하는 내용이 있을 경우 영문을 우선합니다. 정확한 검토를 위해 영문 목차를 참고해주시기 바랍니다.

클릭스트림 분석 세계 시장은 2030년까지 42억 달러에 달할 전망

2023년 15억 달러로 추정되는 클릭스트림 분석 세계 시장은 2023년부터 2030년까지 연평균 13.5%의 성장률을 기록하며 2030년까지 42억 달러에 달할 것으로 예상됩니다. 본 보고서에서 분석한 부문 중 하나인 클릭 경로 및 웹사이트 최적화는 CAGR 14%를 기록하여 분석 기간이 끝날 때까지 17억 달러에 도달할 것으로 예상됩니다. 고객 분석 부문은 향후 8년간 12.8%의 CAGR로 성장할 것으로 추정됩니다.

미국 시장 4억 5,220만 달러, 중국은 CAGR 12.5%로 성장 전망

미국 클릭스트림 분석 시장은 2023년 4억 5,220만 달러에 달할 것으로 예상됩니다. 세계 2위의 경제 대국인 중국은 2023년부터 2030년까지 연평균 12.5%의 성장률을 보이며 2030년까지 7억 90만 달러의 시장 규모에 도달할 것으로 예상됩니다. 다른 주목할 만한 지역 시장으로는 일본과 캐나다가 2023년부터 2030년까지 각각 12.4%와 11.5%의 성장률을 기록할 것으로 예상됩니다. 유럽에서는 독일이 약 9.6%의 CAGR로 성장할 것으로 예상됩니다.

2024년을 향한 새로운 보고 기능을 소개

인플루언서 인게이지먼트 통계에 대한 전체 액세스 권한

디지털 아카이브와 'MarketGlass' 리서치 플랫폼에 무료로 액세스할 수 있습니다. MarketGlass 플랫폼은 전 세계 전문가들의 창의성과 시장 지식을 통합적이고 협력적으로 활용할 수 있도록 지원합니다. 당사의 최첨단 도구는 시장 진입자의 프라이버시와 신원을 보호하면서 세계적 수준의 시장 전망을 제공합니다. 보고서의 수치, 통계 및 시장 설명은 이 분야의 전문가와 영향력 있는 사람들이 공유한 엄선된 인사이트를 기반으로 합니다.

실시간 데이터 시뮬레이터 도구와 맞춤형 보고서 작성 기능을 갖춘 인터랙티브 설문 조사에 참여할 수 있는 기회

기업 간 스마트한 의견 교환을 위한 피어 콜라보레이션 인터랙티브 플랫폼에 대한 풀 클라이언트 액세스

1년간 무료 보고서 업데이트

주요 기업의 세계 시장 점유율을 포함한 경쟁사 커버리지

여러 지역에 걸친 기업의 시장 입지 분석(강세/활기찬/틈새/소규모)

전문가/인플루언서 인터뷰, 팟캐스트, 언론 발표, 행사 기조연설 유튜브 영상에 대한 접근성

2024년 세계 경제에 기대하는 것들

통화 긴축과 이에 따른 금리 상승으로 인한 지정학적, 경제적 불안정성이 2024년에도 격변의 시기를 만들어 낼 것으로 보입니다. 중동의 적대 행위와 점점 더 잦아지는 기후 재해 등 여러 요인들이 경기 회복에 대한 압력을 계속 가할 것으로 보입니다. 위험요인이 있는 반면, 디플레이션의 조짐이 강해지고, 완고한 인플레이션에 대한 불안감이 완화되고, 공급망이 정상화되고, 에너지 비용의 변동에도 불구하고 물가가 완만하게 상승하는 등 몇 가지 긍정적인 요소도 나타나고 있습니다. 인도와 미국을 비롯한 G21 국가들의 선거는 자본 흐름과 투자 전략에 영향을 미칠 수 있습니다. 인도가 세계 투자처로 주목받고 있는 가운데, 미국에 기반을 둔 하이테크 기업들은 역동적인 인재와 자본 생태계에 힘입어 계속 우위를 점할 것으로 보입니다. 실리콘밸리를 비롯한 기술 기회는 미국 경제의 둔화에도 불구하고 여전히 견고하고, 규제 환경이 잘 정비되어 있어 높은 성장 잠재력을 추구하는 투자자들에게 여전히 매력적일 것으로 보입니다. 유럽은 긴축정책과 경기침체 리스크와의 싸움이 계속되고 있지만, 영국은 2024년 경기침체 리스크가 가장 높은 국가로 전망이 가장 어둡습니다. 중국은 정부 지출과 개인 소비 개선에 힘입어 성장세를 보일 것으로 예상되지만, 여전히 불확실성이 존재합니다. 이러한 불안정한 환경은 투자자와 기업 모두에게 기회와 도전을 동시에 가져다 줄 것으로 보입니다. 변동성을 성장의 촉매제로 받아들이고, 민첩한 투자 판단과 전략적 선견지명이 생존을 위한 핵심 요소라는 점은 변함이 없습니다.

조사 대상 기업 예시

  • Adobe Systems, Inc.
  • At Internet
  • Connexity, Inc.
  • Google Cloud Platform
  • HPE(Hewlett Packard Enterprise India Pvt. Ltd.)
  • IBM Corporation
  • Jumpshot, Inc.
  • Microsoft Corporation
  • Oracle Corporation
  • SAP SE
  • Splunk, Inc.
  • Talend SA
  • Verto Analytics Inc.
  • Vlocity Inc.
  • Webtrends Inc.

목차

제1장 조사 방법

제2장 주요 요약

  • 시장 개요
  • 주요 기업
  • 시장 동향과 성장 촉진요인
  • 제품 개요
  • 세계 시장 전망

제3장 시장 분석

  • 미국
  • 캐나다
  • 일본
  • 중국
  • 유럽
  • 프랑스
  • 독일
  • 이탈리아
  • 영국
  • 기타 유럽
  • 아시아태평양
  • 세계 기타 지역

제4장 경쟁

ksm 24.05.10

Global Clickstream Analytics Market to Reach $4.2 Billion by 2030

The global market for Clickstream Analytics estimated at US$1.5 Billion in the year 2023, is expected to reach US$4.2 Billion by 2030, growing at a CAGR of 13.5% over the period 2023-2030. Click Path & Website Optimization, one of the segments analyzed in the report, is expected to record 14% CAGR and reach US$1.7 Billion by the end of the analysis period. Growth in the Customer Analysis segment is estimated at 12.8% CAGR for the next 8-year period.

The U.S. Market is Estimated at $452.2 Million, While China is Forecast to Grow at 12.5% CAGR

The Clickstream Analytics market in the U.S. is estimated at US$452.2 Million in the year 2023. China, the world`s second largest economy, is forecast to reach a projected market size of US$700.9 Million by the year 2030 trailing a CAGR of 12.5% over the analysis period 2023 to 2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at 12.4% and 11.5% respectively over the 2023-2030 period. Within Europe, Germany is forecast to grow at approximately 9.6% CAGR.

Introducing Our Exciting New Report Features for 2024

Full access to influencer engagement stats

Free access to our digital archives & "MarketGlass" research platform. Our proprietary MarketGlass platform is fully enabled to unlock creativity and market knowledge of domain experts worldwide in a cohesive and collaborative manner. Our state-of-art tools bring world class market perspectives while protecting participants` privacy and identity. Numbers, statistics and market narrative in the report are based on fully curated insights shared by domain experts and influencers in this space.

Opportunity to engage with interactive questionnaires that come with real-time data simulator tools & bespoke report generation capabilities

Full client access to peer collaborative and interactive platform for cross-enterprise smart exchange of ideas

Complimentary report updates for one year

Competitor coverage with global market shares of major players

Player market presence analysis (Strong/Active/Niche/Trivial) across multiple geographies

Access to curated YouTube video transcripts of domain experts/influencer interviews, podcasts, press statements and event keynotes

What to Expect from the Global Economy in 2024

Edgy geopolitics, and economic instability caused by monetary policy tightening and ensuing higher interest rates will create a tumultuous landscape for 2024. Several factors will continue to exert pressure on the path to recovery including hostilities in the Middle East and increasingly common climate disasters. Among the risks, several positives are also taking shape such as growing signs of disinflation and easing of anxiety over stubborn inflation, supply chain normalization and price moderation despite volatility in energy costs. Elections across several G21 jurisdictions, notably in India and the United States, will have potential ramifications for capital flows and investment strategies. While India emerges as a compelling destination in the global investment landscape, U.S, based tech firms will continue to dominate, fueled by a dynamic ecosystem of talent and capital. Tech opportunities in Silicon Valley and beyond remain attractive for investors seeking high-growth prospects supported largely by a resilient albeit slowing domestic economy and conducive regulatory environment. Europe will continue to battle tight monetary policy and recession risks with U.K. having the most challenging outlook and running the greatest risk of recession in 2024. China remains a wild card with hope for growth in the country underpinned by government spending and improvements in consumer spending. The volatile environment will offer both opportunities and challenges for investors and businesses alike. Embracing volatility as a catalyst for growth together with agility and strategic foresight in navigating investment decisions will remain important for survival.

Select Competitors (Total 22 Featured) -

  • Adobe Systems, Inc.
  • At Internet
  • Connexity, Inc.
  • Google Cloud Platform
  • HPE (Hewlett Packard Enterprise India Pvt. Ltd.)
  • IBM Corporation
  • Jumpshot, Inc.
  • Microsoft Corporation
  • Oracle Corporation
  • SAP SE
  • Splunk, Inc.
  • Talend SA
  • Verto Analytics Inc.
  • Vlocity Inc.
  • Webtrends Inc.

TABLE OF CONTENTS

I. METHODOLOGY

II. EXECUTIVE SUMMARY

  • 1. MARKET OVERVIEW
    • Influencer Market Insights
    • World Market Trajectories
    • Clickstream Analytics: An Introductory Prelude
    • Sophisticated Capabilities Prompt Widespread Adoption
    • Escalating Use Case Across Web-Empowered Industries
    • Internet Dynamics Strongly Support the Deployment of Clickstream Analytics
    • Clickstream Analytics - Global Key Competitors Percentage Market Share in 2022 (E)
    • Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2022 (E)
    • Global Economic Update
  • 2. FOCUS ON SELECT PLAYERS
  • 3. MARKET TRENDS & DRIVERS
    • Clickstream Analytics for Effective Tracking of Customer's Online Journey
    • Empowering Brands to Turn Browsers into Buyers
    • Real-time Upselling & Cross Selling Made Easier with Clickstream Analytics
    • Customer Interests Effectively Understood with Clickstream Analysis
    • Clickstream-Based Campaign Optimization Upgrades Advertising Industry
    • eCommerce & Retail Firms Leverage Clickstream Analytics to Generate Valuable Insights
    • Competitive Forces Generate Ample Room for Analytics in Media & Entertainment Industry
    • Clickstream Analytics: A Shot in the Arm for Travel Agencies
    • Hotel Guest Data Mining Made Highly Convenient with Analytics
    • Businesses Rely On Clickstream Data to Optimize Social Outreach
  • PRODUCT OVERVIEW
    • Types of Clickstream Analytics
  • 4. GLOBAL MARKET PERSPECTIVE
    • TABLE 1: World Clickstream Analytics Market Analysis of Annual Sales in US$ Thousand for Years 2014 through 2030
    • TABLE 2: World Recent Past, Current & Future Analysis for Clickstream Analytics by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2023 through 2030 and % CAGR
    • TABLE 3: World 7-Year Perspective for Clickstream Analytics by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets for Years 2024 & 2030
    • TABLE 4: World Recent Past, Current & Future Analysis for Click Path & Website Optimization by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2023 through 2030 and % CAGR
    • TABLE 5: World 7-Year Perspective for Click Path & Website Optimization by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2024 & 2030
    • TABLE 6: World Recent Past, Current & Future Analysis for Customer Analysis by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2023 through 2030 and % CAGR
    • TABLE 7: World 7-Year Perspective for Customer Analysis by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2024 & 2030
    • TABLE 8: World Recent Past, Current & Future Analysis for Basket Analysis & Personalization by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2023 through 2030 and % CAGR
    • TABLE 9: World 7-Year Perspective for Basket Analysis & Personalization by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2024 & 2030
    • TABLE 10: World Recent Past, Current & Future Analysis for Traffic Analysis by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2023 through 2030 and % CAGR
    • TABLE 11: World 7-Year Perspective for Traffic Analysis by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2024 & 2030
    • TABLE 12: World Recent Past, Current & Future Analysis for Other Segments by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2023 through 2030 and % CAGR
    • TABLE 13: World 7-Year Perspective for Other Segments by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2024 & 2030

III. MARKET ANALYSIS

  • UNITED STATES
    • Clickstream Analytics Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United States for 2024 (E)
    • TABLE 14: USA Recent Past, Current & Future Analysis for Clickstream Analytics by Segment - Click Path & Website Optimization, Customer Analysis, Basket Analysis & Personalization, Traffic Analysis and Other Segments - Independent Analysis of Annual Sales in US$ Thousand for the Years 2023 through 2030 and % CAGR
    • TABLE 15: USA 7-Year Perspective for Clickstream Analytics by Segment - Percentage Breakdown of Value Sales for Click Path & Website Optimization, Customer Analysis, Basket Analysis & Personalization, Traffic Analysis and Other Segments for the Years 2024 & 2030
  • CANADA
    • TABLE 16: Canada Recent Past, Current & Future Analysis for Clickstream Analytics by Segment - Click Path & Website Optimization, Customer Analysis, Basket Analysis & Personalization, Traffic Analysis and Other Segments - Independent Analysis of Annual Sales in US$ Thousand for the Years 2023 through 2030 and % CAGR
    • TABLE 17: Canada 7-Year Perspective for Clickstream Analytics by Segment - Percentage Breakdown of Value Sales for Click Path & Website Optimization, Customer Analysis, Basket Analysis & Personalization, Traffic Analysis and Other Segments for the Years 2024 & 2030
  • JAPAN
    • Clickstream Analytics Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Japan for 2024 (E)
    • TABLE 18: Japan Recent Past, Current & Future Analysis for Clickstream Analytics by Segment - Click Path & Website Optimization, Customer Analysis, Basket Analysis & Personalization, Traffic Analysis and Other Segments - Independent Analysis of Annual Sales in US$ Thousand for the Years 2023 through 2030 and % CAGR
    • TABLE 19: Japan 7-Year Perspective for Clickstream Analytics by Segment - Percentage Breakdown of Value Sales for Click Path & Website Optimization, Customer Analysis, Basket Analysis & Personalization, Traffic Analysis and Other Segments for the Years 2024 & 2030
  • CHINA
    • Clickstream Analytics Market Presence - Strong/Active/Niche/Trivial - Key Competitors in China for 2024 (E)
    • TABLE 20: China Recent Past, Current & Future Analysis for Clickstream Analytics by Segment - Click Path & Website Optimization, Customer Analysis, Basket Analysis & Personalization, Traffic Analysis and Other Segments - Independent Analysis of Annual Sales in US$ Thousand for the Years 2023 through 2030 and % CAGR
    • TABLE 21: China 7-Year Perspective for Clickstream Analytics by Segment - Percentage Breakdown of Value Sales for Click Path & Website Optimization, Customer Analysis, Basket Analysis & Personalization, Traffic Analysis and Other Segments for the Years 2024 & 2030
  • EUROPE
    • Clickstream Analytics Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Europe for 2024 (E)
    • TABLE 22: Europe Recent Past, Current & Future Analysis for Clickstream Analytics by Geographic Region - France, Germany, Italy, UK and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2023 through 2030 and % CAGR
    • TABLE 23: Europe 7-Year Perspective for Clickstream Analytics by Geographic Region - Percentage Breakdown of Value Sales for France, Germany, Italy, UK and Rest of Europe Markets for Years 2024 & 2030
    • TABLE 24: Europe Recent Past, Current & Future Analysis for Clickstream Analytics by Segment - Click Path & Website Optimization, Customer Analysis, Basket Analysis & Personalization, Traffic Analysis and Other Segments - Independent Analysis of Annual Sales in US$ Thousand for the Years 2023 through 2030 and % CAGR
    • TABLE 25: Europe 7-Year Perspective for Clickstream Analytics by Segment - Percentage Breakdown of Value Sales for Click Path & Website Optimization, Customer Analysis, Basket Analysis & Personalization, Traffic Analysis and Other Segments for the Years 2024 & 2030
  • FRANCE
    • Clickstream Analytics Market Presence - Strong/Active/Niche/Trivial - Key Competitors in France for 2024 (E)
    • TABLE 26: France Recent Past, Current & Future Analysis for Clickstream Analytics by Segment - Click Path & Website Optimization, Customer Analysis, Basket Analysis & Personalization, Traffic Analysis and Other Segments - Independent Analysis of Annual Sales in US$ Thousand for the Years 2023 through 2030 and % CAGR
    • TABLE 27: France 7-Year Perspective for Clickstream Analytics by Segment - Percentage Breakdown of Value Sales for Click Path & Website Optimization, Customer Analysis, Basket Analysis & Personalization, Traffic Analysis and Other Segments for the Years 2024 & 2030
  • GERMANY
    • Clickstream Analytics Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Germany for 2024 (E)
    • TABLE 28: Germany Recent Past, Current & Future Analysis for Clickstream Analytics by Segment - Click Path & Website Optimization, Customer Analysis, Basket Analysis & Personalization, Traffic Analysis and Other Segments - Independent Analysis of Annual Sales in US$ Thousand for the Years 2023 through 2030 and % CAGR
    • TABLE 29: Germany 7-Year Perspective for Clickstream Analytics by Segment - Percentage Breakdown of Value Sales for Click Path & Website Optimization, Customer Analysis, Basket Analysis & Personalization, Traffic Analysis and Other Segments for the Years 2024 & 2030
  • ITALY
    • TABLE 30: Italy Recent Past, Current & Future Analysis for Clickstream Analytics by Segment - Click Path & Website Optimization, Customer Analysis, Basket Analysis & Personalization, Traffic Analysis and Other Segments - Independent Analysis of Annual Sales in US$ Thousand for the Years 2023 through 2030 and % CAGR
    • TABLE 31: Italy 7-Year Perspective for Clickstream Analytics by Segment - Percentage Breakdown of Value Sales for Click Path & Website Optimization, Customer Analysis, Basket Analysis & Personalization, Traffic Analysis and Other Segments for the Years 2024 & 2030
  • UNITED KINGDOM
    • Clickstream Analytics Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United Kingdom for 2024 (E)
    • TABLE 32: UK Recent Past, Current & Future Analysis for Clickstream Analytics by Segment - Click Path & Website Optimization, Customer Analysis, Basket Analysis & Personalization, Traffic Analysis and Other Segments - Independent Analysis of Annual Sales in US$ Thousand for the Years 2023 through 2030 and % CAGR
    • TABLE 33: UK 7-Year Perspective for Clickstream Analytics by Segment - Percentage Breakdown of Value Sales for Click Path & Website Optimization, Customer Analysis, Basket Analysis & Personalization, Traffic Analysis and Other Segments for the Years 2024 & 2030
  • REST OF EUROPE
    • TABLE 34: Rest of Europe Recent Past, Current & Future Analysis for Clickstream Analytics by Segment - Click Path & Website Optimization, Customer Analysis, Basket Analysis & Personalization, Traffic Analysis and Other Segments - Independent Analysis of Annual Sales in US$ Thousand for the Years 2023 through 2030 and % CAGR
    • TABLE 35: Rest of Europe 7-Year Perspective for Clickstream Analytics by Segment - Percentage Breakdown of Value Sales for Click Path & Website Optimization, Customer Analysis, Basket Analysis & Personalization, Traffic Analysis and Other Segments for the Years 2024 & 2030
  • ASIA-PACIFIC
    • Clickstream Analytics Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Asia-Pacific for 2024 (E)
    • TABLE 36: Asia-Pacific Recent Past, Current & Future Analysis for Clickstream Analytics by Segment - Click Path & Website Optimization, Customer Analysis, Basket Analysis & Personalization, Traffic Analysis and Other Segments - Independent Analysis of Annual Sales in US$ Thousand for the Years 2023 through 2030 and % CAGR
    • TABLE 37: Asia-Pacific 7-Year Perspective for Clickstream Analytics by Segment - Percentage Breakdown of Value Sales for Click Path & Website Optimization, Customer Analysis, Basket Analysis & Personalization, Traffic Analysis and Other Segments for the Years 2024 & 2030
  • REST OF WORLD
    • TABLE 38: Rest of World Recent Past, Current & Future Analysis for Clickstream Analytics by Segment - Click Path & Website Optimization, Customer Analysis, Basket Analysis & Personalization, Traffic Analysis and Other Segments - Independent Analysis of Annual Sales in US$ Thousand for the Years 2023 through 2030 and % CAGR
    • TABLE 39: Rest of World 7-Year Perspective for Clickstream Analytics by Segment - Percentage Breakdown of Value Sales for Click Path & Website Optimization, Customer Analysis, Basket Analysis & Personalization, Traffic Analysis and Other Segments for the Years 2024 & 2030

IV. COMPETITION

비교리스트
0 건의 상품을 선택 중
상품 비교하기
전체삭제