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Global Mobile Internet Market to Reach 9.1 Billion Subscribers by 2030

The global market for Mobile Internet estimated at 6.2 Billion Subscribers in the year 2024, is expected to reach 9.1 Billion Subscribers by 2030, growing at a CAGR of 6.5% over the analysis period 2024-2030.

The U.S. Market is Estimated at 1.6 Billion Subscribers While China is Forecast to Grow at 9.8% CAGR

The Mobile Internet market in the U.S. is estimated at 1.6 Billion Subscribers in the year 2024. China, the world's second largest economy, is forecast to reach a projected market size of 2.2 Billion Subscribers by the year 2030 trailing a CAGR of 9.8% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 3.5% and 5.8% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 3.8% CAGR.

Global Mobile Internet Market - Key Trends and Drivers Summarized

The mobile internet has fundamentally changed how we connect, interact, and conduct business, driven by innovations and the widespread adoption of smartphones. High-definition video and TV services, though potential growth areas, are limited by the small screen sizes and display capabilities of many mobile devices, which makes extended viewing experiences on mobile less appealing compared to fixed broadband connections at home. Nevertheless, the increasing smartphone penetration globally, fueled by lower costs and greater accessibility, is significantly expanding the mobile internet user base. This expansion is further supported by the rise of remote work and the demand for constant connectivity, enhancing mobile internet usage significantly.

The rapid expansion of the Internet of Things (IoT) and the rollout of advanced network technologies such as 4G and 5G are other critical drivers enhancing mobile internet capabilities and usage. These technologies improve the speed and reliability of mobile internet, facilitating a better user experience for high-bandwidth applications such as video streaming, online gaming, and real-time communication. While the transformative potential of the metaverse, including augmented and virtual reality applications, promises to increase data usage, broader accessibility and adoption of the necessary technologies are still years away. Meanwhile, telecom companies are attracting more users by offering affordable data plans, particularly in emerging markets, thereby fueling further growth.

There is also a significant shift toward mobile-first approaches in content consumption, e-commerce, and mobile payments, driven by the convenience and functionality of mobile apps and the development of secure mobile payment systems. Digital content consumption through platforms like YouTube, Netflix, and social media is soaring, prompting these platforms to optimize their services for mobile users. Additionally, the growing trend of mobile cloud computing allows for more complex applications and games on standard smartphones. The convenience of shopping and executing transactions through mobile devices has bolstered mobile commerce, supported by innovative payment solutions such as mobile wallets and contactless payments, ensuring security and convenience for users. These trends are setting the stage for continued growth and evolution in mobile internet usage.

SCOPE OF STUDY:

The report analyzes the Mobile Internet market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:

Segment (Mobile Internet)

Geographic Regions/Countries:

World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa.

Select Competitors (Total 356 Featured) -

• Apple, Inc.
• Bharti Airtel Ltd.
• Huawei Technologies Co., Ltd.
• LM Ericsson Telefon AB
• Microsoft Corporation
• Nokia Corporation
• NTT Communications Corporation
• Orange SA
• Samsung Electronics Co., Ltd.
• Telefonaktiebolaget LM Ericsson
• Vodafone Group PLC

TABLE OF CONTENTS

I. METHODOLOGY

II. EXECUTIVE SUMMARY

• 1. MARKET OVERVIEW
  • Influencer Market Insights
  • World Market Trajectories
  • Mobile Internet - Global Key Competitors Percentage Market Share in 2025 (E)
  • Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2025 (E)
  • Global Economic Update
• 2. FOCUS ON SELECT PLAYERS
• 3. MARKET TRENDS & DRIVERS
  • Rising Smartphone Penetration Drives Mobile Internet Market Growth
  • Advent of 5G Networks Propel Market Expansion
  • Increasing Adoption of Mobile Apps Expands Addressable Market Opportunity
  • Growth in Mobile Commerce (m-commerce) Strengthens Business Case
  • Falling Tariffs for High-speed Data Services Spurs Mobile Internet Adoption
  • Remote Work and Learning Throws Spotlight on Mobile Internet
  • Growing mHealth Interventions Strengthen the Business Case for Anytime, Anywhere Mobile Internet
  • Growing Popularity of Video Streaming Services. Here is How it Impacts the Market
  • Mobile Security and Privacy Issues Storm the Spotlight
  • Growth of Social Media Platforms Spurs Mobile Internet Usage
  • Rising Popularity of Mobile Payment Solutions Drives the Need for Reliable Mobile Internet
• 4. GLOBAL MARKET PERSPECTIVE
  • TABLE 1: World Recent Past, Current & Future Analysis for Mobile Internet by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in Million Subscribers for Years 2024 through 2030 and % CAGR
  • TABLE 2: World 6-Year Perspective for Mobile Internet by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets for Years 2025 & 2030
  • TABLE 3: World Mobile Internet Market Analysis of Annual Sales in Million Subscribers for Years 2015 through 2030

III. MARKET ANALYSIS

• UNITED STATES
  • Mobile Internet Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United States for 2025 (E)
  • TABLE 4: USA Recent Past, Current & Future Analysis for Mobile Internet by Segment - Mobile Internet - Independent Analysis of Annual Sales in Million Subscribers for the Years 2024 through 2030 and % CAGR
• CANADA
  • TABLE 5: Canada Recent Past, Current & Future Analysis for Mobile Internet by Segment - Mobile Internet - Independent Analysis of Annual Sales in Million Subscribers for the Years 2024 through 2030 and % CAGR
• JAPAN
  • Mobile Internet Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Japan for 2025 (E)
  • TABLE 6: Japan Recent Past, Current & Future Analysis for Mobile Internet by Segment - Mobile Internet - Independent Analysis of Annual Sales in Million Subscribers for the Years 2024 through 2030 and % CAGR
• CHINA
  • Mobile Internet Market Presence - Strong/Active/Niche/Trivial - Key Competitors in China for 2025 (E)
  • TABLE 7: China Recent Past, Current & Future Analysis for Mobile Internet by Segment - Mobile Internet - Independent Analysis of Annual Sales in Million Subscribers for the Years 2024 through 2030 and % CAGR
• EUROPE
  • Mobile Internet Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Europe for 2025 (E)
  • TABLE 8: Europe Recent Past, Current & Future Analysis for Mobile Internet by Geographic Region - France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets - Independent Analysis of Annual Sales in Million Subscribers for Years 2024 through 2030 and % CAGR
  • TABLE 9: Europe 6-Year Perspective for Mobile Internet by Geographic Region - Percentage Breakdown of Value Sales for France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets for Years 2025 & 2030
• FRANCE
  • Mobile Internet Market Presence - Strong/Active/Niche/Trivial - Key Competitors in France for 2025 (E)
  • TABLE 10: France Recent Past, Current & Future Analysis for Mobile Internet by Segment - Mobile Internet - Independent Analysis of Annual Sales in Million Subscribers for the Years 2024 through 2030 and % CAGR
• GERMANY
  • Mobile Internet Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Germany for 2025 (E)
  • TABLE 11: Germany Recent Past, Current & Future Analysis for Mobile Internet by Segment - Mobile Internet - Independent Analysis of Annual Sales in Million Subscribers for the Years 2024 through 2030 and % CAGR
• ITALY
  • TABLE 12: Italy Recent Past, Current & Future Analysis for Mobile Internet by Segment - Mobile Internet - Independent Analysis of Annual Sales in Million Subscribers for the Years 2024 through 2030 and % CAGR
• UNITED KINGDOM
  • Mobile Internet Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United Kingdom for 2025 (E)
  • TABLE 13: UK Recent Past, Current & Future Analysis for Mobile Internet by Segment - Mobile Internet - Independent Analysis of Annual Sales in Million Subscribers for the Years 2024 through 2030 and % CAGR
• SPAIN
  • TABLE 14: Spain Recent Past, Current & Future Analysis for Mobile Internet by Segment - Mobile Internet - Independent Analysis of Annual Sales in Million Subscribers for the Years 2024 through 2030 and % CAGR
• RUSSIA
  • TABLE 15: Russia Recent Past, Current & Future Analysis for Mobile Internet by Segment - Mobile Internet - Independent Analysis of Annual Sales in Million Subscribers for the Years 2024 through 2030 and % CAGR
• REST OF EUROPE
  • TABLE 16: Rest of Europe Recent Past, Current & Future Analysis for Mobile Internet by Segment - Mobile Internet - Independent Analysis of Annual Sales in Million Subscribers for the Years 2024 through 2030 and % CAGR
• ASIA-PACIFIC
  • Mobile Internet Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Asia-Pacific for 2025 (E)
  • TABLE 17: Asia-Pacific Recent Past, Current & Future Analysis for Mobile Internet by Geographic Region - Australia, India, South Korea and Rest of Asia-Pacific Markets - Independent Analysis of Annual Sales in Million Subscribers for Years 2024 through 2030 and % CAGR
  • TABLE 18: Asia-Pacific 6-Year Perspective for Mobile Internet by Geographic Region - Percentage Breakdown of Value Sales for Australia, India, South Korea and Rest of Asia-Pacific Markets for Years 2025 & 2030
• AUSTRALIA
  • Mobile Internet Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Australia for 2025 (E)
  • TABLE 19: Australia Recent Past, Current & Future Analysis for Mobile Internet by Segment - Mobile Internet - Independent Analysis of Annual Sales in Million Subscribers for the Years 2024 through 2030 and % CAGR
• INDIA
  • Mobile Internet Market Presence - Strong/Active/Niche/Trivial - Key Competitors in India for 2025 (E)
  • TABLE 20: India Recent Past, Current & Future Analysis for Mobile Internet by Segment - Mobile Internet - Independent Analysis of Annual Sales in Million Subscribers for the Years 2024 through 2030 and % CAGR
• SOUTH KOREA
  • TABLE 21: South Korea Recent Past, Current & Future Analysis for Mobile Internet by Segment - Mobile Internet - Independent Analysis of Annual Sales in Million Subscribers for the Years 2024 through 2030 and % CAGR
• REST OF ASIA-PACIFIC
  • TABLE 22: Rest of Asia-Pacific Recent Past, Current & Future Analysis for Mobile Internet by Segment - Mobile Internet - Independent Analysis of Annual Sales in Million Subscribers for the Years 2024 through 2030 and % CAGR
• LATIN AMERICA
  • Mobile Internet Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Latin America for 2025 (E)
  • TABLE 23: Latin America Recent Past, Current & Future Analysis for Mobile Internet by Geographic Region - Argentina, Brazil, Mexico and Rest of Latin America Markets - Independent Analysis of Annual Sales in Million Subscribers for Years 2024 through 2030 and % CAGR
  • TABLE 24: Latin America 6-Year Perspective for Mobile Internet by Geographic Region - Percentage Breakdown of Value Sales for Argentina, Brazil, Mexico and Rest of Latin America Markets for Years 2025 & 2030
• ARGENTINA
  • TABLE 25: Argentina Recent Past, Current & Future Analysis for Mobile Internet by Segment - Mobile Internet - Independent Analysis of Annual Sales in Million Subscribers for the Years 2024 through 2030 and % CAGR
• BRAZIL
  • TABLE 26: Brazil Recent Past, Current & Future Analysis for Mobile Internet by Segment - Mobile Internet - Independent Analysis of Annual Sales in Million Subscribers for the Years 2024 through 2030 and % CAGR
• MEXICO
  • TABLE 27: Mexico Recent Past, Current & Future Analysis for Mobile Internet by Segment - Mobile Internet - Independent Analysis of Annual Sales in Million Subscribers for the Years 2024 through 2030 and % CAGR
• REST OF LATIN AMERICA
  • TABLE 28: Rest of Latin America Recent Past, Current & Future Analysis for Mobile Internet by Segment - Mobile Internet - Independent Analysis of Annual Sales in Million Subscribers for the Years 2024 through 2030 and % CAGR
• MIDDLE EAST
  • Mobile Internet Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Middle East for 2025 (E)
  • TABLE 29: Middle East Recent Past, Current & Future Analysis for Mobile Internet by Geographic Region - Iran, Israel, Saudi Arabia, UAE and Rest of Middle East Markets - Independent Analysis of Annual Sales in Million Subscribers for Years 2024 through 2030 and % CAGR
  • TABLE 30: Middle East 6-Year Perspective for Mobile Internet by Geographic Region - Percentage Breakdown of Value Sales for Iran, Israel, Saudi Arabia, UAE and Rest of Middle East Markets for Years 2025 & 2030
• IRAN
  • TABLE 31: Iran Recent Past, Current & Future Analysis for Mobile Internet by Segment - Mobile Internet - Independent Analysis of Annual Sales in Million Subscribers for the Years 2024 through 2030 and % CAGR
• ISRAEL
  • TABLE 32: Israel Recent Past, Current & Future Analysis for Mobile Internet by Segment - Mobile Internet - Independent Analysis of Annual Sales in Million Subscribers for the Years 2024 through 2030 and % CAGR
• SAUDI ARABIA
  • TABLE 33: Saudi Arabia Recent Past, Current & Future Analysis for Mobile Internet by Segment - Mobile Internet - Independent Analysis of Annual Sales in Million Subscribers for the Years 2024 through 2030 and % CAGR
• UNITED ARAB EMIRATES
  • TABLE 34: UAE Recent Past, Current & Future Analysis for Mobile Internet by Segment - Mobile Internet - Independent Analysis of Annual Sales in Million Subscribers for the Years 2024 through 2030 and % CAGR
• REST OF MIDDLE EAST
  • TABLE 35: Rest of Middle East Recent Past, Current & Future Analysis for Mobile Internet by Segment - Mobile Internet - Independent Analysis of Annual Sales in Million Subscribers for the Years 2024 through 2030 and % CAGR
• AFRICA
  • Mobile Internet Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Africa for 2025 (E)
  • TABLE 36: Africa Recent Past, Current & Future Analysis for Mobile Internet by Segment - Mobile Internet - Independent Analysis of Annual Sales in Million Subscribers for the Years 2024 through 2030 and % CAGR

IV. COMPETITION