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시장보고서
상품코드
1662190
세계의 모바일 인터넷 시장Mobile Internet |
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세계 모바일 인터넷 시장은 2030년까지 91억 가입자에 이를 전망
2024년에 62억 가입자로 추정된 모바일 인터넷 시장은 2030년에는 91억 가입자에 이르고, 분석 기간인 2024-2030년간 CAGR은 6.5%로 성장할 것으로 예측됩니다.
미국 시장은 16억 가입자, 중국은 CAGR 9.8%로 성장 예측
미국의 모바일 인터넷 시장은 2024년에는 16억 가입자에 이를 것으로 추정됩니다. 세계 2위 경제대국인 중국은 2030년까지 22억 가입자 시장 규모에 이를 것으로 예측되며, 분석 기간인 2024-2030년간 CAGR은 9.8%됩니다. 기타 주목해야 할 지역별 시장으로서는 일본과 캐나다가 있으며, 분석 기간중 CAGR은 각각 3.5%와 5.8%를 나타낼 것으로 예측됩니다. 유럽에서는 독일이 CAGR 3.8%로 성장할 것으로 예측됩니다.
세계의 모바일 인터넷시장 - 주요 동향과 촉진요인 정리
모바일 인터넷은 기술 혁신과 스마트폰의 보급으로 우리가 연결하고, 교류하고, 비즈니스를 진행하는 방식을 근본적으로 변화시켰습니다. 고해상도 비디오 및 TV 서비스는 잠재적인 성장 분야이지만 많은 모바일 기기의 화면 크기와 디스플레이 기능이 작기 때문에 가정용 고정 광대역 연결과 비교할 때 모바일에서의 장시간 시청 경험은 매력적이지 않습니다. 그럼에도 불구하고 전 세계 스마트폰의 보급은 비용 절감과 접근성 향상에 힘입어 모바일 인터넷의 사용자 기반을 크게 확장하고 있습니다. 이러한 확대는 원격 근무 증가와 상시 연결에 대한 요구로 인해 더욱 촉진되어 모바일 인터넷 사용을 크게 늘리고 있습니다.
사물인터넷(IoT)의 급속한 확대와 4G 및 5G와 같은 첨단 네트워크 기술의 보급은 모바일 인터넷의 기능과 활용도를 향상시키는 중요한 원동력이 되고 있습니다. 이러한 기술은 모바일 인터넷의 속도와 안정성을 향상시키고, 비디오 스트리밍, 온라인 게임, 실시간 통신과 같은 광대역 용도의 사용자 경험을 향상시킵니다. 증강현실 및 가상현실 용도를 포함한 메타버스가 가져올 변화의 가능성은 데이터 사용량 증가를 약속하지만, 필요한 기술에 대한 광범위한 접근과 채택에는 아직 몇 년이 걸릴 것으로 보입니다. 한편, 통신사들은 특히 신흥 시장에서 저렴한 데이터 요금제를 제공함으로써 더 많은 사용자를 유치하고 더 많은 성장을 가속하고 있습니다.
또한, 모바일 앱의 편의성과 기능성, 안전한 모바일 결제 시스템 개발에 힘입어 컨텐츠 소비, 전자상거래, 모바일 결제 분야에서 모바일 퍼스트 접근 방식으로의 전환이 두드러지게 나타나고 있습니다. 플랫폼을 통한 디지털 컨텐츠 소비가 급증하고 있으며, 이들 플랫폼은 모바일 사용자를 위해 서비스를 최적화할 것을 요구받고 있습니다. 또한, 모바일 클라우드 컴퓨팅의 발전으로 표준 스마트폰에서 보다 복잡한 용도과 게임을 실행할 수 있게 되었습니다. 모바일 기기를 통한 쇼핑과 거래의 편의성은 모바일 상거래를 강화하고, 모바일 지갑과 비접촉식 결제와 같은 혁신적인 결제 솔루션을 통해 사용자의 안전과 편리함을 보장하고 있습니다. 이러한 추세에 따라 모바일 인터넷의 이용은 지속적인 성장과 진화를 거듭하고 있습니다.
부문
부문(모바일 인터넷)
조사 대상 기업 예(총 356개사)
- Apple, Inc.
- Bharti Airtel Ltd.
- Huawei Technologies Co., Ltd.
- LM Ericsson Telefon AB
- Microsoft Corporation
- Nokia Corporation
- NTT Communications Corporation
- Orange SA
- Samsung Electronics Co., Ltd.
- Telefonaktiebolaget LM Ericsson
- Vodafone Group PLC
목차
제1장 조사 방법
제2장 주요 요약
- 시장 개요
- 주요 기업
- 시장 동향과 촉진요인
- 세계 시장 전망
제3장 시장 분석
- 미국
- 캐나다
- 일본
- 중국
- 유럽
- 프랑스
- 독일
- 이탈리아
- 영국
- 스페인
- 러시아
- 기타 유럽
- 아시아태평양
- 호주
- 인도
- 한국
- 기타 아시아태평양
- 라틴아메리카
- 아르헨티나
- 브라질
- 멕시코
- 기타 라틴아메리카
- 중동
- 이란
- 이스라엘
- 사우디아라비아
- 아랍에미리트(UAE)
- 기타 중동
- 아프리카
제4장 경쟁
LSH 25.03.11Global Mobile Internet Market to Reach 9.1 Billion Subscribers by 2030
The global market for Mobile Internet estimated at 6.2 Billion Subscribers in the year 2024, is expected to reach 9.1 Billion Subscribers by 2030, growing at a CAGR of 6.5% over the analysis period 2024-2030.
The U.S. Market is Estimated at 1.6 Billion Subscribers While China is Forecast to Grow at 9.8% CAGR
The Mobile Internet market in the U.S. is estimated at 1.6 Billion Subscribers in the year 2024. China, the world's second largest economy, is forecast to reach a projected market size of 2.2 Billion Subscribers by the year 2030 trailing a CAGR of 9.8% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 3.5% and 5.8% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 3.8% CAGR.
Global Mobile Internet Market - Key Trends and Drivers Summarized
The mobile internet has fundamentally changed how we connect, interact, and conduct business, driven by innovations and the widespread adoption of smartphones. High-definition video and TV services, though potential growth areas, are limited by the small screen sizes and display capabilities of many mobile devices, which makes extended viewing experiences on mobile less appealing compared to fixed broadband connections at home. Nevertheless, the increasing smartphone penetration globally, fueled by lower costs and greater accessibility, is significantly expanding the mobile internet user base. This expansion is further supported by the rise of remote work and the demand for constant connectivity, enhancing mobile internet usage significantly.
The rapid expansion of the Internet of Things (IoT) and the rollout of advanced network technologies such as 4G and 5G are other critical drivers enhancing mobile internet capabilities and usage. These technologies improve the speed and reliability of mobile internet, facilitating a better user experience for high-bandwidth applications such as video streaming, online gaming, and real-time communication. While the transformative potential of the metaverse, including augmented and virtual reality applications, promises to increase data usage, broader accessibility and adoption of the necessary technologies are still years away. Meanwhile, telecom companies are attracting more users by offering affordable data plans, particularly in emerging markets, thereby fueling further growth.
There is also a significant shift toward mobile-first approaches in content consumption, e-commerce, and mobile payments, driven by the convenience and functionality of mobile apps and the development of secure mobile payment systems. Digital content consumption through platforms like YouTube, Netflix, and social media is soaring, prompting these platforms to optimize their services for mobile users. Additionally, the growing trend of mobile cloud computing allows for more complex applications and games on standard smartphones. The convenience of shopping and executing transactions through mobile devices has bolstered mobile commerce, supported by innovative payment solutions such as mobile wallets and contactless payments, ensuring security and convenience for users. These trends are setting the stage for continued growth and evolution in mobile internet usage.
SCOPE OF STUDY:
The report analyzes the Mobile Internet market in terms of units by the following Segments, and Geographic Regions/Countries:
Segments:
Segment (Mobile Internet)
Geographic Regions/Countries:
World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa.
Select Competitors (Total 356 Featured) -
- Apple, Inc.
- Bharti Airtel Ltd.
- Huawei Technologies Co., Ltd.
- LM Ericsson Telefon AB
- Microsoft Corporation
- Nokia Corporation
- NTT Communications Corporation
- Orange SA
- Samsung Electronics Co., Ltd.
- Telefonaktiebolaget LM Ericsson
- Vodafone Group PLC
TABLE OF CONTENTS
I. METHODOLOGY
II. EXECUTIVE SUMMARY
- 1. MARKET OVERVIEW
- Influencer Market Insights
- World Market Trajectories
- Mobile Internet - Global Key Competitors Percentage Market Share in 2025 (E)
- Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2025 (E)
- Global Economic Update
- 2. FOCUS ON SELECT PLAYERS
- 3. MARKET TRENDS & DRIVERS
- Rising Smartphone Penetration Drives Mobile Internet Market Growth
- Advent of 5G Networks Propel Market Expansion
- Increasing Adoption of Mobile Apps Expands Addressable Market Opportunity
- Growth in Mobile Commerce (m-commerce) Strengthens Business Case
- Falling Tariffs for High-speed Data Services Spurs Mobile Internet Adoption
- Remote Work and Learning Throws Spotlight on Mobile Internet
- Growing mHealth Interventions Strengthen the Business Case for Anytime, Anywhere Mobile Internet
- Growing Popularity of Video Streaming Services. Here is How it Impacts the Market
- Mobile Security and Privacy Issues Storm the Spotlight
- Growth of Social Media Platforms Spurs Mobile Internet Usage
- Rising Popularity of Mobile Payment Solutions Drives the Need for Reliable Mobile Internet
- 4. GLOBAL MARKET PERSPECTIVE
- TABLE 1: World Recent Past, Current & Future Analysis for Mobile Internet by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in Million Subscribers for Years 2024 through 2030 and % CAGR
- TABLE 2: World 6-Year Perspective for Mobile Internet by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets for Years 2025 & 2030
- TABLE 3: World Mobile Internet Market Analysis of Annual Sales in Million Subscribers for Years 2015 through 2030
III. MARKET ANALYSIS
- UNITED STATES
- Mobile Internet Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United States for 2025 (E)
- TABLE 4: USA Recent Past, Current & Future Analysis for Mobile Internet by Segment - Mobile Internet - Independent Analysis of Annual Sales in Million Subscribers for the Years 2024 through 2030 and % CAGR
- CANADA
- TABLE 5: Canada Recent Past, Current & Future Analysis for Mobile Internet by Segment - Mobile Internet - Independent Analysis of Annual Sales in Million Subscribers for the Years 2024 through 2030 and % CAGR
- JAPAN
- Mobile Internet Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Japan for 2025 (E)
- TABLE 6: Japan Recent Past, Current & Future Analysis for Mobile Internet by Segment - Mobile Internet - Independent Analysis of Annual Sales in Million Subscribers for the Years 2024 through 2030 and % CAGR
- CHINA
- Mobile Internet Market Presence - Strong/Active/Niche/Trivial - Key Competitors in China for 2025 (E)
- TABLE 7: China Recent Past, Current & Future Analysis for Mobile Internet by Segment - Mobile Internet - Independent Analysis of Annual Sales in Million Subscribers for the Years 2024 through 2030 and % CAGR
- EUROPE
- Mobile Internet Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Europe for 2025 (E)
- TABLE 8: Europe Recent Past, Current & Future Analysis for Mobile Internet by Geographic Region - France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets - Independent Analysis of Annual Sales in Million Subscribers for Years 2024 through 2030 and % CAGR
- TABLE 9: Europe 6-Year Perspective for Mobile Internet by Geographic Region - Percentage Breakdown of Value Sales for France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets for Years 2025 & 2030
- FRANCE
- Mobile Internet Market Presence - Strong/Active/Niche/Trivial - Key Competitors in France for 2025 (E)
- TABLE 10: France Recent Past, Current & Future Analysis for Mobile Internet by Segment - Mobile Internet - Independent Analysis of Annual Sales in Million Subscribers for the Years 2024 through 2030 and % CAGR
- GERMANY
- Mobile Internet Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Germany for 2025 (E)
- TABLE 11: Germany Recent Past, Current & Future Analysis for Mobile Internet by Segment - Mobile Internet - Independent Analysis of Annual Sales in Million Subscribers for the Years 2024 through 2030 and % CAGR
- ITALY
- TABLE 12: Italy Recent Past, Current & Future Analysis for Mobile Internet by Segment - Mobile Internet - Independent Analysis of Annual Sales in Million Subscribers for the Years 2024 through 2030 and % CAGR
- UNITED KINGDOM
- Mobile Internet Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United Kingdom for 2025 (E)
- TABLE 13: UK Recent Past, Current & Future Analysis for Mobile Internet by Segment - Mobile Internet - Independent Analysis of Annual Sales in Million Subscribers for the Years 2024 through 2030 and % CAGR
- SPAIN
- TABLE 14: Spain Recent Past, Current & Future Analysis for Mobile Internet by Segment - Mobile Internet - Independent Analysis of Annual Sales in Million Subscribers for the Years 2024 through 2030 and % CAGR
- RUSSIA
- TABLE 15: Russia Recent Past, Current & Future Analysis for Mobile Internet by Segment - Mobile Internet - Independent Analysis of Annual Sales in Million Subscribers for the Years 2024 through 2030 and % CAGR
- REST OF EUROPE
- TABLE 16: Rest of Europe Recent Past, Current & Future Analysis for Mobile Internet by Segment - Mobile Internet - Independent Analysis of Annual Sales in Million Subscribers for the Years 2024 through 2030 and % CAGR
- ASIA-PACIFIC
- Mobile Internet Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Asia-Pacific for 2025 (E)
- TABLE 17: Asia-Pacific Recent Past, Current & Future Analysis for Mobile Internet by Geographic Region - Australia, India, South Korea and Rest of Asia-Pacific Markets - Independent Analysis of Annual Sales in Million Subscribers for Years 2024 through 2030 and % CAGR
- TABLE 18: Asia-Pacific 6-Year Perspective for Mobile Internet by Geographic Region - Percentage Breakdown of Value Sales for Australia, India, South Korea and Rest of Asia-Pacific Markets for Years 2025 & 2030
- AUSTRALIA
- Mobile Internet Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Australia for 2025 (E)
- TABLE 19: Australia Recent Past, Current & Future Analysis for Mobile Internet by Segment - Mobile Internet - Independent Analysis of Annual Sales in Million Subscribers for the Years 2024 through 2030 and % CAGR
- INDIA
- Mobile Internet Market Presence - Strong/Active/Niche/Trivial - Key Competitors in India for 2025 (E)
- TABLE 20: India Recent Past, Current & Future Analysis for Mobile Internet by Segment - Mobile Internet - Independent Analysis of Annual Sales in Million Subscribers for the Years 2024 through 2030 and % CAGR
- SOUTH KOREA
- TABLE 21: South Korea Recent Past, Current & Future Analysis for Mobile Internet by Segment - Mobile Internet - Independent Analysis of Annual Sales in Million Subscribers for the Years 2024 through 2030 and % CAGR
- REST OF ASIA-PACIFIC
- TABLE 22: Rest of Asia-Pacific Recent Past, Current & Future Analysis for Mobile Internet by Segment - Mobile Internet - Independent Analysis of Annual Sales in Million Subscribers for the Years 2024 through 2030 and % CAGR
- LATIN AMERICA
- Mobile Internet Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Latin America for 2025 (E)
- TABLE 23: Latin America Recent Past, Current & Future Analysis for Mobile Internet by Geographic Region - Argentina, Brazil, Mexico and Rest of Latin America Markets - Independent Analysis of Annual Sales in Million Subscribers for Years 2024 through 2030 and % CAGR
- TABLE 24: Latin America 6-Year Perspective for Mobile Internet by Geographic Region - Percentage Breakdown of Value Sales for Argentina, Brazil, Mexico and Rest of Latin America Markets for Years 2025 & 2030
- ARGENTINA
- TABLE 25: Argentina Recent Past, Current & Future Analysis for Mobile Internet by Segment - Mobile Internet - Independent Analysis of Annual Sales in Million Subscribers for the Years 2024 through 2030 and % CAGR
- BRAZIL
- TABLE 26: Brazil Recent Past, Current & Future Analysis for Mobile Internet by Segment - Mobile Internet - Independent Analysis of Annual Sales in Million Subscribers for the Years 2024 through 2030 and % CAGR
- MEXICO
- TABLE 27: Mexico Recent Past, Current & Future Analysis for Mobile Internet by Segment - Mobile Internet - Independent Analysis of Annual Sales in Million Subscribers for the Years 2024 through 2030 and % CAGR
- REST OF LATIN AMERICA
- TABLE 28: Rest of Latin America Recent Past, Current & Future Analysis for Mobile Internet by Segment - Mobile Internet - Independent Analysis of Annual Sales in Million Subscribers for the Years 2024 through 2030 and % CAGR
- MIDDLE EAST
- Mobile Internet Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Middle East for 2025 (E)
- TABLE 29: Middle East Recent Past, Current & Future Analysis for Mobile Internet by Geographic Region - Iran, Israel, Saudi Arabia, UAE and Rest of Middle East Markets - Independent Analysis of Annual Sales in Million Subscribers for Years 2024 through 2030 and % CAGR
- TABLE 30: Middle East 6-Year Perspective for Mobile Internet by Geographic Region - Percentage Breakdown of Value Sales for Iran, Israel, Saudi Arabia, UAE and Rest of Middle East Markets for Years 2025 & 2030
- IRAN
- TABLE 31: Iran Recent Past, Current & Future Analysis for Mobile Internet by Segment - Mobile Internet - Independent Analysis of Annual Sales in Million Subscribers for the Years 2024 through 2030 and % CAGR
- ISRAEL
- TABLE 32: Israel Recent Past, Current & Future Analysis for Mobile Internet by Segment - Mobile Internet - Independent Analysis of Annual Sales in Million Subscribers for the Years 2024 through 2030 and % CAGR
- SAUDI ARABIA
- TABLE 33: Saudi Arabia Recent Past, Current & Future Analysis for Mobile Internet by Segment - Mobile Internet - Independent Analysis of Annual Sales in Million Subscribers for the Years 2024 through 2030 and % CAGR
- UNITED ARAB EMIRATES
- TABLE 34: UAE Recent Past, Current & Future Analysis for Mobile Internet by Segment - Mobile Internet - Independent Analysis of Annual Sales in Million Subscribers for the Years 2024 through 2030 and % CAGR
- REST OF MIDDLE EAST
- TABLE 35: Rest of Middle East Recent Past, Current & Future Analysis for Mobile Internet by Segment - Mobile Internet - Independent Analysis of Annual Sales in Million Subscribers for the Years 2024 through 2030 and % CAGR
- AFRICA
- Mobile Internet Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Africa for 2025 (E)
- TABLE 36: Africa Recent Past, Current & Future Analysis for Mobile Internet by Segment - Mobile Internet - Independent Analysis of Annual Sales in Million Subscribers for the Years 2024 through 2030 and % CAGR
